...of her three siblings and the only one involved in sports. Her parents Ray and Joyce ignore Patty’s athletic talents, make jokes and play cruel pranks on Patty. Patty goes to a party with a friend, gets drunk, and ends up getting raped by Ethan Post, a son of a family friend. The next day after a basketball game, Patty tells her questioning coach about why she had bruises on her arms. Patty’s mother finds out about the incident and is more concerned how the rape will affect her relationship with Ethan’s family, rather than how Patty is feeling about the rape. Joyce discourages Patty from taking any action against Ethan and asking if an apology would be enough. When Ray finds out he is not supportive either of Patty. Ray also discourages Patty from taking any legal action. Patty ends up dropping the whole situations and her senior year goes on with her athletic life, breaking school records. “Agreeable” shows how an all-star athletic girl is neglected by her parents and is discouraged from excelling in more athletics. Patty could be described as agreeable, low self-esteem, and determined. For example she is agreeable because, “…instead of being publicly humiliated Patty became a real player…” (17) Patty decides to agree with her parents and drop the incident, so she won’t be humiliated by the public. Patty has low self-esteem because her parents don’t support her in her athletic sports nor do they show up at her games, “If Joyce was her mother, then how had it happened that she...
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...Final Marketing Plan NIKE, Inc. Executive Summary As a heavyweight company that manufactures all its own products, NIKE is able to reach into just about every aspect of the sports market. All its’ products are developed, from the apparel to the footwear, and are able to reach women, men, and children throughout the globe. NIKE creates products tailored for just about every sports event: “running, training, basketball, soccer, sport-inspired casual shoes, and kids’ shoes. It also markets footwear designed for baseball, cheerleading, football, golf, lacrosse, outdoor activities, skateboarding, tennis, volleyball, walking, and wrestling”. All this gear is available through NIKE’s retail stores, including, but not limited to, trademarks such as “Cole Haan, Converse, Chuck Taylor, All Star, One Star, Star Chevron, Jack Purcell, Hurley, and Umbro”. Another successful marketing strategy is to implement the face of a famous athlete with the product in order to increase popularity. This has been done with Michael Jordan and the Nike shoes’ “Jordan’s”. Furthermore Nike has even granted customers the ability to have a degree of customization in shoe products that they order. This is yet another successful method that has greatly yielded to the customer’s specific designs. This idea of catering to a customer’s design is considered a breakthrough and currently this appears to be that path Nike is following on. A shop was opened where customers could design shoes that Nike would make...
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...brand name “Nike” is one of the most readily recognized around the globe. The name is synonymous with high-quality athletic shoes, apparel, and accessories in the minds of many people worldwide. Perhaps it is the ubiquitous Nike “swoosh” and compelling marketing that commands attention. Or maybe it is the association between the brand name and its famous endorsers, such as Tiger Woods and Michael Jordan. Alternatively, it may be Nike’s cutting-edge sporting vision and technology that entrances multitudes of consumers. Quite conceivably, it is a combination of these factors that has propelled Nike to the top of its industry. However, not all of Nike’s story is ideal. In recent years, the company has faced criticism in connection with its use of contract labor in developing nations. The purpose of this case is to provide an understanding of the company’s background, its general business strategy, and its use of contract labor. The Athletic Apparel and Footwear Industry The athletic apparel and footwear industry experienced steady growth for more than two decades, beginning in the early 1980’s. For example, in the U.S.A. alone, consumer spending on athletic footwear increased by 10 percent during the first six months of 2005 (Quinn, 2006). Consumers were not just professional athletes, but ordinary men, women, and children who wore athletic apparel for both sports and leisure. The industry became more fashion-oriented, resulting in higher levels of innovation...
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...Integrated Marketing Communication Plan Nike Running Shoes I. Background Nike Incorporated, the leading innovator in athletic apparel and accessories, traces its roots to the University of Oregon track and field team of the early 1950’s. The team’s coach was determined to give his athletes a competitive advantage by always finding the newest and most efficient gear, and began designing and producing sneakers with very limited resources. After twenty-one years of creative turmoil and a superficial, lean order-by-order manufacturing system, the Nike brand was finally formally launched in 1971. Eugene Oregon remains the home of the Nike brand and the corporation’s headquarters. Understanding that a distinctive, easily recognizable logo was necessary to build the company’s sales and bond with its customers, the company tried various logos throughout the years. In 1980 the company settled on the final Nike, Inc. logo, referred to as the swoosh, and recognized around the world as the mark of the quality Nike brand. As Nike’s newest advertising agency, our firm will be focusing our efforts toward improving the sustainable competitive advantage of Nike Running shoes. II. Buyer Behavior Nike Inc. currently represents thirty percent of the athletic apparel and accessories industry. The market is comprised of professional athletes, amateur athletes, those devoted to personal fitness, and trendy young adults continuously seeking the latest fashion trends and social recognition....
