1. Corporate appraisal is a measurement of the readiness of the internal culture of the corporation to interact with the environment. A) True
B) False2. As the Marketing Manager for Proctor and Gamble’s Pet Nutrition and Care division you have been asked to consider launching a new dog food product in Mexico. What factors would you consider? Be sure to include how you would determine the price of the product, distribution channels, promotions, and campaign evaluation points.The launching of a new product is never an easy task as there are many aspects that need to be taken into consideration. Concerning the price of the dog food product in Mexico, I would first need to look at what the local competitor’s price was. Secondly, I would have to conduct an internal review of the budget and see if it would be feasible to introduce a new product with prices lower than the competitor. Concerning the distribution channels, I would have to find the best cost efficient solution to get the product distributed to the consumer. I would try to utilize large retailers such as Wal-Mart, Costco, Target, etc and would also like to get the product introduced through smaller channels and distributors such as pet stores and pet shops. Promoting the product in a foreign country would take some consideration as I would have to take the culture into consideration to include language barriers, advertising policies and the economic growth of the country. Campaign evaluation points would be that the product might have to be distributed at first at rock bottom pricing in order to make the consumer aware of the product and to get it introduced into their lives and lifestyle. 3. The laggard-entry strategy is defined at entering the market in quick succession after the leader. A) True
B) False4. SWOT analysis reviewsA) Strengths, weaknesses, openings, targets
B) Summaries, weaknesses,