...1 | P a g e State of the Mobile Nation Switching Attitudes and Behaviours of Mobile Phone Service Providers in Australia Final Report Dr David Gray Dr Steven D’Alessandro Dr Leanne Carter Macquarie University Department of Marketing and Management. March, 20122 | P a g e Table of Contents Executive Summary...........................................................................................6 (i) Introduction ..........................................................................................6 (ii) Objectives of the research ....................................................................6 (iii) Methodology ........................................................................................6 (iv) Key findings .........................................................................................6 (a) The performance of the mobile phone services market..........6 (b) Switching behaviour and savings achieved.............................7 (c) Consumer satisfaction with mobile carriers .............................7 (d) Major reasons for switching carriers.........................................7 (e) Switching costs..........................................................................8 (f) The role of inertia in limiting switching......................................8 (g) The reasons for not switching...................................................8 (h) Bill shock....................................................................
Words: 4190 - Pages: 17
...The SingTel Group (SingTel), the incumbent former monopoly, is Asia’s leading communications group, providing a diverse range of communication services and solutions including fixed, mobile, data, internet, info-communications technology, satellite and pay TV. With 130 years of operating experience, SingTel has played an integral part in the development as a major communications hub in the region (SingTel 2011). It has operations and investments in more than 20 countries and territories globally, primary in communications companies beyond Singapore’s border. Exhibit 1 shows SingTel’s investments in various regions. Today, SingTel is listed on the Singapore Exchange, and also the Australian Stock Exchange with the acquisition of Optus in 2001 (Sainsbury 2005). Being the largest company listed on the Singapore Exchange, SingTel had a market capitalization of S$50 billion, and had a turnover of S$16.87 million and net profit after tax of S$3.91 million for the year ended March 2010 (Singapore Telecommunications Limited 2010) as shown in Exhibit 2. Despite enduring a global financial crisis, SingTel is still ranked the top mobile service provider and national telephone provider in its home base, with a market share of 44% and 86% respectively (SingTel 2010). History of Singapore’s Telecommunications Industry SingTel’s heritage could be traced back to 1879, when Singapore became one of the first cities in the East to have telephone service (SingTel 2011). In the mid-1950s, telephone...
Words: 2467 - Pages: 10
...the world. Also Samsung’s Total Quality Management approach drives Galaxy S II customer perception as a reliable product backed by a worldwide brand and huge media presence. One of the weaknesses of Samsung is that their costs are relatively high as compared to the competition. Also the fact that Samsung operates in a very competitive market, another weakness is lack of penetration in the Business Mobile market being outperformed by Blackberry an even Apple. With the rapid changes of technologies today, Samsung has to manage the company in a very efficient manner to be even more productive. (“Company Profile” Bloomberg.com, 2011) Although Samsung is already one of the most profitable and one of the leaders in the market, still the competition is huge; Samsung must take it into consideration. Opportunity for the Galaxy S II is that the current market is operating in a Full Demand environment for smart phones and portable devices. Full Demand market is defined when their volume of business and operation is close to current capacity. (Marketing 7ed, 2009). According with the Australian Interactive Media...
Words: 699 - Pages: 3
...Course Duration and Attendance Course Overview This course is an extension of the ACMA Open Cabler Registration training course and provides applicants with the training, skills and knowledge required to correctly install and terminate Optical Fibre Cabling. ACMA recognised Optical Fibre Cabling UEENEEF105A On completion of the course graduates will be able to: Identify the principles, properties, advantages and typical areas of application of Optical Fibre transmission for custom premises installation. Identify the correct fibre type, cable construction and installation components for custom premises installation. State the AS/NZS 3080 requirements for Optical Fibre dimension, connectors and transmission performance and explain the effect of poor installation practices. State and apply Optical Fibre OSH practices. Place, install, secure and protect Optical Fibre in accordance with AS/NZS 3080 and component suppliers specifications in a safe manner. Transmission test an Optical Fibre installation for compliance with AS/NZS 3080 using appropriate test equipment, accurately and in accordance with the suppliers instructions. Locate faults in Optical Fibre cabling in accordance with OSH guidelines and procedures. Course Requirements To gain entry into this course applicants must have an ACMA Open Cabler Registration and a working knowledge of both written and spoken English. Code Pre-Requisite Unit(s) of Competency ...
