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Axe Body Spray

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Submitted By HeyitsDanjo
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Cupid’s Scent Are you a guy struggling to find the woman of your dreams? Don’t you just wish you could have hundreds of model quality females chasing you because they are sexually attracted to you? The question is how this can happen in real life. Axe advertisers help answer this questions with their commercial for Axe body spray Lynx. It’s sometimes a problem for guys when it comes to meeting women. The advertiser for Axe body spray gives an idea to teenagers and men on how to find an easy way to attract women just by spraying Axe all over their body. One commercial for Axe body spray Lynx that I have seen on YouTube starts off with a beautiful woman in a bikini. She is in the woods like a wild animal. She smells something and started to act differently. She started running through the woods like an animal hunting for prey. As she was running through the woods she sees another woman running. Next thing we see, hundreds of women in bikinis are running behind her. They were all running to a beach where a guy is spraying Axe body spray all over his body. The words “Spray More, Get More” appears on the screen. It is implying to consumers that if you keep buying Axe body spray you will have all the women you want. The women running like wild animals in the video symbolize their libido when they smell the scent of Axe. The Axe commercial barely showed its product in the video. They did a great job of making the product desirable for guys. The commercial would most likely attract young guys in their early twenties. The selling method of Axe is dependent on the target audience is. So far from all the Axe commercials I have seen, Axe prides itself on using sex in their commercials to attract viewers. Most of Axe’s commercials always feature a male teenager using axe body spray for the first time and having a group of women surround him. Axe wants its consumers to believe that by using Axe body spray their sex appeal and confidence goes up. This works best with young adults going through puberty. Apparently, according to an article titled “Shocked Dude: Axe Is No Babe Magnet”, Axe does not work for every guy. The article talks about a 26 year old guy who lives in India who has been using Axe body spray for seven years.
According to TIME magazine, Axe has spent more than $100 million in advertisements since its launch five years ago. The message of the commercial informs youth that you need sex to complete your life. By using Axe body spray you will be able to fulfill that goal.
Axe body spray Lynx contains a chemical ingredient called Alcohol Denatured also known as Ethanol. It is produced by the fermentation process of sugar cane, wheat, fruit or corn. Ethanol can be used in so many ways. It can be used as a fuel for cars. It is required that ethanol must be mixed with gasoline in order to use it for cars. Ethanol is also used in the medical field by doctors and nurses. It is used for disinfectant for the hands. Ethanol is also used for cosmetics. But this also makes Axe body spray a highly toxic skin care product. Denatured alcohol has been known to cause birth defects and infertility. It has always been true that men are willing to go great lengths to grab attention of the opposite sex. Just by spraying Axe symbolizes how far men of today’s generation are willing to do anything for the pursuit of happiness. As long as sex is in out nature, Axe commercials will continue to use sex to attract people into buying.

Works Cited
Dell, Kristina. “Just for Dudes.” TIME 6 Feb. 2005. http://www.time.com/time/insidebiz/article/0,9171,1025144,00.html
Waters, Adam. “Axe Deodorant Body Spray Review.” Natural Skincare Authority. <http://www.natural-skincare-authority.com/axe-deodorant-body-spray.html>.
Wasserman, Todd. “Shocked Dude: Axe Is No Babe Magnet.” Brandweek. 9 Nov. 2009. Vol. 50 issue 40, pg25 – 25. Academic Search Complete.
Axe Body Spray [Video] (2007) Retrieved from March 16, 2012 from http://www.youtube.com/watch?v=x8Im8EZ9Bg

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