...Audience Analysis COM 285 Audience Analysis Audience analysis is “the process of examining information about the listeners whom you expect to hear your speech” (Audience Analysis, para 1.). In this paper, I will describe a situation in which I am presenting quarterly sales information to a group of stakeholders, salespeople, managers and customers, at an in-person meeting. I will also discuss some of the audience characteristics that I must consider, along with finding the appropriate communication channels to use. I will also discuss some factors to consider when given the diversity of the group, and how to ensure that my message that I will be giving is effective. According to Locker and Keinzler (2008), the first step in analyzing an audience is to determine who the audience is. Identifying the audience and their motivations will assist you in learning how to reach them, and what messages to use to accomplish the task (Locker & Keinzler, 2008). Audience Characteristics Determine my Audience. The first step in developing my presentation, I will have to determine who my audience is. This is to ensure that I deliver an effective and clear presentation, with the focus on who is receiving the message. I am already aware that the audience consists of stakeholders, managers, salespeople, and customers. Therefore, given the audience, I can presume that I will be expecting a diverse group of people attending my presentation. Some of the...
Words: 1126 - Pages: 5
...strategy, it consists of two characters. In stories, dialogic often have two characters that have a dialogue conversation. Usually, one of characters says more things than the other with two different points of views. In “Apology of Socrates”, Socrates tries to plead for his innocence and talks to Meletus. The majority of the time, Socrates tried to persuade his audience into believing what he was doing was right. There was a few times where Meletus spoke to answer a few of Socrates’ questions. Confessional is the second argumentative strategy in which someone opens up to their intentions. Confessional can be used when someone reveals their motivation for doing something. It can also be used to talk about a purpose for an action someone took. David Henry Thoreau wrote “Why I Went to the woods” to explain why he did not want to live the city. He tries to convince his readers that living life means to not live in city but to live in the wilderness. He explains his reasons why he believed that living in city was not living. Didactic can be defined as a lecture. The argumentative strategy is meant to teach an audience new lessons and new things. When teachers and professors teach their classes, they lecture and use a didactic approach to teach their students. In “Politics and the English Language,” George Orwell attempts to teach his readers about how the English language can affect politics in some of the way people speak. Orwell tries to teach his readers what they can do to...
Words: 1310 - Pages: 6
...Business presentation Structure 1.Greet the audience 2. Introduce Yourself (full name, name of the company, your position) 3. Introduce the topic + background to the topic 4. Inform about the duration of the presentation 5. Inform about the procedure of asking questions 6.Inform about the source of information 7. Outline the plan of the presentation ------------------------------------------------- 8. The BODY (introduce each part, signal the end of this part, then introduce next part, and finally give the final conclusion and comments). 9. Question time 10. Thank the audience Typical expression 1. I am max Tran-Van? I am BBA student in finance and accounting currently 2nd year. 2. It is a great honour for me to be here with you today and to talk … 3. The aim of my presentation is to 4. My presentation is going to be 15 minutes long and I hope I will not exceed the time limit. 5. Your questions during the presentation will be appreciated. Or please feel free to ask me questions during the presentation. Your questions are welcome at the end of my presentation. 6. My presentation is based on company, Internet site, articles, books etc. 7. I have divided my presentation into three parts. First I will concentrate on. Next I will move on to. And finally I will discuss the problem of. 8. And now let me move on to, I would like to discuss/ outline/ concentrate on/ present you some example. This graph shows/ this table illustrate. Now...
Words: 377 - Pages: 2
...Have you ever attend any talk that requires ones to speak in front of hundreds or maybe thousands of audience? Of course the answer is yes, right? What do you think about the speaker? How does he or she speak? Interesting? Not interesting? Did you being attentive? If not, why? Do we have to put the blame on the speaker for not being good enough as a public speaker? A boring speaker will definitely causes a boring speech. Thus, what does it takes for one to be a good speaker? What must you have to be a good speaker? I am here to write and to tell you the secrets to be an interesting public speaker as it will ensure you are delivering presentations that will influence, inspire, and make a meaningful impact on your audience. Do you think that being a public speaker is only about reading notes or points from your flash cards? If it is as easy as that, I would just call my 7 years old sister to present with her flash cards. One must know that, to be an effective speaker, you must first understand who you are as a speaker and as a person. What are your strongest interpersonal qualities? Do you have good interpersonal skills? How do you best connect with others? What qualities do you need to work on? The most effective speakers are constantly working to capitalize on their strengths whether that’s great storytelling or a talent for getting the audience to participate and even to improve upon their weaknesses. Tapping into your most powerful interpersonal qualities is an excellent way...