Words: 1017 - Pages: 5
...[pic] Women With Disabilities Australia (WWDA) Report of the WWDA Telecommunications Survey Contents Page Acknowledgments...... ..........3 Chapter One: Introduction 4 1.1 Preamble 4 1.2 About Women With Disabilities Australia (WWDA) 6 1.3 Executive Summary 7 1.4 Recommendations 13 1.5 Gender and Disability 17 1.6 The Interaction Between Gender, Disability and Telecommunications 21 1.7 The Context of the Study 23 1.8 Survey Framework and Methodology 25 Chapter Two: Summary of Major Findings of the Telecommunications Survey 26 2.1 Characteristics of Respondents 26 2.2 Use of Telecommunications Equipment 26 2.3 Barriers to Telecommunications 26 2.4 Service Providers 27 2.5 Telecommunications - Assistive Devices and Equipment 28 2.6 Online Communication 29 Chapter Three: WWDA Telecommunications Survey Analysis 30 Appendix 1: Telecommunications Questionnaire Tables 65 Appendix 2: WWDA Telecommunications Questionnaire 84 Acknowledgments Women With Disabilities Australia (WWDA) wishes to thank all the respondents who contributed their time to complete the survey questionnaires and whose heartfelt, insightful comments gave so much to enhance the interpretation of the statistical results. Our thanks go also to the Blind Citizens Australia Project Telecommunications, Disability and Consumer Representation funded by The Department of Communication, Information Technology and the Arts. This Project provided the funding...
Words: 19283 - Pages: 78
...3 Procedure 5. Reporting 6. Timing 7. Fees Introduction Telecommunication defined as to communicate over a long distance by technological means, such as telephone, broadcast, radio or telegraph by the designation of transmission of electronic signals. Telecommunication companies provide services to various sectors for personal and business purposes, including the provision of services, such as, mobile internet and mobile phone as well as broadband internet Vodafone Group is one of the leading mobile companies among other telecommunication groups and cooperation with an outstanding performance in areas of Europe, the media East, Asia and so on. In Australia, Vodafone is one of the smaller mobile and internet carriers consisting of 2 equal shareholders being as Vodafone Group and Hutchison Telecom as to operate internet and mobile services for the targets markets of individuals and business cooperation. According to research, in the last quarter of 2010, the Vodafone Australia began to experience a series of connecting problems resulting in the poor conditions of data speed, call quality and SMS reliability. So those dilemmas cause a greater loss of customer base till then and it caused a great deal of consumer complaints about this issue. Furthermore, there is a huge negative impact on the reputation of Vodafone which Nigel Dews, the CEO of Vodafone, agreed to terminate customer mobile contracts without further penalty after the explosion of media coverage...
Words: 1386 - Pages: 6
...highlights Our approach Strategy infographic 03 04 05 06 07 08 Stakeholder engagement Key issues 09 10 11 Click on page links Transparency and accountability Bigger Picture 2014 Sustainability Report 2 Sustainability at Telstra About us ABOUT US Our business Telstra is Australia’s leading telecommunications and information services company, offering a full range of communications services and competing in all telecommunications markets. We employ close to 32,000 people directly, facilitate access to more than 1,900 points of presence across the globe and have one of Australia’s largest shareholder bases, with 1.4 million shareholders. We have a diverse range of customers, including consumers, small business, large enterprises and government organisations, and we strive to put them at the centre of everything we do. In Australia, our services are offered through 362 Telstrabranded retail stores, 90 Telstra Business Centres, 127 Telstra business and enterprise partners and are distributed by over 15,000 retail points of presence managed by our partners. In Australia we provide 16 million mobile services, 7.5 million fixed voice services and 3.7 million fixed data services. Telstra’s international businesses include Telstra’s global networks and managed services business and Telstra’s China-based search and advertising business, Autohome Inc. We understand our customers want technology and content solutions that...