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...Nike: A Look Inside | June 22 2010 | By Bobby Bedsole, Matt Currie, & Brady Stoker | [Type the document subtitle] | Table of Contents Executive Summery External Analysis 1) Industry/Competition- Five Forces Current Rivalry opportunities/ Threats Potential Entrant Opportunities/ Threats Bargaining Power of Buyer Opportunities/ Threats Bargaining Power of Supplier Opportunities/ threats Substitute Products Opportunities/ Threats 2) General External Environment General Economic Opportunities/ Threats Demographic Opportunities/ Threats Sociocultural Opportunities/ Threats Political-Legal Opportunities/ Threats Technological Opportunities/ Threats Internal Analysis 1) Capabilities Assessment 2) Assessing the Primary Activities in the Value Chain a) Inbound and outbound Logistics b) Marketing c) Production Support Activities in the Value Chain a) Technological Development b) Human Relations Management c) Firm Infrastructure 3) Internal Audit of Functional Areas a) Management b) Information Systems c) Research and Development Financial Analysis- Conclusion Executive Summary Nikes Mission Statement: Our goal is to carry on his legacy of innovative thinking, whether to develop products that help athletes of every level of ability reach their potential, or to create business opportunities that set Nike apart from the competition and provide value for our shareholders...
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...Dear Professor Argo, My person of interest would have to be Barry Gordy. I was intrigued with Mr. Gordy when I watched the “Jacksons: The American Dream” movie when I was a kid. As stated in the article “Barry Gordy’s Motown Records” www.history-of-rock.com/motown_records.htm, he was the founder and owner of Tamla-Motown family record labels which became the largest and fastest growing independent labels in pop music history. Mr. Gordy has worked with acts such as The Jackson Five, Smokey Robinson and the Miracles, and Boys to Men just to name a few. He did this by successfully assembling a team of songwriters, producers, and musicians. As stated in this article Mr. Gordy actually started out as a boxer even fighting on the undercard for “Smokin” Joe Lewis in the early 1950’s and then fought in the Korean War where he developed a love for jazz music. After returning home he opened up 3-D Record Mart, which quickly went bankrupt due to the fact that he wouldn’t shelve Jazz musicians that he didn’t care for even if the consumers did. He then wrote songs and worked with several different artists until he met Smokey Robinson who told him that he had to start his own label and distribution, which we now know as Motown records. By the mid 1960’s, Mr. Gordy had a sound of his own which was a combination of sultry gospel singers with a funky r and b sound with heavy percussion, which was unheard of at this time in music. The biggest obstacle that Mr. Gordy had to...
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...Table of Contents: Executive Summary Page 2 Directional Leadership and Managerial Transitioning at Motown Page 5 Problem Statement Page 6 Data Analysis Page 6 Early Management of Motown Page 6 Passing the Baton Page 8 Key Decision Criteria Page 9 Alternative Analysis Page 9 Recommendation Page 10 Action and Implementation Page 10 Exhibits Page 11 EXECUTIVE SUMMARY Suzanne de Passé at Motown Productions clearly represents corporate achievement, diversification and the many facets and correlations between Management and Leadership and how they should be applied in the corporate/business sector; a major determinant being the canny ability of managers to alter their leadership style as a situation dictates. Renowned producer, president, record and film Executive, Suzanne de Passé is credited as being the ingenious power source behind the rapid growth of the Motown industry headed by Berry Gordy. Gordy gave Suzanne free reign to develop the brand, which she was able to successfully diversify from a single music production to motion picture and film. The aforesaid did not successfully evolve without its distractions, as initially the task seemed overwhelming. The question in the mind-set of the detractors was, “how will de Passé be able to steer this acclaimed company into a new era of diversification and rapid growth without losing the Motown mystique?” The problem statement...
