...UNIT 37: THE TRAVEL AND TOURISM SECTOR Get assignment help for this unit at assignmenthelpuk@yahoo.com LO1 Understand the history and structure of the travel and tourism sector History: pilgrimages, the grand tours, post industrial revolution, post war, current; factors facilitating growth eg technology, time, money, freedom of movement, infrastructure, social conditions; possible future developments eg sustainability Travel and tourism sector: travel services; tourism services; conferences and events; visitor attractions; accommodation services; passenger transport; relationships and links, levels of integration; Liepers tourist system, chain of distribution; private, public and voluntary sectors https://www.blogger.com/blogger.g?blogID=5649485182751853952#editor/target=post;postID=3967859198127394100 LO2 Understand the influence of local and national governments and international agencies on the travel and tourism sector Influence: direct, indirect; economic policy, political change, planning to minimise negative effects of tourism Government: levels eg local, regional, national, European Union; Government sponsored bodies, regional tourist boards; functions, interrelationships International agencies: agencies eg United Nations, World Tourism Organisation, World Travel and Tourism Council, International Civil Aviation Organisation, International Air Transport Association; functions, interrelationships with governments LO3 Understand the effects of supply and demand...
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...49) “. As stated in the report, product design innovations affect the appearance while do the functionality and user characteristics remain unchanged. These alternations can range from introduction of a new furniture look to an addition of a new flavour in the beverage industry. In addition, product placement refers to the concept of introducing new sales channels and innovative product promoting can include features such as celebrity endorsement or alternations in the brand symbol. Their main purpose is to increase sales through meeting customer needs or entering into new markets more efficiently, and improving product`s positioning (OECD,...
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...ASSIGNMENTS FOR MARKETING PRINCIPLES Assignment #1 – An Introduction to Marketing Read chapter 1. Be prepared to answer the following questions if called on. 1. What is marketing? 2. What is a market? 3. Define the terms ultimate consumers and organizational buyers. Give examples of each. 4. What is a target market? Why do most organizations focus on satisfying the needs of one or more subgroups of a market rather than the entire market? 5. What are the four controllable marketing mix factors that make up the organization’s marketing program? 6. What are uncontrollable environmental factors? 7. Identify and describe the four distinct stages or eras of the market orientation. 8. Is marketing good or bad for a society. Support your answer. Find an article that supports your argument and attach a copy. Be prepared to discuss your article in class. Consider a society with no marketing. Assignment #2 – Strategic Planning and the Strategic Marketing Process Read chapter 2. Be prepared to answer the following questions if called on. 1. What is strategic planning and why is it important? 2. Identify and define the three organizational levels. 3. What is a mission statement? 4. What are organizational objectives (goals)? Give some examples of different types of objectives (goals) organizations might pursue. 5. What are organizational strategies? 6. What is business portfolio analysis? Draw an example of a growth-share...
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...Assignment 2: Promotion Mix/ Personal Selling & Global Markets MARKETING PLAN Cassius Matthis Principles of Marketing | MKT230 BLC | AN150326.0429.5W April 27, 2015 Russell Corpron The Waters Bottling Company 2015 Marketing Plan TABLE OF CONTENT Section 1 – The Environment * Introduction to Marketing * The Marketing Mix * The Marketing Environment * Marketing and its relationship with other functional areas of business * Strategic Marketing * Planning Process * Strategy * Organizational Levels * Goals and Objectives * Planning Gap * Ethics in Marketing Section 2 – Market Research & Targeting * Market Research * Research Methods & Data Mining * Market Research Process * Consumer Behavior * B2C vs. B2B * Consumer Decision Making Process * Factors Affecting B2C and B2B consumer behavior * Market Segmentation * Market Segmentation Concepts * Segmentation Process * Segmentation Strategies * Target Marketing Section 3 – Product & Price * The Product * Product Levels: Core, Actual, & Augmented (Packaging) ...
