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Automotive Design

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Submitted By thefonz91
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In this section, I will discuss multicultural aspects of automobile design that has affected society from the past to present day. Back in the day when box cars made of wood, the most persistent issue that rose during that time was safety traffic issues. In 1965, fourteen automobile and equipment manufacturers had almost 43 billion dollars’ worth of sales, 6.3 billion dollars in profits before taxes, 3.3 billion dollars in profits after taxes, and 1.9 billion dollars in dividend distributions.(Ralph & Joseph, 1967) During the same year, motor vehicle accidents caused 49,000 deaths, 1.8 million economically disabling injuries, and economic loss assessed at 8.9 billion dollars.(Ralph & Joseph, 1967) The issue never got resolved until the issue went to courts which eventually lead to safety standards enforced by the laws that the court passed. The four categories of motor safety standards that resulted are engineering designs must reduce risk of accidents, reduce risk of injury when accidents occur, provide greater tolerance for pedestrians on impact, and protects injuries on people while vehicle not in use. In the 1988, based on journal Black Enterprise, the pressure on the designers made them design exciting, high-quality cars has increased because of competition from Japanese and European manufacturers. Due to this competition, automakers are leaning heavily toward certain marketing niche, which is selling cars with images and features to targeted segments of the population. This practice is still seen in practice today for new vehicles for example having built in Wi-Fi in new Chevrolet model vehicles this year. The present day consumer expectations are for reliable, durable, fuel efficient, and stylish vehicle designs. The designs of vehicles have changed from boxy, sharp edge style to very smooth, slick style that is very modern to fit luxury and

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