...(Badminton World Federation Portal) DELTA YEAR, TRIMESTER I BMR 2044 PROMOTIONAL MARKETING ASSIGNMENT 2 Group: BM 201 Lecturer: Mr. Lai Kim Piew NO. | STUDENT NAME | STUDENT ID | 1 | Tay Teck Wee | 1101107427 | 2 | Muhammad Muaz | 1102701899 | 3 | Yu Kay Vin | 1102701064 | 4 | Ng Yean Shen | 1091101221 | 5 | Tan Yi Lin | 1102701471 | CONTENTS Executive Summary……………………………………………………. …… 3 Current Marketing Situation………………………………………………… 4 Objective of Promotional Plan………………………………………………. 5 Marketing Strategy…………………………………………………………. 6 Promotion Strategy………………………………………………………… 7-14 Budgeting………………………………………………………………….. 15 Action Plan………………………………………………………………… 16-17 Conclusion…………………………………………………………………. 18 References………………………………………………………………….. 19 EXECUTIVE SUMMARY The objective of the promotional plan is to improve its marketing situation and improve growth of Malacca Badminton Association and create competitive advantage among competitors. The SWOT analysis, their strength is providing decent services, quality products and umpire and badminton training. They have their opportunities which are attracting more people join badminton and umpire training. The promotion strategy, we using Dato Lee Chong Wei as the core image of advertisement, to represent badminton; jumping smash action, to represent skills. The slogan we using is “Join us, the next Lee Chong Wei is you”, to illustrate the image that join MBA badminton training...
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...Badminton officiating log. This piece of coursework will display 8 weeks of participation in badminton officiating through training sessions and tournaments. It also will display the badminton official’s award itself and the requirements of earning the achievement such as signalling systems and scoring. The Young Officials Award. I completed the course on the 6th of November 2014 at The Henry Box School with the help of Jane Parkinson. The course went over a 4 hour period. We learnt the theory of badminton and practised skills on court through officiating and playing. After the course we had good enough knowledge to officiate for ourselves in tournaments and competitions. Before however we had to display the skills of all roles such as line judge, shuttle controller and scorer. I displayed my skills as a scorer and shuttle controller at a training session at Wood Green School as part of my Sports Leader programme. I later received my certificate from the Youth Sport Trust. Week 1. Date- Friday the 7th of November 2014 Facility- The Wood Green School Event- year 10 and 11 training session Officiating role- scorer and shuttle cock controller. Analysis- despite being nervous as I had to teach the Sports Leader Group how to officiate on all roles I enjoyed the experience. Improvements- be more confident and to the point when announcing as there were questions on what was happening. Week 2 Date- Tuesday 11th of November Facility- The Wood Green School ...
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...P. E. (BADMINTON) BADMINTON TOURNAMENT ( SINGLES AND DOUBLES ) In a Badminton Tournament I have watched, a toss was conducted before the game starts. The winner of the toss can chose whether to make the first service of the match or whether to return first, thus leaving the first service to the opponent. The side that lost the toss can then chose on which end of the court he want to start. Alternatively, the side that wins the toss may also choose to select the end of the curt on which he wants to start. The right to decide who makes the first service in the match then goes to the side that lost the toss. It happened last August 5 in the 2012 Olympics that is held in Wembley Area Court 1 in London. There are two categories in Badminton that I’ve watched, one is the Men’s Singles and the other is the Men’s Doubles. Both of these matches are for the gold medal between the two countries that will compete. The game had their officials. The referee, where in is the overall charge of the tournament. The umpire, where appointed, is in charge of the match, the court and its immediate surrounds. The umpire shall report to the referee. The service judge shall call service faults made by the server should they occur. A line judge shall indicate whether a shuttle landed 'in' or 'out' on the line or lines assigned. An official's decision is final on all points of fact for which that official is responsible. I first watched the game in Singles. It was a match between the...
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...BADMINTON A Researched Presented to Mrs. Mary Grace Apdua and Mr. John Mark Barri B.E.S.T. College of Polomolok Valencia Site Polomolok, South Cotabato In partial fulfillment of the requirements for English and SPeech IV By: John Rhey F. Waje 2015 Acknowledgement For every hardship and endeavor there will be a success in the final journey. This study is indeed fulfilling and tedious with the help, support, inspiration, care, and love showed by the following individuals and friends. The tasks at hand lighten and become manageable. Hope in my heart sparks for I know I am blessed with their presence and guidance. The researcher would like to express his sincere gratitude and appreciation to those people who are in one way or another had contributed their ideas, collaborative efforts and time to make this term paper a possible one. First and foremost, to Almighty Father who gave him wisdom and guided him with his Divine Intervention of his Holy Spirit. To teacher Mary Grace Apdua and teacher John Mark Barri, adviser of this research work, who presented a very worthwhile requirement to let the learner’s potentials be honed. Your advice and guidance had made this study a meaningful experience. To Mr. and Mrs. Waje, parents of the researcher who provided the financial and moral support in order to give him the enthusiasm and interest to pursue this research work. To his Classmates and peers...
