...Audience Analysis and Reception Name XBCOM/275 Date Instructors name Audience Analysis and Reception Audience Analysis and Reception In this paper, I will present some important facts while preparing a report for the management of my company. My goal while speaking to them would be to either inform, persuade or entertain the upper management. While doing this I need to know the interests, likes and dislikes. I will tailor my speech to the needs of the management which would lead to a positive reaction from them. Why you need to know your audience? This is important because in order to achieve your purpose, as well as to get the expression and applause you desire, you must satisfy the audience with something in which they are interested. Thus, it is important to know what your audience is interested in, what their expectations are and even what mood they are in. In speaking to a group of managers at work, you have a good idea of who will be in the audience. There may be some individuals to be wary of or to whom you should focus the speech. It is a good idea to know who is important in my career in giving his presentations. If you find out about some key people in the audience, you can use them in your opening comments to gain rapport with the audience. Everyone likes a humorous comment about the boss, at your expense, not at his or hers. Audience Analysis and Reception ...
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...Audience Analysis and Reception Andre McGhee XBCOM/275 April 19, 2015 Carlo Alcazar Audience Needs Whenever you are presenting any materials to be comprehended your audience is the most effective part of your considerations for successful interactions. An audience will be looking for a presenter to communicate with honesty along with being trustworthy. According to Neal (2010) “Trustworthiness counts when it comes to establishing credibility.” In other words, an audience will look for signals that differentiate you from others that are disloyal. Dealing with an audience you want to use strategies that shows your listeners you are competent with the message you present. How will someone give you their undivided attention if you are not sure about what you are saying? An audience will like you the presenter to give them acknowledgement in showing an interest in what you are conveying which in turn makes them feel worthy and that results in positive skills depicting communication interaction. Being a persuasive presenter will help you achieve the goal of winning your audience’s approval, which also leads presenting with power. An authoritive presenter for an audience will be someone who is precise with his or her message as stated by Neal (2010) this won’t work with someone who freezes when trying to explicitly inform those listening on his or her every word. The Risks with an Audience Many risk accompany an audience such...
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...Burrescia 2/22/2014 Check Point: Audience Analysis and Reception Communication is the single most important feature to consider in any relationship, be it professional or personal. In a professional, or business setting, it is the way we keep the business running smoothly and efficiently. Employees must be trained to deliver facts, and to report to a wide range of people. This is done via meetings, written communications such as emails, and memos, and in one-on-one interaction. For the employee to be effective, the employee will need to analyze and evaluate the needs of the audience before preparing their presentation. In this case, as always, we will want to maintain a professional tone throughout the report. Managers in a business expect a certain level of professionalism from their employees, and expect it in the reports they are given to read. Avoiding the use of slang terms, improper grammar and punctuation, and by staying on the subject are ways of making sure the report stays professional. The report should not be filled with too many facts of figures, but should include enough detail to cover and answer any questions management may have before they read the report, and should not leave any extra questions after they have read it. Even though they are managers, it does not mean that they know everything, or are aware of all that is happening. They need to be kept in the loop, and reports are the way of doing just that. If the needs of the audience are not considered then there...
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...Audience Analysis and Reception XBCOM275 March 21, 2014 Craig Slone Audience Analysis and Reception When writing a formal report, it is critical to be organized while stating the facts of the subject. A formal report is meant to inform and persuade while keeping the audience entertained and engaged. I would first write down all my ideas. I would then organize them into an outline, but the most crucial piece is to understand who the audience is. When understanding the various aspects of the audience, the more engaged they would be. Analyzing the different individuals in whom the report will be presented prior to the day of the presentation will make for a well-prepared report. I would first understand each of the individuals in management and the role they play. Some management might prefer to see numbers while other management might need to see the process behind the numbers. If this would be the case, intermingle the numbers with the processes. This will keep both audiences engaged throughout the presentation. Preparing ahead of time can only do so much. When presenting to the management team, you can get a feel for how they are reacting to the information, like if you see someone looking away or yawn. This would indicate to add some entertainment, like adding questions to ask the audience or to add some humor. On the other hand, the report could be a disaster if I did not consider the audience and their needs. If I did not realize the report was for management, I might...
