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| |Leading university |
| | |
| |Sourov bhattacharjee |

|[Let' Many people find telecommunication industry as the most lucrative industry of the world. In fact, telecommunication sector is|
|one of the emerging sectors in Bangladesh. Among the 162.22 million people of Bangladesh (WBG, 2011), around 46% of the people are |
|using mobile phone. "Although nearly half of the country's population is still below the poverty line, the country has been one of |
|the world's fastest growing cellular markets". (Paul, 2009) This definitely clarifies that cell phone has become an integral part |
|of Bangladeshi people which brings immense opportunities to the country's telecom service providers.Banglalink is standing far away|
|from Grameenphone in terms of subscriber base. The key reasons behind this are - Grameenphone's greater focus on quality, the |
|network coverage, strong equity structure and superior resource allocation. These unique competencies of Grameenphone have |
|established a stronger brand image for the company while Banglalink is yet to achieve these crucial qualities and difficult to |
|achieve them instantly.The Industry Analysis section of this study shows that, both companies are yet to exploit the potentials |
|that include – banking service solution, order-purchase platform, remittance services & many more and Banglalink made the first |
|effort with the award winning services like - M-banking, M-remittance and Krishi Bazar. These services requires improvement. |
|Moreover, popularizing and educating - are the mandatory necessities. Once the people start to accept the services, the brand |
|preference for Banglalink over its competitors is inevitable.s share and make