TABLE OF CONTENTS

1. Introduction…….…………………………...……....…………….…3

2. Literature Review on Talent Management..……….…..…. 3
Talent Management……………………………………………………..…..….……3
Talent Acquisition……………………………..……………………………………...3
Talent Identification………………………………..……………………………..…4
Talent development……………………………..…………………..……..………..4
Talent Deployment……………………………………………………………...……5

3. The four stages of Talent Management……………………………………………………………6

4. The two dimensions of Talent Management.....................7

Retaining Talent…………………………………..……………..……………………..7
Harnessing the Unmanifest Tal………………………..………………....………8

5. Ways to attract and retain talent……………………..………..9

6. The causes of ineffective Talent Management…………….10

7. The case of Apivita……………………………………………..……..11

8. Conclusion……………………………………………………………….12

9. Reference List…………………………………………………………..13

1. Introduction

The aim of this project is to address the concept of talent management. More and more companies tend to rely on talent management and invest human capital and technology in order to success in this process. There are many ways to achieve strategic TM that will be analyzed but also many causes from inefficient TM. Additionally, the case of APIVITA Company will be analyzed, concerning its TM practices.

2. Literature Review on Talent Management

Defining talent management, Murthy, as cited by Majeed (2010), clarifies, “TM refers to managing the entire work life of employees till retirement. It identifies the key gap of managing the current and future demand of workforce, connecting individual goals to corporate goals, workforce strategies to business plan (Murthy, 2010).” (Majeed, 2013) As a result, talent management appears to be an integral part of business strategy. In order to analyze better talent management we have to define also talent acquisition, talent