...Assignment 2 “The Coca-Cola Company Struggles with Ethical Crises” Strayer University Ethics and Advocacy for HR Professionals HR 522 Coca-Cola’s Ethical Issues and Dilemmas For a decade, from 1990 through 2000, Coca-Cola was under the umbrella of mismanagement, poor decision making, and a lack of acceptable conduct. For the first time in ten years, in 2000, Coca-Cola failed to make the top ten of Fortune’s 500 annual “America’s Most Admired Companies” list. A whopping disappointment for the company’s start point of the new millennium. Coca-Cola did not make the list again until 2010 and only obtained the tenth spot (CNN Money, 2010). During this time, CEO’s Doug Investor and Doug Daft left the company in turmoil with their lack of leadership and cavalier approach to the market with little regard to international marketing rules. Under Investor and Daft, the company was involved in various issues such as, competition, water pollution & contamination; allegations of racial discrimination; misrepresentations of market tests; manipulation of earnings by inflating numbers; distribution & distributors; labor union conflicts; and health related issues of their product. Coca-Cola’s most significant Issues/Dilemmas – Union Relations People - the most valuable asset and resource of a company (Fulmer, 2014). In 1989, Coca-Cola was accused for the murder of 8 unionized workers employed at the Coca-Cola bottling plants in Colombia and Guatemala; allegedly forced...
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...BUS 508 Week 5 Assignment Financial Management (Pepsi and Coca Cola) To Buy This material Click below link http://www.uoptutors.com/BUS-508/BUS-508-Assignment-5-Financial-Management-Pepsi-and-Coca-Cola BUS 508 Week 5 Assignment Financial Management (Pepsi and Coca Cola) Long time competitors in the soft drink industry, PepsiCo and Coca-Cola continue efforts to gain additional market share. Which do you prefer, Coke or Pepsi? Let’s take a look at these two companies from a financial perspective rather than our drink preference. To learn more about PepsiCo and Coca-Cola Enterprises, download the PepsiCo 2009 Annual Report at: http://www.pepsico.com/annual09/ and the Coca-Cola 2009 Annual Report at:http://www.cce2009annualreport.com/. Review the annual reports for general information. Required: 1. Read Understanding the Income Statement at:http://www.investopedia.com/articles/04/022504.asp 2. Read Reading the Balance Sheet at:http://www.investopedia.com/articles/04/031004.asp 3. Compute the following financial ratios for both companies and provide as an appendix to the required paper. If you need help understanding the meaning of the ratios or how to they are computed, go to:http://www.investopedia.com/university/ratios/ Liquidity measurement ratio: • Current ratio Profitability indicator ratios: • Return on assets • Return on equity Debt ratio: • Debt ratio Operating performance ratio: • Fixed asset turnover ratio Cash flow indicator...
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...Coca Cola vs. Pepsi: Competitive Strategies Christoper Gilchrist BUS 508 7/28/2013 Coca Cola and Pepsi marketing are a consumer products company operating in highly competitive markets. They heavily rely on continued demand for products. To generate profit and bonus, they both must sell products that appeal to our customers and to consumers. Any significant changes in consumer preferences or any inability on the part to anticipate or react to such changes could result in reduced demand for our products and erosion of our competitive and financial position (Dyer, Jeffrey H., page 3). The achievements of Pepsi and Coca Cola relies on being able to answer to daily needs of buyers, concerning health and wellness, obesity, product attributes and ingredients, and to broaden into similar categories. Changes in product category consumption or consumer demographics could indicate a deductible demand for the good that’s produced. Consumer preferences could change for many reasons, such as generations being affected by the age (Hoffman, Benjamin, page 17). Socializing has also expanded and became very diverse. Traveling, vacation or leisure activity patterns, weather, seasonal consumption cycles, negative publicity resulting from regulatory action or litigation against companies in our industry, a downturn in economic conditions or taxes specifically targeting the consumption of our products. Any of these changes may reduce consumers’ willingness to purchase the goods of Pepsi...