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...Calculations -----> Six full cost accounting decisions #1 Defining final cost objects What is the product #2 Determining mission and support cost centers Which centers support and who are production #3 Distinguishing between direct cost and indirect cost Direct cost can directly be attributed to either product or organizational unit #4 Choosing allocation bases for support center cost How is it stated that the support centers shall be allocated to mission #5 Selecting an allocation method And execute the allocation. Stepdown allocation or similar #6 Attaching a mission center's cost to it's cost objects Allocate mission centers to the cost object after how it's stated #1 Client services in each department #2 8 mission service departments T&E, recordkeeping, cleaning, utilities, rent, adm is support #3 Others are direct costs #4 Rent allocated by square foot Administration time allocated on salaries Utilities allocated by square foot Cleaning allocated by square foot Record keeping allocated by number of records (one record per visit) * After adm utilities and cleaning Training and Education allocated by hours used First rent, utilities, cleaning,administration, record keeping, T&E ANSWER ASSIGNMENT Full Costs per visits are: Homemaker Service FC pr visit W/O Counseling $ 46,34 $ 59,32 Tot cost $ 231 707,98 Family Planning $ 17,15 $ 19,02 $ 171 486,14 Counseling $ 188,94 ...
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...UNIT 5: FOOD AND BEVERAGE OPERATIONS MANAGEMENT Get assignment help for this unit at assignmenthelpuk@yahoo.com LO1 Understand different food and beverage production and service systems Food production: systems eg traditional, batch cooking, call-order, centralised, assembly kitchens, sous-vide, cook-chill, cook-freeze Service: systems eg table service, counter service, à la carte, table d’hôte, silver service, family service, plate service, guéridon service, specialist food service systems Recipe and menu factors: recipe suitability and modification; customer perceptions; choice of products; flavour and appearance of dishes; nutritional value Cost implications: system costs; equipment; staff; products Staffing implications: system skills and de-skilling; job specifications; training; levels of output Application: within the hospitality industries eg hotels, restaurants, pubs, clubs and nightclubs, contract food services, hospitality services, membership clubs, events and specialist operations, banqueting, fast food, in-flight catering LO2 Understand the financial processes used in food and beverage operations Financial statements: dish costing sheets; cost statements; operating statements; variance analysis; sales records Costs and pricing: dishes; menus; beverage lists; sales mix; net and gross profit; fixed, variable, direct, indirect cost; cost elements; VAT; discounting Purchasing process: requisition of equipment and supplies; purchasing options; purchase specifications;...
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...Your assignment is to write a news article (about 600words) on a media research topic of your choice. A step-by-step guide for this assignment is below. Examples of Media Research Questions: Is movie marketing on the Web effective? Is a particular film based on a true story actually “true”? Does female body image in the media affect young kids? Does cyber-activism work? Should preschool aged children watch television? Was Edward R. Murrow the greatest journalist of all time? Is product placement in movies effective? Is illegal music downloading declining? 1. General Topic. Select your topic. Start with something general about the Mass Media and then narrow your idea. Think about all the areas and issues that have been/will be covered in this class. Select a topic you’d like to research further. Be sure you have a specific focus or point for your research. Don’t try to tell all there is to tell about some vague, general subject. Find an angle that’s fresh, interesting and worth a close-up look. The better your idea, the easier the assignment will come together for you. NOTE: Your topic must relate to an aspect of mass media. 2. Create Your Research Question. Visit the URL below to narrow your topic. https://www.library.unlv.edu/services/instruction/tutorials/topic_narrowing/ Once you’ve finished using this online tool, email your Research Question to your instructor Julie Roosa, jkroosa@dmacc.edu. The Course is JOU110. Deadline: Sunday...
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...The Consultant Lisa A. Barbour Wendy Whitner HSA 505 August 19, 2012 Each of the 4 Ps represents one of the, really important elements of marketing that you need to consider when developing your campaigns. Alone, none of them will do you much good, the 4 P’s need to work together. They’re like the four wheels of a car, or the four legs of a table, or Charlie’s Angels without Bozley. If you’ve got trouble with or, (heaven forbid) are missing one entirely – you’ll have trouble getting anywhere. All the 4 marketing p's are also known as "the marketing mix" furthermore are frequently used by a marketer to plot a plan, and place the foundations of fresh projects/campaigns, it is a astonishingly useful strategy that has been used ever since the early 1960's, and will be constant for as long as new-found projects/campaigns are being produced. 1.) Product - The product aspects of marketing deal with the specifications of the actual goods or services, plus how it relates to the end users needs and wants. The range of a product normally includes supporting elements such as warranties, guarantees, and support. The different varieties of your product, the quality of it, how it’s designed packaged and branded. Anything that adds value to your product, any reason a customer might want to purchase it is part of Product. 2.) Pricing -This refers to the process of setting a price for a product, together with discounts. The price need not be monetary; it...
