Nordstrom has been around for 113 years. Nordstrom has been able to stay in business because of its groundbreaking and future oriented development. They are not only targeting high-end luxury consumers, but they are also targeting consumers with more humble means. Nordstrom sells high-quality products such as jewelry, clothes, shoes, home décor, and cosmetics. Nordstrom Rack offers discounted products that were unsold at the main store. These two set of stores are major growth drivers for Nordstrom. Nordstrom has succeeded in positioning itself as a quality brand by making customer service the good they are really selling. They offer their consumers what they need with positive customer satisfaction.
Nordstrom has taken the necessary steps to distinguish themselves from other retailers, such as Target. Nordstrom values customer satisfaction over all. Their full price online store is as attractive to consumers as walking into their well-designed stores. Customers are able to have free delivery and have the flexibility to return products to a store. When customers have the option of returning their purchase at a store, they then take a look at other things they can get with their exchange. At the Nordstrom stores, customers are greeted and assist customers immediately. Nordstrom also engages in customer research with personalized shopping companions that make suggestions to customers based on their preferences. Nordstrom attracts fashionable consumers by constantly updating their product lines and staying on top of trends. This allows them to stay ahead of the competition.
Nordstrom biggest crowd drawer is the fact that they offer the best selection of products for their customers. They are offering the best quality products available. Customers need not go anywhere else to find the best products. Their store offers a wide selection of styles, brands, and products. This perception of quality and customer satisfaction drives customers to come back time after time. Customers begin to build a network when they shop at Nordstrom. Nordstrom employees also known as “Nordies” get to know the customers, the suppliers, managers, and even investors. This web of connection makes the Nordstrom shopping experience feel like a coming home event. Warm and joyous feelings are associated with the Nordstrom brand.
Nordstrom is able to go beyond what is expected of a store. They offer upscale products with unmatched customer service. Customers can go elsewhere to buy their products, but customers are willing to pay extra for that Nordstrom customer service. Nordstrom is aware their customers are what matter. They pay attention to what they want and what they are passionate about. Nordstrom donates time, money, and resources to charities. Nordstrom is also environmentally conscious. They fight for equality and diversity in the work force. Their unmatched clean reputation attracts customers, investors, partners, and suppliers. This web of support gives them a competitive advantage over retailers such as Target.