...MANAGEMENT DEVELOPMENT INSTITUTE OF SINGAPORE UNIVERSITY OF BRADFORD DIPLOMA IN BUSINESS MANAGEMENT COURSE DBMD2 1278B PRINCIPLES OF MARKETING ASSIGNMENT GROUP MEMBERS NO | NAME | FIN NO | 1. | LIM SOUMEY | G1093779K | 2. | LOR KIM HEANG | G1093457K | 3. | KHUN SREY NET | G1090968L | 4. | KEE YONG CHEN | G7664242M | DATE: 13 JUNE 2012 Name of Lecturer: Suandi Andy Table of Contents BACKGROUND 3 INTRODUCTION 3 MARKETING MIX 4 Product 5 Price 8 Promotion 8 Place 10 MARKET SEGMENTATION 11 Geographic segmentation: 12 Demographic segmentation: 12 Psychographic segmentation: 13 Behavioral segmentation: 13 FACTORS INFLUENCING CONSUMER BUYING BEHAVIOR 13 Cultural factor: 14 Social factor: 14 Personal factor: 15 Psychological factor: 15 COMMUNICATION MIX 15 Advertising: 15 Personal selling: 16 Sales Promotion: 16 Public relation: 16 Direct marketing: 16 CONCLUSION 17 REFERENCES 18 DECLARATION 19 BACKGROUND Estée Lauder is one of the leaders in the cosmetic business. It was established by a businesswoman call Estée Lauder who was born on the 1st of June 1906 and died on the 24th of April 2004 along with Joseph Lauder (Her husband). In 1967, she was one of the 10 marvelous women in business and financial editors in United States. And in the 20th century, she was the only woman who appeared in the TIME magazine on the list of the 20 most powerful business geniuses. Estée became interested in the...
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...Identify, describe, and give examples of the four major types of business markets. 1.Producer Markets a.Individuals and businesses that purchase products used to produce other products or for use in their operations for the purpose of making a profit. b.Includes buyers of raw materials, semi-finished and finished items used to produce other products. c.Examples: i.farmers –purchase seed to grow crops such as corn, soybeans, etc., iiconstruction firms – lumber used to build houses, decks 2. Reseller Markets a. Consist of intermediaries including wholesalers and retailers that buy finished goods and resell for a profit. Physical characteristics are not changed in products handled. Most products are sold through this market first unless sold directly to consumers. b. Wholesalers purchase products to resell to retailers, other wholesalers, producers, governments, and institutions. c. Examples: i. Super Valu –wholesaler in the grocery industry sells to grocery stores ii. Retailers –Wal-Mart, Kroger, Home Depot, Costco, Target, Staples d. Purchase decision factors considered by retailers include: i. Amount of space a product requires in relation to potential profit. ii. Evaluate level of demand to determine quantity and price product could be resold for iii. Resellers consider the ability and ease of fulfilling orders to keep product available for resale as needed iv. Determine if a potential new product competes with or complements products they currently handle ...
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...Others buy cameras, printers, scanners or something like that to service their work such as researches, and surveys. Business buys Optical wireless, Projectors and Copiers to improve their performance in their company .Therefore Canon need to have customer loyalty to can win competitor in markets Following to scenario, Canon has a lot of competitors (rivals) such as Nikon Corporation, Olympus Corporation, Samsung Electronics Corporation, etc .This problem require Cannon that they have a good strategy to overcome competitors. Now Canon is facing a competitor is Fujifilm camera. This camera can take a photo and give you a photo immediately. It meets customers demand that they can show their photo for their friends rapidly. Moreover when Fujifilm camera gives you a photo, this photo is so beautiful and cool with high definition. Macro environment Macro environment include political / legal, economic, social /cultural and technological factor (PEST factors). Because Canon Vietnam is managed by Cannon Singapore so that technological factor don’t affect activities of Cannon • Policy + Inside At conference of Ministry of Finance and Ministry of Planning & Investment, they discuss about the trend of value added tax and the corporate income tax .Economist Pham Chi Lan proposed the Government should reduce the corporate income tax from the current 25% to 20% is reasonable ( Tinmoi.vn ). If these taxes are increased, the business doesn’t have any motivation to develop their...
