...bilateral tourism trade relationship between Australia and Thailand. In preparation for the meeting we will brief you on what will occur at the meeting, the benefits of tourism and Australia and Thailand’s current tourism trade relationship. Recommendations will also be made on how Australia and Thailand should approach furthering the current relationship. 2.0 Overview of APEC 45th Meeting of Tourism Working Group APEC’s aim is to support sustainable economic growth and prosperity in the Asia Pacific region through promoting regional trade and investment, strengthening economic and technical cooperation among its members, enhancing human security and facilitating a favourable and sustainable business environment (APEC - Mission Statement, 2014). In the upcoming 45th Meeting of the Tourism Working Group in Macao, the focus will be on preparing for the 8th Tourism Ministerial Meeting. This will mean discussing working towards some of the key aspects of the Ministerial Meeting like promoting tourism market integration, boosting the transformation and growth of the tourism industry and strengthening APEC tourism cooperation (8th APEC Tourism Ministerial Meeting held in Macao, 2014). 3.0 Australia & Thailand As I stated earlier it is recommended to focus on furthering the relationship Australia has with Thailand at this meeting. Australia and Thailand currently experience a very strong trading relationship with each other with Thailand being Australia’s 8th largest trading partner...
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...national carrier of the Kingdom of Thailand. * It operates domestic, regional and intercontinental flights radiating from its home base in Bangkok to key destinations around the world and within Thailand. * Founded: 1 May 1960. * Its head office was located in Pom Prap Sattru Phai, Bangkok. * Vision: The First Choice Carrier with Touches of Thai. 2. Marketing Plan t để chữ nhìu cho m đọc hỉu hết ý nghĩa của mấy cái plan của nó a. Thai Airways to increase focus on transit traffic * In many cases Thai has seen passenger traffic slip in key one-stop markets due to a lack of focus => Improve connectivity * With the right commercial focus Thai is confident it can grow transit traffic in both the economy and premium cabins. b. Thai sees revitalized opportunities in Australia * While several other Southeast Asian airlines have reduced capacity, Thai particularly sees an opportunity to boost its share of traffic to and from Australia. * Thai currently operates 38 weekly flights to Australia including 14 to Melbourne, 10 to Sydney, 7 to Brisbane and 7 to Perth. c. Thai targets the Australia-Europe market * Other Asia airlines are now reducing focus on Australia-Europe, because that market is now “firmly in the hands of Middle East carriers” and the “market is gone” for Southeast Asia’s flag carriers. * But Thai still sees opportunities. Over the last three years, total passenger traffic between Australia/New Zealand and Europe has increased...
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...obvious educational purposes, this essay classifies students based on the reasons to study at Mahidol University International College. The three major reasons are; reputation, business connection and the university lifestyle. Indeed, a university’s reputation matters. Every year a huge number of students apply at MUIC because of its name. “What school do you go to?” The answer of that question can make people go “WOW” if the university you go to is a reputed school. Often times people blindly judge how qualified a person is by looking at what school he or she attains. Besides the quality of the education, a university can be highly regarded for various reasons including its age. Mahidol University is one of the oldest universities in Thailand and it currently ranks 42nd in Asia (QS University Rankings: Asia, 2013, January 7). Locally Mahidol University is regarded as the third best university after Chulalongkorn and Thammasat University. There is a belief among these students that holding a degree from MUIC will place them in a...
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...in 2009. The head quarter office located at CTI Tower on Ratchadapisek Road. Krispy Kreme use FRESH strategy and now has 11 stores with 21 flavors in Thailand. Mrs. Ausanee has her own inspiration from “The Secret book” that “You are the designer of your destiny. You are the writer who write your story. The pen is your hand and the outcome is whatever that you choose” and she bring this as her passion in term of running business. For my personal opinion, K.Ausanee doesn’t special from another CEOs. I think she just receive both Strategy and powerful branding from Krispy Kreme’s Head Quarter and she also luckily that Krispy Kreme FC who always was the first queue both Paragon and Central Lardpraow branch gave help to set role of the line and told K.Ausanee about what Krispy Kreme FC do in other country (Element of culture) Anyway, I think Krispy Kreme Thailand has very good marketer as I remember that they spend only a year to be number 3 in Thailand Doughnut Market. Since year 2009 until now, Krispy Kreme got many problems from uncontrollable factors such as flood disaster, economic, politic crisis etc. Even K.Ausanee can’t control these uncontrollable factors but she lead Krispy Kreme Thailand to adjust or adapt business itself in a manner consistent with successful outcome. I think many marketing campaign of Krispy Kreme Thailand didn’t anticipate the uncontrollable factors but minimize its effect. For example, when K.Suthep was shutdown Bangkok and it made Thai people not...
