...* NAME: David Beckham * OCCUPATION: Soccer Player * BIRTH DATE: May 02, 1975 (Age: 38) * PLACE OF BIRTH: Leytonstone, London, England, United Kingdom * Full Name: David Robert Joseph Beckham * AKA: David Beckham * ZODIAC SIGN: Taurus Quotes "If you had told me as a young boy I would have played for and won trophies with my boyhood club Manchester United, proudly captained and played for my country over 100 times and lined up for some of the biggest clubs in the world, I would have told you it was a fantasy. I'm fortunate to have realized those dreams." – David Beckham « prev1 / 4next » Early Years Born on May 2, 1975, in Leytonstone, London, England, to parents Ted Beckham, an appliance repairman, and his wife Sandra, a hair stylist, David Beckham was the family's only son. A middle child between two sisters, Beckham grew up with parents and siblings who were committed fans of Manchester United, England's legendary soccer franchise. At an early age, Beckham showed his own promise as a footballer, winning the coveted Bobby Charlton Soccer Schools National Skills competition at 11 years old. His talent soon caught the notice of Manchester United team officials, who asked him to try out for the club's youth league. By the age of 16, Beckham had left home and was playing for United's training division. Two years later he made the club, and by 1995, he was a full-time starter. World Wide Star Beckham wasted little time in making a splash on the...
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...How a company is finance its growing business, operations by using multi types of funds is called capital structure, both short & long term loan need to be counted when explaining a company capital structure. Company can chose whatever percentage of debt and equity they like to have is their business. Four primary factors influence capital structure decisions- 1. Business risk- the higher the company business risk, the lower the proportion of debt is good 2. Tax proposition- a significant reason for using debt is the interest on debt is tax deductible which effect lower cost of debt 3. Financial flexibility- the capability to increase fund under crucial condition on reasonable terms 4. Manager attitude- how much to loan depends on manager’s attitude regarding financial risk. These four factors largely determine the target of capital structure. After analyzing those factors a firm set up a capital structure which is optimal structure and indicate company increasing fund in future but it could be change over time due to certain circumstances. The optimal capital structure is the one that balance between risk & return to acquire the company objective. (http://ezinearticles.com/?The-Target-Capital-Structure&id=53666) Effect of borrowing on WACC (traditional view)- traditional view of capital structure imply that the benefit of borrowing outweigh not borrowing, low cost of debt with its tax deductible advantage will effect the WACC to fall as borrowing...
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...Case Study-Customer Based Brand Equity Building, Measuring, and Managing Brand Equity (2nd edition-p#101) By Kevin Lane Keller Q: Pick a brand. Assess the extent to which the brand is achieving the various benefits of brand equity. Brand Equity: Customers’ subjective and intangible assessment of the brand, above and beyond its objectively perceived value. The intangible value associated with a product that cannot be accounted for by price or features. Nike has created many intangible benefits for their athletic products by associating them with star athletes. Children and adults want to wear Nike's products to feel some association with these star athletes (like David Backham). It is not the physical features that drive demand for their products, but the marketing image that has been created. Buyers are willing to pay extremely high price premiums over lesser-known brands which may offer the same, or better, product quality and features. The benefits of brand equity for : Brand Equity improvement increases business value and provides many strategic advantages to NIKE – • Positive brand equity allows NIKE to charge a price premium relative to competitors such Addidas, Reboke with less brand equity. • NIKE simplifies the decision process for low-cost and non-essential products. • NIKE can give comfort to buyers unsure of their decision by reducing their perceived risk. • NIKE is used to maintain higher awareness of its...
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...REAL MADRID CASE STUDY Summary Real Madrid is one of the most storied sports franchises in the world. It is one of the few sports teams with international appeal to a very broad fan base. This case delves into how Real Madrid transitioned from a good soccer team with a winning history into the global sports juggernaut we know today. We first examined Real Madrid’s revenue streams and found that from their inception through the 1970s their business model was based almost entirely on their ticket sales. After the 1970s up until 2003 they had some media rights, a small merchandising department, and some other negligible streams of income. It was in 2003 that team President Florintino Perez decided to make Real Madrid into a special type of sports team that was akin to large global corporations like Walt Disney. After reviewing the facts we agree with the decision to shift the business model into its current position (as of 2003). After identifying and examining the lifetime values of different consumer groups which are listed below under the “Question 2” headline, we have found that each group has different desires in order to be completely satisfied. However, each group has a common denominator that will maximize utility across all segments and that is winning. A winning team sells more merchandise, can demand higher advertising revenues, and can attract the best players for less money which also leads to winning more often. We also quantified two types of consumers...
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