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At&T Technology

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Submitted By Stessfree33
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AT&T is one of the most advanced communication companies in the world at the present time. Their technology range of network resources include the nation’s most reliable 4G LTE network, the largest international wireless coverage, operates the nation’s largest Wi-Fi network, and only national TV service provider to offer an IP-based television service ("AT&T Company Information", 2014). The company continues to break new grounds and deliver new solutions.

AT&T is known for adapting quickly to changing in consumer demand and to keep ahead of competitors. According to AT&T, their researchers are recognized leaders in many computing disciplines and work closely with other AT&T organizations such as development, network, strategy, and development. They are continuously looking to innovation or improve a new product. About two years ago, AT&T built the Innovation Pipeline (TIP), a crowdsourcing and collaborating tool (AT&T Intellectual Property, 2010). Developed with the notion that an idea can come from anywhere, this is where one of the planning stages begin with technology. Management evaluates the market and consumer’s needs, then pulls ideas from TIP. Through TIP, AT&T employees submit ideas, discuss them and at the end of three months, vote on them. The top ideas are then reviewed by management and if approved, are selected for pitching.

The founder of the idea must create a prototype and develop a business case to present to AT&T TIP investors. AT&T management has created innovation centers to assist developers with the organizing and leading the process. The unique space was built for team collaboration with industry technology experts and developers. At these centers, the developer gain access to resources they could not get anywhere else. This process allows the developer’s innovation to develop and market the product much faster (AT&T Intellectual Property, 2014). According to Research Technology Management, “AT&T Labs is filing patents at a rate of two per business day” (Gwynne, 1998, para.).
The executives of AT&T lead the management process by acting as venture capitalist to fund ideas of their choice. Successful employees with funds and the approval to develop the idea. During another period, the funded idea is moved from prototype to production, and in the direction of the distribution to customers.

For Management to control the products released to consumers, researchers built a tool called NICE (Network-Wide Information Correlation and Exploration). This tool searches data for all cases of service errors and degradations. The system aids in understanding the potential root-cause and the impact of its condition (Yates, 2010).

Reference:

AT&T Company Information. (2014). Retrieved from http://www.att.com/gen/investor-relations?pid=5711

AT&T Labs. (2014). Retrieved from http://www.research.att.com/evergreen/what_we_do/what_we_do.html?fbid=PTK8j4sYrs8

AT&T Intellectual Property. (2010). Innovation Space. Retrieved from http://www.attinnovationspace.com/innovation/story/a7779296

AT&T Intellectual Property. (2014). AT&T Foundry. Retrieved from http://www.att.com/gen/press-room?pid=21020

Gwynne, P. (1998, May/June). AT&T grafting Bell Labs' heritage onto AT&T Labs. Research Technology Management, 41(3), 3-5. Retrieved from http://search.proquest.com.ezproxy.apollolibrary.com/docview/213806595?accountid=458

Yates, J. (2010, June). The Data-Driven Approach to Network Management: Innovation Delivered. AT&T Researchers — Inventing the Science Behind the Service. Retrieved from http://www.research.att.com/articles/featured_stories/2010_05/201005_networkmain2_article.html?fbid=PTK8j4sYrs8

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