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...change with both online and store Stores usually order in large quantities while online users order in units There can be a conflict between which order is fulfilled Chips supreme already organise orders in small amounts, therefor integrated distribution would work Dedicated Network 2 separate distribution networks, one for stores, the other for direct to customers Advantage Disadvantages of integrated are solves through separation Ability to offer exclusive items for online or store customers Disadvantage Duplicates are necessary, increasing need for space, labour Costs are increased • Chips supreme currently have 2 distribution centre so they could work on specialising each. However this would be costly and one may be over capacity while the online sector was growing Outsourced fulfilment – another firm will perform the fulfilment Will this work for Chips Supreme? They have existing distribution centre There network is currently successful, less need to outsource They’re currently well set up for integrated distribution Store fulfilment - order online and pickup in store, is picked in store Short order time Close to customer Available in customer units Can cause unexpected out of stock However, Store error is a concern • Chips supreme – customers can customise in store Flow-through fulfilment – order online and pickup in store, is picked in the warehouse Eliminates inventory conflict However, Storage...
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...the stage for how hard work and motivation along with preservation go hand in hand. Ms. Ross was the key element of the Supremes her up-tempo vocals kept her as the lead soloist on most of the songs performed with the group. She impressed when he first heard her voice and he new he had a winner for his record label. Even though it took some years before Ms. Ross performed as a solo artist she still performed with the Supremes until the end. Ms. Ross hit the top of the charts when she became a solo artist and never looked back for several years. She kept the lime life going as she stared in sitcoms, movies, talk shows. Ms. Ross is still singing here and there but mostly spending a lot of time with her family. She is one awesome lady, who I admire and love… My Story on Diana Ross My paper is on the real Diana Ross, who born at Hutzel Women’s Hospital in Detroit, Michigan on March 26, 1944. She was the second eldest of Ernestine, a schoolteacher, and Fred Ross, Sr., a former United States Army soldier. Diana Ross’s real name is Diana Ernestine Earl Ross there was a story to be told if Diana’s name ended in “a” or an “e”. She said her actual name is “Diane” it was a clerical error that resulted in her name being “Diana” on her birth certificate. She went by the name “Diane at home and at school, her yearbook listed her as “Diana” and in 1963, when The Supremes released their first album; she listed her name as “Diana”. Ms. Ross grandfather John E. Ross, a native of Gloucester...
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...Colorado Seminary (University of Denver) v. National Collegiate Athletic Association This action was brought by the University of Denver (“DU”) and several of its student-athletes to enjoin the National Collegiate Athletic Association (“NCAA”) from imposing sanctions against DU and declaring several of its hockey players ineligible. Colorado Seminary (Univ. of Denver) v. Nat’l Collegiate Athletic Ass’n, 570 F.2d 320, 321 (10th Cir. 1978), aff’d, Colorado Seminary (Univ. of Denver) v. Nat’l Collegiate Athletic Ass’n, 417 F.Supp. 885 (D.Co. 1976). Because DU refused to enforce the ineligibility of several of its hockey players despite the NCAA’s declaration of such, the DU hockey team was put on a two-year probation period, all DU athletic teams were unable to participate in post-season NCAA events and have its regular season games be televised, and the University was forced to forfeit its 1973 national title. 570 F.2d at 321. Plaintiffs claimed that the NCAA violated their due process and equal protection rights through its ineligibility declaration, however the trial court disagreed, denying Plaintiffs’ motion for summary judgment in favor of Defendant’s, albeit with some conditions. 417 F.Supp. at 893, 900. Plaintiffs appealed the denial, but the 10th Circuit affirmed the trial court’s decision and ultimately held that: the “students’ interest in participating in intercollegiate athletics did not rise to level of the constitutionally-protected property or liberty interest...
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...coaches (18.6 percent through the 2011-12 season) is at its lowest mark since the 1995-96 season, people weren't sure what, if anything, they should say. Multiple administrators passed on the opportunity. The NCAA wanted to see my questions, and then it wanted a pre-interview phone conversation before it ultimately emailed its responses. The coaches who talked on the record always ended our chats with the same concern: "I didn't say anything that will make me look bad, right?" Shaka Smart Andy Lyons/Getty Images To reach Shaka Smart's level, black coaches often have to overcome certain labels. I don't blame them. It's an incendiary issue, because we're uncomfortable with race as dialogue. It's still a subject that makes athletic directors -- 89 percent of whom are white at the Division I level, per the report -- squirm. Minority coaches speak cautiously, because they don't want to be labeled as rebels or militants. That hesitancy is a significant component in a perennial problem that's often managed but rarely attacked. An inherent defensiveness makes the subject difficult to publicly dissect. So year after year, the issue remains. The numbers aren't too surprising, but they're worth addressing, especially when the coaching pool belies the fact that 57.2 percent of Division I men's basketball players are...
