...help them define their identities in different settings (think of consumers as role players who need different products). • For example, many family social occasions are accompanied by food and drink, and the consumption of these goods acts as a shared bond that the group uses to define membership in that group. Another example is the style of clothing (e.g., A & F, Hollister) worn by young people to define their group membership. • Consumer behavior is a process involved when individuals or groups select, purchase, use, or dispose of products, services 1-3 Chapter Objectives • Marketers need to understand the wants and needs of different consumer segments (product usage, demographics, and psychographics- redneck bank) • The Web is changing consumer behavior: a problem is the loss of privacy and the deterioration of traditional social interactions • Consumer behavior relates to other issues in our lives-public policy issues (e.g., ethical marketing practices) and the dynamics of popular culture • Consumer activities can be harmful to individuals and to society (terrorism-poisoning, drug and gambling addiction, and compulsive consumption-excessive shopping) • Many different types of specialists study consumer behavior (micro vs. macro). • There are two major perspectives that seek to understand and study consumer behavior (positivist vs. interpretivist perspective) 1-4 Aspects of Consumer Behavior • Segmented by marketers by ...
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...CORPORATE FINANCE 307 LITERATURE REVIEW Student Name / ID: Chay Yu Xi 15907811 Jacqueline Teo Hui Yun 15805054 Ting Heng Huat 14973837 Tutor: Leo Kee Chye Tutorial Day / Time: Monday / 2pm Table of Contents Abstract The Tech Bubble Introduction Lowering of Interest Rates Adjustable Rate Mortgage Securitization Mortgage Backed Securities Collateralized Debt Obligation Credit Default Swap Government Reaction and Policies Emergency TARP Repercussions Basel Disadvantages Future Policy Requirements Controversy Conclusion Reference List Review of the causes of the 2008 Financial Crisis in US. Abstract This paper seeks to summarize a stream of research that has delved into the major causes of the financial crisis in 2008. More precisely, we will be looking at a combination of causes such as the sub-prime mortgage crisis, the mortgage backed security, the collateralized debt obligation as well as how the incidental credit-default swap contributed to the incident. This paper will begin from analyzing the past, when it happened and how it built up and resulted in the financial crisis. The significance of this literature review seeks to give a simplified explanation of the financial crisis of 2008 and will be useful for the people unversed in economics or finance but wish to have a basic understanding of its causes and history. The Tech Bubble During the early 2000, numerous companies and individuals bought new operating...
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...Strategic Management Analysis of the strategy of the Strategic Management – Analysis of the Strategy of the Apple, Inc. 15 June 2012 List of contents List of contents …..…..…………………….………………………………….….………… 2 List of figures …………….…….……………………………….…………........................ 3 1. Executive Summary ……………………………………..….…………….….…………. 4 2. Historical development ………………….……..………………..…..……..………...… 4 3. Environmental analysis …………………………………………………..…………...... 8 3.1 Company description ………………………………………………..…………….. 8 3.2 The SWOT Analysis of Apple …….………………………………..…………….. 10 3.3 The most influential competitors ……………………...…………..……………... 12 3.4 PEST Analysis …...…………………………………………………….…..……… 14 4. Business Analysis of Apple ……………………………………………………..……. 16 4.1 Portfolio overview …..……………………………………..………………………. 16 4.1 Corporate Identity ……………………………………….………………………… 18 4.2 Corporate Social Responsibility …………...………………………………….… 18 5. Conclusion ………………………..…..…………..……………………………………. 19 List of references ………………………..…..………..…..…………………………..….. 20 Appendix ………………….…………………………………………………………… 21-25 -2- Strategic Management – Analysis of the Strategy of the Apple, Inc. 15 June 2012 List of figures Figure 1: Apple’s 183M smartphone sell until Q1/2012 ...……………………………… 7 Figure 2: Apple net sales by product 2011 ……………………………………………… 9 Figure 3: Apple sales by product 2010 ………………………..………………….……… 9 Figure 4: Apple’s sales by product line ………………………………………...………. 10 Figure 5: Key Executives...
