...Evaluating some possible Causes of the Stroop Effect Matt Sheehan, M.S. Carolyn Rude-Parkins, Ph.D. University of Louisville November, 2007 Introduction The words blue, green, and yellow are words known to all as colors. If one of these color words is written in an ink color differing from the color it represents an individual spends more time to name that ink color than the ink color of neutral words. This is known as the Stroop effect. Studying this gives insight into the human mind. It can show how we handle interference across a number of different situations or how our automatic processes interact with and affect our controlled processes. The cause of the Stroop effect has been widely debated and researched over the years. Some researchers believe the cause is due to the fact that reading is such a well learned or even over learned process that it becomes automatic. When asked to identify ink colors of words reading the word causes distraction because reading is done much more often than naming ink colors. But where is the exact interference occurring in this process and why? It has been suggested that the interference occurs at the output or response stage as an individual struggles to express the correct color word from alternatives. Others believe the interference happens during encoding as an individual analyzes the word and is distracted from ink color. Still others would say it happens somewhere between the encoding and the output. All of these suggestions...
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...twice in the last three days. This is our busiest time of the year. We can’t afford to have recurring problems of this type. I want you to stop that quality-control project I have you working on, find out what the problem is out on the line, and get rid of it. PAUL: Okay, I’ll get out there, find out what’s causing the problem, and get rid of it. SAM: Fine. A quick check of the line reveals that there was a problem with the automatic control unit. Paul checks and finds that it would take four hours to replace the unit. “If you put in a new one,” the maintenance man tells him, “you won’t have a problem with it for at least sixteen months. It’s up to you. I’ll do whatever you tell me.” Paul tells the man to replace the automatic control unit. By late afternoon the new unit is installed and the line is operating at full speed. However, the next morning, after Sam receives the previous day’s production figures, he calls Paul in. “What happened in your section? I thought you were going to fix the problem.” “I did,” Paul tells him. “The automatic control unit was giving us trouble, so I replaced it.” Sam’s voice indicates that he is not happy with this decision. “You pulled the unit in the middle of a work-day? Why didn’t you wait until the shift was over and have the unit pulled then? You could have done preventive maintenance to get through the rest of the day. You gave up two hours of production time to replace a unit that could have waited for...
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...BGI ENGITECH PVT LTD Affordable and Impregnable Security from Israel BGI’S BOLLARDS ( K8 EQUIVALENT) The wide range of bollards offered by BGI, provides a cost-effective solution for every site. The automatic, semi-automatic and fixed versions are all engineered to meet international antiramming standards of K8. The B3000 series offers the highest standard of anti-ramming and security protection. Taking as little as 1.5 seconds to reach the fully raised position, these bollards can be used in the most demanding locations where high-volume traffic flows must be managed. With a patent-pending mechanism for releasing the internal piston, the bollards can be maintained without disassembly and if necessary, the entire unit can be removed without the need for digging out the foundations. TECHNICAL SPECIFICATIONS OF AUTOMATIC PNEUMATIC BOLLARDS ( K8 EQUIVALENT) SR. NO. DESCRIPTION SPECIFICATIONS 1 2 3 4 5 6 Model Type Rating Company Certifications Mechanism Speed Height B3200 K 8 (Stops 6.8 ton vehicle coming at 60 km/hr speed) ISO 9001-2008 (Gates & Barrier Solutions) Pneumatic 2 -3 Secs. 700 mm 207,PresidentPlaza,S.G.Highway,Thaltej,Ahmedabad380054(T)+917940098236(F)+917940098162.www.bgiengitech.com BGI ENGITECH PVT LTD Affordable and Impregnable Security from Israel 7 8 9 10 11 12 13 14 Diameter Thickness Power Supply In case of Power Failure Water proof and protection Finishing Treatment Operating Temperature Operating Cycles per day 225 mm 12 mm 5-6 ATM air...
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...of sickness that start before 1st August 2010, whether the member of staff has since come back to work or not 2. In particular, I should like to draw the following points to your attention: 1. Although unsocial enhancements don’t need to be reported for periods of sickness starting 1st August 2010 or later, they must be reported for all periods when a member of your staff does work at unsociable times. 2. If you need to adjust previously reported sickness dates for periods of sickness starting 1st August 2010, or after, please be aware that this will produce an automatic adjustment to AfC Absence pay. This includes the automatic recovery of any AfC Absence pay previously paid for an open period of sickness that has subsequently been corrected to reflect that the member of staff has returned to work. Late notification of additional sick leave dates will produce an automatic payment of AfC Absence pay. Please note that the Payroll team is not able to negotiate any delayed recovery in cases like this, or intervene in the recovery process. 3. If you have not already done so, please...
