...Varun Challenge 1: According to the future scene, genetic scientist Brandt “looked at … genetic research on AncestTREE.com” and despaired that he would “be targeted by genetic info pop-ups whenever a newsfeed is available.” This critical problem is related to advertising’s growing attempt to pervade every aspect of our daily life, aided and abetted by the growing influence of technology. This may be a problem because advertisers are able to exploit the spread of digital media to antagonize citizens with often irrelevant information, gleaned to be somewhat remotely relevant through relentless spying on our internet habits and data, capabilities granted to them by the internet itself. Varun Challenge 2: According to the future scene, color-blind...
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...Factors influencing the decision-‐making process of hotel customers buying opaque deals A dissertation submitted by Ayush Mittal in partial completion of the award of MSc. Tourism & Hospitality Management Ayush Mittal Any other contributions or sources have either been referenced in the prescribed manner or are listed in the acknowledgements together with the nature and scope of their contribution.’ ‘I hereby declare that the dissertation is submitted is wholly the work of School of Tourism Bournemouth University 2013 Declaration I agree that, should the University wish to retain it for reference purposes, a copy of my dissertation may be held by Bournemouth University normally for a period of three academic years. I understand that once the retention period has expired my dissertation will be destroyed. Confidentiality I confirm that this dissertation does not contain information of a commercial or confidential nature or include personal information other than that which would normally...
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...------------------------------------------------- Top of Form Bottom of Form * * * ------------------------------------------------- Top of Form SignUp|Loginor use Bottom of Form * Home * Articles * Docs * Concepts * BrandGuide * Colleges * Forum * Careers * FunCorner * Quizzes * You are here: Home BrandGuide FMCG Lifebuoy Lifebuoy < Lever Ayush.. | | Liril 2000.. > | Lifebuoy | Parent Company | HUL | Category | Personal Care – Soap | Sector | FMCG | Tagline/ Slogan | Healthy hoga Hindustan; Lifebuoy hai jaha tandurusti hai waha | USP | Lifebuoy provides 100% better protection from germs as compared to ordinary soaps | STP | Segment | Personal Care – Soap, Hand Sanitizer, Hand Wash | Target Group | All households, to provide a 100% anti-bacterial soap for complete protection | Positioning | Lifebuoy's goal is to provide affordable and accessible hygiene and health solutions | SWOT Analysis | Strength | 1. First soap to use carbolic acid, which gave it a red color and strong, medicinal scent 2. Wide portfolio for the Lifebuoy brand ranging which includes Soap, Hand Sanitizer and Hand Wash 3. High consumer awareness for the brand of Lifebuoy 4. Most popular soap brand specially in the rural market 5. Excellent brand visibility and extensive distribution | Weakness | 1. Lower market penetration in urban areas as compared to rural areas 2.Initially positioned as a masculine soap, which was eventually turned...
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...generation of medical staff may be more inclined to revisit and help improve the standards for health clinics around the nation. World bank The findings indicate that, while financial and educational incentives attract doctors and nurses to rural postings, they do not make effective retention strategies. Frustration among rural health workers often stems from the lack of infrastructure, support staff, and drugs, a feeling exasperated by local political interference and lack of security. Mundane issues such as lack of water, electricity, education facilities for children, and connectivity increase dissatisfaction, while a primary care job commands little respect. Abstract pg. iii par. 3 ne of the biggest issues that medical, AYUSH, and nursing students had with working in a rural area was the perceived...
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...TO BE FILLED IN BY MISSION AND ATTACHED TO EACH COPY OF APPLICATION ICCR SCHOLARSHIP APPLICATIONS CHECK LIST FOR MISSIONS 1. | Application form being used is for the right academic year. | ( ) | 2. | Six copies/sets of the application duly filled in and properly tagged are sent herewith | ( ) | 3. | Scholarship scheme has been selected/ ticked properly by the scholar | ( ) | 4. | Course/ University option has been properly indicated by the scholar | ( ) | 5. | There are seven recent passport size photographs, six pasted (one on each form with signature) and one additional photograph not pasted to any form | ( ) | 6. | Certified copies have been attached of the syllabi and graduation certificates/ marksheets for all educational qualification listed | ( ) | 7. | Marks sheets etc. for the minimum qualifications required by the student to qualify for his course of choice have been attached | ( ) | 8. | Synopsis of proposed area of research by have been attached by this student who is applying for doctoral/ post doctoral course | ( ) | 9. | This application is for a B.E. course and has the confirmation the candidate has taken Physics, Chemistry and Mathematics (PCM) in his/her school living examinations (mandatory requirement) for Engineering courses | ( ) | 10. | Video/audio cassettes of students wishing to study performing Arts are enclosed. | ( ) | 11. | Certified...