Words: 3685 - Pages: 15
...Running head: THE BROADWAY CAFE The Broadway Cafe Ursula Wallace Strayer University Information Systems for Decision Making CIS 500 Dr. Jim Dollens The Broadway Café Introduction The Broadway Café is a family inherited coffee shop located in Atlanta, Georgia. The business specializes in coffees, teas, a full service bakery, and homemade sandwiches, soups, and salads. It was once a hotspot for many years but for the past five years the business has been declining. Although Mr. Wallace had conducted a good business in his time, it appears as though new and improves methods needed to be in place to keep the business thriving. Mr. Wallace had acquired a wealth of knowledge about the coffee business and unfortunately before he passed way he was unable to share the information with us (his heir/successor). His system for record keeping consisted of a note pad that tracked inventory along with payroll and coupons. His advertising plan was by word-of-mouth only and since he had an exceptional memory, he never recorded any family recipes or made a client list. In order to bring the Café into the 21 Century, quite a few changes need to be made. The business needs to gain a competitive advantage though technology, deploy a wireless network for customers, use CRM to implement marketing campaigns and sales strategies, and develop project management activities for implementing solutions. Competitive Advantage A competitive...
Words: 2220 - Pages: 9
...Running head: THE BROADWAY CAFE The Broadway Cafe Ursula Wallace Strayer University Information Systems for Decision Making CIS 500 Dr. Jim Dollens The Broadway Café Introduction The Broadway Café is a family inherited coffee shop located in Atlanta, Georgia. The business specializes in coffees, teas, a full service bakery, and homemade sandwiches, soups, and salads. It was once a hotspot for many years but for the past five years the business has been declining. Although Mr. Wallace had conducted a good business in his time, it appears as though new and improves methods needed to be in place to keep the business thriving. Mr. Wallace had acquired a wealth of knowledge about the coffee business and unfortunately before he passed way he was unable to share the information with us (his heir/successor). His system for record keeping consisted of a note pad that tracked inventory along with payroll and coupons. His advertising plan was by word-of-mouth only and since he had an exceptional memory, he never recorded any family recipes or made a client list. In order to bring the Café into the 21 Century, quite a few changes need to be made. The business needs to gain a competitive advantage though technology, deploy a wireless network for customers, use CRM to implement marketing campaigns and sales strategies, and develop project management activities for implementing solutions. Competitive Advantage A competitive advantage is product or service that...
Words: 2207 - Pages: 9
...Spring 2007 New Experiences, Emerging Consumer Issues This Update explores the emerging field of mobile commerce, generally defined as business-to-consumer commercial activities conducted via a mobile device. Technological developments within the wireless industry are giving rise to healthy growth forecasts for the mobile sub-set of electronic commerce. This paper describes the main types of mobile commerce applications available to Canadian consumers. Consumer protection issues and a number of policy initiatives are also discussed, in light of experiences of earlyadopting countries. Monitoring the consumer issues raised by mobile commerce will assuredly be required as technological developments and consumer uptake further evolve. Mobile Commerce: Winter 2010 The Consumer Trends Update is published by the Office of Consumer Affairs, Industry Canada. It provides brief reports on research or policy developments related to themes explored in the 2005 Consumer Trends Report, which is available at: www.consumer.ic.gc.ca/trends. The recent boom in mobile devices, in terms of both the scope and nature of usage, is heightening the potential for mobile commerce. A majority of Canadians today have access to a mobile phone 1; in fact, some have access to more than one, and a growing number even rely exclusively on wireless The pace of technological adoption: telephony. 2 Recent models integrate voice the U.S. payments example communications with various non-voice functions...
Words: 12997 - Pages: 52
...Marketing Report Executive Summary Assigned by the NSYNC telecoms mobile division, the conducted report aims to analyse through empirical research methods, most effective means of understanding its target market and then implementing a degree of segmented marketing strategies. This in turn will purvey an authenticated frame for which we will be able to provide recommendations to the NSYNC administration based on the report’s conclusions as aligned by the presented research questions. Information has been obtained with the use of these four questions. 1. Are male and female mobile users’ assessments of individual value dimensions significantly different? 2. Are functional value dimensions rated higher than the social/emotional value dimensions? 3. Does age have an effect on mobile users’ assessments of the individual value dimensions? 4. Which value dimensions influence repeat purchasing, willingness to pay a price premium (WTP), and word of mouth (WOM)? Research Approach NSYNC has orchestrated a series of questions compiles in survey format in order to gain the responses required to answer the mentioned research questions. The survey was administered online and returned 402 usable responses which were used in ordinance to depict a customer’s repurchase intentions along with what is considered as a high value product or service. This is collated through demographic value factors consisting of monetary and convenience values, social and emotional values, repurchase...
