Baby boomers are the first generation to actively declare a higher priority for work over personal life. They generally distrust authority and large systems. Their values were shaped primarily by a rise in civil rights activism, Viet Nam, and inflation. They are more optimistic and open to change than the prior generation, but they are also responsible for the “Me Generation,” with its pursuit of personal gratification, which often shows up as a sense of entitlement in today’s work force. Because of the fall of the dot.com marketplace, retirement savings of Baby Boomers were decimated and many now find themselves having to work longer than they had planned. A recent AARP survey of 2,001 people born in this era revealed that 63% plan to work …show more content…
Conveniently, this population explosion corresponded with a post-war economic boom aided by the G.I. Bill and the growth of consumer suburbs. But in the early years of the boom, schools were overcrowded, colleges didn’t have enough seats, and competition for starting jobs was intense. (Johnson, Butrica, & Mommaerts, n.d.)As a result, the young Baby Boomers learned to compete for resources and success. The right type of communication is vital for every generation, particularly Baby Boomers, who are used to a much more formal style of language than later generations. While some may use social media personally, not all of this generation is comfortable with technology. However, open and honest communication through direct mail, face to face meetings and PowerPoint presentations is likely to be successful. (Mackay, H. (1997) Be careful that you don’t use slang or overly casual language with Baby Boomers, as this unfamiliar turn of phrase is likely to make them tune out your message. In terms of motivation, most Baby Boomers are likely to be financially ‘well off’ and enjoying the rewards of their earlier