...School of ManagementAssignment Cover Sheetfor submission of individual and group work | Course / Unit Code | Assignment Number | Assignment due date | Group / Session name (if applicable) | BUSM1227 | 1 | 27/02/2012 | Class B | Course / Unit Name | Program Title | International Business | Bachelor of Business (Management) – Full Time | Lecturer / Teacher’s Name | Tutor / Marker’s Name (if applicable) | Wenda Leong | | This statement should be completed and signed by the student(s) participating in preparation of the assignment. Declaration and statement of authorship: 1. I / we hold a copy of this assignment, which can be produced if the original is lost / damaged. 2. This assignment is my / our original work and no part of it has been copied from any other student’s work or from any other source except where due acknowledgment is made. 3. No part of this assignment has been written for me / us by any other person except where such collaboration has been authorised by the lecturer / teacher concerned and is clearly acknowledged in the assignment. 4. I / we have not previously submitted or currently submitting this work for any other course / unit. 5. This work may be reproduced and / or communicated for the purpose of detecting plagiarism. 6. I/we give permission for a copy of my / our marked work to be retained by the School for review by external examiners. 7. I / we understand that plagiarism is the presentation of the work...
Words: 4395 - Pages: 18
...402225489 Ong Shao Bin, Ida 402225489 Strategic management in a global context Porsche Case Study Assignment Strategic management in a global context Porsche Case Study Assignment This essay aim to analyse and identify the importance of having strategy to align the business organizational mission and values with external and fast-paced circumstances so that it can use its competitive approach to react in a timely manner and cater to the circumstances. (Johnson et al, 2008) By using the global automotive industry as a reference, it demonstrate how strategy management is being used to help the business to gain competitive advantage via usage of resources and capabilities. Under the preview of strategic management, managers will have the deep understanding of factors driving the competitions in their line of business to find out whether the business has the potential to bring profits or cause loss in the revenue. By using Porter’s Five Forces analysis, it help the managers to know the level of competitiveness and which forces are contributing to the competitiveness. The five forces are the threat of new competitors, threat of new products’ introduced by rival companies, the power of purchasing by customers, the supplies power and the fierceness of rivals in the industry. (Johnson et al, 2008) For the new competitors to enter global automotive industry, the global automotive industry require extensive capital to develop new products and innovate the current car model by using...
Words: 1922 - Pages: 8
...May 8, 2011 Assignment #2 Mkt. 506 Economy The economy of Turkey is largely developed. The country is among the world's leading producers of agricultural products; textiles; motor vehicles, ships and other transportation equipment. In recent years, Turkey had a rapidly growing private sector, yet the state still plays a major role in industry, banking, transport, and communications. Turkey has the world's 15th largest GDP and 17th largest Nominal GDP. Like many economies, the Turkish economy has been affected by the global financial crisis with its Finance Ministry reporting that Turkey's budget deficit swelled to 23.2 billion Turkish liras ($15 billion) in the first half of 2009, 13 times higher than a year earlier. In 2009, the Turkish Government introduced various economic stimulus measures to reduce the impact of the financial crisis such as temporary tax cuts on automobiles, home appliances and housing. Turkey has a large and growing automotive industry, which produced 1,024,987 motor vehicles in 2006, ranking as the 7th largest automotive producer in Europe; behind Germany. In 2008 Turkey produced 1,147,110 motor vehicles, ranking as the 6th largest producer in Europe and the 15th largest producer in the world. The automotive industry is an important part of the economy since the late 1960s. The companies that operate in the sector are mainly located in the Marmara Region. With a cluster of car-makers and parts suppliers, the Turkish automotive sector has become...
