...(Choose: Education, Technology, Family, Health and Wellness) Technology- Perils of social networking, using social network to background check prospective employees 2. Angle: Arguable topics are those that have at least two sides. Choose a side that you agree or disagree with. I am going to argue that it is an unfair practice for potential employers to use social networking to disqualify candidates for future employment. 3. Purpose and Thesis: The purpose identifies whether you’re writing to support, refute, or extend the ideas of the publication to which you are responding. The thesis statement lets the reader know what to expect in your letter. To complete your thesis, start with a formula such as “I agree with [topic/issue/author] because…” OR “I do not agree with [topic/issue/author] because…” I do not agree with the practice of prospective employers using Facebook to investigate their employees. 4. Reader/Audience Profile a. Readers’ Expectations: Write down the specific expectations of readers of the publication and how you plan to accommodate them. Readers would expect to read why prospective employers should not use social media to investigate their job applicants. I will use examples from my research of how this practice can negatively affect the process of finding qualified candidates. b. Readers’ Values/Attitudes: Write down your readers’ values and attitudes toward the issue and how they will influence your letter. I think that most readers will...
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...Abstract The Power of Social Networking Sites in the context of Online Recruitment A thesis submitted in part fulfilment of the requirements for the award of BA Honours Management Author: Adeel Qurashi Mr Bill Sutherland 17th of April 2009 Robert Gordon University Aberdeen Business School Garthdee Road Aberdeen AB10 7QE Tel: + 44 1224 262000 Web: www.rgu.ac.uk Supervisor: Date: The Power of Social Networking Sites in the context of Online Recruitment II Abstract Abstract Social Networking Sites are experiencing a rapid growth; there seems to be no limit to their size. Many Social Networking Sites boast with millions of members using their networks on regular basis to communicate, share, create, and collaborate with others. Popular examples of these Social Networking Sites are Facebook, LinkedIn and Bebo. Although most of these sites lack decent business models, they are valued at millions of pounds. Google paid 1.5 billion dollar for YouTube when it wasn’t even earning a single penny. The reason successful Social Networking Sites have become so valuable is due to the amount of people that are using it; and people are exactly what organisations are after. This report aims to find out whether Social Networking Sites have the same value in the context of recruitment. Academic literature extensively discusses online recruitment, however not much is said about recruitment on Social Networking Sites: ‘Sociocruitment’. Research revealed that professionals...
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...Twitter and other social networking tools during work improve productivity, or does it act as a distraction? The significant increase of technology and connectivity in the workplace in recent years has lead to an unexpected, potentially negative, by-product of behaviours demonstrated by many employees, which is now commonly referred to as cyberloafing, cyberdeviancy or cyberslacking. While on the surface the initial response by most business owners and managers is that cyberloafing is a wasteful activity costing the company money through loss of productivity as a result of employees spending company time on personal endeavours, there has been another, more positive spin off, to the personal use of technology. These aspects have been investigated and expanded upon during numerous investigations into these behaviours. It has also been found that there are several factors within the workplace, such as technology use policies, that can contribute to employee behaviours in relation to use of company provided technologies that will be explored within this essay. 1 While many business owners and managers would like to see the occurrence of cyberloafing in the workplace eradicated completely there is plenty of evidence available from multiple independent studies that not all personal technology use in the workplace has a negative affect on worker productivity or workplace moral. It has been reported that brief periods of personal use of workplace...
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...influence of Social Media on Organisational Attraction Sam Tatam Supervised by Dr. Barbara Griffin Word count: 7,259 Thesis submitted in partial fulfilment of the requirements of the Master of Organisational Psychology, Macquarie University, 2011 Abstract To attract the best and brightest talent it is apparent that the use of social media in recruitment is becoming increasingly common (Levinson, 2010). However, despite the use of social media by organisations today, little is known about the influence of this choice of media on applicant attraction (Davison, Marasit & Bing, 2011). The current study addressed this gap in literature by assessing the impact of social media use via every several facet facets of the recruitment communications process, including those associated with the message receiver, the message sender and media related factors. The impact of social media on organisational attraction was assessed using two distinct methods. In Study 1, an explicit measure of attraction found that individual attitudes and use of social media were associated with attraction to organisations that recruit via this medium. Conversely, utilising ‘mock-up’ recruitment advertisements and an implicit measure of attraction in Study 2, these individual factors were not significant. While overall this study did not record a significant difference in attraction when recruiting on social media when compared...
