...AUGUSTINE MEDICAL, INC. CASE ANALYSIS THE BAIR HUGGER PATIENT WARMING SYSTEM I. Factual Summary: * The United States does not currently have an established warm-air technology blanket market. * The Bair Hugger Patient Warming System product is not a consumer device. The main users of this product consist of businesses and hospitals. * Hospitals will always be provided funding necessary to prevent hypothermia and other diseases; as a result a demand will consistently be common. * Augustine Medical, Inc. is using a push strategy. They are relying on distributors to push their products on to their prospective buyers. * Approximately there are 5,500 hospitals that have operating rooms and postoperative recovery rooms. * The target market for the product is hospitals with seven or more recovery room beds. The target market makes up 80% of all surgical operations in the United States (26,155 recovery beds). * It was stated that there are 21,000,000 surgical operations per year in the United States which 60 to 80 percent of these become hypothermic. Thus, on an average, 14,700,000 patients (21,000,000*70%) suffer from postoperative hypothermia. * The firm projected that one system would be sold for every eight postoperative recovery room beds. According to the firm’s research, the market could allow around of 3,269 heater/blower units to be sold (26,155 recovery beds/8). * By subcontracting the heater/blower unit, the company drastically...
Words: 1762 - Pages: 8
...prices this system, several considerations are required in terms of organizational objectives, demand for the product, customer value perception and buyer price sensitivity, the price of competitive offering, and direct variable costs. The estimate of total potential market for heater/blower unit is 2737 units and 2737000 units for blankets. The direct cost of the heater/blower unit would be $380 and $0.85 per blanket. The initial investment, $500,000, for this system would cover the fixed cost of the company during first year of operation. Based on this information and other considerations, I will discuss the company’s pricing strategy for both products. Company Background Dr. Scott Augustine, an anesthesiologist , founded Augustine Medical, Inc. in Minnesota in July 1987. In early 1988, Augustine developed the Bair Hugger Patient Warming System to warm post- surgical patients. The targeted market for this system is the hospital operating rooms and postoperative recovery rooms. The system is designed to treat hypothermia which is a condition found in 60-80 percent of all postop patients where the body temperature is below 36 degrees Centigrade or 96 degrees Fahrenheit which is the result of the patient’s exposure to cold operating room temperatures, heat loss due to evaporation of fluids used to scrub patients, evaporation from the exposed bowel and breathing of dry anesthetic gases. Competition, Hospital market and Industry There...
Words: 1297 - Pages: 6
...Midterm Case Analysis — Document Transcript 1. Paige Rudolph MKT 463 Midterm April 30, 2003 Augustine Medical, Inc. Case Analysis Company Background In July 1987, Dr. Scott Augustine, an anesthesiologist, founded Augustine Medical, Inc. (AM) in Minnesota. Their goal was to develop and market products for hospital operating rooms and postoperative recovery rooms. Through experience, he discovered that hospitals needed an innovative approach to warming post-surgery patients. Dr. Augustine developed the Bair Hugger® Patient Warming System. Company executives were occupied with finalizing the Bair Hugger® Patient Warming System in early 1988. Original two products: (1) produce and sell patented warming system used to treat hypothermia and postoperative patents, (2) tracheal intubation guide for crisis situations and in the surgical room. Core Competencies Providing the most innovative and safe way to warm postoperative patients and those with hypothermia. Augustine Medical, Inc.’s products are also more effective, less likely to leak water onto expensive equipment, and easier to operate than other competitors methods of hearing patients. The Hospital Market Approximately 21 million surgical operations are performed annually in the US. That’s 84,000 operations per average 8-hour workday. Approximately 5,500 hospitals have operating rooms and postoperative recovery rooms. Research commissioned by AM indicated that there are 31,365 postoperative recovery beds and...
