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takingcustomers. With stiff competition amongst the increasing number of local banks currently at Bangladesh,Brac Banks considers marketing as an integral and essential part of their organization.There can be different versions of marketing definitions and there are mainly five Marketing philosophies:1. Production concept : this concept suggest to do mass production, in order to make the product cheapand easily available in the market. Base of this concept is that if the product is cheap and easily availablethen people will buy it.2. Product concept: It suggests making the product best in quality. Logic is that if your product is superior in quality then people will buy it without considering the price.3. Selling concept: this concept says that if let alone, people will not buy in sufficient amount. So, youshould do aggressive selling effort to promote and sell your product.4. Marketing concept: the most famous and popular concept. It is different from mere selling because inselling you focus on selling whatever you have produced. but in marketing concept, before doing production, you assess the need and desire of customer and then make product accordingly, then sell andfinally take customer feedbacks, in order to assess the level of customer satisfaction.5. Societal concept: it is broader than marketing concept because it says to consider all the three partiesinvolved in the transaction i.e. seller, buyer and the society also which gets affected from that transaction,may be directly or indirectly.

As for Brac Bank the marketing philosophies pertaining to the Societal and marketing concept are moreappropriate as it is not a manufacturing company with physical products. For manufacturing companies, production or product concepts would have been more suitable. Besides the corporate vision of Brac bank perfectly suits to the societal concept.

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