Words: 277 - Pages: 2
...|[pic] |Teacher Rubric: Oral presentations | ▪ This is a sample rubric for teachers to assess students’ oral presentations. The criteria are based on the standards for LOTE and Communication. ▪ This rubric is designed to be integrated into a scoring sheet. A complete grading sheet typically has a scoring system attached to performance descriptors, and space for comments. ▪ The criteria, performance levels and performance descriptors are suggestions only and can be altered to suit specific requirements. |Criteria |Below expected level |At expected level |Above expected level | |Introduction of topic |Topic introduced. |Topic introduced clearly, and purpose of talk was made |Topic introduced clearly and in an interesting way. | | | |clear. |Purpose of talk was made clear. Outline of points was | | | | |given....
Words: 745 - Pages: 3
...made sure to give myself plenty of time to get the report done. I took it one day at a time and made sure that everything I wrote was thorough and to the point. I broke down the information I gathered in to different sections such as what were the needs, requirements, what was a plausible idea and what options were just not obtainable. I completed one section at a time, and then I went through an found supporting references for specific items in my report. I organized the information in a way that flowed and made the report easy to read, I wanted to make sure that it went in order and the audience was aware of what was happening and that they were well informed of the information I was putting forth. I did my audience analysis after I completed my proposal. There was no real reason why I did it this way it just made sense to me to put my thoughts on paper and then decide what kind of audience I was addressing. What I have learned from developing these reports is that it actually takes a lot longer then I thought it would take. I thought I would be able to sit down one day and put everything together in that one sitting. Was I wrong and I’m glad that I realized that early on, because if I had put this off to the last minute I would be suffering. You really have to do research and take notes and get to the basics, in my case of trying to develop a web site. I had to look up the aspects of what it takes for a company for put together a site. I looked in to average prices of what...
Words: 795 - Pages: 4
...Performance is what makes the live hood of oral literature. It means that it is the live execution and realization of oral art. It also includes the responses of the audiences before whom the oral artist performs. It involves both the psychological and the physical being of the performer and his or her audiences (Bukenya and Nandwa, 1983). Performance is generally understood as the delivery or rendition of an item usually to an audience (Minuka, 1994). That means performance is the demarcation between the performer and his or her audience. It’s guided by certain tacit regulation to which every participant subscribes. There is an orderly sequence of events and the context of performance defined or recognized, that means there is a logical connection of words. (Lo-Liyong, 1972), defines Oral literature as the cultural information and values transmitted by the spoken word and received by the ear and responded to by the whole organism in societies where writing was (and still is) not yet the order of the day. Folktales, legends, beliefs, poems, proverbs, tales, council discussions are its forms.\ Oral literature allows for self expression, renewal, innovation and creativity. It gives understanding of our routs and ourselves, let say our culture, our thinking, our life style, our values and our whole philosophy of life is based on that culture where it has been transmitted from one generation to the next generation. Oral literature is the kind of literature which is spread...