Words: 3567 - Pages: 15
...An airline pilot goes for his regular medical checkup. The doctor discovers that he has developed a heart murmur. The pilot only has a month to go before he is eligible for retirement. The doctor knows this and wonders whether, under these unusual circumstances, she is justified in withholding the information about the pilot's condition. After reviewing the airline pilot’s story the first thing that came to mind being a health care professional is H.I.P.A.A. (Health Insurance Portability and Accountability Act). That’s the main reason for the physician and patient confidentiality regarding his heart murmur. The pilot should be advised of his condition and his decision to continue working. However, if the airline company is requesting the physical then she does have an obligation to the employer, but if it’s just a routine yearly check up then there isn’t a reason disclosure of his diagnosis. Having a proper treatment plan for the patient is imperative for him to follow; however; question lies how long has he had this murmur without any symptoms? There is a co pilot and some airlines still have flight engineers so the plane and passengers would still safe to fly his particular airline. People work with chronic illnesses in different fields every day so rather than jeopardizing his retirement ought/should be vs. what is comes into play with this scenario. Augustine and Aquinas, in my opinion would have the same answer since their ethics are religious driven. Aquinas...
Words: 815 - Pages: 4
...chapter Sexual Behaviors and Fantasies 9 in this chapter . . . ● Solitary Sex A CLOSER LOOK: St. Augustine and the Historic Christian Outlook on Sex A WORLD OF DIVERSITY: Demographic Factors and Masturbation ● The Lateral-Entry (SideEntry) Position The Rear-Entry Position Anal Intercourse Sexual Fantasies Sexual Fantasies of Lesbian, Gay, and Bisexual Individuals ● Sex with Others Foreplay Kissing Touching Stimulation of the Breasts Oral–Genital Stimulation A WORLD OF DIVERSITY: Demographic Factors and Oral Sex ● Sexual Behavior and Fantasies— The 3 R’s: Reflect, Recite, and Review Reflect Recite Review ● Sexual Intercourse: Positions and Techniques The Male-Superior (Man-on-Top) Position The Female-Superior (Woman-on-Top) Position ISBN 1-256-42985-6 Human Sexuality in a World of Diversity, Eighth edition, by Spencer A. Rathus, Jeffrey S. Nevid, and Lois Fichner-Rathus. Published by Allyn & Bacon. Copyright © 2011 by Pearson Education, Inc. TRUTH or Which of the following statements are the truth, and which are fiction? Look for the Truth-or-Fiction icons on the pages that follow to find the answers. fiction 1 2 3 4 5 6 7 8 9 10 Married people rarely if ever masturbate. European American men are more likely to masturbate than African American men are. T F T F Women who masturbate during adolescence are less likely to find gratification in marital coitus than women who do not. T F Women are more...
Words: 14447 - Pages: 58
...The Death Penalty and its Ethical Permissibility Palestine Fox Kaplan University Abstract The death penalty has been used for centuries to punish criminals for heinous crimes, in spite of the fact that arguments concerning the death penalty, its concepts of retribution, deterrence and just punishments have been disagreed upon. The question at hand is whether or not the death penalty is permissible and if so under what circumstances, which has long been a heated debate for centuries. The ethical issues surrounding the death penalty include the morality of this form of punishment and whether or not it is morally right to deprive a human being of life. This paper will discuss the background of the death penalty, its permissibility under the law and how the death penalty would be viewed by the ethical philosophies and various religions. The Death Penalty and its Permissibility Introduction of the Death Penalty The death penalty or capital punishment is the practice of executing someone as a form of punishment for a heinous or specific crime following a proper legal trial. The death penalty is usually a punishment sentenced for serious types of murders, in some countries treason, types of fraud, adultery and rape, which are capital crimes (Capital Punishment, 2013). The death penalty was introduced as early as the Eighteenth Century B.C. in the Code of King Hammaurabi of Babylon, who codified the death penalty for 25 different crimes. In the Seventh Century B.C. Athens...
Words: 4062 - Pages: 17
...City. | | DSWD - Region 6 | 2013-01-22 | 2,500,000 | HEALTH | Financial assistance for indigent patients either confined or our-patients in the Lone District of Iloilo City. | | DOF - Bureau of the Treasury (Philippine Heart Center) | 2013-01-22 | 150,000 | EDUCATION Financial assistance for the implementation of scholarship program at the following schools to approximately 2,858 students in the Lone District of Iloilo City: | 1. ABBA 2. ACSI 3. Cabalum Western College 4. Central Philippine University (CPU) 5. Colegio De San Jose 6. College of Western Visayas 7. Iloilo Doctors’ College (IDC) 8. Iloilo Technical College (ITC) 9. John B. Lacson Colleges Foundation (JBLCF) 10. St. Anne College of Iloilo Inc. 11. St. Augustine 12. St. Pauls’ University 13. St. Therese College Inc. 14. System Technology Institute (STI) 15. University of San Agustin 16. University of Iloilo (UI) 17. University of the Philippines in the Visayas (UPV) 18. West Visayas State University (WVSU) 19. Western Institute of Technology (WIT) 20. Western Visayas College of Science and Technology 21. ABE 22. AMA Computer Learning Center 23. Interface 24. Technical Institute of Iloilo City...