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...Toyota (Chapter 1) Overview. This case concerns the systems used by Toyota to become the third largest automobile manufacturer in the world. The case illustrates how this organization strives to serve customers and achieve a profit. The case intentionally emphasizes features of Toyota's manufacturing system, rather than its marketing strategies per se, to show how the whole organization is focused on serving customer wants and needs, not just the marketing department. Suggestions for Discussion Questions 1. In what ways is Toyota's new-product development system designed to serve customers? There are a number of features to this system that make it customer oriented. The Toyota system responds more quickly than competitors, allowing the company to correct any mistakes and react to market trends faster than competitors. The system has a chief engineer responsible for the product from design to marketing. This may allow consumer research to function as a direct input into engineering specifications rather than become a secondary concern after the product is designed. Since the corporate philosophy is to serve customers, consumer inputs are more likely to be used develop better new products. 2. In what ways is Toyota's manufacturing system designed to serve customers? There are a number of features in Toyota's manufacturing systems that are designed to serve customers, including the following features. Employees, even on the assembly line, are trained to consider their...
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...Complex Decision-Making and Brand Loyalty COMPLEX DECISION MAKING High involvement purchases are recognized as those purchases that pose some level of risk on the purchaser or consumer. This can be further divided into brand loyalty, it is a habit, or complex decision-making, if there are many difference between brands and the products offered. Some examples include a house, a car or a big screen TV like the one my roommates and I bought in the end of August. As we were putting together our new place, the three of us came across an important decision: should we keep our 28 inch TV or go bigger? Of course, a 28 inch TV is more than decent but in the end we went for the 50 inch TV. Here is the process by which we decided to make our purchase. 1. PROBLEM RECOGNITION Although in our situation it was not an actual problem or, more importantly, a need, we felt there was a discrepancy between our actual state of TV usage and our ideal state. In reality, we had a regular-size TV. However, improvements in technology had made it out of date and we even had some malfunctioning problems with the screen. Ideally, we wanted a big screen TV which also meant better technology and picture quality. We also felt that we had managed to put together such a nice place that we ought to capitalize it with the purchase of a big screen TV that would also serve decorative purposes. Last, we want our place to be the “get together place” to watch games, movies, etc. So far it has been… 2. INFORMATION...
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...Sustainability Assessment of Nike Shoes Andrew Derrig Jake Stocker Luke Warren Pearson King Ethan Tinson Ellen Winston For Sustainability Science ENVS 195, Fall 2010, Dr. Saleem H. Ali Introduction and Justification In Greek, Nike means “victory” and since the beginning of the company in 1972, victory has been a term that has represented many things about the Nike brand. The Nike corporation produces athletic shoes, apparel, equipment and accessories that can be found in distributors in over 170 countries worldwide, it sponsors many professional and college level sports teams and has grown to be one of the largest athletic apparel corporations in the world. In the early „70s they started out manufacturing running shoes featuring innovative new technology that increased traction and made the shoe lighter as a whole. (Nike, 2010) Since then the Nike brand has taken off and become more than simply successful, it is infamous though for a few different reasons. The Nike name, generally linked to success and wealth, first got into trouble in the early „90‟s when footage of sweatshop and child labor in their factories was broadcast on international television, smearing their name across the globe. (Beder, 2002) In 1998 cofounder and CEO Phil Knight even recognized that the Nike name and product “has become synonymous with slave wages, forced overtime, and arbitrary abuse.”(Levenson, 2008) Since those dark days however, Nike has made a concerted effort to both improve their reputation...
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...SKECHERS Shape-ups Liv Shape-ups shoes are an innovation fitness tool designed to help user improve the benefits when walking or running by stimulating muscles. Shape-ups shoe has smooth leathery and a small mesh fabric upper in a lace-up sneaker with diagonally curve bottom, it can let user feel comfortable when walking it. It also is designed to give users more natural running experience and allow user to interact and respond to almost any surface, and has impact protection. Features Nice colour The company shoes are match with fresh colours. Each of every shoe with different matching colours gives consumer a sense of bright and special. Besides that, the colours used are fresh and young style. Unique design SKECHERS Shoes design in unique and nice. Theirs shoes are in different occasion that include casual wearing, sport shoes, sandals and boots. The designs are fulfilling nowadays youngsters taste. Besides that, theirs shoes construct in a well build structure. Insider and outsider structure are well associated with the most relevant materials. This can make consumer feel comfortable while wearing it. Light in weight SKECHERS shoes inner structure is well-build. The shoe pads inside are soft; you will feel pleasantly when wearing it. Besides that, theirs shoes consist of two layer, the first layer is midsole. A two-part, firm and soft-density midsole deliver a rocking effect from your heels to your toes. The second layer is kinetic wedge technology is an ultra-soft...
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