...Company G 1-Year Marketing Plan Assessment Code: 318.1.5-06-15 Student Name: Matt Dee Student ID: Date: April 2015 Mentor Name: Note: This is the version that was accepted in Taskstream. I highly recommend to participate in the WGU cohort for this assignment. Table of Contents Introduction 3 Product Description and Classification 3 Company G Mission Statement 3 Consumer Product Classification 3 Target Market 4 Competitive Situation Analysis 4 Analysis of Competition using Porter’s Five Forces Model 4 SWOT Analysis 5 Strengths 5 Weaknesses 6 Opportunities 6 Threats 6 Market Objectives 7 Product Objective 7 Price Objective 7 Place Objective 7 Promotion Objective 7 Marketing Strategies and Implementation 7 Product Strategies 7 Price Strategies 7 Place Strategies 8 Promotion Strategies 8 Marketing Implementation 9 Product Action Plan 9 Price Action Plan 9 Place Action Plan 9 Promotion Action Plan 9 Monitoring Procedures 10 Introduction This is the 1 year marketing plan for Company G's new electronic appliance, the electronic vehicle warmer. The purpose of the vehicle warmer is to preheat the interior of a vehicle, prior to the owner entering the vehicle and starting the engine, in order to make it more comfortable for the vehicle owner during the cold months of the year. Product Description and Classification Product Support of the Mission Company G Mission...
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