Words: 1502 - Pages: 7
...study of the nervous system. Traditionally, neuroscience has been seen as a branch of biology. However, it is currently an interdisciplinary science that collaborates with other fields such as chemistry, computer science, engineering, linguistics, mathematics, medicine and allied disciplines, philosophy, physics, and psychology. The term neurobiology is usually used interchangeably with the term neuroscience, although the former refers specifically to the biology of the nervous system, whereas the latter refers to the entire science of the nervous system. The scope of neuroscience has broadened to include different approaches used to study the molecular, cellular, developmental, structural, functional, evolutionary, computational, and medical aspects of the nervous system. The techniques used by neuroscientists have also expanded enormously, from molecular and cellular studies of individual nerve cells to imaging of sensory and motor tasks in the brain. Recent theoretical advances in neuroscience have also been aided by the study of neural networks. Given the increasing number of scientists who study the nervous system, several prominent neuroscience organizations have been formed to provide a forum to all neuroscientists and educators. For example, the International Brain Research Organization was founded in 1960, the International Society for Neurochemistry in 1963, the European Brain and Behaviour Society in 1968, and the Society for Neuroscience in 1969. History The...
Words: 2664 - Pages: 11
...Hospital Corporation of America vs. Tenet Healthcare Heather Darling 22-BA-5080-002 Summer Semester, 2014 SUMMARY Hospital Corporation of America as of now is the biggest player in the hospital care sector. Headquarter in Nashville, TN HCA has been very aggressive in acquisitions and developing all around the United States and in England. They are very quick to turn down a deal with another hospital if they believe that it will not be a profitable deal. One of the things that HCA has done to improve profits that not many other companies have done is to send customers that are not profitable to neighboring public health hospitals. This has increased their profits as well as their wait times in emergency rooms. On the other hand, Tenet Healthcare Corporation is a competitor to HCA, but has been slower to develop in the profitable ways of HCA. Tenet has taken a diversification approach recently in the urgent care business. They have recently opened 23 urgent care facilities, the first company in the hospital sector to do so. Many competitors, including HCA, are waiting to see how TCA does before also going this route. As of now Tenet owns the market in urgent care facilities but as profits increase, other hospital companies may go this route as well. The deal Tenet made with Vanguard is the biggest transaction Tenet has made and signals a shift from the company's problems over the past 10 years. Several Tenet-owned facilities underwent investigations in the early 2000s...
Words: 4688 - Pages: 19
...Company First Last 1 Solution, LLC 2 Dog RC 440 Mission Support Group 440th Mission Support Group 82nd Airborne A-‐Safe A-‐Safe A1 CONSULTING GROUP, INC. A1 CONSULTING GROUP, INC. A1 Supply Company A1 supply company A1 supply company AAFMAA Wealth Management & Trust AAFMAA Wealth Management & Trust ABB Academy Securities Academy Securities Academy Securities Adaptiv Adaptiv Adaptive Therapies Adayana Government Group ADS Inc ADS Inc Advaero Technologies Advanced Electronic Services, Inc Advanced Electronic Services, Inc Advanced Technology, Inc. Advantage International Registrar, Inc. Advantage International Registrar, Inc. afpe All in One Drug Testing Services ALL STATE SUPPLY CO., INC. ALL STATE SUPPLY CO., INC. Almavision ALOTECH, INC. American Product Distributors, Inc. American Source, Inc. AMERICAN SYSTEMS American Systems American Systems Amidon, Inc. Amidon, Inc. Amidon, Inc. Amidon, Inc. Anderson Engineering & Associates, P.A. Anderson Engineering & Associates, P.A. Angler Environmental Anistar Technologies Anistar Technologies Apple Rock ARC Consulting...
