...White Paper: An Analysis of Harrah’s Total Rewards Players Rewards Program © 2006 Gaming Market Advisors December 2006 Prepared by Gaming Market Advisors 330 E. Warm Springs Rd Las Vegas, NV 89119 4340 E. Kentucky Ave. Suite 311 Denver, CO 8024 Table of Contents I. SUMMARY OF FINDINGS............................................................................................................................................1 II. PROJECT OVERVIEW..................................................................................................................................................4 Methodology ........................................................................................................................................................4 III. TOTAL REWARD PROGRAM OVERVIEW ..................................................................................................................5 Tiers and Tier Credits ............................................................................................................................................5 Reward Credits .....................................................................................................................................................7 IV. TOTAL REWARDS MARKETING STRATEGY .............................................................................................................11 V. TOTAL REWARDS TIER BENEFITS...................................................
Words: 11675 - Pages: 47
...Executive Summary Royale Suites, an all suite hotel, is ready to expand its business into the downtown Inner Harbor Baltimore district. History tells us that the Royale Suites has been in business since early 1980 accommodating business professionals and families desiring larger and more private hotel rooms. The 267 room hotel offers 2 room suites, where small business meetings can be held or families can feel the comforts of home. The standard suite room contains a bed, television, table, chair, couch/love seat, computer accessibility, and variety of daily newspaper. The suites do not offer a kitchen facility. The hotel offers two large meeting rooms are available seating 60 each or combined to seat 100 and serve meals as well as a restaurant facility. After meeting with the executive committee members, marketing, advertising, rooms, food & beverage, and accounting, we determined that many concerns need to be addressed before the grand opening of Royale Suites Baltimore. Our target market includes the business professional and families with emphasis on business professionals. Based on statistics from our customer surveys we need to improve guest satisfaction in the following areas: comfortable beds, sought after amenities, efficient check-ins, and reasonable phone charges. We are tasked with developing a marketing mix which includes determining a competitive room rate for the downtown Baltimore district as well as promoting our product as a superior option in the...
Words: 3819 - Pages: 16
...Virgin Atlantic Marketing Case Study Presented by Donal Manning James E. Salter Andre Tuinzing Prepared for Professor Enda McGovern Dominican University of California iii Virgin Atlantic Airlines Manning/ Salter/ Tuinzing Table of Contents LIST OF ILLUSTRATIONS………...…………………………………………………..IV EXECUTIVE SUMMARY……………………………………………………………….V HISTORY OF VIRGIN ATLANTIC ................................................................................. 3 B ACKGROUND ............................................................................................................................................. 3 F LEET .......................................................................................................................................................... 5 R OUTE N ETWORK........................................................................................................................................ 7 A IRLINE P ARTNERSHIP ................................................................................................................................ 8 A IRLINE ALLIANCES .................................................................................................................................... 8 STRATEGIC PLANNING ............................................................................................... 10 MISSION S TATEMENT ..................................................................................................................
Words: 9107 - Pages: 37
...Britain and World War II [pic] In this module you will study: • The Phoney War • Evacuation • Dunkirk • The Battle of Britain • The Blitz • Conscription • The Battle of the Atlantic • D-Day • Censorship and Propaganda • Internment • The role of Women in the War • Rationing |The Phoney War |Source A | | |3 Sept: 827,000 children and 535,000 | |Dawn: This Phoney war gets on my nerves. If we’re going to have a war, I wish |pregnant mothers have been evacuated from| |they’d get it started. |the towns to the country. | |Mum: Just ignore her. |4 Sept: a Nazi U-boat sinks the SS Athena| |Hope and Glory |– 112 passengers died. | | |9 Sept: RAF drops 12 million propaganda | |By the end of September, Germany and Russia had defeated Poland. Everyone expected |leaflets on Germany. | |Hitler to attack western Europe with his ‘blitzkrieg’ tactics, but nothing happened |15...