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...Developing the use of Information and Communication Technology with Adult Literacies Learners in Scotland A overview of the E-learning Support Project August 2007 – March 2008 Scottish Government Peter Lanigan Development Co-ordinator Learning Connections [pic] Background to the Project During the period 2004 to 2007, funding was provided by Learning Connections for some 26 innovative projects around Scotland using ICT in adult literacies learning. The funding provided small grants of up to £6000 to support developments and has encouraged the use of ICT / e-learning in various different context and locations. In reviewing this programme in 2007, we decided to adopt a different approach for 2007/8 which would encourage and support local integration of e-learning into literacies learning. We engaging the services of Sheerface Ltd. to work with individual literacies partnerships across Scotland. Project Aims The contractor appointed worked with Learning Connections to develop and support local initiatives for integrating ICT / e-learning into adult literacies learning in their particular area. Funding was available to support local initiatives to try out ideas for using ICT which were new to their literacies partnership. The aims were • to raise awareness of the lessons learned from the ICT Innovations projects undertaken 2004 to 2007, and other work undertakes by Learning Connections during that period • to promote...
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...APA 6th edition REFERENCING GUIDE Library January 2014 Foreword This guide is designed to give a clear understanding of the accepted format for the acknowledgement of sources of information in accordance with the Publication Manual of the American Psychological Association (6th ed.). Please read through the guide carefully and follow the recommendations. Any comments or queries can be discussed with your lecturer or library staff. For further reading, copies of both the APA Publication Manual and the Concise Rules of APA Style are available from the Polytechnic West libraries. Further information is also available from the APA style website at http://apastyle.org This document is open to continuous improvement. We welcome your comments and contribution. Library Polytechnic West Updated January 2014 APA Referencing Guide 6th Ed 2014 UPDATE.docx 2 Contents What is a referencing system? ................................................................................................................. 4 The APA referencing system .................................................................................................................... 4 In-text citations............................................................................................................................................ 5 Layout of in-text citations ......................................................................................................................
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...Analysis of Global Production Networks within Consumer Electronic Industry. Introduction A diagnostic characteristic of contemporary globalization is that the component parts of the world economy are increasingly interconnected in qualitatively different ways from the past. Another way of saying this is that the world economy consists of tangled webs of production circuits and networks that cut through, and across, all geographical scales, including the bounded territory of the state. It is too simple to just define the global production networks, that involving a process of production, distribution and consumption of commodities, goods and services, as technical-economic mechanisms (Coe, Dicken and Hess, 2008). More than this oversimplified conceptual framework, Levy (2008) argues GPN as ‘simultaneously economic and political phenomena . . . organizational fields in which actors struggle over the construction of economic relationships, governance structures, institutional rules and norms, and discursive frames . . . GPNs thus exist within the ‘‘transnational space’’ that is constituted and structured by transnational elites, institutions, and ideologies’. In Levy’s theory, we can find out that more than a economic process of productions, GPNs is also a ‘social’ and ‘cultural’ phenomena in which the geographically differentiated political and social cultural circumstance are also shaped (Coe, Dicken and Hess, 2008). Considering the consumer electronic industry in particular...
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...HBS CASE Guide to Harvard Referencing University of Hertfordshire Hertfordshire Business School Centre for Academic Skills Enhancement (CASE) Harvard Referencing Guide This updated guide has been produced by CASE Academic Advisers to promote accurate Harvard referencing in the Business School. Harvard referencing style has many varieties. This version has been developed to ensure conformity with the basic Harvard referencing conventions and in relation to feedback from HBS lecturers and students. Accurate referencing is ESSENTIAL because: 1) Your work must be ‘evidenced' with references to appropriate academic theory and practitioner experience. 2) Your reader must be able to see which ideas and words are your own and which are not. 3) Your lecturer must be able to check your sources and see which ones you have used to support your assertions. 4) Your lecturer needs to see if you have read and understood course material and how you have used the work of others to develop your own ideas. 5) Other readers might want to find and read some of the sources you have used. 6) If you do not reference, you might be accused of stealing the work/ideas of others - this is plagiarism. Revised: 03/10/14 1 © HBS CASE, 2014. HBS CASE Guide to Harvard Referencing You should note that Harvard is a modern ‘author-date’ referencing system and should not be used in the same document with the older numerical /footnote systems that use numbers in the text and...
