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Automotive Industry Analysis a Comparison Between the Big Three and New Six

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From a humble origin as a ‘horseless carriage’ manufacturing industry dating back to 1890s, the automobile industry has come a long way emerging as market leader in manufacturing activity, providing employment to one in seven people, either directly or indirectly. Hailed as the ‘industry of industries’ by the Management Specialist, Peter Drucker, the automobile industry (US) set standards in manufacturing activity by contributing mass production techniques during early 1910s. The Japanese soon followed by offering lean production techniques in the 1970s. Riding high on economical revival in many developing countries in Asia and Europe, the industry’s global output touched 79,9 million vehicles in 2011. But with a downward slide in market share, the Big Three, Ford Motor Company (Ford), General Motors Corporation (GM) and DaimlerChrysler (DC), was fast losing their dominant position to Toyota, Honda, and Nissan, thereby setting the ground for the emergence of New Six.

The report on “Automotive Industry Analysis” consists on a comparison between the Big Three and New Six. Ford, General Motors and Toyota are taken as examples.

I. Industry Overview

Hailed as ‘the industry of industries’ by Peter Drucker, the founding father of the study of management, in 1946, the automobile industry had evolved continuously with changing times from craft production in 1890s to mass production in 1910s to lean production techniques in the 1970s. The prominent role played by the US till late 1990s had of late been cornered by the Japanese automakers. The global output from the automobile industry touched 79,9 million vehicles in 2011, thereby retaining its leadership in manufacturing activity, providing employment to one in seven people, either directly or indirectly. This supply mainly catered to meet the demand from households where the automobiles constituted the second

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