Words: 8719 - Pages: 35
...Assignment #1 1. Quezon City, Philippines is located in Asia. 2. There are no countries bordering the Philippines because it is an island like Japan. 3. The closest major body of water is Pacific Ocean. More specifically the North Pacific Ocean. 4. The Philippines is in the Southeast Pacific Asia region. 5. I associate some of my friends to the Philippines because they always come in with Lechón, a popular fiesta food that is made of a full adult pig being roasted. Sometimes baby pigs are a substitute for the adult pig. 1. Damascus, Syria is also located on the Asian continent. 2. Syria is bordered by Turkey on the north, Lebanon and Israel on the west, Iraq on the east, and Jordan on the south. It consists of mountain ranges in the west, the Syrian Desert in the east, and the Jabal al-Druze Range in the south. 3. Syria is closest to the Mediterranean Sea and the Indian Ocean. 4. Syria is located in the Western Asia region. 5. What I know about Syria is that is holds a certain religious standing in my life. I visit Syria because of certain mausoleums that are currently over there. I also know that Syria’s government is republic under an authoritarian regime. I also do know that although Syria does consume a lot of oil, they do try to use renewable energy such as hydroelectric power. 1. Kigali, Rwanda is on the African continent. 2. The countries that border Rwanda are Uganda, which is located to the north, Tanzania, which is located to the...
Words: 5744 - Pages: 23
...Sonora Jha Seattle University Mara Adelman Seattle University Abstract A preference for light skinned females is a global bias that affects all areas of human relationships, especially in marital mate selection. Further intensified by the meteoric rise in Internet dating and mate selection, this bias often serves an invalidating function for darker-skinned women. This study (1) analyzed ‘profiles’ and ‘preferences’ of brides and grooms (N=200), and (2) coded ‘success story wedding photos’ (N=200) posted on four Indian matrimonial websites. Results showed an overwhelming bias among males for brides lighter-skinned than themselves. Males were also more likely than females to state a preference for skin color in their prospective brides, and to use qualitative words like ‘beautiful’ and ‘lovely’ to describe their preferred match. Most significantly, the ‘success story’ wedding photos consistently had lighter-skinned brides than grooms. Darkskinned women were almost non-existent in these ‘success stories.’ This research points to a technology-abetted intensification of colorism. That is to say that the powerful profile ‘menu’ options and the visual imagery of predominantly lightskinned, ‘successful’ brides illustrated on current websites visually reinforce the invalidation of dark skinned women. Keywords Internet matchmaking Colorism Indian marriage market Technology and women Skin Color Introduction Mate-seeking preferences are significant for relationships, marriage, and family...
Words: 9301 - Pages: 38
...The new restaurant in london city Marketing skill and Entrepreneurship Assignment Submitted by: Darpan Shrestha ID: C0420BSBS0213 Submitted to Dr. Rajendra Kumar & Dr Lawernce Akwetey Submitted on 19/04/2013 Table of Contents Task 1 4 1. Introduction 4 2. Effectuation 4 3.Causation 5 4. Theory of effectuation 5 5. Conclusion 6 Task 2 8 1 Introduction: 8 2. Business description 8 2.1 Overview 8 2.2 Opening hours 8 2.3 Atmosphere 8 2.4 Product and services 8 2.5 Mission statement: 10 2.6 Our Goal: 10 2.7 Purpose: 10 2.8 Objectives 10 3. Start up Summary 10 4. Market Analysis 10 4.2 Market Analysis Summary 11 4.2.1 Size Selection: 11 4.2.2 Variety: 11 4.2.3 Price 11 4.3 Market segmentation 11 4.3.1 The business people: 11 4.3.2 Local People: 11 4.3.3 Family: 11 4.3.4 Tourist: 11 5. Target Market 12 5.1 Target market segment strategy 13 5.2 Market Needs 13 6. Service Business analysis 13 7. Market Analysis Summary 13 7.0.1 Competitive Edge: 14 7.0.2 Main Competitors: 14 7.1 Marketing Strategy 14 7.2 Marketing Program 14 7.2.1 In store marketing program 14 7.3 Promotion and publicity 15 8. Sales Strategy: 15 8.1 Sales Forecast: 16 9. Management Summary 17 9.1 Personnel plan 18 9.2 Kitchen 18 9.3 Restaurant Operation 18 10. Financial Plan 18 10.1 Financial format 18 10.1.1 Assumption: 19 10.1.2 Business growth 19 10.1.3 Estimated Weekly Sales 19 10.1.4 Estimated Seasonal...