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...Report One Nation, Different Values in China One nation, different values in China- China with its vast population and resources is one of the fastest emerging powerhouses which benefited the most from globalization along with India. So instead of going with the approach of spreading universal values and norms, many companies went in with different values in China. For Google, to enter the Chinese market certain amount of data had to be censored. So Google came up with Google.cn for its Chinese users. Google.cn censored some data on the request of the Chinese Government. But in 2006, search engine companies Yahoo! and Google found themselves in the public spotlight for censoring data that their Chinese users could see. Yahoo! also handed over information to authorities which led to imprisonment of its users. Like in the case of an online writer who was jailed for 8 years for his article on corruption. Political topics such as police brutality, Tibetan independence movement, Taiwan independence were censored. This censoring of data was similar to the case of Star TV’s dropping of BBC from its Chinese networks. Retailers focus is on social and environmental standards for imports to Europe and North America. That is they are more concerned with providing adequate working conditions, proper wages etc. In China, consumers are more concerned with safety and quality issues than with labor or the environment. As labour was easily available and at a cheap rate, it was never a concern...
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...Abstract: The existing business paradigm of data analytics is set for a transformation. Today, companies are experimenting to replicate the “Outsourced data analytics” model to “Crowdsourced data analytics”. Companies like Kaggle, Crowdanalytix and others are hitting the headlines of top analytics blogs across the globe. The reason is that the new business model promises a drastic decrease in the cost of analytics for companies long with the flexibility to get the problem solved anytime with much less effort. In short, it’s not just crowdsourcing that is the novelty of the concept, but the manner in which it is put to use that steals the show. General Management General Management MBA Core, 2nd Year MBA Core, 2nd Year Ayush Malhotra NMIMS,Mumbai Ayush Malhotra NMIMS,Mumbai Strategy Article On: Strategy Article On: Disruptive Innovation: A new era of Crowdsourced Data Analytics! On Thursday, November 3,2011 news came out that Kaggle has bagged $11 million through VC funding. The money came from Silicon valley VCs Khosla Ventures, Index Ventures,SV ventures and others including Paypal. Kaggle entered the business of solving complex data...
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...Should relationships put to a test? Some may answer this question with a big YES reflecting complexities in their relationships while some may oppose the idea, showing full confidence over their relationships. Both the views of two different people are correct in their own way. Emotional Attyachar, TV show that allows one to spy over his/her partner on stupid note of ‘loyalty’ is the origin of such tests. “Yes, loyalty tests are important because 90% of the men attract towards pretty faces very often. Such people are not trustworthy at all.” Says Ayush, IT professional. What makes people to approach such programs? Lack of trust, over possessiveness, good for nothing doubting nature may be few reasons behind it. But real people have real problems that are directly and indirectly catered to by such shows. Inspired from this UTV BINDASS hardcore, our city people found the way out to clear doubts of such beau at local level. One of the famous FM channel of the city, made it happen by conducting such loyalty test for its listeners. The program has proved fruitful for few and disappointing for the others. A suspicious girlfriend Riya after proven wrong, asked her boyfriend to pardon her for doubting on him via this FM channel. If you are so not sure on your love then why to regret after proven wrong? There are also people who consider the idea of such tests as ‘immoral’. “It means you yourself are not loyal that you are thinking to make your partner undergo such disgusting...
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...Slumdog Millionaire Slumdog Millionaire tells the story of a young boy from the slums, named Jamal, who finds himself a contestant on the highly popular Indian version of Who wants to be a millionaire. He ends up winning the grand prize, but is accused of cheating. The movie guides us through Jamal’s life experiences, which serves to explain how he knows the all the answers to the questions on the show. Some parts of this movie were confusing, especially the beginning. The opening, which consisted of flashbacks caused me confusion because they did not explain the scene long enough before switching back and forth. Consequently, I didn’t understand what was happening to the characters. However, as the movie continued, I began to understand the relevance of the flashbacks. I then began to enjoy the movie more. I thought that the music was a major part of the movie. It was an important contribution in that it helped to convey the emotion of the characters. Also, there was one scene which was brilliantly shot. This was when Jamal was running frantically in the train station trying to find Latika. He finally found her at the platform of the station looking into this eyes. This scene captured the connection between the two characters. After watching, I was really satisfied with the story. I liked how the director took a unique approach on a love story by introducing us to a fresh setting, characters and plot. Although the movie gained amazing reviews and even...
