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Assignment One Mountain Bank

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Mountain Bank Case Study
Assignment One

Aisha Peake
HRM 530
Dr. Reeley
Strayer University

January 15, 2012

1. What competitive business strategy do you recommend for Mountain Bank? Retail banking is the branch of banking that includes checking and savings accounts. These are what most people associate with banking. Mountain Bank holds about 50 percent of the retail portion of the banking industry. According to recent studies conducted, Mountain Bank's tellers are an essential part of this success. This is mainly due to the fact that bank teller's are the only part of the banking system that the general public sees. For a banking customer, the experience with a teller can make or break the decision to switch banks. To ensure that they continue to hold such a large portion of the retail banking industry, Mountain Bank will need to develop a business-level competitive strategy. "Business level strategies detail actions taken to provide value to customers and gain a competitive advantage by exploiting core competencies in specific, individual product or service markets. Business-level strategy is concerned with a firm's position in an industry, relative to competitors" (Azriel, 1999). This strategy is favored over a corporate-level strategy because it will focus on how Mountain Bank will compete with other banks offering the same services. Of the two main business level strategies, the differentiation strategy is what Mountain Bank should implement. The differentiation strategy will build ways for Mountain Bank to ensure their services are superior to other banks' services. The proper development and implementation of these strategies will be most beneficial for Mountain Bank because customer satisfaction is what they are aiming to improve. A banking customer's most important focus is the outcome of whatever situation they are

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