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...absorbent 4 Account 5 Acquire 6 Adapt abusive accountable COLLOCATION to be forced to abandon to abandon stg completely/entirely to absorb quickly/rapidly to be abused emotionally/physically/sexua lly/verbally to be/become abusive take sth into account bank account to be accountable for sth to make/hold sb accountable to acquire knowledge/skills language acquisition to adapt successfully/well to be adaptable highly/very adaptable acquire acquisition adapt adaptation adaptability adaptable adequacy inadequacy adequate inadequate 7 Adequate/Inadequate 8 Admission abuse abuser accountability account abuse ADVERB admit admission 1 adequately inadequately adequacy of sth to be/seem adequate for sth to admit doing sth to admit that + sentence to admit honestly/openly/freely to refuse to admit to be willing to admit UPPER- INTERMEDIATE WORD LIST 9 Adopt (idea) adopt adopted affair affairs 10 Affair 11 Aim adoption to adopt a baby/child to adopt a new approach aim aim aimless amusing amused 12 Amuse amuse amusement 13 Analyze analyze aimlessly analysis 14 Ancient 15 Anticipate 16 Anxiety 17 Anyhow ancient anticipate anticipation anxiety anxious 2 anxiously anyhow to handle an affair to deal with an affair current affairs national/international affairs European/foreign affairs to have an affair...
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...Retail Banking Distribution Capitalizing on changes in channel usage Produced by the Deloitte Center for Banking Solutions Reinventing Retail Banking Generation Y Reinventing Retail Banking Series Consumer Trust Reinventing Retail Banking Series Catalysts for Change The Implications of Gen Y Consumers for Banks Building Consumer Trust in Retail Payments Laying a Solid Foundation Produced by the Deloitte Center for Banking Solutions Produced by the Deloitte Center for Banking Solutions The traditional retail bank is at an inflection point. The needs and expectations of customers are changing as quickly as the competitive landscape. Customers are demanding seamless, multi-channel sales and service experiences and not consistently receiving them. Simultaneously, other financial institutions and non-traditional players are looking for opportunities to invade this space or to redefine it through disruptive innovation. The result is forcing banks to examine a more balanced, integrated approach to the customer experience and growth. In this series, entitled Reinventing Retail Banking, the Deloitte Center for Banking Solutions looks at how banks must move beyond simply meeting their profit and growth goals to delivering more completely on the customer experience. Specifically, these articles will focus on: understanding customers needs; identifying emerging and profitable customer segments and strategies to attract them; creating the multi-channel banking experience;...
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...Living Large in Lean Time by Mary Ellen Bates, Bates Information Services It’s getting so that I am afraid to open the morning paper. I can always seem to count on at least one headline with bad news about the economy. “Oil Closes at Record High”; “Builders’ Confidence at Record Low”; “Unemployment at Four Year High.” When organizations continue to tighten their budgets as the economy contracts, every department gets scrutinized. While I continue to believe that, one glorious day, librarians will rule the world, until that time we have to continue to assume that funding for libraries or information centers is not guaranteed. As an independent information professional and a former special librarian, I have gone through several cycles of economic downturn and recovery. What I have learned from experience is that there are both long-term and short-term techniques for weathering downturns. Most of these involve taking the long view and planning accordingly. Library Journal had an article in the Aug. 15, 2008, issue headlined “Future-Proof Your Library” [http://tinyurl.com/562xsd]. The article comprised some of the big ideas in the profession — great content, but I winced at the headline. Information professionals are not “future-phobic.” The future isn’t something we need protection from — it is what we plan for. Maybe I’d prefer a title like “How to Make Your Library Future-Philic.” This article will look at how both libraries or information centers and independent info...
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...to De Ta ve lo ct an pY dT ou ip s rB us i O n nes lin s e ics Media 101 hr r Yo The Social is B r r og an ng au th or of C N k e A im s t T u ts s e s e nt b g s li el T ew Praise for Social Media 101 “Dismissing social media is not an option, but neither is recruiting a small army of consultants to move your business forward. If you need a crisp view of what’s relevant and how to implement what’s measurable and meaningful today do not miss Social Media 101. Chris Brogan has clearly established himself as the “Social Media Compass” for the rest of us. By the time you finish reading this sentence, there’s something new to tweet about, but you can count on Chris to keep you headed in the right direction.” —Beth Dockins Director, Customer Service, Scotts “Social media is a new and fascinating playground for the complexities of human nature. Chris Brogan understands social media because he puts in the time—observing, understanding, and most importantly, taking action in ways that work.” —Brian Clark Owner/Publisher of Copyblogger.com “Social Media 101 is packed full of the kind of actionable information I wish I’d had starting out in the game.” —Darren Rowse Publisher of Problogger.net “It’s terrific to see Chris Brogan capturing so many of his thoughts on social media in one resource. He’s a person who I follow just for that reason. He offers clever insights and is always at the front of the learning...
