One of the main problems faced by Audi is the U.S. market. Audi has a worse market share compared to the other two companies. Another problem we may see in car models. Comparing to those two companies Audi has half of their cars offer. Consumers have to choose between Audis cars and competitive cars that target market gap and consumers whishes. Models that Audi offers us, in principle, the first covers the German market, Europe, and later the U.S. market. Models that come to the U.S. market come later than in other countries. It means that to American customers that model is available much later than to consumers in Europe. Why Audi is not a recognizable brand in the U.S. market? Whether this is due to the lack of informations consumers about the benefits offered by Audi or because Audi might not pay enough attention on what American consumers really want from them? But the U.S. market is not the only problem for Audi. Audi also needs to strengthen its sales in Europe. But whether this is just the problems which the Audi meets? Mercedes and BMW have a distinctive image in the world. But what is with Audi? Why is he on the third place then, ie, behind the Mercedes and BMW.

SWOT ANALYSIS

With the SWOT analysis we are trying, by taking advantage of opportunities, to minimize the weaknesses that facing Audi. Audi is facing competition like the Mercedes and BMW, who are always ahead of him. Preferences of buyers are enormous threat to Audi. Each company tries to attract as many customers. Customers tend to choose with the minimal costs the best offer. Audi vehicles are vehicles that offer us comfort, quality, but generally, customers are interested in prices. We claim that the Audi has a high market