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...XBCOM/275 Audience Analysis and Reception Effective writing in the workplace is an essential skill. The rules are basically the same for any type of writing, however there are some special issues which arise in the business context. Knowing the elements of good business writing can make or break a career. Knowing your elements is the key to a effective business writing is knowing your audience. Before you sit down to compose your letter, memo or report, think about the recipient of your document. What are you trying to say to this person? Organization is crucial. Outlines are an invaluable aid to writing a lengthy report or memo. Remember time is in short supply for most professional. By organizing your thoughts beforehand, you can determine what exactly you are trying to say. Decide what details must be included in the report or memo. Look for graphic elements to add to your presentation, especially if you report contains many boring statistics. Statistics and research bolster your conclusions, especially if they are presented in a visually appealing manner. With the advent of modern word processing programs such as Microsoft Word and Corel WordPerfect, it’s easy to include spread sheets, graphs and colorful clip are to your report, thereby making your work memorable and convincing. After you have decided what the message is that you are trying to convey, work on saying it in concise language. Be brief whenever possible. Avoid wordless and unnecessary large words. Always...
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...Audience Analysis and Reception Jeremy Bermel XBCOM/275 July 20, 2014 SUMMIYA MAHDI Audience Analysis and Reception Effective writing is an essential skill. The same rules apply for any writing. Knowing the elements of good business writing can make or break a career. When presenting to an audience, especially a business presentation, there are important needs for your audience. First, the most important and effective business writing need is knowing the audience. Remember, the goal in speaking to a group is to inform, persuade, and educate. To achieve any of those objectives, the person should know the audience interests, likes and dislikes. Before speaking to a group of people, you should learn about them and their interests. Once a person obtains those interests, then sit down and compose the presentation or report. Always thing about how to keep the audience focused. In order to help with these needs, the presentation must be organized and on track. Free writing is great for helping in organizing ideas and facts for a presentation. Outlines are an invaluable aid to writing a lengthy report for a presentation. An important need to remember, time is in short supply for most business professionals. By organizing and outlining your thoughts beforehand, you can determine what exactly you are trying to say. Decide what details including graphic elements to add to a presentation, especially if your report contains many boring...
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...Today many people understand that the media can influence us in different ways. Even if we don’t believe what the media say it still shapes the parameters of our experience. Study after study tells us that the media do affect us. Whether we recognize it or not, mediated images not only help to shape our view of the world, but shape our value and actions. Watching movies and programs on the television as we relax takes us away into this different realm—that is, there are parts in our being that feels we are the ones in the movie and sometimes we even feel what they are feeling as we get caught in the emotional excitement. The effect of media does not stop when the movie or program ends. And this lingering effect might just be the cause of behavioral changes in people. Thus our knowledge of the world becomes a complex blend of personal, interpersonal and mediated experience. Watching popular TV programs, movies or sitcoms we tend unconsciously to copy some life style images and bring it to our way of life. Imagistic advertising is qualitatively different from nonimagistic ad, because rather than lead us to rationally evaluate the price and quality of a particular product it focuses on our emotions and conscious and underconscious desire. Imagistic advertising compels us to organize our world and place value via commercial culture products. Silently we observe and order our lives using fashion. We come to understand who we are in the same way we come to understand the...
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...devised to critically examine how society or the hegemonic institutions in society, disseminate messages implanted or ‘encoded’ (Hall 2001, p.167) with meaning ‘through the operation of codes within the syntagmatic chain of a discourse’ (Hall 2001, p.166). Hall’s model examines the processes in which television texts are constructed with dominant codes or ‘preferred readings’ (Hall 2011, p.172), whilst signifying theoretical strategies from which audiences can deconstruct and consume such readings existing within texts in correspondence to cultural and social conditions. Hall’s model laid the foundations for much ethnographic research; it is upon this premise and its comprehensive influence, that in this essay the advantages and limitations of his model will be evaluated with focus on how effectively it functions within the indicated parameters of specific texts and discourses. Hall’s model which is fundamentally a mode of communication and audience reception theory, stems from early models of which proposed to analyse how audiences interpreted texts through the visual and aural discourse of television. Hall utilised and developed upon preceding and often problematic models such as the Effects and the Uses and Gratification models. Conversely from a structuralist standpoint, ‘it took, from the effect theorists, the notion that mass communication is a structured activity, in which the institutions which produce the messages do have a power to set agendas, and to define issues’...