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...Badminton is a racquet sport played by either two opposing players (singles) or two opposing pairs (doubles), who take positions on opposite halves of a rectangular court divided by a net. Players score points by striking a shuttlecock with their racquet so that it passes over the net and lands in their opponents' half of the court. Each side may only strike the shuttlecock once before it passes over the net. A rally ends once the shuttlecock has struck the floor, or if a fault has been called by either the umpire or service judge or, in their absence, the offending player, at any time during the rally. The shuttlecock (or shuttle) is a feathered (or, mainly in uncompetitive games, plastic) projectile whose unique aerodynamic properties cause it to fly differently from the balls used in most racquet sports; in particular, the feathers create much higher drag, causing the shuttlecock to decelerate more rapidly than a ball. Shuttlecocks have a much higher top speed, when compared to other racquet sports. Because shuttlecock flight is affected by wind, competitive badminton is played indoors. Badminton is also played outdoors as a casual recreational activity, often as a garden or beach game. Since 1992, badminton has been an Olympic sport with five events: men's and women's singles, men's and women's doubles, and mixed doubles, in which each pair consists of a man and a woman. At high levels of play, especially in singles, the sport demands excellent fitness: players require...
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...The Different Skills Used in Playing Badminton * Drive - A fast and low shot that makes a horizontal flight over the net. * Drop - A shot hit sonly and with finesse to fall rapidly and close to the net on the opponent’s side. * Fault - A violation of the playing rules, either in serving, receiving, or during play (sees common faults listed below). * Flick - A quick wrist and forearm rotation that surprises an opponent by changing an apparently soft shot into a faster passing one; used primarily on the serve and at the net. * Hairpin Net Shot - Shot made from below and very close to the net with the shuttle rising, just clearing the net, and then dropping sharply down the other side. The shuttle’s flight approximates the shape of a hairpin. * Half court Shot - A shot hit low and to midcourt, used effectively in doubles against the up-and-back formation. * Kill - Fast, downward shot that cannot be returned; a "put away." * Let - A legitimate cessation of play to allow a rally to be replayed. * Match - A series of games (at U.S. Olympic Festival-’93 it is three out of five), to determine a winner. Midcourt - The middle third of the court, halfway between the net and the back boundary line. * Net Shot - Shot hit from the forecourt that just clears the net and drops sharply. * Push Shot - Gentle shot played by pushing the shuttle with little wrist motion, usually from net or midcourt to the opponent’s midcourt. * Rally – this occurs when...
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...Rules of Badminton You shall serve from, and receive in, the right service court when you or your opponent has scored an even number of points in that game. You shall serve from, and receive in, the left service court when you or your opponent has scored an odd number of points in that game. You and your opponent will hit the shuttle alternately until a 'fault' is made or the shuttle ceases to be in play. Scoring System You score a point and serve again from the alternate service court when your opponent makes a 'fault' or the shuttle ceases to be in play because it touches the surface of your opponent's side of court. No points will be scored when you make a 'fault' or the shuttles ceases to be in play because it touches the surface of your side of court. The serving right will then be transferred to your opponent. What are the fault in Badminton? The rules of badminton consider the following as faults: - If the shuttle lands outside the boundaries of the court, passes through or under the net, fail to pass the net, touches the ceiling or side walls, touches the person or dress of a player or touches any other object or person. - If the initial point of contact with the shuttle is not on the striker's side of the net. (The striker may, however, follow the shuttle over the net with the racket in the course of a stroke.) - If a player touches the net or its supports with racket, person or dress, invades an opponent's court over the net with racket or person...