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...Strategy Offer a brief recap of the company and the current strategy – you can either cut/paste from your original or offer a few paragraphs (this section won’t be “marked” but it needs to be included). Industry Review What is the industry your business belongs to and what are the indications for growth within this industry. You might find this link helpful to start… http://www23.hrsdc.gc.ca/l.3bd.2t.1ilshtml@-eng.jsp?lid=9&fid=1&lang=en Ultimately, the industry review is important because if you know it will be declining – then recommendations are especially important. It is like a snapshot of the environmental scan you’ve done with the situation analysis of the external forces in Assignment 1. Target Market In Chapter 5 and 9 and in the Dragon’s Den assignment, you discussed how the customer relates to a product. Now you are going to apply this same process to the target market for your organization. Take a look at the Market Product grid – and the process for segmenting markets also described in the...
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.../531 Human Capital Management Final Exam Progress: (0/36) 1) ____________ are internal states that focus on particular aspects of or objects in the environment. A. Concepts B. Abilities C. Attitudes D. Values 2) Inventory shrinkages and accidents pertain to which component of direct costs associated with mismanaged organizational stress? A. Communication breakdowns B. Loss of vitality C. Performance on the job D. Participation and membership 3) Distrust, disrespect, and animosity pertain to which component of indirect costs associated with mismanaged organizational stress? A. Communication breakdowns B. Performance on the job C. Participation and membership D. Quality of work relations 4) Title VII is most relevant to the employment context because it __________on the basis of race, color, religion, sex, or national origin in all aspects of employment. A. prevents layoffs B. eliminates nepotism C. prohibits discrimination D. encourages advancement 5) Thousands of equal-pay suits have been filed, predominantly by ___________ since the Equal Pay Act of 1963 was passed. A. Americans with disabilities B. the elderly C. African Americans D. women 6) The Thirteenth Amendment A. prohibits each government in the U.S. to stop a citizen from voting based on race B. prohibits the denial, termination, or suspension of government contracts C. prohibits slavery and involuntary servitude D. guarantees equal protection of the law for all citizens 7) Which of the following would you associate...
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...Marketing Plan Part B Wk:6 Assignment MKT500 Marketing and Management Dr. Maiosun Kawwaff August 8, 2015 Strayer University Christopher Cook Introduction The name of the business that you will learn about in this paper is called “Sneaker Brokers.” The business is a sneaker brokerage firm, where we will locate, sell and purchase shoes for individuals who may not have the time to go out and find the product themselves. We would basically act as a liaison between the seller and the potential customer. Marketing plan is presented to focus on launching the product services to a specific consumer or sneaker enthusiast. Flight Club NYC is one of a market leaders in this consignment industry. Many other direct and indirect competitors also exist in the industry. Within these markets we would we use segmentation to market to the demographic that would most likely use our services, so that would be the Millennials. So we would use product placement on social media sites and sneaker forums. Sneaker Brokers financial plan is to acquire new products and resell them to the consumer based on demand. Company Name Sneaker Brokers has aspirations to become a household name. The business is targeting the Millennial generation who likes to buy sneakers. We plan to appeal to all markets by offering different services and payment methods. Company Strategy Sneaker Brokers are your one stop shoe consignment experience. You can shop, sale or even solicit the services of the company to...
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...Advanced Placement English Language and Composition Advanced Placement English III First Six Weeks – Introductory Activities: ▪ Class rules, expectations, procedures ▪ Students review patterns of writing, which they will imitate throughout the course: reflection, narration and description, critical analysis, comparison and contrast, problem and solution, and persuasion and argument. ▪ Students review annotation acronyms, how to do a close reading, literary elements and rhetorical devices. Students also review the SOAPSTONE (subject, occasion, audience, purpose, speaker, tone, organization, narrative style and evidence) strategy for use in analyzing prose and visual texts along with three of the five cannons of rhetoric: invention, arrangement and style. ▪ Students learn the format of the AP test, essay rubric and essay structure. ▪ Students take a full-length AP test for comparison purposes in the spring. Reading: The Scarlet Letter – Nathaniel Hawthorne Writing: Answer the following question in one paragraph. Use quotes from the novel as evidence. Some readers believe that the elaborate decoration that Hester embroiders on the scarlet letter indicates her rejection of the community’s view of her act. Do you agree or disagree? Explain your position using evidence from the text. (test grade) Writing: Write a well-developed essay addressing the following prompt. Document all sources using MLA citation. Compare Hester to a modern...