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...Introduction to HUL Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods Company with a heritage of over 75 years in India and touches the lives of two out of three Indians. HUL works to create a better future every day and helps people feel good, look good and get more out of life with brands and services that are good for them and good for others. With over 35 brands spanning 20 distinct categories such as soaps, detergents, shampoos, skin care, toothpastes, deodorants, cosmetics, tea, coffee, packaged foods, ice cream, and water purifiers, the Company is a part of the everyday life of millions of consumers across India. Its portfolio includes leading household brands such as Lux, Lifebuoy, Surf Excel, Rin, Wheel, Fair & Lovely, Pond’s, Vaseline, Lakmé, Dove, Clinic Plus, Sunsilk, Pepsodent, Closeup, Axe, Brooke Bond, Bru, Knorr, Kissan, Kwality Wall’s and Pureit. The Company has over 16,000 employees and has an annual turnover of around Rs. 21,736 crores (financial year 2011 - 2012). HUL is a subsidiary of Unilever, one of the world’s leading suppliers of fast moving consumer goods with strong local roots in more than 100 countries across the globe with annual sales of about €46.5 billion in 2011. Unilever has about 52% shareholding in HUL. Our vision Unilever products touch the lives of over 2 billion people every day – whether that's through feeling great because they've got shiny hair and a brilliant smile, keeping their homes fresh...
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...Ketha, Vice-President 2.Anudeep Rajana, Team Leader 3.Sai Krishna Kanth Medapati, Team Leader 4.Apoorva Uppalapu, IR Manager 5.Meghna Baid, EP Manager 6.Priscilla Roy, Team Member 7.Rachana Kanagala, Team Member 8.Shivani Ganju, Team Member 9.Sneha Rao Battula, Team Member 10.T K Chaitanya, Team Member 11.Rahul Marripati, Team Member 12.Lakshmoji Koduru, Team Member 13.Syed Mohammed, Team Member OGCDP- Aayaans 1.Sampath pavan kuppili (team leader) 2.Priscila arunagirinathan (team leader) 3.sampath putrevu 4.tarun raj 5.sagarika allu 6.shiv chengappa 7.shubha govardhanan 8.preety singh 9.utkarsh kashyap 10.aditya kandukuri 11.abhishek tatineni 12.likita morla 13.bhaskar pinnamaneni Business Development 1. Ayush sinha – VP 2. Anusha balusu – TL 3. Priyanka ravuri – TL 4. Supradeep – TL 5. Ravindra jayanti – team member 6. Akhil namburi – team member and tm cell member 7. Rahul krishna – team member 8. Rithika deenamsetty – team member 9. Mounika alluri – team member 10. Andesh hrishikesh haribhajan – team member 11. Subha – team member 12. Shreya kukreti – team member 13. Sunny bose- team member 14. Mini chitwagdi – team member Ogip 1.Anish Menon – TL 2.Sachin Yadav- TL 3.Sudhindra Garimella 4.Zabi Ullah 5.Sumanth Nekkanti 6.Saritha Boddapati 7.Rohit Badri Yadav 8.Shruthi Sikri 9.Ramya Rednam 10.Manoj Kumar 11.Benjamin Oomen 12.Avinash Karakavalasa IGIP ET 1.Ananya Chada- TL 2. Aditya Patri- TL 3. Richa Singh- TL ...
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...Introduction The use of computers to control a particular process in order to increase reliability and efficiency, often through the replacement of employees. For a manufacturer, this could entail using robotic assembly lines to manufacture a product. Automation is the use of control systems (such as numerical control, programmable logic control, and other industrial control systems), in concern with other applications of information technology (such as computer-aided technologies [CAD, CAM], to control industrial machinery and processes, reducing the need for human intervention. In the scope of industrialization, automation is a step beyond mechanization. Whereas mechanization provided human operators with machinery to assist them with the muscular requirements of work, automation greatly reduces the need for human sensory and mental requirements as well. Processes and systems can also be automated. Automation plays an increasingly important role in the global economy and in daily experience. Engineers strive to combine automated devices with mathematical and organizational tools to create complex systems for a rapidly expanding range of applications and human activities. Many roles for humans in industrial processes presently lie beyond the scope of automation. Human-level pattern recognition, language recognition, and language production ability are well beyond the capabilities of modern mechanical and computer systems. Tasks requiring subjective assessment...