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...THE EFFECT OF USING SOCIAL NETWORKING SITES ON ACEDEMIC PERFORMANCE OF SECONDARY AND TERTIARY LEVEL ____________________ A Thesis Proposal Presented to the Faculty of the College of Information and Communications Technology Bulacan State University Malolos City ____________________ In Partial Fulfillment of the Requirements for the Degree Bachelor of Science in Information Technology ____________________ Introduction According to N.B. Ellison, Social network sites (SNSs) such as Myspace, Facebook, Instagram, Twitter and Cyworld have attracted millions of users, many of whom have integrated these sites into their daily practices. As of this writing, there are hundreds of SNSs, with various technological affordances, supporting a wide range of interests and practices. While their key technological features are fairly consistent, the cultures that emerge around SNSs are varied. Most sites support the maintenance of pre-existing social networks, but others help strangers connect based on shared interests, political views, or activities. Some sites cater to diverse audiences, while others attract people based on common language or shared racial, sexual, religious, or nationality-based identities. Sites also vary in the extent to which they incorporate new information and communication tools, such as mobile connectivity, blogging, and photo/video-sharing. The purpose of this introduction is to provide a conceptual, historical, and...
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...Friends, Fans, and Followers: Do ads Work on Social Networks? How Gender and age Shape Receptivity DaVID G. TaYLoR sacred Heart university taylord44@sacredheart. edu JEFFREY E. LEWIN social-networking sites (sNs) such as Facebook and Twitter are growing in both popularity and number of users. For advertisers and the sites themselves, it is crucial that users accept advertising as a component of the sNs. Anecdotal evidence indicates that social-networking advertising (sNA) can be effective when users accept university of North Texas it, but the perception of excessive commercialization may lead to user abandonment. jeffrey.lewin@unt.edu Empirical support for these propositions, however, is lacking. Based on media uses DaVID STRUTToN and gratification theory, the authors propose and empirically test a model of content- university of North Texas related, structural, and socialization factors that affect users’ attitudes toward sNA. david.strutton@unt.edu INTRoDUCTIoN content but actively promoted it. Yet, according to To generate brand awareness for its Old Spice fra- one industry-sponsored study, only 22 percent of grance line, Procter & Gamble invited Facebook consumers had a positive attitude toward social users to “Turn Up Your Man Smell” by becoming media advertising—and 8 percent of consumers “fans” of its products. Within a week, the brand’s studied had abandoned an SNS because of what fan page had more...
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...THE STUDY OF THE EFFECT SOCIAL MEDIA FACEBOOK AND ITS MOBILE APPLICATIONS ON THE PURCHASING INTENTION OF FASHION APPAREL PRODUCTS TOWARDS THE GENERATIONS Y CONSUMERS IN HONG KONG SIN KIT YING, EMILY BA(Hons)Scheme in Fashion and Textiles (Fashion Marketing and Merchandising Management) INSTITUTE OF TEXTILES & CLOTHING THE HONG KONG POLYTECHNIC UNIVERSITY 2015 THE STUDY OF THE EFFECT SOCIAL MEDIA FACEBOOK AND ITS MOBILE APPLICATIONS ON THE PURCHASING INTENTION OF FASHION APPAREL PRODUCTS TOWARDS THE GENERATIONS Y CONSUMERS IN HONG KONG A Thesis Submitted In Partial Fulfillment of the Requirements For the Degree of Bachelor of Arts (Honours) in Fashion & Textiles (Fashion Marketing and Merchandising Management Specialism) under the Supervision of Dr. CHANG M.T. Jimmy by Emily, Kit Ying SIN Institute of Textiles & Clothing The Hong Kong Polytechnic University May 2015 ACKNOWLEDGEMENTS CERTIFICATE OF ORIGINALITY I hereby declare that this thesis is my own work and that, to the best of my knowledge and belief, it reproduces no material previously published or written, nor material that has been accepted for the award of any other degree or diploma, except where due acknowledgement had been made in the text. _____________________________________________________(Signed) __________________________________________________(Name of student) ABSTRACT Summary of the contents and finding of the thesis briefly LIST OF TABLES ...
