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Awareness on Lic

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Submitted By sonuli
Words 2289
Pages 10
Research paper on Awareness of Life Insurance
In Yeoor Gaon

Submitted By

Finance- I
Roll No: 010103

For the degree of Master of Business Administration
Under the guidance of

Academic year 2010-2012

Table of Content

Sr.no | Topics | Page no | 1 | Executive Summary | 3 | 2 | Introduction | 4 | 3 | Objectives | 6 | 4 | Literature Review | 7 | 5 | Research Methodology | 9 | 6 | Research Outcome | 10 | 7 | Conclusion | 11 | 8 | References | 12 | 9 | Annexure-Questionnaire | 13 |

EXECUTIVE SUMMARY
The service industry is one the fastest growing sectors in India today. The upcoming sectors which are really showing the graph towards upwards are - Telecom, Banking, and Insurance. These, Sectors have really a lot of responsibility towards the economy. Amongst the above-mentioned areas insurance is one sector, which took a lot of time in positioning itself. The insurance business of non-life insurance companies was not much in problems but the major problem was with life insurance. Life Insurance Corporation, of India had monopoly for more than 45 years, but the picture then was completely different. Previously people felt that “Insurance is only for classes not for masses” but now the picture is vice-versa.
This research paper title named “Awareness of Life Insurance Policies is in context of Life Insurance Corporation and its significant presence in the life insurance industry” details, the scope Life Insurance Corporation for which is having the great opportunity, to cover the market and can insure the customer for the benefited returns. New private players have entered the market and with their innovative approaches and better use of distribution channels and technology, they are eating in to the shares of established public sector companies in Indian Insurance Market. This report includes the key private players in the

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