Words: 1444 - Pages: 6
...1. A performance of all three movements of Vivaldi's "Spring" will take less time than a performance of the first movement of the "Surprise" symphony. a. True b. False • 2. A story circulated that Haydn's "surprise" in the second movement of his symphony was to wake up members of the audience who had dozed off. a. True b. False • 3. The major difference between early and late eighteenth-century orchestras was that: a. the meters were all in triple meter. b. the string section disappeared. c. the movements were changed to slow-fast-slow-slow. d. the woodwind and brass instruments and timpani were no longer considered optional. e. audiences were no longer interested in instrumental music. • 4. The woodwinds of the late eighteenth century: a. are very different from the modern counterparts. b. are fundamentally similar to their modern counterparts. c. were made from plastic instead of wood. d. eliminated the use of keys and replaced them with valves. e. were mass produced and were of little value. • 5. Haydn was invited by Johann Peter Salomon to perform his music in: a. Ireland. b. Russia. c. Solomon's temple. d. London. e. Italy. • 6. The "surprise" in the second movement of Haydn's symphony is: a. the only instance of this type of thing in any of Haydn's works. b. only the most obvious of many surprises in the entire...
Words: 280 - Pages: 2
...6:22 PM | Status | Completed | Attempt Score | 90 out of 100 points | Time Elapsed | 35 minutes out of 2 hours. | Instructions | This quiz consist of 20 multiple choice questions. The first 10 questions cover the material in Chapter 5. The second 10 questions cover the material in Chapter 6. Be sure you are in the correct Chapter when you take the quiz. | * Question 1 0 out of 5 points | | | Effective communication occurs when you can transmit _____ to your audience.Answer | | | | | Selected Answer: | believability | Correct Answer: | meaning | | | | | * Question 2 5 out of 5 points | | | In communication, the term_____ refers to any interference that causes the message received by the audience to be different from the sender’s intended message.Answer | | | | | Selected Answer: | noise | Correct Answer: | noise | | | | | * Question 3 5 out of 5 points | | | __________ mean(s) delivering a message in a vibrant way that is compelling to the audienceAnswer | | | | | Selected Answer: | Dynamic delivery | Correct Answer: | Dynamic delivery | | | | | * Question 4 5 out of 5 points | | | _____ refers to a negative preconception or prejudice directed toward a specific group.Answer | | | | | Selected Answer: | Bias | Correct Answer: | Bias | | | | | * Question 5 5 out of 5 points | | | According to studies reported in the Wall Street Journal’s Career...
Words: 786 - Pages: 4
...Audience Connection: All of us who want children, hope to be a good parent. We all hope our children will be afforded opportunities and choices we were not. We also would like our children to be happier in their lives than we are in ours. Speaker Credibility: I began my journey into fatherhood on 15 February 2007. For the last 6 years I have been struggling with the balance between trying to raise a happy child, while developing a mind of functioning member of society. Presentational Aid: I will be using the mastermind Soundwave, the brains behind the evil decepticons. I will attempt to transform him from vehicle state to humanoid form and return him to vehicle state, while keeping eye contact with the audience. Demonstarting my ability to multi-task, while displaying my expertise as a child playmate. Audience Connection: To some extent, all of us enjoy pictures of our memorable times (as my audience analysis reveals), and quite often we don’t do anything with the pictures after they are developed. Many people mentioned (in the audience analysis) that they store photos in a drawer or shoe box. My speech offers an alternative. Even if someone is not creative, this is an easy hobby - just about anyone can do it…and it is fun! Speaker Credibility: I was on my high school yearbook staff as editor for 2 years, and in that time I learned the true value of a photograph. From that point on, I began taking pictures of everything, but I never did anything with them. Then I discovered...
Words: 383 - Pages: 2
...does not accurately convey what the paper develops. | Content | The paper demonstrates excellent development of each idea and focuses on relevant details. Clearly explained examples support the claims and the topic is thoroughly researched. | The paper contains adequate evidence to support its claims but will benefit from more research or development OR lacks sufficient evidence or a clear sense of purpose. | The paper needs more details on every level (main ideas, related ideas, specific ideas). | Audience | Author is attentive to the values of intended audience (fellow undergraduate students and professor). Author defends beliefs and handles counter-arguments with respect. | The paper contains words/examples likely to appeal to a specific audience, but could benefit from more effective handling of counter-arguments OR relies on beliefs that the audience might not share. | The paper does not appear to have a specific audience in mind or is disrespectful to its intended audience either by failing to seriously address counter-arguments or by engaging in an offensive tone. | Organization | The paper contains strong topic sentences and builds upon the argument suggested in the thesis. Clear transitions connect ideas both on the paragraph level and the sentence level. | The overall structure of the paper is clear, but some topic sentences are weak. Transitions that would clarify the...
