Student Name
COM285
Date
Facilitator XXX
University of Phoenix
Audience Analysis In this paper, I will be addressing a situation of myself presenting quarterly sales information to a group of stakeholders in a face-to-face meeting. My meeting will include stakeholders as well as management, sales associates, and customers. To do this effectively there are specific characteristics of my audience that I need to identify. There are certain communication channels that I will discuss that are appropriate for the situation. I also need to keep in mind the diversity of my audience. Finally, I need to ensure that I delivered an effective message. As the speaker, I must remember that each audience member may take something different away from this meeting. Therefore, I need to be prepared to explain the quarterly sales information to a very diverse audience to the best of my abilities.
Characteristics of Audience Understanding whom your audience is a main characteristic while addressing them. First, you have to understand the diversity of your group to provide them the information professionally. While giving information to an audience, you are the one persuading them into believing the information you are giving them is good information, and trying to have them to retain the information as well as use it. “Persuasion is almost universal in good business communications” (Locker & Keinzler, 2008, p. 370). Second, confidence is another essential characteristic, for example, in providing an audience with information, you need to be confident in the information you are presenting to them. Own your message by only speaking in the first person using words like I, my, and myself. By doing this, you are taking pride and ownership in the message you are giving to your audience. For management sitting in on this meeting, they are watching to see