Words: 1630 - Pages: 7
...COMPLAINTS IN COMMUNICATION MARKETS A report prepared for the Australian Communications and Media Authority (ACMA) in connection with the public inquiry “Reconnecting the Customer” by Dr Patrick Xavier* Adjunct Professor of Economics & Finance, Curtin University Business School. May 2011 * Dr Patrick Xavier BEc (Hons), M.A., M.Ec, PhD is Director of Info-Comm Strategies and Adjunct Professor of Economics, Curtin Business School, Curtin University of Technology, Australia. Dr Xavier has published widely and has had extensive experience as a consultant to national and international agencies on regulatory reform in the (tele)communications sector, including the OECD, ITU, World Bank and APEC. He was part of the OECD’s regulatory reform team that visited a range of countries to advise on regulatory reform in major industrialised and emergent economies. He has undertaken work in Hong Kong and in a range of developing countries, including Lao PDR, Romania, Armenia, Vietnam, Pakistan, Pacific Islands, Thailand, Bhutan and China. He can be contacted at: poxavier@gmail.com Disclaimer. The views in this report are those of the author and do not necessarily reflect the views of the ACMA. © BEHAVIOURAL ECONOMICS AND CUSTOMER COMPLAINTS IN COMMUNICATION MARKETS Executive summary 4 1. INTRODUCTION 10 1.1 Purpose of this report 10 1.2 Customer complaints in the telecommunications sector 11 1.3 Structure of report 16 2. INSIGHTS...
Words: 53188 - Pages: 213
... Issue 12, December 2013 The Mobile Phone Usage Among Teens And Young Adults Impact Of Invading Technology Krithika.M1, Dr.S.Vasantha2 Research Scholar, School Of Management Studies, Vels University, Pallavaram Chennai, India1 Professor, School Of Management Studies, Vels University, Pallavaram Chennai, India 2 Abstract: The development and modernization of technology has made people‘s lives easier and contributed positively to social well-being so far while it has also brought about some problems and threats stemming from irresponsible use of mobile phones among teens young adults. There is a critical and pathetic state prevailing over the sky of our youth. The whole youth population or student community is passing through the chaos, disturbance and mental incapacitation. This study focuses on exploring the pattern of mobile phone usage among teens and young adults in Chennai. It also attempts to examine the extent of addictive behavior towards the usage of mobile phones Questionnaire survey method was used to elicit the responses. Higher secondary students and first year college students were considered as population and simple random sampling technique were used to select the sample of 201 students. The collected data were analyzed with the help of various tools and techniques to draw meaningful inferences and conclusion. Keywords: cell phone, behavior, teens and young adults, parents conflicts. I. INTRODUCTION India‘s telecommunication network is the second largest in...
Words: 1904 - Pages: 8
...MARKETING SOLUTIONS AMPLIFIER AGENCY INTERNATIONAL EVALUATION – SHAREABLE APPS Contents 1.0 Introduction ................................................................................................................................ 3 1.1 Overview of Amplifier Agency ...................................................................................................... 3 1.2 International Business Objectives ................................................................................................. 3 2.0 International marketing opportunities ............................................................................................. 5 2.1 International Trade Patterns......................................................................................................... 5 2.2 International Marketing Trends .................................................................................................... 9 Smart Phone and Android Market Analysis .................................................................................... 9 2.3 International business opportunities .............................................................................................. 12 2.3.1 Country assessment ................................................................................................................. 12 USA ................................................................................................................................................ 13 Singapore...
Words: 12019 - Pages: 49
... The telecom industry in India is ready to take the next leap forward with new developments such as launch of third generation (3G) services by private operators, 3G and broadband wireless access (BWA) auctions, launch of mobile number portability (MNP), and the emergence of mobile commerce (m-commerce). In the future, rural and semi-rural markets are expected to drive growth, especially in the wireless segment. The Ministry of Communications & Information Technology has released the 100-day agenda for the Indian telecom sector, and announced formulation of a new and comprehensive National Telecom Policy 2011 (NTP’11). Therefore, the time is ripe for a comprehensive review to build a forward looking and transparent policy that will be the backbone to achieve the ”India telecom vision 2020.” This report focuses on specific areas where the Government of India (GoI) needs to intervene and move the policy to the next generation of reforms. It aims to capture developments witnessed in the telecom sector in the last decade and analyze historical performance to estimate growth over the next ten years. It includes inputs from stakeholders in the telecom industry, encompassing operators, telecom equipment manufacturers, infrastructure providers, industry associations and industry practitioners. We would like to extend our...
Words: 38895 - Pages: 156