Words: 389 - Pages: 2
...for my own personal amusement, so that’s where I was going to take him. But he didn’t care to hear about the rides and games because he was too busy smelling all the delicious food they had cooking around him. The smells of the deep fried Twinkies and the world famous corndogs and the amazing barbecue tri-tip, is what he really wanted to go discover. At that point, it was hard for me to fight that logic because I to, was being mesmerized by all the wonderful smells. So I decided to put aside my desire to see my buddy blow some games and instead, we went and had a stuffed our faces with all the great, but horrible, carnival food we all love. My factors in writing this paragraph would be to relate to what I felt were things that the audience all know about when going to a carnival. We all know that we will have some sort of line to stand in when we get there, but it’s also the part that people don’t look forward to, so I didn’t spend much time describing that experience. The next part was about the games and rides. That’s obviously a big major part of going to a...
Words: 457 - Pages: 2
...Write my… Project byAlija Sule Himadree Sinh Nikita Shukla Nikita Kanade Design management INTRODUCTION – V ISION AND MISSION The business aims at providing content for users who generally have an issue articulating their thoughts on several occasions. The content could stretch over different areas like Professional resumes, application letters, important emails, board room speeches, and even informal write-ups like birthday notes, wedding toasts, and condolences. The business model would be a partnership start-up. Every partner would specialise in generating a particular kind of content. TARGET AUDIENCE The target user group can be broadly divided into two groups Fresh graduates seeking employment and seasoned professionals For personal occasions, the audience would majorly be well educated, wealthy individuals consciously wanting to maintain a particular public image and standard. ABOUT THE PROBLEM/ISSUE India is a country with a diverse culture and innumerable languages. Even though English has been a secondary language, it is now used all over the country as the language of official conduct. Though English language education is gaining momentum, people are still grounded and find it easier to think and express them in their mother tongue/regional language. When it comes to public expression of oneself, the language barrier become even more prominent inspite of clarity of thoughts. Our job would be to bridge this gap by articulating...
Words: 574 - Pages: 3
...Topic Title:__Relection on media__________________________________ Group Members: ______Dorji___________________________________________________________ |Criterion |Standard | |Responsiveness to Topic |20 – clearly addresses the topic and responds effectively to all aspects of the assignment; | | |18 – clearly address the topic, but may respond to some aspects of the assignment more effectively than others | |Score / 20 |16 – addresses the topic, but may slight some aspects of the topic | | |14 – indicates confusion about the topic or neglects important aspects of the assignment | | |12 – suggests an inability to comprehend the assignment or to respond meaningfully to the topic | | |20 – explores the issues showing...
Words: 660 - Pages: 3
...INTERNATIONAL UNIVERSITY DEPARTMENT OF ENGLISH INSTRUCTIONS FOR AE2 SPEAKING FINAL EXAM Summer semester 2 2013 1. Students are expected to give a 6-8 minute PERSUASIVE presentation with visual aids on a species of animal that needs urgent protection. The focus of the presentation is to raise the audience’s awareness of the poor conditions for wild animals kept in captivity, poaching (illegal hunting) of wild animals that may lead to extinction, or cruel killing of animals for food. Accordingly, the main purpose is to persuade the audience to change their action (stop eating, killing or treating animals badly) or to call for their passive agreement with the issue that you raise. 2. Students should put their critical thinking in the talk rather than just searching for the information and copying/pasting. 3. Presentations should be well organized and include a good introduction, main body, transitions, and a conclusion where they summarize the main points. 4. Text should be limited on PowerPoint, with exceptions including the title of the presentation, main points, key/technical words, data and titles on graphs, tables, charts, and references. 5. A list of references is required to prove the validity of the information. Google or Wikipedia are commonly considered NOT reliable sources. 6. Examiners need to keep track of the time for students’ presentations and deduct points if the presentations are too short or too long. If they run over 8 minutes...
Words: 455 - Pages: 2
