...Audience Analysis Sherrie Anderson Com/285 April 21, 2012 Linda Burr Audience Analysis Speaking in front of a group takes steps the speaker needs to do to prepare the presentation. Audience analysis is one way a speaker can prepare the presentation’s effectiveness. The speaker must explore the different characteristics of the target audience. In the case of a quarterly sales meeting, the audience includes managers, salespeople, and customers. The speaker breaks down the audience characteristics and what demographics make up the analysis. This would include professional and nonprofessional. The speaker must also consider what channel of communication to use at the presentation to ensure meeting the expectations of the audience. This channel can be formal or informal. Formal communication is organized and managed. The information is shared with relevant people within the organization. Informal communication is used within the organization and not used with informational meetings outside the organization. Audience Characteristics The speaker must make sure every member of the audience can understand his or her presentation. The speaker can do this by having a clear understanding of the unique needs of the audience. The speaker must know of any similarities and differences in the audience. Stakeholders First consider who the stakeholders are. In the case of a quarterly sales meeting, the stakeholders are managers, salespeople, and customers. This...
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...Audience Analysis Communication is the most important aspect concerning the business world. Natural Stone Designs Company has called for a quarterly sales information presentation with an in-person meeting containing a group of stakeholders, including managers, salespeople, and customers. Proper audience analysis will assure that the speaker gives the right speech to the right audience. In order to be an effective speaker one must perform an audience analysis. The analysis will consist of character analysis, communication channels, and how to make the message effective. Finding who the audience is and how many will be attending will set the speaker on the right track. A good way to gather information about the audience is to send a questionnaire to the clients or audience. Another good way is to create an audience analysis slide. After conversations with people from the meeting fill in details helping to keep track of what one knows and what the speaker still needs to collect. Start preparing far enough so one is not rushed for time giving time to rehearse. Find out their knowledge about the subject. Then consider the characteristics of the audience such as educational background, age, and sex; know what the audience is expecting. The next thing to do is for the speaker to be sure where he or she will be standing and that everyone can hear. Feeling relaxed will aid in a better speech and always be sure to make eye contact with the audience. This will also...
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...Audience Analysis and Reception Brittany Sandoval XBCOM/275 Mark Dockter 5/30/2014 I think the most important step to writing a formal paper is to be aware of the characteristics and needs of the audience. Knowing the characteristics and potential needs of the audience allows me to determine the appropriate tone, vocabulary, structure, and content. Currently I am preparing to write a formal paper to be presented to the management at my workplace. Giving a presentation to management often can be an intimidating task, considering the levels of knowledge managers typically possess. Even though they are management they do not know everything. Therefore, it is important to have a clue as to what their level of knowledge is on the specifics of my report. It is important that I make sure all my information is accurate, and that my sources are credible. If the data in my report is not accurate and up-to-date it could have a negative impact on my image and credibility as a business professional. “When you’re faced with an opportunity to give a formal presentation, pitch a product, present research findings, run a meeting, conduct a morning huddle, acknowledge outstanding employees, or motivate your team in difficult times, view that speaking situation as a chance to...
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...Seyed Danyal Banihashemi COM 1010 Marta Natalia Lukacovic February 22, 2015 Audience Analysis #1 When in it comes to giving speeches or showing presentations, it is always important to know who your audience is. This online class shows a person many ways on how to encounter your audience in order to analyze them before giving a presentation. In order to find out more about your audience, presentations have been conducted online and various students have showed their ability as well as their character through the Engagement Activities. The audience as person, individually, has their own unique sense and opinions about a particular topic when it comes to a point where they are to watch and listen to a specific topic that they may or may not know about. The speech that we all have to perform next week will have to be an informative speech. Initially, I have short-listed many topics when it came to performing this speech as it had to be both factual, important, and also interesting. I finally decided that I want to present my speech about “Piracy and Counterfeit Goods in Iran”. Most of us have already been affected and know already about piracy is our own country, but I want to focus in on a specific country where it has not been outlawed and the reasons to why it has not been achieved as of yet. Everyone has their own views on what could be interesting to them regarding this topic. It could be the reason that it is still allowed and the police and other forces of power are...
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...Audience Analysis Paper Laura Vaughn COM 285 01/25/2010 When one is called upon to lead a meeting with a diverse group of people there are many different things to consider in order to be successful. People with different backgrounds or who hold different positions in the workplace have varied values that one needs to be sensitive to. It is important to know who is being addressed and why so that the meeting runs smoothly and is effective. It can be a difficult balance to present information to a vast group of people. Shareholders and customers will generally want to hear different information. For example, if quarterly sales are good, then the shareholders will be happy. If sales are slowing then shareholders may want prices to be raised to make up for the lack of sales, which will in turn make the customer unhappy. For these reasons the importance to know who your audience is and how to speak to them can make the difference between a successful meeting and an unsuccessful one. Being in a situation in which one is called on to present quarterly sales information at an in-person meeting to a group of diverse individuals who all have stake in the company there are many characteristics that need to be considered. One being where does the audience come from. Keep in mind the different cultures in the room and how they will respond to a more direct approach than a less direct approach. Choosing words carefully and listening to how an audience is responding sets the tone to...