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...HND Business 4-Marketing Principles By: Contents Introduction 3 Task 1.1 4 Task 1.2 4 Task 2.1 5 Task 2.2 6 Task 2.4 7 Conclusion 8 References 9 Introduction This discusses the details of marketing principles and this assignment has considered Coca cola, a company which is in the soft drinks industry as the base. This includes evaluation of benefits and costs of a company being market oriented and the deviation from its core activities. Further this discusses the micro and macro factors that affect Coca cola and how the marketing decisions should be taken considering these factors. The segmentation aspect which is adopted in Coca cola is discussed here. And effective strategies adopted in a company lead the company to achieve competitive advantage is been highlighted in this assignment. Further Targeting strategies, buyer behaviours that impact Coca cola is been discussed along with proposition for new positioning of the beverages of Coca cola. The distribution also plays a major part in a company’s marketing activities. And the strategies used by Coca cola are discussed here with the setting of prices with the aim of achieving objectives and the promotional activities adopted are discussed here. Additional elements of marketing mix, and the different strategies that should be adopted when selling to businesses rather than customers and the strategies that are used in international marketing are discussed in this assignment. About Coca Cola The company Coca...
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...MRKT 310 Principles of Marketing Week 4 Writing Assignment Follow Below Link to Download Tutorial https://homeworklance.com/downloads/mrkt-310-principles-of-marketing-week-4-writing-assignment/ For More Information Visit Our Website ( https://homeworklance.com/ ) Email us At: Support@homeworklance.com or lancehomework@gmail.com Week 4 Writing Assignment McDonalds Market Segmentation, Targeting, and Positioning Learning Outcomes 1. Segmentation. Students can use the segmentation characteristics to identify and describe market segments 2. Target Market. Students can identify a usable market segment to be a target market 3. Target-market strategy. Students can determine an appropriate target-market strategy. 4. Positioning. Students can develop and interpret a perceptual map. Directions • Thus far you have only been considering the customers of your product or service as one big group, or a mass market. More astute marketing breaks down this large group into smaller market segments of consumers who have like characteristics. For any given product or service there could be numerous market segments. However, company resources may only allow a company to pursue one or two or these market segments, which then become target market(s). Your job here is to break down the mass market for your product or service into at least two market segments and then pick one target market you think would have the most potential for future growth. This target market...
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...MRKT 310 Principles of Marketing Week 4 Writing Assignment Follow Below Link to Download Tutorial https://homeworklance.com/downloads/mrkt-310-principles-of-marketing-week-4-writing-assignment/ For More Information Visit Our Website ( https://homeworklance.com/ ) Email us At: Support@homeworklance.com or lancehomework@gmail.com Week 4 Writing Assignment McDonalds Market Segmentation, Targeting, and Positioning Learning Outcomes 1. Segmentation. Students can use the segmentation characteristics to identify and describe market segments 2. Target Market. Students can identify a usable market segment to be a target market 3. Target-market strategy. Students can determine an appropriate target-market strategy. 4. Positioning. Students can develop and interpret a perceptual map. Directions • Thus far you have only been considering the customers of your product or service as one big group, or a mass market. More astute marketing breaks down this large group into smaller market segments of consumers who have like characteristics. For any given product or service there could be numerous market segments. However, company resources may only allow a company to pursue one or two or these market segments, which then become target market(s). Your job here is to break down the mass market for your product or service into at least two market segments and then pick one target market you think would have the most potential for future growth. This target market...
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...BUS 330 WEEK 5 COMPLETE WORK FINAL ASSIGNMENT – A GRADED To purchase this, Click here http://www.activitymode.com/product/bus-330-week-5-complete-work-final-assignment-a-graded/ Contact us at: SUPPORT@ACTIVITYMODE.COM BUS 330 WEEK 5 COMPLETE WORK / FINAL ASSIGNMENT - A GRADED BUS 330 Week 5 (Final- Principles of Marketing) BUS 330 Week 5 DQ 1 (Corporate Social Responsibility) BUS 330 Week 5 DQ 2 (Marketing Ethics and Children) BUS 330 Week 5 Quiz (10 Q & A) BUS 330 WEEK 5 COMPLETE WORK FINAL ASSIGNMENT – A GRADED To purchase this, Click here http://www.activitymode.com/product/bus-330-week-5-complete-work-final-assignment-a-graded/ Contact us at: SUPPORT@ACTIVITYMODE.COM BUS 330 WEEK 5 COMPLETE WORK / FINAL ASSIGNMENT - A GRADED BUS 330 Week 5 (Final- Principles of Marketing) BUS 330 Week 5 DQ 1 (Corporate Social Responsibility) BUS 330 Week 5 DQ 2 (Marketing Ethics and Children) BUS 330 Week 5 Quiz (10 Q & A) BUS 330 WEEK 5 COMPLETE WORK FINAL ASSIGNMENT – A GRADED To purchase this, Click here http://www.activitymode.com/product/bus-330-week-5-complete-work-final-assignment-a-graded/ Contact us at: SUPPORT@ACTIVITYMODE.COM BUS 330 WEEK 5 COMPLETE WORK / FINAL ASSIGNMENT - A GRADED BUS 330 Week 5 (Final- Principles of Marketing) BUS 330 Week 5 DQ 1 (Corporate Social Responsibility) BUS 330 Week 5 DQ 2 (Marketing Ethics and Children) BUS 330 Week 5 Quiz (10 Q & A) BUS 330 WEEK 5 COMPLETE WORK FINAL ASSIGNMENT – A GRADED To purchase this, Click...
