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Baby Mart

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Submitted By maryaso
Words 6383
Pages 26
Commitment to Excellent
Pannasastra University of Cambodia

Subject: Fundamental of Marketing
Marketing Plan
Topic: “5S Baby Mart”

Submitted to Prof: Sann Sourharo Group : 9 Prepared by : Chea Daly : Set Rosaly : Chea Bunseang : Ros Borasana : Soeung Sunny

2011-2012

Marketing Plan
Table of Content
1) Purpose and Mission
a) Purpose of the Marketing Plan……………………………………………………………..03
b) Mission Statement……………………………………………………………………….....03
2) Situational Analysis
a) Current Product Analysis…………………………………………………………………..05
b) Describe the Current Target Market(s)………………………………………………….....06
c) Competitive Analysis……………………………………………………………………....07
d) Environmental Problems and Opportunities…………………………………………….....08
e) Summary of Current Situation……………………………………………………………...08
3) Strategies and Objectives
a) Marketing Strategy………………………………………………………………………….08
b) Marketing Objectives……………………………………………………………………….10
4) Budgeting, Performance Analysis and Implementation
a) The Marketing Budget………………………………………………………………………11
b) Performance Analysis……………………………………………………………………….12
5) Additional Considerations
a) Internal Factors……………………………………………………………………………...12
b) External Factors……………………………………………………………………………..13
c) Research Limitations………………………………………………………………………14
6) Conclusion………………………………………………………………………………………….15
Reference:

I. Purpose and Mission Starting a business is an easy stuff, but the way of how to control it is much difficult from starting a business. In fact, we can see that most of the businesses in Cambodia are getting collapse or loss because they don’t manage well and they might use their marketing strategies in the wrong direction. That’s why marketing plan plays a really important role for every business. As a result, we decided to do a marketing plan in order to make our businessoperate

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