Words: 6665 - Pages: 27
...Counseling Ethics Christin M. Jungers, PhD, LPCC, NCC is an Associate Professor of Counselor Education at Franciscan University of Steubenville. She obtained her doctoral degree in Counselor Education and Supervision from Duquesne University and has worked in the field as a counselor since 2000. Christin is a licensed professional clinical counselor, as well as a National Certified Counselor. Her clinical work spans a variety of issues and includes counseling with individuals, couples, and families. Currently, she offers pro-bono counseling services in Steubenville and Wintersville, Ohio through the Catholic Diocese of Steubenville. She is the editor of The Counselor’s Companion: What Every Beginning Counselor Needs to Know (co-written with Jocelyn Gregoire), as well as numerous articles. Christin also has conducted trainings abroad in the Seychelles Islands and in Mauritius, which have been aimed at providing consultation to emerging counseling programs. Jocelyn Gregoire, CSSp, EdD, LPC, NCC, ACS has been a Roman Catholic priest for 25 years and has been involved in the counseling field for many years. He is an Assistant Professor in the Department of Counseling, Psychology, and Special Education at Duquesne University in Pittsburgh, Pennsylvania. In addition to his doctorate in Education, he holds two other graduate degrees. Through his expertise as a professional counselor, Dr. Gregoire has helped thousands of people across the world in their journeys toward...
Words: 13374 - Pages: 54
...Manifestations | 7 | 6 | Diagnostic Evaluation | 7-9 | 7 | Dilated CardiomyopathyDefinition,Charecteristics,Types , Causes,Diagnostic Evaluation,Pathophysiology,Clinical Manifestations,Medical Management | 10-17 | 8 | Hypertrophic CardiomyopathyIncidence,Causes,Charecteristics,Clinical Manifestations,Medical And Nursing Management | 18-21 | 9 | Restrictive Cardiomyopathy-Other Names,Causes,Pathophysiology,Clinical Manifestations,Diagnostic Evaluation,Medical Management | 23-26 | 10 | Surgical management | 27-32 | 11 | Prevention | | 12 | Nursing Management,Home Care Management | 32-40 | 13 | Complications | 40-42 | 14 | Conclusion | 42 | 15 | Research Abstract | 42-43 | 16 | References | 44 | GENERAL OBJECTIVE: On completion of the course the students aquires indepth knowledge regarding cardiomyopathy and able to apply this knowledge with a positive attitude. SPECIFIC OBJECTIVE: On completion of the course the students are able to * Define cardiomyopathy * Classify cardiomyopathy * Enumerate the risk factors of cardiomyopathy * Describe the charestic pathophysiological changes in different types of casrdiomyopathy * Enlist the clinical manifestations of cardiomyopathy * Enumerate the diagnostic procedures of cardiomyopathy * Explain the medical management of cardiomyopathy * Explain the...
Words: 10259 - Pages: 42
...M.A. Social Work (Previous) FIRST SEMESTER Paper S1: 01 History and Philosophy of Social Work - 50 Paper S1: 02 Psychosocial Dynamics of Human Behavior - 50 Paper S1: 03 Methods of Working with People: Micro-Approaches - 50 Paper S1: 04 Social Welfare Administration - 50 Paper S1: 05 Research Methodology - 50 Paper S1: 06 Man & Society - 50 Paper S1: 07 Concurrent Field work three days in a week - 50 Total - 350 SECOND SEMESTER Paper S2: 01 Approaches and fields of Social Work - 50 Paper S2: 02 Human Growth and Development - 50 Paper S2: 03 Methods of working with People: Macro Approaches - 50 Paper S2: 04 Management of NGO’s and Disaster Relief Services - 50 Paper S2: 05 Statistics and Computer Application - 50 Paper S2: 06 Dynamics of Socio-Political Institutions and Organizations - 50 Paper S2: 07 Concurrent Field work (three days in a week) -50 Total - 350 M.A. in Social Work (Part-I) Preamble: 1. There shall be six theory papers of 50 marks each and field work of 50 marks as paper seventh out of 50 marks, 38 marks shall be devoted to semester paper and 12 marks shall be fixed for class/home assignments. 2. The format of the theory paper shall be the same as it is being following by the university. 3. Evaluation procedure shall be as per university norms. FIRST SEMESTER Paper S1: 01 History and Philosophy of Social Work (50) Unit – I Meaning, objectives and scope of social work; Role...
