...of enjoyment. It is the time to enjoy your significant other as well as participate in activities that you love to do. However, as the economy and economy has drastically changed over the past several years, so too has the workforce. This essay will reflect on the future trends in retirement. It will also discuss how the percentage of the American workforce has changed and how gender, age, and racial or ethnic groups impact the employment rate. Due to the drastic economy changes as well as the recession many baby boomers have had to change their retirement plans. Retirees and those close to retirement lack the time to properly recover from job losses, falling home prices, and investment portfolio losses. Their retirement options are to work longer, save more, or settle for a lower standard of living in retirement. It has become a trend for many older Americans to dip into their savings to cope with the change in economy. According to Quadagno, about a quarter of American ages 50 and over report exhausting all their savings and that near half of them have had trouble making ends meet because their household expenses have increased, while the household income has fell. Also, many older Americans are choosing to delay retirement because there is not enough money saved or simply because they cannot afford it. Between 2011 and 2029, the baby boomers will be reaching the traditional retirement age of 65. Their retirements will dramatically affect the workforce of the future. Not only...
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...Reflective Questions 1. What was your purpose in writing the paper? What do you want the reader to understand after reading? My purpose was to do an argumentative essay in accordance with Rampage Chapter 14. I want the reader to understand the pro and cons of using privatizing Social Security. 2. What was the most challenging part of writing this paper, and why? Explain. For me it was sitting down and gathering my thoughts. I had a trying schedule with work and needed that time to myself to make it happen. I do have an opinion and I find it difficult to put them aside and argue both sides. 3. What do you see as the strengths of the paper, and what would you try to do if you were to revise it some more? The strength of my paper I feel is that it gives legit and strong facts of the pros and cons of the topic. If I could tweak it some more it would be to not personalize it as much. 4. What is not a part of your paper that you think might help a reader understand or appreciate it more? What didn't you put in? Are there certain events or feelings or memories that led you to write on this topic or to take this approach? What kind of feedback or response would you like from your reader? I think this essay will definitely bring to light the future of social security. I think that individuals don’t know that they could lose their money if they do not take the time to learn the benefits of the programs to include privatization. Jabari Williams Professor Houston ...
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...This essay represents four organizations' views on internal and external forces that impact organizational behavior, Washington Metropolitan Area Transit Authority (WMATA), Housing Authority of Baltimore City (HABC), Western Integrity Center (WIC), and Chesapeake Appraisal's and Settlement Services (CASS). This essay will also explain why organizational restructure, organizational mission, fiscal policies, competition, economy, customer demands, and globalization are essential elements in the influence of organization behavior. Washington Metropolitan Area Transit Authority (WMATA) manages the second largest rail transit system and the fifth largest bus system in the United States (Washington Metropolitan Area Transit Authority, 2005). WMATA originated in 1967 and Metrorail originated in 1976. WMATA serves the District of Columbia, the suburban of Maryland and Virginia counties that covers 106.3 miles of territory with 86 stations. There are 5 lines of operations where trains operate at a speed of 59 mph. WMATA reports a safe, clean, and reliable service that carries millions of tourists and more than a third of federal government workers. However, you cannot read the Washington Post newspaper without reading a negative article about WMATA services. Customers and the media have made a demand that forces WMATA to evaluate their market position. What are the problems and how do WMATA address the issues? On-time service, over-crowded trains, and rude and discourteous operators...
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...industry during the 1960’s. The industry was really helped out with the release of the Hollywood film Easy Rider in 1969. This film helped change the public’s perception of bikers and sparked an increase in motorcycle demand which has lasted to this day. The motorcycle industry offers products which can be viewed as luxuries or wants as opposed to necessities. When concerning Harley-Davidson, most motorcycle owners have purchased their bikes as a second vehicle, using them more during weekends and off-time instead of during the work week. This implies that the motorcycles serve for recreational purposes and thus are an item which can be expendable at times. This has hurt the industry recently with the slight recession the United States economy is facing. Another interesting thing to note about the motorcycle industry is the different appeal bikes carry in different global regions. In the United States for instance, Harley-Davidson has had much success because of the market trends and tastes people enjoy. Harley-Davidson has benefited from a U.S. market which enjoys casual and recreational riding. This isn’t necessarily the case overseas, as in Europe the trendy pick is a sleeker street bike, with a focus on speed and handling as opposed to power and comfort. Despite these somewhat unfavorable market characteristics, Harley-Davidson has found success in the motorcycle industry. Some key factors in order to achieve this include having a strong and adaptable brand image, having...