Words: 1155 - Pages: 5
...Global Business Individual Project- Hannah Meaney X00103230 Students are required to write a 3,000 word essay which examines macro environmental factors from the perspective of an individual country of the student’s choosing. Introduction: The country that I have chosen to discuss for the purpose of this assignment is Germany. I have been to Germany before, their lifestyle and the way in which they operate their businesses on a day to day basis is highly intriguing to me. By choosing this country to research for this essay I will hopefully gain a deeper knowledge and insight into the differences between Germany and Ireland and the factors which make Germany so unique. In this essay I will look at and explain in detail the Macro Environmental factors and by using the P.E.S.T Analysis I will look at the Political, Economic, Socio Cultural and Technological factors of Germany. I will discuss what the change drivers are within the environment and what implications they have had on the country in terms of opportunities and threats that they may present to Businesses. Background: Germany is located in central Europe. Its’ largest city which also is the capital is named Berlin. It is home to over 80 million people, which makes it the most inhabited country in the European Union today. Germany is a major leader and extremely influential in terms of economics and politics within Europe. It is one of the most powerful leaders in many different ways and has lots to offer. Germany...
Words: 2150 - Pages: 9
...Management Marketing Management MKTG 6120 Trimester 3, 2013/2014 The Impact of Brand Awareness on Brand Equity: A Study of Malaysian Automobile Industry Prepared by: Wiki Noviandi (G1335059) Feras Qawasmeh (G1335039) Nor Izuan Shah Minhad (G1325003) Wira Amirul (G1230579) Abdul Razak (G1333627) Prepared for: Prof. Dr. AKM Ahasanul Haque Date of submission: 13/07/2014 Abstract This research project will use quantitative measurement to examine how influence of brand awareness on brand equity to the customer purchasing decision on Malaysian automobile industry. The quantitative method used is to survey because this method creates the results as statistically reliable. This study focuses on whether Malaysian consumers are knowledgeable about branded products and most of the Malaysian consumers are loyal to a particular brand. Furthermore, brand name and symbol defines the social class of consumers and branded products believed to be of superior quality. Table of Content Abstract…………………………………………………………………………………. 2 Table of Content………………………………………………………………………… 3 Introduction…………………………………………………………………………….. 4 Literature Review………………………………………………………………………. Brand Equity……………………………………………………………………. 6 Brand Knowledge………………………………………………………………. 8 Brand Awareness……………………………………………………………….. 9 Automotive Industry……………………………………………………………. 10 Proposed Methodology…………………………………………………………………. 13 References……………………………………………………………………………….. 14 Appendix….………………………………………………………………………………...
Words: 4474 - Pages: 18
...Organizational profile. The organization that I have chosen to include in this assignment is Audi (Audi AG). First thing first, Audi is a German based automotive company that designs, develops, engineers, manufactures and distributes automobiles. Audi’s headquarter is located in Ingolstadt, Bavaria, Germany. Audi is a subsidiary of Volkswagen Group since year 1966, the four rings of its logo each represents four car companies that have previously banded together to form the current Audi. “Vorsprung durch Technik” is Audi’s slogan, which stands for “Advancement through Technology”. Audi is among the best-selling luxury automakers around the globe alongside with BMW and Mercedes-Benz. Name of organization : Audi (Audi AG). Type of business entity : Public. Industry sector : Automotive. Founder : August Horch. Founded (Origin & Year) : On 29th June 1932, in Chemnitz, Germany. Headquarter : Ingolstadt, Germany. Factories & facilities : A total of 9 production facilities and factories in 8 countries. Area distributed : Global. Key figures : - Rupert Stadler, Chairman of the Board of Management. : - Wolfgang Egger, Head of Design. : - Ulrich Hackenberg, Head of Technical Development. Product of distribution : Luxury cars and automobiles. Owner : Volkswagen Group. Employees : >70,000 employees. Subsidiaries : Ducati Motor Holding S.p.A, Automobili Lamborghini S.p.A, Quattro GmbH. Organization history. Automobile company Wanderer...