Words: 14601 - Pages: 59
...IRWIN PHILOSOPHY/POP CULTURE S E R I E S R Can drugs take us down the rabbit-hole? R Is Alice a feminist icon? curiouser To learn more about the Blackwell Philosophy and Pop Culture series, visit www.andphilosophy.com and WILLIAM IRWIN is a professor of philosophy at King’s College in Wilkes-Barre, Pennsylvania. He originated the philosophy and popular culture genre of books as coeditor of the bestselling The Simpsons and Philosophy and has overseen recent titles, including Batman and Philosophy, House and Philosophy, and Watchmen and Philosophy. curiouser RICHARD BRIAN DAVIS is an associate professor of philosophy at Tyndale University College and the coeditor of 24 and Philosophy. R I C H A R D B R I A N D AV I S AND PHILOSOPHY Alice’s Adventures in Wonderland has fascinated children and adults alike for generations. Why does Lewis Carroll introduce us to such oddities as a blue caterpillar who smokes a hookah, a cat whose grin remains after its head has faded away, and a White Queen who lives backward and remembers forward? Is it all just nonsense? Was Carroll under the influence? This book probes the deeper underlying meaning in the Alice books and reveals a world rich with philosophical life lessons. Tapping into some of the greatest philosophical minds that ever lived— Aristotle, Hume, Hobbes, and Nietzsche—Alice in Wonderland and Philosophy explores life’s ultimate questions through the eyes of perhaps the most endearing ...
Words: 70265 - Pages: 282
...Rpt. 25810062 14-Apr-2015 SAREPTA THERAPEUTICS INC COWEN AND COMPANY - BARAL, RITU, ET AL 4-8 Rpt. 25767315 06-Apr-2015 SAREPTA THERAPEUTICS INC ROTH CAPITAL PARTNERS, LLC - CHATTOPADHYAY, DEBJIT, ET AL 9 - 21 Rpt. 25736145 01-Apr-2015 SAREPTA THERAPEUTICS INC CANACCORD GENUITY - RESEARCH DEPARTMENT 22 - 28 Rpt. 25736256 01-Apr-2015 SAREPTA THERAPEUTICS INC PIPER JAFFRAY - COMPANY REPORT - TENTHOFF, EDWARD, ET AL 29 - 32 Rpt. 25733910 01-Apr-2015 SAREPTA THERAPEUTICS INC COWEN AND COMPANY - BARAL, RITU, ET AL 33 - 37 Rpt. 25736405 01-Apr-2015 SAREPTA THERAPEUTICS INC CREDIT SUISSE - NORTH AMERICA - SHEPARD, JEREMIAH, ET AL 38 - 56 Rpt. 25732665 01-Apr-2015 SAREPTA THERAPEUTICS INC RBC CAPITAL MARKETS (CANADA) - SIMEONIDIS, SIMOS, ET AL 57 - 62 Rpt. 25732827 01-Apr-2015 SAREPTA THERAPEUTICS INC JMP SECURITIES LLC - COMPANY REPORTS - BAYKO, LIISA 63 - 67 Rpt. 25735100 01-Apr-2015 SAREPTA THERAPEUTICS INC OPPENHEIMER AND CO - RESEARCH DEPARTMENT 68 - 72 Rpt. 25736008 01-Apr-2015 SAREPTA THERAPEUTICS INC RBC CAPITAL MARKETS (CANADA) - SIMEONIDIS, SIMOS, ET AL 73 - 78 These reports were compiled using a product of Thomson Reuters www.thomsonreuters.com 1 Table of Contents Rpt. 25736195 01-Apr-2015 SAREPTA THERAPEUTICS INC WILLIAM BLAIR & COMPANY - LUGO, TIM, ET AL 79 - 83 Rpt. 25736196 01-Apr-2015 SAREPTA THERAPEUTICS INC LEERINK PARTNERS LLC - SCHWARTZ, JOSEPH, ET AL ...
Words: 46710 - Pages: 187