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...Growing up in the age of internet, computers, mobiles and other emerging technologies, the fast pace of innovation fascinates me. I recollect that to finish an assignment, I had to go to a friend’s place to access his computer, and in contrast to those days, I am finishing this document on my iPad today. These innovations are not only technological in nature, but also have roots in creative brilliance and sound business strategy. To understand and comprehend how these innovations were brought about, I chose to pursue my engineering in electrical and electronics from VIT Vellore, one of the leading engineering institutions in India. During engineering, I pursued my internship at BSES Rajdhani, New Delhi’s apex power management authority. Here I worked on the Techno-management concept of Power Trading along with Indian Electricity Act and financial model used in power trading with the Power Procurement Team. It gave me deep insight into how a power trading market operates and how to use it to solve the power crisis in Delhi. Power trading was in its evolutionary phase and I used the knowledge gained from it for my Final Year Project’s financial modeling. I undertook Reactive Power Management & Trading Model Design as my topic of final year project under Mr S P Sabberwal (Former Professor at University of Manchester, U.K and Indian Institute of Technology, Delhi). It was again a techno-management study aimed to understand various complex workings and issues associated with...
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...Students Chapter 3 Learner Diversity: Differences in Today’s Students Chapter 4 Changes in American Society: Their Influences on Today’s Schools ISBN: 0-536-29980-3 Introduction to Teaching: Becoming a Professional, Second Edition, by Donald Kauchak and Paul Eggen Published by Prentice-Hall/Merrill. Copyright © 2005 by Pearson Education, Inc. ISBN: 0-536-29980-3 Introduction to Teaching: Becoming a Professional, Second Edition, by Donald Kauchak and Paul Eggen Published by Prentice-Hall/Merrill. Copyright © 2005 by Pearson Education, Inc. Learner Diversity Differences in Today’s Students T eachers begin their careers expecting to find classrooms like the ones they experienced when they were students. In some ways classrooms are the same. Students go to school to learn, but they also want to have fun and be with their friends. They expect to work but often need encouragement from their teachers. They’re typical kids. Classrooms are changing, however; the population of our schools is becoming increasingly diverse. Students come from different cultures and speak many different languages at home; they possess a range of abilities and talents; and issues involving differences between boys and girls are receiving increased attention. In this chapter we examine this diversity as we try to answer the following questions: ♦ ♦ ♦ ♦ ♦ What is cultural diversity, and how does it influence student learning? How are the educational experiences of boys and girls different...
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...An Accident is the term given to “any unplanned event that causes injury, illness, property damage or harmful disruption of work process.” (Dan Hartshorn, 2003 ‘Solving Accident Investigation Problems’). There are two types of accident investigations; the first being an Accident report. This report is completed when the accident in question represents only a minor incident. It often answers the questions of ‘who’, ‘what’, ‘where’, and ‘when’ the incident occurred. The other form of Accident Investigation is and Accident-Analysis report. This is completed when the accident in question is serious and also addresses the concerns of the previously four ‘W’s’ with the addition of asking ‘why’ the incident took place. During his opening speech at the National Symposium, which was hosted by the Occupational Safety and Health Authority and Agency, Minister of Labour and Small Micro Enterprise Development Errol McLeod stated that inadequate risk assessments and failure to implement safe systems of work were contributors in more than seventy percent of the accidents that involved persons employed in the Manufacturing Sector. Upon inspections carried out by the OSH Agency, the Minister also revealed that there were under-reporting of accidents, deficiencies in contractor management and non-conformance to the requirements of the OSH Act in respect of the establishing and functioning of Safety and Health Committees. According to the OSH Act 2004, Amended and Updated, it mentions in Section...
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