Words: 2651 - Pages: 11
...Recanati Business School Tel Aviv University Master in Business Administration Autumn Semester – Module 1 High-Technology Acquisitions Lecturer: Students: Dr. Nir Brueller Hans-Peter Huber Daniel Ammar Ziv Livne Guillaume Lesouhaitier Date: 11 December 2013 Group Assignment December 2013 High-Technology Acquisitions DAIMLER | TESLA MOTORS -i- Contents Page 1 2 3 4 4.1 4.2 4.3 4.4 4.5 4.6 4.7 4.8 5 5.1 5.2 6 6.1 6.2 6.3 7 8 8.1 8.2 INTRODUCTION ............................................................................................................. 1 ACQUIRER OVERVIEW | DAIMLER ............................................................................. 1 TARGET OVERVIEW | TESLA MOTORS ..................................................................... 3 STRATEGIC APPROACH AND SYNERGIES EVALUATION ...................................... 5 THE ELECTRIC VEHICLE MARKET ................................................................................... 5 DAIMLER'S MOTIVATION TO ENTER THE MARKET............................................................. 6 DAIMLER'S MOTIVATION TO ACQUIRE TESLA ................................................................... 6 DAIMLER ADVANTAGE TO ACQUIRE TESLA OVER COMPETITORS ........................................ 7 MOVE FROM PARTNERSHIP WITH TESLA TO ACQUISITION ................................................ 7 TESLA'S MOTIVATION .........................................................................
Words: 5999 - Pages: 24
...……………………………………………………………. 8 Mission Statement…….….…………………….…………………………………………………..………. 12 Objectives …….….….………………….……………………………………………………………..……. 13 Porter’s Five Forces …..……………….……………………………………………………………..……. 15 Sustainability …..…………...………….……………………………………………………………..……. 20 Boston Consulting Group Growth/Share Matrix ……………...…………………………………..……. 25 Directional Policy Matrix ……………...…………………………...………………………………..……. 31 Positioning ………………………….…...…………………………...………………………………..……. 34 Marketing Mix ……………………..…...…………………………...………………………………..……. 38 References ……………………..…..........…………………………...………………………………..……. 43 2 BACKGROUND Volkswagen group is a automotive conglomerate consisting of several brands of vehicles for a range of customer groups at a range of prices. It is one of the top automotive manufacturer’s in the world and is the top automotive manufacturer in Europe (Volkswagen, 2011a). Beginning in the late 1930s, Volkswagen created tanks and driving equipment for Nazi Germany during World War II. After the war, Great Britain had the choice to either destroy the Volkswagen plant or continue production. They saw potential in Volkswagen and decided to allow it to continue to manufacturer vehicles. Volkswagen grew during the next few decades; acquiring new brands and expanding the brands it had with new vehicles to fit the growing demand of consumers (Volkswagen, 2011a.) Today, Volkswagen is recognized as a unique and distinct car brand....
Words: 16665 - Pages: 67
...determine the fair value of the Group’s share price and to conclude whether it is over- or undervalued. The BMW Group is one of the largest automotive manufacturers that focus on the premium segment, producing both automobiles and motorcycles. The Group is headquartered in Munich, Germany and its business operations are divided into three segments: Automotive, Motorcycle and Financial Services, where the Automotive segment provide by far the largest source of revenue. The BMW Group is analyzed by conducting a strategic and financial analysis, where several models are applied and financial drivers thoroughly analyzed from a historical perspective. The findings from these analyses act as a foundation for forecasting the future performance of the Group. The share value is estimated by utilizing the discounted cash flow (DCF) valuation model on the forecasted figures. A multiple valuation model (EV/EBITDA) is also conducted in order to triangulate the value derived from the DCF valuation with a relative valuation based on market multiples. Empirically, the thesis relies on both primary and secondary data such as interviews with equity analysts, annual reports, academic books and articles, research papers, news articles from approved websites and data from the Bloomberg terminal database and Thomson ONE Banker. The automotive industry was severely hit by the financial crisis in 2008-2009, which affected global vehicle sales...
