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One of the most important decisions all parents of new born children must make is how they will feed their baby. Comfort with what is familiar to us and common in our own culture often influences our decision. Yet many parents wish to provide their baby with the best possible start in life, including the optimal feeding relationship perfected over the millennia for human babies. Although most people have heard that "breast is best”, few are aware of the extent of the advantages that breastfeeding provides the mother and infant. Here at the Australian Breastfeeding Association, we chose to publicise the benefits to the general public, giving them valuable and reliable information into the pros and cons of this decision, and to educate medical

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