Words: 4320 - Pages: 18
...Strategy Paper First Version for East Coast Catering Proudly Offering Top-Notch Catering Services For Your Personal or Business Needs! Chris Marchionni, Wednesday, Section 01 Table of Contents Executive Summary………………………………………………………………………3 Mission Statement………………………………………………………………………...3 Business Form…………………………………………………………………………….4 Management Team………………………………………………………………………..6 Compensation and Benefits……………………………………………………………….8 SWOT Analysis………………………………………………………………………….12 Porter’s Five Forces……………………………………………………………………....13 Competitive Advantage…………………………………………………………………..15 References………………………………………………………………………………..16 East Coast Catering is a Connecticut based corporation that provides catering services to customers in its targeted market. The Company was founded in 2010 by Chef Chris Marchionni. The purpose of this business plan is to raise $150,000 to initiate the development of a catering business while performing the expected financial and operational figures over the next five years. Mission Statement: “A mission statement defines what an organization is, why it exists, its reason for being. At a minimum, your mission statement should define who your primary customers are, identify the products and services you produce, and describe the geographical location in which you operate.”(Entrepreneur) Our Mission: East Coast Catering strives to ensure unforgettable events by exceeding your expectations with superior cuisine, outstanding service, and creative...
Words: 3332 - Pages: 14
...November Community Meeting Agenda **Please remember that the following points may not cover everything your specific community needs to discuss. Please consult with your RHC so that specific complex or building dates, events, and concerns are timely and relevant. Additionally, please work with your Community Chair to develop and facilitate a social activity or a Community Circle. 1. Ice breaker activity (10-15 min) HIGHS! Going around the circle and sharing the high points from the past week! 1. Environmental Sustainability: a. This month’s topic is Sustainable Dining and Eating: Sustainable agriculture is a way of growing or raising food, including animals, in an ecologically and ethically responsible manner using practices that protect the environment, safeguard human health, are humane to farm animals, and provide fair treatment to workers. Eating “sustainably” means eating food that is grown or raised according to these principles. i. For this segment, I’m going to show a video on some of the consequences that lead to eating unsustainably. https://www.youtube.com/watch?v=FxMHl5Gr2Yg ii. Discussion: What are some ways we can eat more sustainably as college students on a budget?? Eating sustainably provides numerous personal health benefits, including decreased exposure to harmful substances such as pesticides, antibiotic-resistant bacteria, and unhealthful food additives, and the potential to increase consumption of certain nutrients and antioxidants...
Words: 3621 - Pages: 15
...innovation. Some contend that the continent's recent economic boom is largely a homegrown phenomenon, driven primarily by indigenous entrepreneurs developing local content for continental consumers. But is this true? To what extent is Africa's impressive economic performance in recent years the result of internal dynamics and which actors and institutions are most responsible? This chapter examines the state of innovation across the African continent, with a particular focus on sub-Saharan Africa. The authors identify key facilitators of innovation in the private, public, and non-profit sectors, as well as obstacles to the continent’s continuing innovation-led economic expansion. I. Introduction In a widely read 2005 article in the Atlantic Monthly, author Richard Florida argued that with respect to innovation, the world is anything but flat. Given the way that creative talent, technical expertise, and financial capital tend to cluster in a handful of hubs or “peaks” around the world – places such as New York, San Francisco, London, Berlin, and Tokyo – the world’s innovation topography is best described as “spiky” (Florida, 2005). Although Africa, to borrow Florida’s metaphor, has few innovation peaks of global significance and lots of valleys (and indeed, plenty of chasms), the continent does contain a growing number of hills, wherein entrepreneurs are taking advantage of late-comer advantages in technology to design new products, reengineer olds...
Words: 8920 - Pages: 36
...mega-retailer over the past two decades (McCune, 1994; McGee and Peterson, 2000; Stone, 1993). Although there is growing evidence that Wal-Mart's hold on retail may be slipping, it remains a competitive nightmare for many of its competitors, particularly small rivals in local markets (McWiltiams, 2()07a. 2007b). A number of authors (e.g.. McGee and Peterson, 2000; Edid, 2005; Spector, 2005) have suggested or inferred competitive responses for smaller retailers when a big box like Wal-Mart comes to town. This paper builds on such work by providing a more comprehensive and theorybased analysis of strategic alternatives available to retailers specifically facing a threat from WalMart. Toward that end, the remainder of the paper begins with an overview of the big box phenomenon and a framework for understanding how the big box influences the strategic landscape. Three theory-based potential strategic responses are evaluated, followed by conclusions and opportunities for further research. Wal-Mart and the Big Box Phenomenon The emergence of big box retailers in the United States has changed the retailing landscape considerably. The term "big box" typically refers to discount retailers whose stores exceed 50.000 square feet, with many as large as 200,000 square...
