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Baby Go Round Business Plan

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Clothing Resale Shop

Baby Go Round

Executive Summary

Baby Go Round, is a Womens' Maternity and Childrens Resale Shop. Our mission is to provide a place for expecting mothers as well as families with children, to buy and sell clean, safe, gently used clothing and other pregnancy and child related items.

Baby Go Round is a quaint shop that focuses their attention on pregnant women and children. Children outgrow clothes and shoes daily- but who knows what to do with all that stuff? Baby Go Round provides families with young children an alternative to purchasing clothing items at retail price. It also provides an outlet for families to sell their used maternity and childrens' clothing and items to the store- getting the yard sale reward without the hassle of a yard sale! Most Resale shops in this area do not provide both maternity and childrens' clothing. Because of Baby Go Rounds diverse sizes and options, parents will be able to start shopping at Baby Go Round as soon as they find out they are expecting and remain a loyal customer until their child is in their early tweens.

Currently, those living in the chosen location, Henderson, NC, either have to visit multiple retail stores or shop online (like Craigslist) to purchase used maternity clothes. Baby Go Round’s resale shop provides a cheaper, more convenient and safer way to do both. If a pregnant mother wanted to purchase maternity clothes and didn’t want to pay retail there is currently not a single maternity resale shop in the area.

TARGET MARKET

The target market for Baby Go Round is pregnant women or families that have children. The women would fall between 21-44 and their children would be up to age 12. Baby Go Round would target an average household income of $20,000-$50,000 per year. This is based on the research that shows a typical resale shop client has an average household income

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