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...TChapter I The Problem and Its Setting This chapter presents the background of the study, statement of the problem, scope and limitation of the study, significance of the study, and definition of terms used in this study. Introduction Living in the era of technology, people nowadays are looking for more machines or equipments to better accomplish their tasks, thus, the onset of the Automatic Tubig Machine (ATM). People became reliant to this machine for their source of drinking water and are preferred by consumers instead of water delivery services especially for people who find the task of calling the water stations for delivery a tedious job. This study aims to find out why the Automatic Tubig Machine is preferred by most consumers compared to water delivery services. This will answer how convenient this machine is for the people in Koronadal City who have experienced obtaining their drinking water from the automatic tubig machine. The result of this study will not only benefit the citizens of the city but also the businessmen who are engaged in the same business or the businessmen who plan on entering the same business. Furthermore, the purpose of this study is to really know why this machine became famous to the people in Koronadal, given the fact that people are used to have their water delivered. This would also answer the questions to why they did and why they did not get their water to the ATM. Statement of the Problem This study aimed to determine...
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...Should Guns be Outlawed in the United States? In the last several years gun violence has risen in epic proportions leading many to call for the elimination of private gun ownership. This has been met with stiff opposition by the gun lobby who state that good, law abiding gun owners should not be punished by the actions of a few maniacs who do not represent the gun owning population. Guns Should Be Outlawed 1. Guns are too easy to obtain. They can be bought on the street, at pawn shops and on line. 2. Anyone can purchase a gun. The laws are too lax. 3. People can make their guns too easily into automatic weapons. 4. Guns are not allowed to be owned by private citizens in Japan and Britain and they do not have the violence as the United States has. Guns Should Not be Outlawed 1. The 2nd amendment guarantees the right of American citizens to keep and bear arms. 2. Gun violence is not normally committed by law abiding gun owners. 3. Laws are in place to require gun owners to register their weapons. Most gun violence is committed by un-licensed weapons. 4. Gun manufacturers continue to develop technology to reduce gun misuse through ideas such as smart guns. Conclusion With strong opposition on either side of this subject, the topic of outlawing gun ownership will be met with much opposition on either side of the argument. Both groups state very good reasons why their side is correct. Until the citizens of the United States...
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...Lyft is an American transportation network company. It connects users to registered drivers who can pick them up in just a few minutes. It uses a mobile phone application that facilitates peer-to-peer ridesharing by connecting passengers to drivers. This new business model has started many controversial debates on its legality and treatment of its drivers. However it has become a very popular form of transportation because of its easy, convenient, and affordable pricing compared to traditional taxi cabs. There are many ridesharing companies out there but there are only two that stand out. Lyft and Uber are the largest ridesharing companies in U.S. Although both companies are fairly large, Uber is more widely known and has a very strong and dominant competitive position over Lyft. There are many ways in which Lyft can incorporate the six principles of persuasion in order to improve their competitive position. Reciprocation The first principle is Reciprocation. This principle states that people feel indebted to those who do something for them or give a gift. Lyft is already applying this principle by giving new customers a $50 credit on their first ride, but they can further implement this principle. Lyft can give existing customers an incentive to continue using their services. There can be a program created that is similar to the ones airliners use reward customers based on loyalty and miles traveled. Customers can earn points by miles that they accumulate using a Lyft and...
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...PROGRESSIVE ,--------------------------------------------------" ay Air India's E-Gift Coupons, for gifting magical holidays. rir i- ·s d It 1- With this unique scheme you can buy coupons in the denominations of INR 1000, 2000, 5000 and 10,000, 10 coupons at a time_These can be redeemed for Air India tickets by you at a later date or by the recipient of your gift_ Start collecting and use it for gifting. employee reward tokens, personal holidays and morel .e y, 1. t·S ,C :e t- a i, 1- Call Toll free: 1800 180 1407 or visit www.airindia.in • i-VTEC EN'GINE. PADDLE S'H'IFT. CRUISE CONTROL. ACTUALLY, EXCEPTIONAL IS THE 'WORD. • Cruise Control to help you relax during long drives • 5-Speed Automatic Transmission with Paddle Shift makes driving effortless / • 1.5 litre i-VTEC engine delivers power and fuel efficien~y • Eco Lamp for fuel...
