Enterprise Rent-A-Car
P1: Explain different type of business information, their sources and purpose. Type of information | Description | Example | Purpose | Source | Verbal | Verbal communication is when you talk to a person face to face, on telephone or other media. | Having meeting with the employees about improving the customer service at Rent-A-Car. | The purpose is that to give the employees information for future development of customers service and get their point of view on customers service what they think need to be improve. | The information will be gathered from feedbacks from staff and the customers and also from the website. | Written | This is when the business does communicate nonverbally like get customers complaint. | The business might get customers complaint regarding the car. And they may need written communication to order stock. | The purpose will be the staff will have meeting and they will discuss the problem and make sure it will not happen again. | The information will be given to the business by customer’s service as they deal with customers. | On-screen | This is when they communicate with people through the screen. | The example will be the will be dealing the customers and booking appointments onto the computer system. | The purpose of this to get more customers and the business keep running and customers are not happy with the business. | The business will get information from the sales department so they can deal with customer complaint and this department is responsible for getting customers to buy the product that the company produce. | Multimedia | This is when the business uses the media to communicate with customers through media TV. | The example would be advertising the business; Enterprise will pay another company to write them advertisement to attract more customers through TV and making the customer aware