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...Assignment 1: Strategic Management and Strategic Competitiveness 1 Assignment 1: Strategic Management and Strategic Competitiveness Cherise Bacon Dr. Williams BUS 499 - Business Administration Capstone April 16, 2014 Assignment 1: Strategic Management and Strategic Competitiveness 2 Coca Cola declares that their company serves as the standard against which we weigh our actions and decisions. * To refresh the world * To inspire moments of optimism and happiness * To increase value and make a difference Coca Cola vision serves as the framework for our roadmap and guides every aspect of their business by describing what the need to accomplish in order to continue achieving sustainable, quality growth. People: Be a great place to work where people are inspired to be the best they can be. Portfolio: Bring to the world a portfolio of quality beverage brands the antipate and satisfy people’s desires and needs. Partners: Nurture a winning network of customers and suppliers together to create mutual, enduring value. Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. Profit: Maximize long-term return to share owners while being mindful of their overall responsibilities. Productivity: Be highly effective, lean and fast organization. (By Coca-Cola company). Assignment 1: Strategic Management and Strategic Competitiveness...
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...Fall 14 Business Ethics Assignment MIDDLE EAST BOYCOTT FOR COCA-‐COLA’S PRODUCTS SOCIAL ISSUE T h e C o c a -‐ C o l a C o m p a n y Business Ethics Assignment February 10, 2014 Table of Contents 1 2 3 OVERVIEW OF THE COCA-COLA COMPANY...................................................................... 3 OVERVIEW OF THE CSR ISSUE................................................................................................ 4 STAKEHOLDERS ANALYSIS ..................................................................................................... 5 3.1 CUSTOMERS ................................................................................................................................ 5 3.2 CONSUMERS ............................................................................................................................... 5 3.3 SUPPLIERS................................................................................................................................... 6 3.4 COMPETITORS ............................................................................................................................. 6 3.5 CONCLUSION .............................................................................................................................. 6 SIMILAR CASES AND CONCLUSION ........................................
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...The marketing logic by which the business unit hopes to achieve its marketing objectives. Marketing research The systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization. Introduction This discusses the details of marketing principles and this assignment has considered Coca cola, a company which is in the soft drinks industry as the base. This includes evaluation of benefits and costs of a company being market oriented and the deviation from its core activities. Further this discusses the micro and macro factors that affect Coca cola and how the marketing decisions should be taken considering these factors. The segmentation aspect which is adopted in Coca cola is discussed here. And effective strategies adopted in a company lead the company to achieve competitive advantage is been highlighted in this assignment. Further Targeting strategies, buyer behaviours that impact Coca cola is been discussed along with proposition for new positioning of the beverages of Coca cola. The distribution also plays a major part in a company’s marketing activities. And the strategies used by Coca cola are discussed here with the setting of prices with the aim of achieving objectives and the promotional activities adopted are discussed here. Additional elements of marketing mix, and the different strategies that should be adopted when selling to businesses rather than customers and the strategies that are used in international...
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...Task 2.4 7 Conclusion 8 References 9 Introduction This discusses the details of marketing principles and this assignment has considered Coca cola, a company which is in the soft drinks industry as the base. This includes evaluation of benefits and costs of a company being market oriented and the deviation from its core activities. Further this discusses the micro and macro factors that affect Coca cola and how the marketing decisions should be taken considering these factors. The segmentation aspect which is adopted in Coca cola is discussed here. And effective strategies adopted in a company lead the company to achieve competitive advantage is been highlighted in this assignment. Further Targeting strategies, buyer behaviours that impact Coca cola is been discussed along with proposition for new positioning of the beverages of Coca cola. The distribution also plays a major part in a company’s marketing activities. And the strategies used by Coca cola are discussed here with the setting of prices with the aim of achieving objectives and the promotional activities adopted are discussed here. Additional elements of marketing mix, and the different strategies that should be adopted when selling to businesses rather than customers and the strategies that are used in international marketing are discussed in this assignment. About Coca Cola The company Coca Cola started in 1886, in Atlanta and this drink was initially made as a trial and to fulfill the curiosity of a pharmacist...
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...Assignment #1 - Segmentation and Targeting Please read the following Case Study and answer the questions at the 4 questions at the end. Segmenting and Targeting Markets: Case Study: Coke Zero When a couple of marketing managers for Coca-Cola told lawyer Elizabeth Finn Johnson that they wanted to sue their Coke Zero colleagues for “taste infringement,” she was baffled. She tried to talk them out of it, but they were determined. They argued that Coca-Cola Classic should be protected from the age discrimination it would suffer with the introduction of a newer, younger soft drink that tasted exactly the same as the original. Frustrated, Finn Johnson held up the Coke can and shouted, “It's not a person! Title VII doesn't cover these things!” What she didn't know was that the marketing managers were actors. Hidden cameras had been planted around the meeting room to capture the reactions of several unsuspecting lawyers who had been asked to consider the case, including an immigration lawyer who was asked if he could get the Coke Zero marketing head deported back to Canada. Coke Zero Immigration Lawyer Ad - YouTube The short videos were strategically placed on websites such as to promote Coke Zero as the hip, new alternative to Diet Coke for men. The Coca-Cola Company knows it has to be creative if it's going to sell more pop after sales dropped two years in a row in 2005 and 2006. Morgan Stanley analyst Bill Pecoriello explains, “Consumers are becoming ever more health-conscious...
