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Submitted By 08111992
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NAME: VIÊN NGỌC BẢO LINH
STUDENT CODE: BA60098
CLASS: BA0661
INDIVIDUAL ASSIGNMENT
THE FINANCIAL STATEMENT OF KODAK AND ITS BANKRUPT I) Introduce
For many years, the name Kodak synonymous with camera, but after 131 years, Eastman Kodak prepare to fade in history. What happened? The recent report showed a dismal situation and bankruptcy may be inevitable. So essentially, what mistakes did Kodak acquired ? II) History of Kodak With the slogan "you press the button, we do the rest," George Eastman put the first simple camera into the hands of a world of consumers in 1888. In so doing, he made a cumbersome and complicated process easy to use and accessible to nearly everyone.Since that time, the Eastman Kodak Company has led the way with an abundance of new products and processes to make photography simpler, more useful and more enjoyable. In fact, today's Kodak is known not only for photography, but also for images used in a variety of leisure, commercial, entertainment and scientific applications. Its reach increasingly involves the use of technology to combine images and information--creating the potential to profoundly change how people and businesses communicate.Just as Eastman had a goal to make photography "as convenient as the pencil," Kodak continues to expand the ways images touch people's daily lives. The company ranks as a premier multinational corporation, with a brand recognized in virtually every country around the world. | | Kodak has made it easy to enjoy your pictures. The expression 'You Press the Button, We do the rest' was a common advertising slogan in the 1890s. This familiar expression was also set to music. Visit our interactive history of Kodak products to listen and see some of today's latest digital products and our early film and cameras from the 1880s. | III) The falling process
Kodak's difficulties began in 1980

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