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...Assignment - MKT101 Principles of Marketing Vietnam National University International School HELP Bachelor of Business (Hons) MKT101 PRINCIPLES OF MARKETING Assignment Year 1, Semester 1, March 2012 Date of Release: 16 April 2012 1 Assignment - MKT101 Principles of Marketing ASSIGNMENT DETAILS Format:! ! Written Report Word Limit:! ! Approximately 3,000 - 3,500 words ! (Please indicate the word count) ! ! Due Date:! ! 28 May 2012 ! ! ! No extension will be granted Value:! ! 40% of total assessment for this subject Assignment Rationale This assignment is designed to expose you to some basic practical applications of marketing concepts that you have learned in class. This will test your understanding of how to conduct a situation analysis and to develop a marketing plan. Assignment task As an established private publishing house in Vietnam, your company has come up with a magazine line that features articles for a specific group of readers. The Marketing Director is so passionate about the magazine and cannot wait to launch it. However, as a prudent Director, she needs to have a Marketing Plan. She has instructed you to come up with that Marketing Plan. Tips: Students are encouraged to read Appendix 1 of the prescribed textbook to get a feel of what Marketing Plan is about. 2 Assignment - MKT101 Principles of Marketing Suggested Content Page To assist you with the preparation of...
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...UBTM1013/UKTM1013 Principles of Marketing 2. 3. 4. 5. 6. Year of Study: Year and Semester: Credit Hour: Lecturing hours and Tutoring hours Lecturer: Bachelor of Marketing (Hons) Bachelor of Commerce (Hons) Accounting Bachelor of Business Administration (Hons) Bachelor of Business Administration (Hons) Banking and Finance Bachelor of Economics (Hons) Financial Economics Bachelor of Information Systems (Hons) Business Information Systems Bachelor of Information Systems (Hons) Information Systems Engineering Bachelor of Accounting (Hons) Bachelor of Global Economics (Hons) Year One, Year Two 201410 3 credit hours 4.0 hours lecture per week for the duration of 7 weeks 3.0 hours tutorial per week for the duration of 7 weeks 7. Lead Lecturer (Facultyof Business and Finance) Mr. Teo Aik Chuan teoac@utar.edu.my Co-Lecturer (Faculty of Business and Finance) Ms. Lam Siew Yong lamsy@utar.edu.my Co-Lecturer (Faculty of Business and Finance) Mr. Choy Johnn Yee (Faculty Business and Finance) choyjy@utar.edu.my Co-lecturer (Faculty of Accountancy and Management) Ms. Yeong Wai Mun yeongwm@utar.edu.my Co-lecturer (Faculty of Accountancy and Management) Mr. Low Chin Kian lowck@utar.edu.my Ms. Lam Siew Yong (lamsy@utar.edu.my) Mr. Choy Johnn Yee (choyjy@utar.edu.my) Ms. Jenny Marisa Lim Dao Siang (limds@utar.edu.my) Puan Sharmeela Banu Binti Syed Abu Thahir (sharmeelas@utar.edu.my) Ms. Loo Siat Ching (loosc@utar.edu.my) ` 8. Tutor: Unit Plan of UBTM/UKTM 1013 Principles of Marketing October 2014...
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...Page 1 of 7 ASSIGNMENT 1st SEMESTER : STUDY UNITS COVERED DUE DATE TOTAL MARKS MATERIAL REQUIRED : : : : FINANCIAL MANAGEMENT (FM) MODULES 1 - 10 3pm Tuesday 16 March 2010 100 ANSWER SHEET Refer to page 7 INSTRUCTIONS TO CANDIDATES FOR COMPLETING AND SUBMITTING ASSIGNMENTS The complete “Instructions to Students for Completing and Submitting Assignments” must be collected from any IMM GSM office, the relevant Student Support Centre or can be downloaded from the IMM GSM website. It is essential that the complete instructions be studied prior to commencing your assignment. The following points highlight only a few important notes. 1) You are required to submit ONE assignment per subject. 2) The assignment will contribute 20% towards the final examination mark, and the other 80% will be made up from the examination, however the examination papers will count out of 100%. 3) Although your assignment will contribute towards your final examination mark, you do not have to earn credits for admission to the examinations; you are automatically accepted on registering for the exam. 4) Number all the pages of your assignment (page 1 of 4) and write your name and surname, student number and subject at the top of each page. 5) The IMM GSM requires assignments to be presented on plain A4 paper. You must show all working calculations, including and where appropriate multiple choice working calculations. 6) A separate assignment cover, which is provided by the IMM GSM, must be attached...