Words: 8406 - Pages: 34
...but the progress is slow. The Taliban have regained strength in the second half of this decade and insurgency and instability are rising. Afghanistan continues to be challenged by underdevelopment, lack of infrastructure, few employment opportunities, and widespread poverty. The slow pace of change has led Afghans to continue migrating in order to meet the needs of their families. Today refugee movements no longer characterize the primary source of Afghan migration. Migration in search of livelihoods is the primary reasons for migration and occurs through rural-urban migration in Afghanistan or circular migration patterns as Afghans cross into Pakistan and/or Iran. Afghans utilize their social networks to find low-skilled work in the cities or neighboring countries. The highly skilled in Afghanistan often seek to migrate to Western countries, as the opportunities in Afghanistan are limited. Afghans transnational movements have led to the development of the Afghan Diaspora, which has been essential in providing remittances to families in Afghanistan to meet their daily needs....
Words: 13339 - Pages: 54
...------------------------------------------------- Top of Form Bottom of Form CORPORATE HISTORY 1995-1997 1995 * Larry Page and Sergey Brin meet at Stanford. (Larry, 22, a U Michigan grad, is considering the school; Sergey, 21, is assigned to show him around.) According to some accounts, they disagree about almost everything during this first meeting. 1996 * Larry and Sergey, now Stanford computer science grad students, begin collaborating on a search engine called BackRub. * BackRub operates on Stanford servers for more than a year—eventually taking up too much bandwidth to suit the university. 1997 * Larry and Sergey decide that the BackRub search engine needs a new name. After some brainstorming, they go with Google—a play on the word “googol,” a mathematical term for the number represented by the numeral 1 followed by 100 zeros. The use of the term reflects their mission to organize a seemingly infinite amount of information on the web. Back to top 1998 August * Sun co-founder Andy Bechtolsheim writes a check for $100,000 to an entity that doesn’t exist yet: a company called Google Inc. September * Google sets up workspace in Susan Wojcicki’s garage at 232 Santa Margarita, Menlo Park. * Google files for incorporation in California on September 4. Shortly thereafter, Larry and Sergey open a bank account in the newly-established company’s name and deposit Andy Bechtolsheim’s check. * Larry and Sergey hire Craig Silverstein...
Words: 11054 - Pages: 45
...Improve your Written English Visit our How To website at www.howto.co.uk At www.howto.co.uk you can engage in conversation with our authors – all of whom have ‘been there and done that’ in their specialist fields. You can get access to special offers and additional content but most importantly you will be able to engage with, and become a part of, a wide and growing community of people just like yourself. At www.howto.co.uk you’ll be able to talk and share tips with people who have similar interests and are facing similar challenges in their lives. People who, just like you, have the desire to change their lives for the better – be it through moving to a new country, starting a new business, growing your own vegetables, or writing a novel. At www.howto.co.uk you’ll find the support and encouragement you need to help make your aspirations a reality. For more information on punctuation and grammar visit www.improveyourpunctuationandgrammar.co.uk How To Books strives to present authentic, inspiring, practical information in their books. Now, when you buy a title from How To Books, you get even more than just words on a page. Improve your Written English Master the essentials of grammar, punctuation and spelling and write with greater confidence MARION FIELD Published by How To Content, A division of How To Books Ltd, Spring Hill House, Spring Hill Road, Begbroke, Oxford OX5 1RX, United Kingdom. Tel: (01865) 375794. Fax: (01865) 379162...
Words: 33140 - Pages: 133
...Licensed to: CengageBrain User Licensed to: CengageBrain User This is an electronic version of the print textbook. Due to electronic rights restrictions, some third party content may be suppressed. Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. The publisher reserves the right to remove content from this title at any time if subsequent rights restrictions require it. For valuable information on pricing, previous editions, changes to current editions, and alternate formats, please visit www.cengage.com/highered to search by ISBN#, author, title, or keyword for materials in your areas of interest. Copyright 2012 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. Licensed to: CengageBrain User Criminal Justice in Action, 7th Edition Larry K. Gaines and Roger LeRoy Miller © 2013 Wadsworth, Cengage Learning ALL RIGHTS RESERVED. No part of this work covered by the copyright herein may be reproduced, transmitted, stored or used in any form or by any means graphic, electronic, or mechanical, including but not...
Words: 20398 - Pages: 82