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...Guidelines for the Audience Analysis Paper Effective public speaking requires that a speaker consider the various characteristics of the audience and utilize insights from that audience analysis during the development and presentation of the speech. This paper provides an opportunity for you to conduct an analysis of the audience for your speeches in this course and discuss the ways in which you might use conclusions derived from that analysis in the development and presentation of a speech to them. Although the focus of your analysis is up to you, all papers should meet the following expectations: • The paper should provide 1) An analysis of the classroom audience (including a description of selected, relevant characteristics (demographic or situational) and how those characteristics may affect the audience’s reception of the speech you are planning in COMM 3; 2) A discussion of techniques you would utilize in the development and/or presentation of a speech to take those specific audience characteristics into account; and 3) Some consideration of the limitations or potential problems that might accompany the conclusions you have reached during your analysis of the audience. • In addition to whatever other evidence you use to support your claims in the paper, you must also make reference to the textbook in the form paraphrases or direct quotations. The textbook is the only source required for this assignment, although you may include additional research...
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...Case study Topic: Disney’s FROZEN as a global pop culture phenomenon FROZEN has been a global sensation with great reception by audiences around the world with its original song “Let It Go”. Let It Go was translated into many languages which captivated people around the globe of all ages . This move by Disney can be seen as a form of “media globalization” via the means of YouTube and theatrical releases on Television in different countries with different cultures and languages. The reception of the film can be seen as a “cultural process” or Cultural globalization which is the intensification and expansion of cultural flows across the globe . Academic Sources 1) Mollet, T. 2013. “With a smile and a song …”: Walt Disney and the birth of the American fairy tale.” Marvels & Tales 27 (1): 109-24. In this journal article, Mollet reviews on how Walt Disney’s production is now being seen as crucial to the construction of the modern American society through his contribution to the formation of a new United States nationalism . The author approaches the topic using cultural studies and textual analysis ofn Disney fairy tales to exemplify how they reflect the dominant (?) culture of America. Her research focuses on analysing Disney films such as “Snow White and The Seven Dwarfs”, “Three Little Pigs”, “Wizard of Oz” and how these films and their characters portray the unstable society and culture of America during the great depression and other different time periodslines. The...
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...employees, stockholders, consumers and vendors in much less time them before. Employees can update files from anywhere that has cell phone reception or wireless connection. The tablet market explosion is more proof of the growth of technical advances. Now employees can update files with a much larger screen that cell phone with much more portable device than laptops. Locker, K. O., & Kienzler, D. S. (2008). Business and Administrative Communication (8th ed.). Retrieved from The University of Phoenix eBook Collection database Adkins, Ben. (2005). Communication in management. Retrieved from Adkins, Ben, COM285 - Introduction To Business Communication website. What are three audience characteristics you think are important to identify when conducting an audience analysis? Explain why you chose each of these characteristics. How do these characteristics affect your understanding of the audience and structure of the message? Support your response with references to the readings and personal experiences. Figure 1.7 of text states six questions to help analyize an audience. The three audience characteristics I think are most important are: who is your audience, what is your purpose in communicating, and what information must your message include. These three characteristics are important in conducting affective communication to any audience. By knowing to whom will be receiving the communication the speaker can adjust information...