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...Thai culture, hero, religious, and symbol. There was a amazing guy whose name is Kham. He is the guard who once watched over the King of Thailand's war elephants. He grown up forming close relations to his elephant. During Songkran festival, the elephants are stolen. Then, Kham discovered that his elephant was sent to Sydney, Australia. Kham arrived in Sydney, During the way that went to find his elephant, he was attacked by the wrestler and countless extreme sports enthusiasts but, he still won because he fought by using the Thai boxing which called, “MAE MAI MUAY THAI”. Moreover, he found the Thai girl which was bullied, he saved her from the gangsters, he seem like a hero because he protect several people from the dangerous. After that, his brother called him and told him that he hided in a Buddhist monastery. Kham went to help his brother and then looking for the way to find the elephant. Soon after their departure, the monastery is set on fire. But then they returned to handle the situation, this event taught that even if he comfort in a hard situation but he still went back to extinguish the fire, the monastery seem like a symbol of religious in Thailand. Finally, kham found his elephants and he was very happy. Even if he already found...
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...[pic] [pic] [pic] [pic] |[pic] |[pic] |[pic] | |MALASIYA |SINGAPORE |THAILAND | |[pic] |[pic] |[pic] | |INDONESIA |LAOS |PHILIPINES | |[pic] |[pic] |[pic] | |BURMA |VIETNAM |BRUNEI | | [pic] | |CAMBODIA | MALAYSIA Facts and Statistics Ethnic Make-up: Malay 50.4%, Chinese 23.7%, indigenous 11%, Indian 7.1%, others 7.8% ...
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...FINS5522 - Emerging Financial Markets Essay Assignment| Week 4 (11th August 2010) Essay Question: Why did the Asian Financial Crisis (AFC) take many by surprise? Explain the major contributing factors that caused the crisis (and their effects), and discuss the lessons that can be learned in relation to preventing and/or responding to future crises. The Asian Financial Crisis (AFC) of 1997 was a period of financial turmoil and volatility that spread across Asia. Prior to July 1997, most of the South East Asian currencies were tied to the US dollar. The crisis began primarily in Thailand when the Thai baht came under pressure that its value would not hold. The pressure on the Thai baht caused a widening of the Thailand’s Current Account Balance (CAD) and the using up of Thailand’s foreign reserves. This forced the Thai government to float its currency and lead to its devaluation. Real estate and real asset value began to fall and foreign investors began pulling out of South East Asia, triggering the financial crisis that would spread across Asia. The next section of this paper will attempt to answer questions of why the AFC was unanticipated by so many economists and experts. It will also attempt to address the major contributing factors that lead to the AFC and in turn its effects. Lastly this paper will conclude with the lessons that could be learnt from one of the most shocking currency crises of recent times. Upon careful reflection, many experts (Krugman 1998; Radelet...
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...1 The Globalization of Thai Cuisine Sirijit Sunanta University of British Columbia, sirijit@interchange.ubc.ca Paper presented at the Canadian Council for Southeast Asian Studies Conference, York University, Toronto, October 14-16, 2005 Introduction Globalization literature underscores the flows of people, information, technologies, capital and ideas across national borders (Appadurai 1996). The contact between cultures following these transnational flows has resulted in the widespread exchange and transformation of cultural forms (Appadurai 1996, Featherstone 1995). Responding to the call from some transnationalism and globalization writers, such as Cook and Crang, for the need to ground globalization theory in specific empirical materials, this paper seeks to analyze globalization through the mundane, everyday consumption of food and drink, and by following a form of cultural commodity – Thai food, or Thai cuisine – on its transnational routes. I start by giving a historical overview of how Thai food has become internationalized and has reached a global audience in cosmopolitan cities around the globe. Based on empirical observation of Thai restaurants in Vancouver, I explore the processes Thai cuisine has undergone when it enters transnational space and serves a global clientele. My field research reveals that Thai restaurants in a North American city highlight the authenticity of the Thai taste while at the same time adapting to local food customs. 2 Although creative...