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...CHAPTER 4 THE MARKETING ENVIRONMENT MULTIPLE CHOICE QUESTIONS 1. “________ fever” results from the convergence of a wide range of forces in the marketing environment—from technological, economic, and demographic forces to cultural, social, and political ones. a. Marketing b. Cultural c. Technographic d. Millennial Answer: (d) Difficulty: (2) Page: 117 2. The ______________________ consists of the actors and forces outside marketing that affect marketing management’s ability to develop and maintain successful relationships with its target customers. a. marketing organization b. marketing system c. marketing network d. marketing environment Answer: (d) Difficulty: (3) Page: 118 3. Which of the following terms best describes the environment that includes the forces close to the company that affect its ability to serve its customers—the company, suppliers, marketing channel firms, customer markets, competitors, and publics? a. microenvironment b. macroenvironment c. global environment d. networked environment Answer: (a) Difficulty: (2) Page: 118 4. All of the following would be considered to be in a company’s microenvironment EXCEPT: a. marketing channel firms. b. political forces. c. publics. d. customer markets. Answer: (b) Difficulty: (2) Page: 118 5. Which of the...
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...knowledge and belief, it contains no material previously published or written by another person, except where due reference is made in the text of the work. I also understand that under no circumstances should any part of this assignment be published, including on the internet, or publicly displayed without receiving written permission from the University. ------------------------------------------------- ------------------------------------------------- Signed ------------------------------------------------- ------------------------------------------------- Student number E00032823 Name: Evgeny Strokov ------------------------------------------------- * Generational differences in work values This essay is based on the extensive research of Chen and Choi’s (2008) which was specifically concentrated on work values among generations in the Hospitality Industry. Reviewing some of the key factors (e.g. social, cultural) influencing each generation, a link can be made towards their professional and personal goals. The methodology conducted in this research will be summarized and the findings will be used to identify...
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...Vancouver and Montreal. Montreal and Vancouver accounted for 35% of Canada’s population. Since more and more Canadians move from rural areas to urban areas, department store retailers can reach more customers if they open their stores in urban areas. * Age Structure Canada is facing population aging. In 2014, the median age of male Canadians was 40.4 years old and the median age of female Canadians was 42.9 years old. Moreover, it is reported by the latest population projections, the proportion of Canadian aged 65 years old and older will increase to 20.1% of Canada’s population in July, 2024. According to Sotheby’s International Realty, the average household income of baby boomers is from $300,000 to $500,000. After a lifetime hard work, they want to enjoy upper class lifestyles. Thus, baby boomers have the ability and motivation to purchase high-end brands. * Geographic Distribution In 2013, 86.2% of Canadians lived in Ontario, Quebec, British Columbia, and Alberta. In 2015, there were 13,792,100 Canadians who lived in Ontario. Quebec had the second largest population size in 2015 at 8,263,600. British Columbia had the population size at 4,683,100 in 2015 and Albert had the population size at 4,196,500 in 2015. People live in Ontario, Quebec, British Columbia, Alberta play a large part of the Canada’s entire population, so people in these three can contribute to a large portion of department stores’ revenue. * Income Distribution According to David Hodges...