Words: 60927 - Pages: 244
... 10-12 2.4 Organizations within the industry 12-16 2.5 Strengths and weaknesses of Mercedes Benz 17 2.6 References 18 3.0 Brand #2 Toyota 3.1 Introduction to Toyota 19-20 3.2 Toyota History and Development 20-23 3.3 The Macro-environment 24-29 3.4 Organizations within the industry 30-31 3.5 Strengths and weaknesses of Toyota 32 3.6 References 33 4.0 Comparison between brand #1 and brand #2 34-35 1.3 Acknowledgements This assignment has been done for our subject Fundamentals of Marketing (BM101), at UCSI University. At this time we would like to acknowledge the advice and support of our lecturer Ms. Nazliwati Mohammad. We also acknowledge that some of the material for this assignment has been derived from other sources, all of which are included in our respective references. All group members have worked effectively and cohesively in this project and share equal contribution. 1.4 Summary/Abstract In this assignment we will be analysing two different car manufacturers. The brands we have chosen are Mercedes Benz and Toyota. In this report we will be presenting the brands’ history and development, the macro environment affecting them, and their organizations within industry inclusive of the marketing position, target markets and the marketing mix. At the end of the report a comparison is given between the two brands. Mercedes-Benz is one of the world’s oldest automotive brand still in existence today. Mercedes-Benz...
Words: 9079 - Pages: 37
...INDIAN AUTOMOBILE INDUSTRY The automobile industry is one of the core industries in Indian economy, whose prospect is reflective of the economic resilience of the country. With the Liberalization of the economy, India had become the playground of major global automobile majors. The automobile industry in India is gradually evolving to replicate those of the developed countries. The report focuses on the trends that are emerging in the Industry across segments, namely, passenger cars/multi-utility vehicle, commercial vehicles, two wheelers and Tractors. The qualitative analysis of the various trends reveals that industry offers immense scope even for allied industries and those looking at investing in the automobile Industry. Indian automotive industry has become more competitive in the export market due to its Technological and quality advances, so much so that in quality conscious market as such as Europe and America, Indian automotive industry is emerging as a major player judging by its performance. India today exports engine and Engine parts, Electrical parts, Drive transmission and steering parts, Suspension and braking parts among others. Automobile industry in India is still in its infancy but growing rapidly. The opportunities in the automobile industry in India are attracting big names with big purse and they are investing vigorously in infrastructure, design and development and Marketing. Automobile industry in India is today poised for the big leap. It...
Words: 9356 - Pages: 38
...College Credit Through Advanced Standing Produced by the Office of Academic Services This manual is accurate as of the date of publication. As new information becomes available, it will be posted to the online version, available through the Academic Services web site, www.nvcc.edu/aboutnova/directories--offices/administrative-offices/academic/index.html. Revised June 2012 Table of Contents INTRODUCTION ........................................................................................................... 3 PURPOSE .................................................................................................................................3 TYPES OF ADVANCED STANDING ...................................................................................................3 GENERAL PROCEDURES ...............................................................................................................4 EVALUATION RESPONSIBILITIES .....................................................................................................5 SECTION 1—CREDITS FROM POST-SECONDARY INSTITUTIONS ........................................ 7 GENERAL CONDITIONS ................................................................................................................7 GENERAL EDUCATION TRANSFER CREDIT FOR STUDENTS WITH PREVIOUS DEGREES ..................................9 EVALUATION OF INTERNATIONAL TRANSCRIPTS .....................................................................