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...Audience Analysis Jordan Pappas COM/285 February 13th, 2011 Randi Plante Audience Analysis Giving a presentation in any situation is very intimidating, being properly prepared for the meeting can make all the difference in whether or not you get the proper information across to the audience, ask yourself who the audience is that will be attending the presentation? Is there going to be any sort of language barriers? And what information is the most appropriate to present? Something o consider about the audience is how much do they already know about what will be briefed in the presentation? By providing to much information you will find that the audience will start to get bored and you will lose their attention. By getting people involved int the presentation it doesn't give them much of a chance to get restless and it actively keeps them engaged and listening to what is being presented to them. This can also help them retain the information When tasked to give a presentation for your company it is important first consider who the audience is going to be. By knowing who will be attending, this allows you to prepare properly for the group that will be there. If giving a presentation to stakeholders or possible investors, making sure you information is on point and correct can make it or break it for the future of the company. Businesses are constantly looking to expand and out source to other countries so this brings a lot of diversity to the way we do our business...
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...Audience Analysis Effective communication in the business world must be mastered in order to strive in a competitive market. XYZ Companies has called an in-person meeting with a group of stakeholders including managers, salespeople, and customers to address quarterly sales. In order to communicate effectively with the group, an audience analysis must be done to capture the audience’s attention. This paper is intended to analyze the audience’s characteristics, communication channels and various ways to deliver an effective message. The speaker must be able to realize the quarterly sales report may mean different things to different groups in the audience. A speaker must make preparations when dealing with a diversity filled audience (Locker, Kienzler, 2008). When dealing with a vast number of people a speaker must be willing to do his or her research to better understand the audience and the needs to the group. The speaker must also be able to maintain control of the audience. By allowing questions and feedback at certain times in the meeting process can avoid the speaker from losing total control of the meeting. Knowledge of where the company is and where the company needs to be will play a part in whether or not the meeting is a success. For example, if the quarterly sales show the XYZ Company is failing to meet expected goals, if the speaker is prepared, he or she may be able to satisfy the audience with preparations for the future. Knowing what each member of the audience...
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...Running head: AUDIENCE ANALYSIS Audience Analysis Maria Robinson University of Phoenix COM/285 May 2, 2011 Felton Stroy Audience Analysis Outline I. Introduction II. Considered characteristics of the audience III. Appropriate communication channels IV. Diversity considerations V. Effective message VI. Conclusion Audience Analysis Effective communication in the business arena must be achieved in order to succeed in a competitive market. Re/Max All-stars has called an in-person meeting with a group of stakeholders including managers, salespeople, and customers to address quarterly sales. In order to communicate effectively with the group, an audience analysis must be done to capture the audience’s attention...
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...Audience Analysis Victor Cruz 11/13/2010 COM/285 Audience Analysis Communication to multiple audiences is a difficult task. It is important to first analyze what interests, values, and goals appeal to the audience even which they have in common. Determine who are the decision-makers immediately so that their attention is focus to getting them interested in the presentation. The audience is going to be diverse in many different aspects so make sure to use bias-free language. The different members of the audience might appeal to different aspects of the presentation so make sure it appeals to everyone involved. A positive-emphasis presentation that avoids using negative words will also help get everyone involved in the presentation. Audiences will be both professional and non-professional. The non-professional audiences such as the customers are not going to know much about the data involved with the presentation. They might not even show much interest as well. So it is important to make sure to make the presentation interesting and entertaining to the customers. The executives who are the decision-makers probably will about the same understanding as do the customers about the information being provided. Make sure the presentation relays a certain cause of the something and a certain effect as well. The executives want to be simple and to the point. So these high level managers can make their decisions about the company from the presentation provided. Most importantly...
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...Analyzing an audience is an important part of business communication. Understanding and determining the type of audience will ensure the communication that is understood and appropriate. Analyzing the audience goes deeper than physical aspects of the audience, such as sex, age, religion, race, ethnicity, culture, and religion. It is important to analyze what the audiences’ role is with the company; if they are executives, other employees, stakeholders, or investors and whether they are internal users of a company or if they are external users. If a speaker understands his or her audience, it is more likely that the speakers point will be made and the audience will have a better grasp of what is being said. When a speaker is presenting to a group of stakeholders, investors, managers and other employees about the company’s quarterly sales, some of the audience characteristics that need to be analyzed would be: • Type/Personality • Role in the company Who the audience is, is an important aspect of audience analysis; whether the audience member’s fellow employees or superiors, investors or stakeholders from inside or outside of the company are all important in analyzing an audience. Knowing the audiences role in a company will allow the speaker to better understand how to direct what he or she is speaking about in ways that the audience will understand. Also, it will allow the speaker to cover all aspects of the quarterly sales so that each member of the audience can receive...