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...Retail Banking Distribution Capitalizing on changes in channel usage Produced by the Deloitte Center for Banking Solutions Reinventing Retail Banking Generation Y Reinventing Retail Banking Series Consumer Trust Reinventing Retail Banking Series Catalysts for Change The Implications of Gen Y Consumers for Banks Building Consumer Trust in Retail Payments Laying a Solid Foundation Produced by the Deloitte Center for Banking Solutions Produced by the Deloitte Center for Banking Solutions The traditional retail bank is at an inflection point. The needs and expectations of customers are changing as quickly as the competitive landscape. Customers are demanding seamless, multi-channel sales and service experiences and not consistently receiving them. Simultaneously, other financial institutions and non-traditional players are looking for opportunities to invade this space or to redefine it through disruptive innovation. The result is forcing banks to examine a more balanced, integrated approach to the customer experience and growth. In this series, entitled Reinventing Retail Banking, the Deloitte Center for Banking Solutions looks at how banks must move beyond simply meeting their profit and growth goals to delivering more completely on the customer experience. Specifically, these articles will focus on: understanding customers needs; identifying emerging and profitable customer segments and strategies to attract them; creating the multi-channel banking experience;...
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...news. Getting information is ordinary necessity of any person. Recently this trend has become particularly notable. If we look at the statistics of query word "news" in the most popular Internet search service Google, it turns out that at the beginning of the century it took only 30-40 percent of the total share of requests. In the second decade this figure rose to the level of 80 percent. However, the information contained in news releases, does not always reflect the hidden side of an event, and sometimes it is even boring and mediocre. As the horizon of an average reader becomes broader, the need for innovative coverage of what is happening around us is increasing. News agencies are finding new ways of presenting information: video podcasts, infographics. However, meaning and significance are often lost behind a beautiful design. In pursuit of the reader, agencies often lose their individuality, merging their materials with overall news flow. When a newsbreak is completely used up, and the reader is still interested in it, it becomes possible to fill the vacant space with excogitation, and sometimes to make everything up from scratch. And thus pseudonews are born - materials that replicate the style of information resources, but they differ from the real news by satirical content. The graduation thesis is devoted to pseudonews in the modern media space. In the framework of this thesis web sites and printed sources with pseudonews content, which are located in the U.S.,...
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...Stokes Mortuary Business Expansion Plan Stokes Mortuary Summary The mission of Stokes Mortuary (all names have been changed) is to gather people together to celebrate life when it ends and to move forward with living. Stokes Mortuary will have facilities that bring families and communities together to remember the life of the deceased and renew bonds of social support. Because 71 percent of people choose a mortuary based on reputation, the key to success is quickly establishing a reputation for the community to celebrate life when they die. The mortuary’s cornerstone will be its reception facilities. These open and spacious rooms will promote uplifting interactions after the funeral and may also be used for nonprofit organizations. This will make the mortuary more of a community center, which will uplift, connect it to the community, provide the basis for publicity, and make it a center for the living. The reception room and website will feature digital photos and audio of the persons whose lives are being celebrated. This web presence will increase the center's exposure by letting people participate in the celebration of life after the funeral and reception are over. Providing the greatest choice of quality caskets and headstones will make the center the place to celebrate the lives of locally prominent persons. This will foster publicity and further promote our reputation. Stokes Mortuary currently has a website but is seeking to expand the current information, features...
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...but are indeed complexly related in today’s world with the continuous evolution of the banking sector and the huge impact of social media on the masses. While today many international banks are using social media as a connectivity and marketing tool with its customers, Indian banks are also not far behind. ICICI, one of India's biggest banks, already boasts a Facebook app allowing clients to view their account details, check statements and upgrade their debit card, among other activities, but still maintains a cautious attitude to social media strategy. While there is no doubt that social media is all the rage amongst retail and advertisings sectors, it is yet to make major inroads in the financial services and banking sectors. A new report from Ovum, the technology arm of market analyst firm Datamonitor reveals that a majority of banks worldwide aren’t yet ready to embrace social media. Privacy and Data Security are two of the biggest hindrances to mass-scale social media adoption in the banking sector. Moreover, many banks do not think social media gives them an edge to engage customers. In fact, they believe that it’s a dangerous proposition which may compromise sensitive financial data .Startling as it may seem, the recent Ovum research indicates that 60 per cent of the world’s retail banks have no plans to use social media in the future. There are noticeable exceptions though – UK’s First Direct, Australia’s NAB, Wells Fargo in the US and Rabobank in the...
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