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...project assignment, I sat down and tried to think of what company to research on.Being military, I thought seriously about researching more about the defense contractors that serve our mission.Upon further thought, I realized defense contractors would be a poor choice since their marketing tactics would behard to research. I then got the recent Fortune magazine to research the Fortune 500. Walmart, ranked number one;may have been a good choice since my husband claims we should own stock with how much I shop there.However, I decided on number 92 on the Fortune 500, the Coca-Cola Company. "The Coca-Cola Company marketsfour of the world's top-five soft drink brands, including Diet Coke, Fanta and Sprite. " happento drink a lot of DietCoke. The company leads the soft drink industry with a 50 percent market share. For the purpose of thisassignment, I will discuss the Coca-Cola Company's competition and the how the Coca-Cola Company's marketingimpacts the company's financial objectives. But first, I will present the Coca-Cola's Company's mission.The Coca-Cola PromiseThe Coca-Cola Company's mission, also known as the Coca-Cola Promise is to "benefit and refresh everyone ittouches "and to "When we bring refreshment, value, joy and fun to our stakeholders, then we successfully nurtureand protect our brands, particularly Coca-Cola. " This blue chip company has remained a leading competitor in thesoft drink industry for 115 years because of its unwavering devotion to the Coca-Cola Promise...
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...Unit 17: Marketing Intelligence Buyer Behaviour and Market Research Techniques This assignment is going to be looking at understanding buyer behaviour and the purchase decision making process. It will cover describing the main stages of the process, along with explaining theories of buyer behaviour and factors that may affect this. Finally it will evaluate the relationship between brand loyalties, corporate image and repeat purchasing. Being able to use marketing research techniques will also be included within this essay; evaluating different types of market research, using sources of secondary data to achieve marketing research objectives and assessing the validity and reliability of these findings. All of the above topics will conclude with a proposal of a market research plan to obtain information in any given situation. LO1: Buyer Behaviour Figure 1.1a: http://www.enotesmba.com/2014/06/marketing-notes-consumer-decision-making-process.html (Accessed: 23rd Nov 15) Figure 1.1a: http://www.enotesmba.com/2014/06/marketing-notes-consumer-decision-making-process.html (Accessed: 23rd Nov 15) Engel, Blackwell and Kollat (1968) developed a model of the consumer buying, decision making process in five steps (see figure 1.1a): Problem or need recognition, information search, evaluation of alternatives to meet this need, purchase decision and post-purchase behaviour. They believed that these five stages displayed what led a shopper to purchase a new product (http://theconsumerfactor...
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...environment are mostly attributed to unethical business practices, failure to embrace technology advancements, and stiff competition among businesses. Use the Internet to research the code of ethical conduct of one (1) of the following organizations: * AT&T * Hershey Company * Coca-Cola * Chevron Next, use the Internet to research the code of ethical conduct of two (2) similar companies in the same industry as the company you have chosen. Write a six to eight (6-8) page paper in which you: 1. Specify, in brief, the nature, structure, types of products or service of the business you selected. Examine the information within the company’s code of ethical conduct, and choose three (3) key issues from within the document that you believe are critical for success. Provide a rationale for the response. What is the significance of global business environments? Do you know what attributes influence unethical business practices, for example, failure to embrace technology advancements, and stiff competition among businesses? To exemplify these challenges, in the Global Business Environment, I have selected the Coca Cola Corporation to examine. A brief overview of the Coca Cola organization reflects back to 1886 when it began it is business as a local soda producer in Atlanta, Georgia. They began by selling about nine beverages per day. By the 1920s, the company had begun expanding internationally, selling its products first in the Caribbean and Canadian markets...
