WRITE-UP ASSIGNMENT
TWO CRITIQUES FOR EACH STAGE GIVEN BELOW:

1) Starting up the task force i) Inadequate Team Structure – Wrong Selection Procedure Both Trott and Casey had concluded that the major area for task force to study should be the Marketing Division. In that case at least one of the market managers should have been in the team. Only product managers were included in the task force which was not a good decision on Trott, Casey, and Bacon’s part.

(It was seen later on during presentation on August 4, how market managers rebuked Meir and disapproved any of the recommendations given by the team)

During starting up the task force pertinent questions like, How? Why? What? Who? were not asked, for ex. What are the issues? Why is a task force needed? What should be the size? Who should be participating? Who should lead? What are the skill sets needed? How should the approach of the task force be? When should the deadline be kept? How much decision-making power the team shall have?

ii) Improper Decision Making – No Forming Done It was Trott, Casey, and Bacon who decided on the date of presentation without taking the team members in the loop. Bacon as head of the task force should have held a meeting with his team members, discussed agenda, set up goals, and then decided on the presentation date. Poor management as Bacon didn’t ask Trott and Casey to attend the team meetings at least the first startup meeting. In that way both Trott and Casey would have been aware of the team’s viewpoints regarding the presentation deadline. Both of