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...NEW OR REVISED FEATURES 2015 OUTBACK Product details based on the latest information available at the time of publication and are subject to change without notice or incurring obligation. © 2014 Subaru Canada, Inc. Outback (all models) • One-touch turn signal • Rear-view camera • Roof-mounted black low-profile antenna • 10-way power driver’s seat • Driver and passenger power window auto up/down • Automatic on/off headlights with welcome lighting • Electric parking brake with centre console mounted switch • One-touch folding rear seats • Roof rack cargo hooks • X-mode with Hill Descent Control • Heated front seats (three stage) • Active torque vectoring • Front seat cushion airbags • Integrated side-sill step pad • New colours: Crystal White Pearl, Lapis Blue Pearl, Tungsten Metallic, Wilderness Green Metallic • Discontinued colours: Cypress Green Pearl, Deep Indigo Pearl, Satin White Pearl, Venetian Red Pearl See specifications for complete list. 13 | 6 | 2014 1 NEW OR REVISED FEATURES 2015 OUTBACK Outback 2.5i • Active grill shutter • AM/FM/CD/MP3/WMA/AHA audio system with 6.2-inch touch-screen display, auxiliary audio input and steering wheel-integrated controls • Bluetooth® mobile phone connectivity with voice activation and Bluetooth® streaming audio • SiriusXM® Satellite Radio installed (free 3-month trial subscription included) • Optional PZEV Package Touring Package • Power rear liftgate with memory function • Subaru Rear/Side Vehicle Detection...
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...Volkswagen Passat was designed in a way that it will stand out and do well in its competition with the Toyota Camry which were also be launched at the same time. Knowing that Camry is the best-selling car in the past 13 years, VW was challenged and thought that they should get out ahead of this launch and win consumers’ interest ahead of the Camry. Therefore, VW came up with their key objectives in achieving their sales goals – To get the consumers talking about the new and redesigned Volkswagen Passat, to exceed the key measures in Nielsen’s post-game study, and to get the consumers’ interest 7-months earlier before it will be on sale. VW came up with the big idea that “The Volkswagen Passat can help you lead a richer life.” One of the reasons for this idea was the fact that car users want something more and beyond normal transportation yet meets their budget, but it is more about the truth that these buyers want to have a car that can help them have a richer life by having the gratification of affording a car for themselves and their families from their hard work – giving them some sort of a status. They chose the 2011 Super Bowl to announce the new Volkswagen Passat and I think that was a very smart thing to do considering that it is the biggest stage in US which will correspond to an enormous number of audiences. They also made an advertisement entitled “The Force” which clearly used one of the product’s features – the keyless remote start. They involved in the story...
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...Comparative Study between Automatic and Manual Transmission Car Mayur R. Mogre In this position, a latch mechanism (not unlike a deadbolt lock on a door) is inserted into a slot in the output shaft to lock the drive wheels and keep them from turning, thereby preventing the vehicle from rolling. Let us study manual and automatic transmission individually. For transmission mode refer Fig. 1. Abstract— “Which transmission car is better?” is the most commonly raising question in every persons mind while buying a car in recent times. Which is followed by questions like “which is suitable for my need?”, “Which is more efficient?”, etc. Main thing that arises is about the fuel consumption and initial cost for automatic and manual transmission car. The presence of the clutch pedal plays an important role in manual transmission, which is absent in automatic transmission. This study tries to answer many questions that aeries for both transmission. It gives study about the comfort level in automatic and manual transmission car. Also gives deep study for the maintenance and initial cost of automatic and manual transmission car. Also deals with the advantages and disadvantages of both the automatic and manual transmission car. At the end of this study one can get all the answers related to the automatic and manual transmission. Keywords— Clutch, Automatic Gearbox, Manual Gearbox I.INTRODUCTION I N the recent times the craze for automatic transmission car has...