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...bo wang Chapters 4 & 5 Assignment Due September 18 via Dropbox @ 6:59 pm Please answer the following questions. 1. Baby boomers in America are aging. Describe how this might affect the marketing mix for the following. (it is estimated that over 45% of the US population will be over 65 in 2030). Be sure you cover the WHOLE marketing mix – product, price, distribution and promotion for each. (12 pts) * Bally’s Health Clubs * McDonald’s * Whirlpool Corporation * Nike athletic footwear demography is an uncontrollable variable in the external environment such as age, People are directly or indirectly the basis of all markets, making population the most basic statistic in marketing. in 2012, there were approximately 75 million baby boomer,their ages range from the late-forties to the mid sixties. .Clearly, boomers and seniors are still a huge market with significant needs. Product : bally’s health clubs :since their getting old, they start care about physical problem, pay attion to work out program. as a fitness club, it could offer membership package such as fitness program , or yoga class to attract them. McDonald’s : decades ago, McDonal’s only offer unhealthy fast-food. However. nowadays, McDonal’s change their menu. they offer different menu . such as health salad , or low-fat meal. So the middle age who concern about their healthy, will consider get a meal from McDonald’s. Whirlpool...
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...the study of the behaviour and trends in the economy as a whole involving the analysis of six major forces to identify possible opportunities and threats available to the organisation. To illustrate these forces, the hypothetical “Bamboo Company” (located in Sydney New South Wales) will be used. This organisation has prided itself on the use of recyclable and renewable resources where possible and as a result, has developed the Bambicycle. This entry level hybrid bicycle combines the best attributes of a road bike and a mountain bike in one as well as being constructed by bamboo which is one of the world’s fastest growing renewable resources. An analysis of the six macroeconomic influences with reference to the Bamboo Company are as follows: THE DEMOGRAPHIC ENVIRONMENT Demographics is the statistical study of the population as a whole, consisting of the following variables and how they will affect the bicycle marketing environment: – The changing age structure of population “Australia's population, like that of most developed countries, is ageing as a result of sustained low fertility and increasing life expectancy” (Australian Bureau of Statistics [ABS], 2010a para 7). The proportion of the population aged 65 years and over is projected to increase from 13% in 2007 to between 23% and 25% in 2056, and 25% and 28% in 2101 (ABS, 2010c para 15) with the first wave of baby boomers exiting the workforce in 2011. ...
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...Chapter 3 Analyzing the Marketing Environment 1) You are directed to study the actors close to the company that affect its ability to serve its customers-departments within the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. What are you studying? A) the macroenvironment B) the microenvironment C) the marketing environment D) the demographic environment E) the global environment Answer: B Diff: 1 Page Ref: 66 Skill: Concept Objective: 3-1 2) Which of the following terms is used to describe the factors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers? A) the marketing environment B) the cultural environment C) strategic planning D) target markets E) the marketing mix Answer: A Diff: 1 Page Ref: 66 Skill: Concept Objective: 3-1 3) You are directed to study the demographic, economic, natural, technological, political, and cultural factors that are larger societal forces affecting your company. What are you studying? A) the macroenvironment B) the microenvironment C) the external environment D) the marketing mix E) the global environment Answer: A Diff: 1 Page Ref: 66 Skill: Concept Objective: 3-1 4) Which of the following is NOT a type of factor in a company's macroenvironment? A) demographic B) economic C) technological D) competitive E) political Answer: D Diff: 1 Page Ref: 66 Skill:...
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...In his profound essay on the economy and American labor classes, No Long Term: New Work and the Corrosion of Character, sociologist Richard Sennett uses personal accounts to target the change in America’s labor system, the corrosion of long-term work, and the lack of value placed on ethics in the workplace. Particularly, he examines the benefits of lower and middle-class life styles. Beginning with the story of his personal friend, a man named Enrico, Sennett presents an account of a low-class family in the 1970s. “Though clear, Enrico's life story was not simple.” Enrico was a janitor for the majority of his life, saved for fifteen years to buy his first house, and worked nonstop to provide for his family. The exact opposite of the American...