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...Name – Ayush Agarwal. Subject – Principle of Sciences. WHAT IS SCIENCE? Science, for me is a word that was introduced to me when I was 10, back in class 4. I still remember my first science book and how enthusiastic I was when I brought it home. The very first chapter of the book was ‘Our Universe’; I was so fascinated by those aesthetic pictures of the galaxy, Milky Way and the nine planets that I almost had thought of becoming an astronomer. But, as I grew up, I realised that science was much more than I had thought of. It is not only limited to the incomprehensible galaxies, but, it is present everywhere, even within us. Everything we do involves science. At the age of 16, science for me was a fat textbook, which horrified me day and night. Science for me was white lab coats and microscopes, which I always had fascinated about. It was about numerous theories which are still argued upon. It was about Newton’s equations scribbled on a blackboard. At that age I was looking Science as a topic which took information from the past, to be analysed, processed and experimented in the present to make our future better. And when I was 17, I asked myself what science was, I looked at it as a subject, which I had to part with to pursue my dreams in the corporate world. But no, science is not just that. Science is my mother cooking luscious food; science is in my father’s archaic camera which has captured me as I have become an adolescent from an...
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...Ulwe Ulwe is a quiet suburb in Navi Mumbai, which is witnessing a lot of buyer interest in recent times. The Panvel Creek separates it from the developed suburbs of Seawoods and Belapur. Until few years back, Ulwe was a little known locality which was predominated by fishing villages such as Morave and Shivaji Nagar. Over the last five years, prices of properties in Ulwe, have skyrocketed with an average annual appreciation ranging between 25-30%. The spurt and recognition of Ulwe as one of the fastest growing Mumbai suburbs, has come about because of both the in progress and proposed infrastructure projects. Infrastructure Initiatives Extension of Navi Mumbai Suburban Train Network (Nerul – Seawoods – Uran) New Mumbai International Airport Sewri – Uran Sea Link Navi Mumbai Special Economic Zone (SEZ) by Reliance Group Under Construction Residential Demand in Ulwe 30% 25% 20% Proposed 15% Proposed Proposed 10% 5% 0% Q1'12 Q2'12 Q3'12 Q4'12 Q1'13 Talking about the current status of Ulwe, the micro market is yet to develop and lacks basic infrastructure including a network of roads, water supply and drainage system Public transport available is also limited with few buses and private auto-rickshaws running, with approximate waiting time ranging between 20-30 minutes For more on our research | Samidha Bansal | Deputy Manager - Research and Analysis | +91 (044) 3098 0519 | samidha.bansal@indiaproperty.com It’s a known fact that the Local...
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...Marketing Case 3 Group : 8 SHAILESH J. MEHTA SCHOOL OF MANAGEMENT MARKETING CASE : 3 MARKETING GROUP ASSIGNMENT GROUP 8 Parthajit Dutta 139278014 Juhi Negi 139278046 Ayush Goel 139278075 Manjunath Mantagani 139278085 Amit Kumar Singh 139278087 1|Page Case 3 Group : 8 1. Retail Price Retail Margin Wholesale Selling Price Wholesale Margin = = = = 10 3.3 6.7 0.80 INR INR (33%) INR INR (12% of wholesale selling price) = 5.90 INR Therefore, Manufacture’s selling price Variable Cost of X: Manufacturing Shipping Commission = = = 0.90 0.20 0.59 = per unit per unit per unit 1.69 per unit Therefore, Total Variable Costs Unit contribution of brand X = 4.21 2. Fixed Manufacturing Cost of X: Manufacturing = Advertising = Manager’s Salary = Therefore, Total Fixed Costs = Unit contribution of brand X = 9,000,000 5,000,000 350,000 14,350,000 4.21 Total Fixed Cost Unit contribution for X 3,408,551 units per year INR per year INR per year INR per year INR per year Brand X break-even point = = 3. Breakeven Volume Total Market Volume = = 3,408,551 20,000,000 units per year units per year Market Share needed to Break-even = = = Breakeven Volume Total Market Volume 0.1704 17.04% 2|Page Case 3 Group : 8 4. Volume of units sold of X = = Unit contribution of brand X = Fixed Costs = 24% of 20 million 4,800,000 units per year 4.21 14,350,000 INR per year Profit Impact = = = (Volume of units sold of X * Unit contribution of brand X)...
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