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...D1-Evaluate the effectiveness of the techniques used in one of your organization. You should do this by weighing up the pros and cons of the techniques used. Rolex Brand Pros Rolex is one of the most recognized luxury brands in the world which is most important source of branding equity. Other equities include its own crown logo and the functional benefits that it provides to the user for quality, craftsmanship and innovation. Its exclusive status symbol, premium pricing and limited distribution are also key sources of equity. Other key source of Rolex brand includes Ambassadors, Sports and Culture and Philanthropy. Rolex has maintained the highest quality, durability and prestige on which it was originally founded and has successfully leveraged its history and tradition of excellent along with innovation to become the most powerful and recognized brand. Products like “10 Golden Rules” are helping the company in a way that the customers values what the company provides and associates the attributes to them. The customer believes what the company says about because the company provides the unique features which are worthy of positioning the Rolex into a high positive position in customer minds and this is a very big advantage. Rolex has successfully focused on the superior products attributes and the imagery associated with owning and wearing a Rolex. The Rolex big advantage is that Rolex is classic and luxurious image which makes it outstanding, In spite of the company...
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...Future Emergence of strong middle class and a large number of high net worth individuals will boost the market size of the Indian wrist watch industry to the value of 150 billion rupees by 2020 from the present value of 50 billion. A REPORT by the industry lobby group Associated Chambers of Commerce and Industry of India(ASSOCHAM) says that the wrist watch market in India is set to grow at the rate of 15 per cent during the next five to seven years, driven by the youth and premium segment of consumers. Some customers look out for features such as fashion appeal, technology, sophistication and status. Others go for durability, economy and precision. Many customers prefer mechanical and automatic watches, while others prefer quartz watches. Newer segments are also on rise such as ladies watches, children and gent’s watches. Customers usually base their preferences and buying decisions on a variety of factors such as price, durability, utility, aesthetic appeal and brand name. A combination of all these points ultimately forms the customer’s buying decision that translates into the purchase of a watch. The study report by the industry body also highlighted that overall 4.5 crores watches are manufactured in a year. The highest share of watches retailed is around the price range from 500 to 5000 rupees. The second category of watches retailed in the price bracket of 5,000 to 25,000 rupees is growing at an exponential rate of over 25%. Due to increased international travel, Indian...
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...Hmt Machine Tools ACKNOWLEDGEMENT- In real sense, a project is a combined effort of student skill and knowledge under the precious guidance of their experience and kind guidance of their training staff .Thus any project cannot be accomplished to one’s satisfaction without proper guidance and the total cooperation of all those involved in the project .So I am very thankful to the kind persons who have helped me immensely during our whole training period. I express my deep gratitude and sincere thanks to Mr.J.C.Sinha (finance) for their valuable guidance interest and consistent encouragement to me in the preparation of this project report. I also want to extend my greatest thanks to all those who are associated and contributed in this project. HMT PROFILE- HMT is incorporated in India in 1953 by the government of India as a machine tool manufacturing company. Over the years it diversified into watches, tractors, printing machinery, metal forming presses, die casting and plastic processing machinery, CNC systems and bearings. Today if we talk about HMT, it comprises of subsidiaries under the ambit of holding company, which also manages the tractors business directly. Earlier HMT was dealing only in watches but now in deals in many other products. The product range varies accordingly- 1. HMT machine tools 2. HMT watches limited 3. HMT Chinar watches limited 4. HMT international limited 5. HMT bearing tools limited 6. Praga tools limited It was in the early post...
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...Memo To: Howard Grey CC: Jean Dubois BC: Division Date: September 6, 2011 Re: Comprehensive Research Simulation The purpose of this memo is to inform the comprehensive sales research report for mechanical watches division was completed and ready to move forward. Results from the study determined the cause of lagging watch sales. Market research measured response to advertising and perception in regard to chronometers, mechanical watch industry data, and certification. The strategies put in place illustrates effectiveness. Consumers interested in purchasing chronometers and mechanical watches are willing to buy products when proven certifications show the products pass required test. Howard Grey realized that the market share was lower than previous years and was at five percent. Howard Grey set up a meeting in order to research a report in regard to a drop in sales. Howard Grey in scenario one agreed to use 20,000 for data collection during a three-month period to complete. The decision made in regard to the drop in sales and the perception about chronometers 7,000 response and advertising in the mechanical watch industry is the certification procedures advertising strategies that a good decision was made. Recommendation Respondents favored buying certified watch because of quality associated with buying certified watches. The study indicates the reason for the decline in sales was because the consumers favored certified...
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