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...strategy in competition between Coca-Cola and Pepsi Cola in 1960s in the USA................................ 3 Section 2: Functions of advertising positioning strategy in current market........................................................................................................ 5 2.1 Importance of advertising positioning strategy.......................5 2.2 Evaluation..................................................................................... 6 Conclusion Conclusion...............................................................................................6 List of References.................................................................................... 7 Introduction: On account of dramastic development in economy, only the advertisements which exactly meet the demands of consumers can stimulate their interests, in other words, advertisements may contribute to increase in sales. Furthermore, by building up an unique association with a brand in consumers’ mind via analyzing tis own product as well as competitors’ product and demands o consumers, advertising positioning strategy is the basis of achieving the goal of distinguishing its products from other competing products (Vasiliauskaite, 2004). There are many varied factors that have influence on comparative advertising effectiveness (Ash and Wee, 1983). However, advertising positioning strategy has attracted little attention in spite of its key role in many...
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...S. workers will not solve the high unemployment problem the country is facing. In this global marketplace, the United States will not only need to make improvement in the economy to create jobs that are robust and sustainable, but will also need to build a workforce that is strong and trained with the right skills (Baily & Bosworth, 2014). This paper will first look at the significant events of the history of U.S. labor to understand the current situation of the U.S. economy and how it has affected the workers. In this paper, U.S. labor, workforce or labor force refers to a pool of people who are employed in the United States. Since manufacturing is a significant source of employment for U.S. workers, the government has made advanced manufacturing as the center of its economic agenda to help with recovering the U.S. economy. Advanced manufacturing, as described in the President’s Council of Advisors on Science and Technology (PCAST) report, is an effort to improve the U.S. industry in systems engineering using materials that are cutting edge with innovative technologies (PCAST, 2012). Therefore, this paper will focus on how advanced manufacturing will affect the future for U.S. labor and help decrease unemployment. It will also discuss the different participants of the U.S. labor and how the economy could affect the participation rate of the workers, labor shortages, and skills gap in the future,...
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...Event Planning Marketing Plan Executive Summary Premier Event Guru is a unique Event Management firm in the region with an emphasis on complex event design and management. Our events are intended to evoke an emotional connection through face to face interaction that inspires lasting memories. The company is headquartered in Northern Virginia and mainly serves customers in the Washington D.C Metropolitan area. Our organization will primarily provide event planning services for product launches, meetings, conferences and private celebrations. For these types of events, PEG will coordinate the planning of the event, choose a location, coordinates logistics, and ensure a smooth flow of the event. The company will also provide details such as catering, setting tables at correct times, entertainers performing for their contracted time or valet being adequately staffed. The mission of Premier Event Guru is to provide corporate customers and other executive excellent event planning services. Our main purpose of doing business is to help our prestigious clients achieve their objectives. With this purpose in mind, our team works diligently to ensure we exceed our customers' expectations. The corporate market for event management is steady and profitable. Even in times of economic downturn when some companies are cutting back, others still have product launches and will still need a professional company to organize these events. In summary, the need for corporate...
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...Learner name | ------------------------------------------------- Assessor name | MAJID HAMAD | Mr Francis | Date issued | Completion date | Submitted on | | | | Qualification | Unit number and title | BTEC LEVEL 5 EDSML | MARKETING PLANNING | | | Assignment title | | In this assessment you will have opportunities to provide evidence against the following criteria. Indicate the page numbers where the evidence can be found. | Criteria reference | To achieve the criteria the evidence must show that the student is able to: | | Task no. | | Evidence | 1 | review the changing perspectives in marketing planning. | | 1.1 | | | 1 | Evaluate an organizations Capability for Planning its Future Marketing Activity: | | 1.2 | | | 1 | Examine technique for Organizational Auditing & For Analyzing External Factors That Affect Marketing Planning | | 1.3 | | | 1 | carry out Organizational Audit & External Factors Analysis of external factors that affect marketing planning in a given situation | | 1.4 | | | 2 | Assess the main barriers to market planning. | | 2.1 | | | 2 | Examine how organizations may overcome barriers to marketing plan. | | 2.2 | | | 3 | Write a marketing plan for a product or service | | 3.1 | | | 3 | Explain why marketing plan is essential in the strategic planning process for an organisation | | 3.2 | | | 3 | examine techniques for new product development | | 3.3 | | | 3 | Justify recommendation...
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