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...FINAL ASSIGNMENT |Programme Title |Edexcel BTEC Level 5 HND Diploma in Business (QCF) | |Unit Title |Marketing Principles | |Unit Code |F/601/0556 | |Assignment No |01 | |Level |Level-5 HND | |Credit value |15 credits | |Assessor | | |Deliverer | | |Handout Date | | |Hand in Date |31/07/2014 | Assignment Title: Making Marketing Decisions You have been appointed...
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...MKT 506 WEEK 9 ASSIGNMENT 4 STRAYER NEW To purchase this visit here: http://www.activitymode.com/product/mkt-506-week-9-assignment-4-strayer-new/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 506 WEEK 9 ASSIGNMENT 4 STRAYER NEW Assignment 4: A Message Without Words Due Week 9 and worth 200 points Select one (1) of the picture ads from the Benetton advertisement images document, located in the online course shell. Assume you are the project lead at Benetton. You and your team are tasked with revitalizing a social conscious campaign to address a world issue Benetton wants to draw attention to. Write a ten to fifteen (10-15) page paper in which you: 1. Copy or re-create the picture advertisement and include it on the title page. 2. Craft a message for this image and its appeal to the public on behalf of Benetton. 3. Define the goal of this campaign and the targeted audience with supporting rationale. 4. Develop a model for the advertisement strategy you will use and briefly discuss each stage of the model. 5. Formulate an integrated marketing communications plan that communicates the message to the targeted groups. Within this plan, be sure to address: 1. The technologies used along with expected benefits of each. 2. How the message and goals will be promoted. 3. Decipher and select at least two (2) types of individuals, groups, companies, etc., that you reach out to gain support for the campaign. Be sure to discuss the expected benefits that accompany each external...
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...MKT 510 ASSIGNMENT 3 INFORMATION SEARCHES To purchase this visit here: http://www.activitymode.com/product/mkt-510-assignment-3-information-searches/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 510 ASSIGNMENT 3 INFORMATION SEARCHES MKT 510 Assignment 3 - Information Searches- Consumer Behavior In this assignment, you will be required to detail a consumer’s shopping experience and decision making. Use consumer products of your choice to illustrate your examples. Write five to seven (5-7) pages words paper in which you: 1. Define low involvement, medium involvement, and high involvement purchases. 2. Discuss what marketing actions undertaken by the makers of your chosen product would spur the consumer to search for information for low involvement purchases, medium involvement purchases, and high involvement purchases. Incorporate principles regarding problem recognition and reaching theconsumer’s desired state. Use Figures 14-1 and 14-2 in Chapter 14 of the text as a guide. 3. Provide between three to five (3-5) pictures of products in each category. Note: The graphically depicted solution is not included in the required page length. More Details hidden... Activity Mode aims to provide quality study notes and tutorials to the students of MKT 510 Assignment 3 Information Searches in order to ace their studies. MKT 510 ASSIGNMENT 3 INFORMATION SEARCHES To purchase this visit here: http://www.activitymode.com/product/mkt-510-assignment-3-information-searches/ ...
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...EDWARDES COLLEGE PESHAWAR Department of Professional Studies ASSIGNMENT COVER SHEET Student Name: Subject Name: Assignment #: Assignment Title: Issue Date: Date(s) Returned to Student: Student Declaration 1. I certify that this assignment is entirely my own work, except where I have given fully-documented references to the work of others, and that the material contained in this assignment has not been submitted for assessment in any formal course of study. 2. I understand the definition and consequences of plagiarism. My assignment will be cancelled and failed if it is copied from another student, book or internet website. Assignments to be submitted as per specified due dates as published in assignment briefs. Faculty policy requires that assignments are to be submitted to your lecturer/ tutor in class or in faculty office. In case of late submission please attach the late submission form, signed by the head of department or tutor. Student Signature Date: Formative Deadline: Date(s) Submitted: Summative (Final) Deadline: Subject/Unit Number: College Number: Tutor Name: Qualification: Semester: □ HND Computing □ HND Business □ EDSML For Tutor Use Only Date / Time _______________________________ Signature __________________ □ Late Submission Note: - Attach this part with your assignment x-----------------------------------------------------------------------------------------------------------------------------------------------------------------------x Edwardes...
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...|Unit: |4 |Marketing Principles | | |Credit Value: | |15 credits | | |QCF Level 4 | |Unit Code: F/601/0556 | | |Assignment ref: 4/Term2/2012 | |Learning Outcomes: | | | |1 Understand the concept and process of marketing | | | |2 Be able to use the concepts of segmentation, targeting and positioning | | | |3 Understand the individual elements of the extended marketing mix | | | |4 Be able to use the marketing mix in different contexts. | | | | |Learner’s Name: | | | ...
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