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...Market Feasibility Report. Australian Wild Tuna, in the Thai market. Table of Contents Introductions4 Executive summary4 Introduction4 Sam’s Australian Wild Tuna Pty Ltd4 Internationalizing a Product1 Advantages5 Disadvantages6 Economic Environment6 Socio-Cultural Environment7 Social Prestige7 Daily Life8 Buddhism8 Swot Analyses9 Strengths9 Weaknesses10 Opportunities10 Threats10 Market Feasibility11 References11 Market Feasibility Report Executive Summary The following report analyses the market feasibility of the developing country of Thailand for Australian Wild Southern Blue Fin Tuna, for an organisation named Sam’s ‘Australian Wild Tuna Pty Ltd’. Global economic integration is battled by disadvantages such as risking large dedications of resources are discussed for internationalisation of a product in general. As the economy is seen to be growing but a great fallen yield in the Thai fishery market, the window of opportunity to infiltrate such a successful market in the world is crucial yet to do this the correct social prestige in the way business should be conducted, how the product impacts daily life and the Buddhist culture amongst the Thai is explored for essential prior-knowledge. Major Strengths and opportunities are found to outweigh weaknesses and threats in order for a concluding that the market is feasible for Australian Wild Tuna if applying the correct knowledge and accommodating for the different economy and socio-cultural environments...
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...Delegation: Thailand Forum: Social, Humanitarian and Cultural Committee The Question of: Measures to Protect and Promote the Rights of Children Living and Working on the Streets Thailand believes that it is crucial that measures are taken to protect and promote the rights of children living and working on the streets. Thailand has recognized that 0.0002% of the street children on a global basis are from Thailand. Thailand also believes that there is an increasing amount of street children due to poverty, natural calamities and the economic crises that has had a large impact on Thailand. Thailand will now emphasize on these major issues. First-off Homelessness, more than 60,000 children are living in the nine refugee camps along the Myanmar border of Thailand. Almost 7,400 of them are separated from their parents. Secondly, Natural calamities. Secondly, The Tsunami that took place in Thailand in 2004 killed 5,395 people which lead to1,480 children being orphaned and on the streets. This overwhelming flow also destroyed 4,806 houses, another clear example that proves the fact that children can end up on streets in such a sad manner. Thirdly, The Economic Crisis. This Crisis that took place in 1997 had a massive impact on Thailand as result of The Prime Minister back in 1997 Mr. Chavalit Yongchaiyudh who refused to devalue the thai baht. This not only halted Thailand’s booming economy but lead to the disaster of the decade. Thailand Laid off approximately 600,000 foreign workers...
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...2013 – 2014 1 MAKOTO DIY SUSHI JAPANESE RESTAURANT ICMB 493 DIRECTED RESEARCH 5180385 Phupisit Smittinet 5280077 Sarinpat Jiraphongchaijul 5280089 Napat Punvawuthikrai 5280801 Pichaya Unchuleepradit 5280883 Tanasak Visessintop TABLE OF CONTENTS Page 6-7 8 9 10 10-11 11-14 15 15 17 18-22 18 18-19 19-22 23-24 25-29 25 26-29 30 31 32 33-34 35 35-36 36 37 38 39 40 41 42 43 I. Executive Summary EXECUTIVE SUMMARY II. General Description 2.1 COMPANY OVERVIEW 2.2 STRATEGIC PLAINNING 2.3 TRIPPLE BOTTOM LINE 2.4 CUSTOMER BENEFITS 2.5 STRENGTHS AND CORE COMPETENCIES 2.6 BUSINESS MODEL III. Market Plans 3.1 MARKET AUDIT a. MARKET SIZE AND MARKET SHARE b. MARKET TRENDS AND OPPORTUNITIES c. MARKET ENVIRONMENTAL ANALYSIS 3.2 SWOT ANALYSIS 3.3 MARKETING STRATEGIES a. TARGET MARKETS b. MARKETING MIX (4PS) 3.4 MARKETING IMPLEMENTATION 3.5 EVALUATION AND CONTROL IV. Operational Plans 4.1 LOCATION 4.2 LEGAL ENVIRONMENT 4.3 PERSONNEL 4.4 INVENTORY 4.5 SUPPLIERS V. Management and Organization ORGANIZATIONAL CHART a. JOB DESCRIPTION b. RESPONSIBILITIES MAPPING VI. Startup Expenses STARTUP EXPENSES TABLE OF CONTENTS 44 45-46 47 48 49 50-52 VII. Financial Plans 6.1 TWELVE-MONTH...