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...* Appearance and clothing- If a badminton tournament has reasonably large prize money and attracts attention from the media, the officials usually wear shirts sponsored by the tournament sponsor. In smaller badminton tournaments held regionally or within a club, I doubt there that there are standard uniformed shirts given to the officials. Their clothing is mostly polo shirts, blazer and smart trousers. They must look different from any player that is playing the game so their appearance may vary. * Equipment needed - Typically a Badminton umpire need. A watch with timer and/or stopwatch; one yellow, and one red card (black card if you are a referee), clipboard and whistle for them to carry out their job of watching the badminton game. * Fitness required – No fitness required but good eyesight on the shuttle if needed for the umpire to call if the shuttle was in or out of the court. * Qualifications / knowledge required – An umpire would need to know the rules of badminton as well as needing to complete an official umpiring qualification and to take 2 theory exams on sports or particular sports. Their grades must be from C upwards. * Use of technology – Umpires usually used an electronic scoring system and an electronic shuttlecock sensor to make sure that the scoring is fair and to make sure every score given is correct. * Effective communication (voice, whistle, signals) – Usually a line judge verbally communicates with the other 2 officials including the umpire...
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...HISTORY The history of the development of modern badminton is a very long and complex one. Below is a brief account of the history of the game. Origins of the Game The sport of badminton has its origins in ancient civilizations in Europe and Asia. The ancient game known as battledore (bat or paddle) and shuttlecock probably originated more than 2000 years ago. In the 1600s Battledore and Shuttlecock was an upper class pastime in England and many European countries. Battledore and Shuttlecock was simply two people hitting a shuttlecock backwards and forwards with a simple bat as many times as they could without allowing it to hit the ground. Badminton House Badminton takes its name from Badminton House - home of the Duke of Beaufort in the English county of Gloucestershire. In 1873, the Duke is credited with bringing a version of the game – Poona - back from India and introducing it to his guests. Getting organised The sport quickly grew in popularity and in 1877 the first set of written rules were devised by the newly formed Bath Badminton Club. The Badminton Federation of England was created 16 years later and in 1899 it organised the first All England Championships. Olympic history Badminton made its debut as a demonstration sport at the 1972 Olympic Games in Munich. It was not until the 1992 Games in Barcelona that it was officially included on the Olympic programme, with men’s and women’s singles and doubles events. The mixed doubles event made its debut in...
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...Funniest Moment It is normal that you almost know everything about your friends. You know her crush, favorite food, artist, song and even her things like clothes, shoes, makeup, gadgets and many other more. You almost know everything about her since you’re always with her. In my part, the funny thing is that I was with my friends that moment. We were sitting in the corridor waiting for our next class. We are all busy doing our things like chatting, reviewing and texting. When the bell rang we are about to enter the room. I was about to stand up when one of my friend, Stephanie, said that “ Uy, yong bag ni Hazel” referring to one of our friend. So thinking that it was hazel’s bag, I was about to carry the bag and give it to hazel because she went to the restroom. But before I was able to pick up the bag, I notice Stephanie is smiling devilishly. So I had the second thought. It was then that Hazel is back, carrying her bag. Then I realize that it was not hazel’s bag after all. It was the bag of the girl sitting beside me. The girl looks at me weirdly. She may have other thought about me picking her bag. I feel ashamed and shocked at the same time, knowing that I might have done such peculiar thing in my life. After realizing the prank that Stephanie has done to me, I ran as fast as I could just to move away from that place. My Family My family is the best that I have. They are my life, my soul and my everything. My mother is the most loving person I have met. My mother is...
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...Badminton is a racquet sport played by either two opposing players (singles) or two opposing pairs (doubles), who take positions on opposite halves of a rectangular court that is divided by a net. Players score points by striking a shuttlecock with their racquet so that it passes over the net and lands in their opponents' half of the court. Each side may only strike the shuttlecock once before it passes over the net. A rally ends once the shuttlecock has struck the floor. The shuttlecock (or shuttle) is a feathered projectile whose unique aerodynamic properties cause it to fly differently from the balls used in most racquet sports; in particular, the feathers create much higher drag, causing the shuttlecock to decelerate more rapidly than a ball. Shuttlecocks have a much higher top speed, when compared to other racquet sports. Because shuttlecock flight is affected by wind, competitive badminton is played indoors. Badminton is also played outdoors as a casual recreational activity, often as a garden or beach game. Since 1992, badminton has been an Olympic sport with five events: men's and women's singles, men's and women's doubles, and mixed doubles, in which each pair consists of a man and a woman. At high levels of play, the sport demands excellent fitness: players require aerobic stamina, agility, strength, speed and precision. It is also a technical sport, requiring good motor coordination and the development of sophisticated racquet movements. HISTORY The beginnings...