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...Minded Leaders Introduction Globalization is a reality, with increasing emphasis on evolving markets for growth, organizations are faced with enormous challenges of identifying leaders to manage both domestic diversity and run global organizations. An inherent consequence of globalization is an increasingly diverse workforce, bringing with it a multifarious social environment within an organization effecting operations. In addition, an influx of nations engaging in the global marketplace place new social and behavioral demands on leadership. The global environment is very complex, it is far from adequate to simply learn the language or “tap a rising star from the home office to capitalize on an overseas opportunity” (Cabrera & Unruh, 2012, p.3), new strategies are needed for grooming leaders with a global mindset to successfully navigate these multifaceted complexities. Globalization is demanding new leadership competencies. This paper discusses the urgent need for globally savvy leaders and the leadership characteristics associated adopting a global mindset; psychological capital, intellectual capital, and social capital (Cabrera & Unruh, 2012). Urgent Need for Global Minded Leadership Innovations in transportation and technology have enabled an increasing number of countries to enter the world marketplace, creating a diverse and complex global environment (Chin & Gaynier, 2006; Adler, 2008). “This new environment affords challenges and expanded opportunities...
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...The Social Science Journal 51 (2014) 57–69 Contents lists available at ScienceDirect The Social Science Journal journal homepage: www.elsevier.com/locate/soscij Addiction to mobile text messaging applications is nothing to “lol” aboutଝ Abdullah J. Sultan ∗ Department of Management and Marketing, Kuwait University, P.O. Box 5486, Safat 13055, Kuwait a r t i c l e i n f o Article history: Received 3 December 2012 Received in revised form 5 September 2013 Accepted 5 September 2013 Available online 2 October 2013 Keywords: Text messaging Social communication Social phobia and anxiety Addiction Extraversion a b s t r a c t The recent use of mobile text messaging applications, such as Blackberry Messenger (BBM) and WhatsApp, has increased greatly throughout the world. Unfortunately, this advanced technology is not without problems. In this study, the researcher argues that BBM and WhatsApp may generate noticeable improvements in consumer’s lives but may simultaneously cause serious social and personal problems, including addiction to these applications. Amazingly, this topic has received little if any attention from consumer behaviorists, who need to understand the psychological factors that affect BBM and WhatsApp consumers. Hence, the current research examines two personality traits—extraversion and social anxiety—that influence consumer attitudes toward these applications. The results of a survey from 552 BBM and WhatsApp consumers in Kuwait...
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...1. Entertainment-Education Introduction When television first started and for many years hence programmes focused on providing entertainment or information. The entertaining nature of programmes ensured its popularity and it cut across all lines and attracted large numbers of viewers who tuned in regularly to watch. The problem arose when it was noticed that such entertaining programmes were upping their popularity by introducing elements like sex and violence to grab more eyeballs. The alternative to these programmes were boring educational programmes that lacked attractive elements. The programmes focused on simply reproducing textual knowledge without taking care as to how such information was presented or packaged. People therefore had just two types of programmes to choose from and there was a feeling that the power of television was not being utilized for greater good. Entertainment education is therefore a communication strategy and a process by which media messages are planned and created with an aim to entertain and educate audiences so that they can live a happy, safe and value-filled life. These programmes first capture the attention of the masses by entertaining them and then educate them in a manner which is easily understood. Entertainment education programmes incorporate the best elements of entertainment and educational programmes to attract viewers with quality shows. These programmes are escapist in nature and introduce a new world to the people watching...
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...Consumer Traits and Behavior Paper David Spears PSY/322 February 1, 2015 Dr. Steve Verrone Consumer Traits and Behavior Paper Psychological and social processes have an effect on the influence of the consumer. Some believe that the answer lies within the relationship between consumer traits and behaviors, and that these attributes are contributed to the consumer’s social and cultural setting. The goal of this paper is to analyze the question of why consumers view marketing messages differently, and to explain this reason by examining the effect that psychological and social processes have on consumer influence and the different traits and behaviors that consumers acquire through their social and cultural settings. Identify at least three psychological processes and three social processes that may influence consumer behavior. Marketer’s jobs are to understand the influences and buying methods of consumers to help enhance companies and their products. The first research process that marketers look into is psychological processes, in the process there are three main categories that are important to business’s these are the motivations of consumers, the perception of consumer’s and the belief and attitudes consumers have towards products and services. Motivation is important because this helps determine why the consumer is buying what they buy. A consumer’s motivation can be the need for a product, whether it is for a convenience of life style, prestige, self-interest...