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...Coke Dear Students, The assignment is to develop, implement and present a Channel Management Plan for a fictitious or existing company and product or service. Teams will conduct a detailed channel analysis using sophisticated techniques, synthesize the findings from that analysis and couple them with critical and creative thought to develop a competitive channel plan. The plan will be based on information from primary and public secondary sources, company web sites, as well as professional experiences and insights. The following components and issues will be addressed: 1. Market Analysis 2. Competitor Analysis 3. Channel Design 4. Channel Go-to-Market Plan 5. Channel Management Metrics 6. Channel Risk Assessment Deliverable: Please create a PowerPoint presentation up to 10 slides excluding Title and reference slides. The due date is at the end of Module 10 which is Sunday March 24th, 2013 midnight.This assignment will count for 30% of your final grade. Wayne The Soda Coca-Cola’s tarket market group is the youth – anywhere from the ages of 6 – 24, both male and female. I believe that my Coca Cola is aimed more at teenagers than any other age group. I also think it is aimed at male and female teens because it is seen as a hip, cool drink. I think this because it is mainly promoted on the television which is mostly watched by teenagers rather than older people. It is sold all around so that everyone can buy it but not many older people will because...
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...giving me work on this assignment and his support, of this module of Managing the Sustainable Business. Not only that, I would also like to acknowledge APU for me the opportunity so I can work on this module and understand it. * Executive Summary This assignment is about on the sustainability program of Coca Cola Company. These assignments based on the challenges and success stories of Coca Cola Company to sustain in the market and be successful in the future. Firstly, I want to introduce the Coca Cola Company and what they do in the market. Secondly, I want to write about the objectives of the Sustainability program of Coca Cola Company. Thirdly, I want to write about Success and Challenges of the Sustainability Initiatives of Coca Cola Company. Fourthly, I want to write about recommendations that I can advise to the Coca Cola Company. 1 Table of Contents Acknowledgement 1 Executive Summary 1 2 3 1 Introduction 3 1.2 General growth strategy of Coca Cola Company 3 1.3 Scope of the study 4 1.4 Mission and Vision of Coca Cola Company 4 1.5 Mission 4 1.6 Sustainable vision 4 1.7 Trend Analysis of Coca Cola 5 2 Objectives of the Sustainability Program 6 2.1 Water Efficiency 8 2.2 Wellbeing 9 2.3 Energy and Climate Change 10 2.4 Agriculture 10 3 Quality Standard 11 4 Success and Challenges Story of Coca Cola Sustainability Program 11 4.1 Calorie commitments 12 4.2 Resource Scarcity 12 4.3 Coca-Cola in India 13 5 Improvement...
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...lives. For example, the clothes that we buy from a local retailer, incoming network Woolworths; can be manufactured in Australia or China. Entering into an outside business sector is similar to running across new domain for entrepreneurs. Remote nations have diverse laws, economies, business methodologies and coin. Social contrasts can additionally obstruct a nation's prosperity. Despite the fact that each business ought to suspect a tremendous learning bend, entering a remote business sector could be simpler with the reception of a couple of techniques (Krishna, 2005). Coca Cola One of the most popular carbonated drinks in stores, restaurants, and confection machines is coca cola and not just in one or two countries but it has got its operations worldwide. It is conveyed by The Coca-Cola Company of Atlanta, Georgia, and is customarily suggested fundamentally as Coke (an enlisted trademark of The Coca-Cola Company in the United States since March 27, 1944). In the first place the company was started with a medical patent and that was back in the late nineteenth century. The person who got this patent was John Pemberton. one of the leading and famous business man of that time Asia Griggs Candler was the one who acquired the company and it his strategically planned decision that showcased the company with great success overall the world. This all took...
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...1 ACCT2162 Ethics and Accountability COCA COLA and PEPSI Student name: Pham Thuy Vy Vy Ta lam Han Tieu Thien Tam Assignment: Ethics and Accountability ACCT2162 1|Page 2 ACCT2162 Ethics and Accountability RMIT International University Vietnam Bachelor of Commerce Program ASSIGNMENT COVER PAGE Your assessment will not be accepted unless all fields below are completed Subject Code: ACCT2162 Subject Name: Ethics and accountability Location where you study: RMIT Vietnam- SGS campus Title of Assignment: Group assignment File(s) Submitted: Cocacola_Pepsi Pham Thuy Vy Vy Student name: Tieu Thien Tam Ta Lam Han Student Number: S3325175 S3324340 S3275812 Learning Facilitator in charge: Samia Ibrahimo Assignment due date: 18th April 2013 18th April 2013 Date of Submission: Number of pages including this one: (Please number your pages like this: 13 page 1 of 7, etc.) 2200 words (exclude references, table of content and Word Count: reference) (Main Content) 2|Page 3 ACCT2162 Ethics and Accountability Contents INTRODUCTION....................................................................................................................................... 4 COMPARE AND CONTRAST POLICIES, PROCESSES AND GUIDELINES ......................................................... 5 a) Health and Safe Work Environment: .....................................................................
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