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...Unit 1 Fitness for Sport and Exercise Unit 1, Fitness for Sport and Exercise, is an externally assessed, compulsory unit with three learning aims: ●● ●● ●● Learning aim A: Know about the components of fitness and the principles of training Learning aim B: Explore different fitness training methods Learning aim C: Investigate fitness testing to determine fitness levels. Unit 1 is a core unit and its content underpins the other BTEC sport units. Learning aim A looks at the components of physical and skill-related fitness and principles of training. Learning aim B covers the various training methods that can be used to develop the different components of fitness and learning aim C focuses on fitness tests. The second section contains two sample external assessments. You will be given 1 hour to complete the external assessment for this unit and the marks are out of 50. Your assessment will take place by an online, computer-based test and our two sample external assessments are designed to show you the types of questions, and question formats, you might face. Answers for the two sample external assessments can be found at the end of the book. Unit 1 Fitness for Sport and Exercise The unit is divided in to two sections. The first section contains the content of the learning aim, broken down in to bite-sized chunks. Each topic is covered and you can tick them off as you study them. 1 BTEC Sport Level 2 Assessment Guide Units 1 and 2 uncorrected first proofs issued by marketing...
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...BADMINTON RULES AND REGULATIONS Preparation The entry fee deadline is due the day before the tournament starts. (Jan. 31, 2015) Cash or money orders only. No personal checks. Entry fees are non-refundable. All players must wear sports attire during their games. Rubber shoes must be worn. All jewelry must be removed. Necklaces, earrings, and watches cannot be worn during the game. Toss The rules of badminton states that a toss shall be conducted before a game starts. If you win, you can choose between serving first or to start play at either end of the court. Your opponent can then exercise the remaining choice. Scoring system The rules of badminton states that a badminton match shall consist of the best of 3 games. In doubles and men's singles, the first side to score 15 points wins the game. In women's singles, the first side to score 11 points wins the game. If the score becomes 14-all (10-all in women's singles), the side which first scored 14 (10) shall exercise the choice to continue the game to 15 (11) points or to 'set' the game to 17 (13) points. The side winning a game serves first in the next game. Only the serving side can add a point to its score. Recently BWF have been testing a new scoring format of 21 points per game on all major Badminton competition and decided to replace the old format permanently. Change of ends The rules of badminton states that you have to change ends with your opponent after finishing the first game. If a third...
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...The 4 Common stroke in Badminton Badminton offers a wide variety of basic strokes, and players require a high level of skill to perform all of them effectively. All strokes can be played either forehand or backhand. A player's forehand side is the same side as their playing hand: for a right-handed player, the forehand side is their right side and the backhand side is their left side. Forehand strokes are hit with the front of the hand leading (like hitting with the palm), whereas backhand strokes are hit with the back of the hand leading (like hitting with the knuckles). Players frequently play certain strokes on the forehand side with a backhand hitting action, and vice versa. Clear- the shuttle soars high in a high arc and falls into the court behind the opponent. Drop- the shuttle falls gently and just clears the net. Drive- it is a hard stroke hit on a straight line. Smash / kill- it is a hard stroke hit sharply downward. Facilities and Equipments Court- For Singles- 44 feet long and 17 feet wide For Doubles- 44 feet long and 20 feet wide Net- Stretched from post to post, 2 feet and 6 inches in depth, and 5 feet in height from the floor. Post- 5 ft and 1 inch in height from the floor. Racket- It is lightweight and can be made of wood, aluminum metal or synthetic material such as graphite or carbon. It can be up to 68 cm long and it’s usually weighs about 100 grams. Shuttlecock- it is made from 14- 16 goose feathers that are placed in a leather-covered cork head...
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...Sport Development and Performance Training Plan Sit Siu Kai Kenny HKU SPACE Po Leung Kuk Community College Sport and Recreation Management (Year 1) Training Plan Part1 Athlete Name: Lin Dan Gender: Male Age: 28 Sport: badminton Height: 1.78 m (5 ft 10 in) Weight: 70 kg (150 lb; 11 st) Country: China He is top five badminton player in the world. Training Stage It is obviously for performance. The plan will train the athlete to perform on the international games. Competition Goal Date of the competition: 27 July 2012 The goal of the athlete is getting the gold medal and fame. Competition event: (the Olympic game) Periodization We will use Double Periodization to train the athlete for the competition. It can help the athlete to develop quickly and effectively. Part 2 Musculoskeletal Component General Preparatory Phase We will provide a basic training to build up relative strength, dynamic flexibility and do specific fitness for example jumping, push-up, sit up and aerobic running such more to retain the quality of the athlete. Special Preparatory Phase We try to build up relative strength endurance, speed and maintain the flexibility and strength; Doing specific fitness like weighting training on footage in the gym room and some footwork training. Pre-Competitive Phase The athlete needs to develop the power and the power endurance also keeps the flexibility, strength endurance and speed. We will provide some system for Lin to retain...
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