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...Audience Analysis Paper Knowing your audience goes a long way in determining how one approached its communication to an audience. Is your audience considered internal? If not, should you use the same jargons or verbiages you would normally use with your internal audience? Determining the characteristics, the communication channels, and the diversity of your audience will make your presentation to your stakeholders an effective one. Characteristics of an audience goes in many forms but the important factors to consider are: 1.) Analyzing who the audiences are, 2.) Understanding the knowledge the audiences know about the subject, 3.) What are the audiences age, gender, educational background, etc?, 4.) What’s at stake for the audience you are presenting, and 5.) What are your audiences are going to be learning or getting with your presentation. Touching on each of the above factors, this author knows who the audiences are and they are the company’s stakeholders. The author now knows that he has to present the quarterly sales information, not just effectively but with precision. The author must tell the stakeholders the honest truth of the company’s quarterly number even if it’s not pleasant. This is important because what he presents to them will impact what actions or non-action the stakeholders will conduct in months after the presentation. The audience knows about the subject; therefore, the author must be careful not to use words or lead the audience to something...
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...Running head: AUDIENCE ANALYSIS PAPER Audience Analysis Paper Charnette Randle University of Phoenix Abstract This paper will discuss the how important effective communication is when dealing with diverse group of people. This paper will discuss how an audience analysis must be done to capture the audience attention. This paper will also analyze the audience characteristics, communication channels and various ways to deliver an effective message. Audience Analysis Paper Someone who is efficient at giving presentations may have many reasons for being efficient. It could be that they are very knowledgeable about the information they are presenting or they may be really confident about their ability to speak in front of large crowds. Something else that may add to them being efficient is the knowledge of whom the audience is and how to communicate effectively to different groups of people. Proficient communicators understand the different characteristics of the audience, the diversity in groups, and the appropriate communication channels. In addition, they look for ways to ensure their messages are effective and understood. For starters, the presenter must determine who the audience is that they are presenting to and their different roles of the audience. These roles would incorporate the primary audience, the secondary audience, the auxiliary audience, the gatekeeper, and the watchdog. The primary audience will decide whether to accept your recommendations...
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...Audience Analysis Paper COM/285 October 2011 Effective communication is essential, globally throughout the business world today. To be effective, one must master the art of communicating verbally, both internally and externally. Communications can take on several forms in business, including but not limited to e-mails, memos, podcasts, wiki’s and speaking to large audiences. Weather communication is verbal or written; one must know the audience they are addressing in order to get their message across and maintain tone control. When initiating an in person meeting one must first consider the audience in which they are addressing and the material that needs to be addressed. I have been asked to present an in person quarterly sales result meeting in front of a group of managers, employees and customers. In order to successfully present this meeting I first must research the information to be communicated, and then preform an audience analysis to ensure my message is effectively communicated to the audience intended. Stakeholders defined in the business dictionary “is any person, group, or organization that has a direct or indirect stake in an organization because it can affect or be affected by the organization's actions, objectives, and policies”. For the purpose of this report the employees, managers and customers will now be referred to as the stakeholders. When...
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...Audience Analysis Paper In the world of business one of the most essential roles is effective communication. During your journey to the top you will have to give presentations, training, and meeting to others. These individuals could include other entry level employees, assistant managers, managers, or even owners of the business. The more you know about the individuals attending the presentation, the better you can prepare the presentation to meet everyone needs and expectations. (Laskowski, 1996) The way you effectively present yourself along with the deliverance of the information will have a direct reflection on your success. In this paper we will talk about characteristics to consider of the audience, the appropriate communication channels, and how to deliver your information effectively. When you consider the characteristics of the audience you look for the personality types, their gender, family background, education, religion, age, and economic status. These characteristics are called demographic characteristics. (Pearson Education, 1995-2010) Psychological profiles of your audience may come to some importance as you shape your message. These characteristics include opinions held by many are beliefs, sense of right or wrong or views of the goodness/badness are values. Inclination to vote is predispositions to behavior, we call attitude. Actions taken are behaviors. They are not often consistent with attitudes, beliefs and values. There are also situational characteristics...
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...salespeople, and stakeholders. The essay will focus on communications dealing with different type of audience and how one must approach the situation. The essay will focus on the audience, and explain the communication channels appropriate for this situation. Because the diversity o audience is so important, the essay will provide some more information about considerations to keep in mind on how to different groups. Last, I will address about how you ensure your message is effective. Level One Heading Much of the characteristics that are considered are the correspondence to the audience. Since the quarterly sales information is presented to more than one person, the individual must conduct information persisting to the topics of the audience. One of the ways to get information out is through a PowerPoint Presentation. It will save time to be involved being face to face with the audience. When showing Individuals will show spreadsheets, graphs, or important bullet notes to help the audience understand what are you talking about when present. Using a communication channels are important when dealing with different types of audiences. The presentation channel of communication is important to much business. Stakeholders is the determines the level of production, profit, and production. This channel is one of the important because one can adapt to the needs of the audience to be present you can see the change in sales information through spreadsheets as...
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