Executive Summery
Rajnigandha Melamine Ltd produces melamine tableware as make-to-stock philosophy. It stocks its finished goods inventory in own warehouse sells the products from an outlet.
Customers are the end consumers and independent retailers. This distribution network we call
‘manufacturer and retail storage with customer pickup’. Rajnigandha sources its raw materials from China and Taiwan uses independent transport agency for inbound transportation. Raw materials are stored in the factory which minimizes inventory cost. The company focuses on efficiency not on responsiveness. Customers get the facility of same day pickup but not much differentiation. This company’s success depends on how they collaborate with its suppliers and customers. What Kind of Products is Melamine?
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Functional kind of product.
Demand is uncertain. Main rivalry is the ceramic products.
Volume of SKUs is high.
Demand is same throughout the year except for the Eid-season.

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Chapter 1
1.1 Introduction
Rajnigandha Melamine Ltd was established in 1991 in Chawkbazar, Dhaka. It was first established with a view to produce plastic products. From 2001 they started to produce melamine tableware’s. They produce more than 130 items and more than 1000 models including melamine bowl, plate, condiment dish, serving tray, stewing pot, lunch box and teacup. Company Profile
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Business Name
Business type
Year of Established
Total Employee Number
Business Address

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Rajnigandha Melamine Ltd.
Manufacturer, Distributor & Retailer
1991
65
123 Becharam Deori, Chawkbazar, Dhaka

1.2 Company Overview:
Rajnigandha Melamine strongly believes that beautiful living starts at dining table and a leading tableware manufacture, we are well conscious that everything on the table is equally important, not only the food but also the