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...Asian Academy of Management Journal, Vol. 13, No. 1, 113–126, January 2008 ATTITUDE TOWARDS ONLINE RETAILING SERVICES: A COMPARISON OF STUDENT AND NON-STUDENT SAMPLES * Siohong Tih,1 Sean Ennis2 and June M. L. Poon3 Faculty of Economics and Business, Universiti Kebangsaan Malaysia, 43600 Bangi, Selangor, Malaysia 2 Marketing Department, University of Strathclyde, Glasgow G4 0RQ, United Kingdom e-mail: 1sh@ukm.my 1,3 ABSTRACT This study examined the adequacy of using undergraduate student samples in research on online consumer attitudes by comparing the attitudes of students (n = 161) towards online retailing services with the attitudes of non-students (n = 252) towards such services. A structured questionnaire administered online was used to gather data on perceptions, satisfaction, and behavioral intentions with regard to online retailing services. The t-test results showed that, in general, students' attitude towards online retailing services is similar to that of non-students. Therefore, undergraduate students may be reasonable surrogates for consumers in research on online retailing. Keywords: internet users, electronic commerce, online consumer attitudes, online retailing services, student surrogates INTRODUCTION The usage of the internet as a communication and transaction medium in consumer markets is growing rapidly (Castells, 2000; Hart, Doherty, & EllisChadwick, 2000). In line with this expansion, consumer-based electronic commerce has become an emerging...
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...The SCONUL Seven Pillars of Information Literacy Core Model For Higher Education SCONUL Working Group on Information Literacy April 2011 The SCONUL Seven Pillars of Information Literacy: Core Model 2 Introduction In 1999, The SCONUL Working Group on Information Literacy published “Information skills in higher education: a SCONUL position paper” (SCONUL, 1999), introducing the Seven Pillars of Information Skills model. Since then, the model has been adopted by librarians and teachers around the world as a means of helping them to deliver information skills to their learners. However, in 2011 we live in a very different information world and while the basic principles underpinning the original Seven Pillars model remain valid, it was felt that the model needed to be updated and expanded to reflect more clearly the range of different terminologies and concepts which we now understand as “Information Literacy”. In order for the model to be relevant to different user communities and ages, the new model is presented as a generic “core” model for Higher Education, to which a series of “lenses”, representing the different groups of learners, can be applied. At publication (April 2011), only the Core Model and the Research Lens are available. We hope that teachers and librarians representing other learner groups will participate in the development of other lenses. Moira Bent & Ruth Stubbings On behalf of the SCONUL Working Group on Information Literacy. April 2011 ...
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...course, and may result in academic dismissal. | | BTM8102-8 | Kris Iyer, PhD | | | Business Research Methodology | GreenTBTM8102-2 | | | <Add Learner comments here> ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- Faculty Use Only ------------------------------------------------- <Faculty comments here> ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- <Faculty Name> <Grade Earned> <Writing Score> <Date Graded> Locating Topics of Interest The privacy dilemma (personal & professional) posed by the over reliance on in Facebook as a medium for communications....
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...Organizational Behaviour Book Notes Chapter 1 Learning Objectives: 1. Define organizations and describe their basic characteristics. Organization – social inventions for accomplishing common goals through group effort. * Social inventions – coordinated presence of people or a group of people * Goal accomplishment * Group effort – organizations depend on interaction and coordination among people to accomplish their goals. * Organizations are social inventions for accomplishing common goals through group efforts. 2. Explain the concept of organizational behaviour and describe the goals of the field. Organizational Behaviour – the attitudes and behaviours of individuals and groups in organizations. * The field of organizational behaviour is about understanding people and managing them to work effectively. * The field of organizational behaviour is concerned with how organizations can survive and adapt to change. i. Certain behaviours are necessary for survival and adaptation: 1. they have to be motivated to join and remain in the organization; 2. carry out their basic work reliably, in terms of productivity, quality, and service; 3. be flexible to continuously learn and upgrade their knowledge and skills; and 4. be flexible and innovative. * The field of organizational behaviour is concerned with how to get people to practice...
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