Words: 11912 - Pages: 48
...negotiation strategy. Something about CMM Technology – the product Coordinate Measurement Machines (CMM) were used widely in the aerospace industry and other industries such as automotive and electronic for quality control purposes. CMMs represented about 25% (US$ 600 million) of the world market for measurement instruments. CMMs cost between US$ 50,000 – US$ 500,000 depending on size of parts they could measure, speed of measurement and precision. The measurement accuracy of a Qi-Tech’s most popular (Zoo3” CMM machine was 2.5 µm (1 micron = 1 millionth of a meter). A CMM generally consisted of four elements: stationery devices, including a massive granite worktable; moving elements; electrical parts; and a controller. The players Indivers BV was a Dutch holding company that had been established by Twaalfhoven who had built a business around the manufacture of aircraft engine parts in the 1970s. Overtime, Twaalfhoven had made several investments in high-tech startups to participate in the exciting growth opportunities for high technology companies and support entrepreneurship. All of these investments were targeted at high technology industries and were grouped together under the Indivers umbrella. Qingdao Qianshao Precision Machinery Company (QQMF) in Qingtao, China, was a division of a state-owned enterprise AVIC (the Aviation Industries in China). QQMF with its 1,116 employees had produced pneumatic tools as well as...
Words: 1946 - Pages: 8
...BUSINESS IMPACT OF CLIMATE CHANGE Table of Contents Foreword 1 Introduction Implications Actions Challenges Convergent Issues Commitment 2 2 3 3 3 Background The climate issue Business Drivers Market Share Regulatory compliance Shareholder value Industry Considerations 4 4 4 4 5 5 Strategic Roadmap Strategic principles Strategic actions Product Policy Plants People Partnerships 6 6 7 7 8 9 9 9 Conclusion 10 Appendix 1 Excerpt from 2004-2005 Sustainability Report 11-20 Appendix 2 California GHG regulations 21 Foreword In November 2004, Ford Motor Company received a shareholder resolution from the Interfaith Center on Corporate Responsibility (ICCR) and the Coalition for Environmentally Responsible Economies (Ceres) and others requesting we release information specific to our greenhouse gas emissions strategy. Much of the information requested is reported annually in our Sustainability Report (formerly called the Corporate Citizenship Report), and we have excerpted the most recent Sustainability Report as an appendix to this report. However, we agreed to publish the industry's first report dedicated to the issue of climate change and its effect on our business as well as the automotive industry as a whole. While we have worked closely with ICCR, Ceres and other stakeholders throughout the writing of this report, the material contained here is is our view of this important global issue. This report has been reviewed and approved by senior management...
Words: 13213 - Pages: 53
...Imprint and contact Key figures 2014 Imprint and contact. Key figures 2014. 01 Financial year 2014 Unit 2012 2013 2014 Corporate profile Revenue1 Editing and design SLau Konzepte & Kommunikation (consulting/editing) TEAMKOM Kommunikation&Design (design) Netfederation GmbH (interactive online report) Photography Bildarchiv Daimler AG, Fotolia (icons p. 18/19) Production l in millions of € 8,116 10,139 10,179 j in millions of € 6,830 8,720 7,290 l Total vehicle sales in millions 2.2 2.35 2.55 j 1,451,569 1,565,563 1,722,561 j Unit sales of Daimler Trucks 461,954 484,211 495,668 j Unit sales of Mercedes-Benz Vans 252,418 270,144 294,594 j 32,088 33,705 33,162 l in millions of € 79,986 83,538 98,967 j in millions of € 2,369 2,471 2,383 l in g CO2/km 140 134 129 l Unit sales of Mercedes-Benz Cars Unit sales of Daimler Buses Contract volume of Daimler Financial Services Product responsibility Dr. Cantz’sche Druckerei Medien GmbH (reprography) Bechtle Druck + Service GmbH und Co. KG (printing) Contact j 10,752 CO2 emissions of the European fleet (vehicles from Mercedes-Benz Cars) Mirjam Bendak 129,872 10,815 Group net income Daimler Sustainability Report 2014. Publications Manager Thomas Fröhlich 117,982 8,820 Research and development expenditure on environmental protection For the publisher Daimler AG, Mercedesstraße 137, 70327 Stuttgart, Germany 114,297 in millions of € Profit before taxes on income1...
Words: 50904 - Pages: 204