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...Movies Projection Equipment F 2. (i) The cinema, Paradise Cinema, is located in the Newport Mall in Jersey City. The origin of its name is a famous France and Italian film, Nuovo Cinema Paradiso. Similar with the key of Nuovo Cinema Paradiso, the central principle of our cinema is to provide warmth and happiness for audience. Paradise Cinema now covers an area of about 2000 square yard and owns 4 screening rooms including 1 3D screen and almost 800 seats. All the screening rooms are equipped with wide screens and advanced audio and projection system. Paradise Cinema will provide you with comfortable and exciting viewing experience. (ii) The blueprint shows the process how the cinema functions and how the service is provided. The “physical evidences” are what consumers will see and experience and each of them corresponds to a step of the “customer actions”. The “customer actions” show the flow of customers’ performance and choices, from entering the cinema, seeing the films to leaving the cinema. The “onstage contact persons” are staff who provide consumers with service directly and face-to-face, such as salespeople in the reception or snack counter, and ticket checkers. The “line of interaction” between “customer actions” and “onstage contact persons” means direct interaction between customers and the cinema. Any vertical flow crossing “line of interaction” depicts a direct interaction happens, such as the sales and purchase behavior of tickets. The next...
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...Audience Analysis and Reception Brittany Sandoval XBCOM/275 Mark Dockter 5/30/2014 I think the most important step to writing a formal paper is to be aware of the characteristics and needs of the audience. Knowing the characteristics and potential needs of the audience allows me to determine the appropriate tone, vocabulary, structure, and content. Currently I am preparing to write a formal paper to be presented to the management at my workplace. Giving a presentation to management often can be an intimidating task, considering the levels of knowledge managers typically possess. Even though they are management they do not know everything. Therefore, it is important to have a clue as to what their level of knowledge is on the specifics of my report. It is important that I make sure all my information is accurate, and that my sources are credible. If the data in my report is not accurate and up-to-date it could have a negative impact on my image and credibility as a business professional. “When you’re faced with an opportunity to give a formal presentation, pitch a product, present research findings, run a meeting, conduct a morning huddle, acknowledge outstanding employees, or motivate your team in difficult times, view that speaking situation as a chance to...
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...1-1. In order to generate interest about the company's publications, the Media Manager of Gordon Books started a personal blog where she posed as an avid reader and amateur literary critic and reviewed the company's books favorably. She also invited readers to buy the books, discuss them online, and send in their reviews. Which of the following is the best criticism of the manager's action? A) She engaged in plagiarism. B) She selectively misquoted information. C) She failed to protect information entrusted to him. D) She failed to ensure transparency. E) She failed to respect the privacy of others. 1-2. Which the following decisions-making scenarios presents an ethical dilemma? A) A disgruntled employee of one of your competitors has offered to reveal details of his company's new strategy if you were to hire him. This competitor has in the past poached key executives from your company and engaged in industrial espionage in other ways. B) You are manager of a large facility in a country where paying bribes to public officials is a way of life. Your company has a zero-tolerance policy toward bribing, but the officials are threatening to close down the factory, rendering several thousand workers jobless, if you don't comply. C) It has been brought to your notice that the company competing with you for a major contract is trying to bribe and influence decision-makers in a bid to get the contract. Some of your executives feel that your company should also do the same because getting...
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...Jason Francis Herbert Pimlott Rhetorical Analysis November 13, 2012 This essay argues that the Globe and Mail (G&M) article, ‘Don’t Teach Until You See the Whites of Their Eyes’ (18 August 2012), is persuasive with its primary target audience of G&M readers. Clifford Orwin, the author of this article, is a professor of political science at the University of Toronto. Furthermore, the main focus of this article deals with the fact that: “Real education requires real teachers and students, not disembodied electronic wraiths.” Through the rhetorical analysis of this editorial, this paper will demonstrate that its persuasiveness can be attributed to four key aspects: through an emphasis on the use of deliberative stasis; its use of ethos and logos; and through its effective use of rhetorical imagery. Before the case can be made for understanding how and why this article is persuasive, we need to begin with setting the context of the issue or exigence to which the article was responding and whether that response was timely and appropriate. To understand the exigence of this article, the interpretation of Orwin’s implied audience is necessary to grasp how the two concepts within exigence, kairos and phronesis, both link text, context and audience together. Through an extensive analysis of the assumptions made by Orwin, the implied audience consists predominantly of instructors. Moreover, Orwin’s motto: “Don’t teach until you see the whites of their eyes.” Also used as...
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