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...Before arriving in Asia, Susanne and I put together a basic itinerary for travel in and around Thailand, Laos, Cambodia and Vietnam. Our plans had us spending time in both Thailand and Laos, plus a brief four or five day visit to either Cambodia or Vietnam. Our first choice was Cambodia, for we both wanted to visit the ruins of Angkor and Phnom Penh. Because of safety concerns, though, we agreed to plan an alternate trip to northern Vietnam, visiting Hanoi and Halong Bay. We wouldn't make the final decision as to which side trip we would take until right before our arrival in Bangkok, which meant we wouldn't buy our airline tickets within Southeast Asia until we got there. It's usually pretty easy to get on one of the many flights scheduled across Southeast Asia, but just in case, I made contact with a Bangkok travel agency, MK Ways, in order to get the latest flight schedules. MK Ways reserved us on multiple flight options, which allowed us to make our final decision in Bangkok. Some people might prefer to have an exact itinerary far in advance, but our method worked out very well for us. I think it's also wise to keep your options open when traveling in Asia - flights are often canceled or changed, which could throw off your entire schedule. Plan enough time between stops to allow for such problems, and when these problems do occur, remember: go with the flow. It's no big deal, and there's no use getting worked up over being stranded for six hours in some strange place. It's...
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...report recommends Grippy Tyres to expand into Thailand, as Thailand currently is a land of opportunities for foreign investors. Thailand has many basic appeals that will attract other companies, such as a high quantity of natural resources especially rubber, as well as a prime location geographically in between Malaysia and the rest of Asia. Therefore, by expanding into Thailand, Grippy Tyres will be able to take advantage of the natural resources as well as the good location provided. Thailand is currently welcoming foreign investors into the country, along with the benefits such as reduced tax. Furthermore, the economy of Thailand has been growing steadily since 2006, and it has been forecasted that it will continue to grow. Furthermore, the government of Thailand wants an upward flow of foreign investment in order to supply it's mega-projects, and thus, this is the prime time to expand into Thailand. Although there are some difficulties right now in Thailand, such as the political state which involves the Red and Yellow Shirts, the Minister of Foreign Affairs assures other countries that they will do their best to protect the foreign companies when they expand into Thailand. Furthermore, the cultural problems involved when expanding into a different country is slightly reduced due to the fact that Thailand and Malaysia are neighbours, and thus, share some similar culture. Therefore, this is the correct time to expand into Thailand, in order to get a foothold into what is forecasted...
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...show how Thai people and foreign people thinking about situation between Red’s shirt and Yellow’s shirt in Thailand. It was an experimental research study that looked at situation about Red’s shirt and Yellow’s shirt. The independent variable was three different thinking; Red side, Yellow side and foreign side. The dependent variable of the study was the difference between Red’s shirt and Yellow’s shirt. The mediator variable was the personal thinking. They divide themselves into Yellow Shirts and Red Shirts and trade insults and occasional blows as well as disrupting the usual peaceful harmony of Thailand. They just want to get along peacefully with their work. The 'Yellow Shirts' are the People's Alliance for Democracy. They are fiercely Royalist and against the former Prime Minister of Thailand, Thaksin Shinawatra and his allies. The choice of Yellow is to show their allegiance to the King of Thailand. Yellow is the King's color. The 'Red Shirts' are made up of two supposedly smaller political groups, the United Front for Democracy against Dictatorship or UDD and Democratic Alliance Against Dictatorship or DAAD. The 'Red Shirts' strongest support comes from the North of Thailand from where the former Prime Minister Thaksin Shinawatra originates. They would like to see him return to politics in Thailand. Thaksin Shinawatra manipulates the Red Shirts from outside Thailand. He is unable to return to the country through fear of arrest. However in this study there were uses the...
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...There are many subcultures in todays society, some more extreme than others. When studying a specific subculture, the researcher must be careful with what they say, how they act and who they associate with during their fieldwork. The researcher should obtain as much background information as they can to be sure they do not make a mistake because one wrong decision can lead to unwelcoming circumstances. Claire E. Sterk wrote an article where she studied the life of a prostitute through their eyes and described the methods she used to study them and their communities. I found it very interesting that Claire Sterk chose to study prostitutes. That is a very dangerous subculture to observe. I believe Sterk was interested in working with prostitutes because she is constantly surrounded by it, living in Amsterdam, where prostitution and drugs are legal. Sterk also works in a school of public health and is primarily interested in women’s health, so it is of no surprise to me that she would want to take on this task. I also think that, that is why she felt so comfortable approaching the prostitutes and pimps because she did not feel she would be in that much danger because she never experienced illegal prostitution. There is less crime associated with prostitution and drugs in Amsterdam because it is accepted. Since it is illegal in America, there is a lot of violence that occurs when you are associated with prostitution because of the chance of being caught. It took a lot...
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