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Badminton

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Submitted By aimeen92
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(Badminton World Federation Portal)

DELTA YEAR, TRIMESTER I
BMR 2044 PROMOTIONAL MARKETING
ASSIGNMENT 2
Group: BM 201
Lecturer: Mr. Lai Kim Piew

NO. | STUDENT NAME | STUDENT ID | 1 | Tay Teck Wee | 1101107427 | 2 | Muhammad Muaz | 1102701899 | 3 | Yu Kay Vin | 1102701064 | 4 | Ng Yean Shen | 1091101221 | 5 | Tan Yi Lin | 1102701471 |

CONTENTS

Executive Summary……………………………………………………. …… 3
Current Marketing Situation………………………………………………… 4

Objective of Promotional Plan………………………………………………. 5

Marketing Strategy…………………………………………………………. 6

Promotion Strategy………………………………………………………… 7-14

Budgeting………………………………………………………………….. 15

Action Plan………………………………………………………………… 16-17

Conclusion…………………………………………………………………. 18

References………………………………………………………………….. 19

EXECUTIVE SUMMARY

The objective of the promotional plan is to improve its marketing situation and improve growth of Malacca Badminton Association and create competitive advantage among competitors. The SWOT analysis, their strength is providing decent services, quality products and umpire and badminton training. They have their opportunities which are attracting more people join badminton and umpire training. The promotion strategy, we using Dato Lee Chong Wei as the core image of advertisement, to represent badminton; jumping smash action, to represent skills. The slogan we using is “Join us, the next Lee Chong Wei is you”, to illustrate the image that join MBA badminton training, you might become him one day. We deliver the message that by joining MBA badminton training or umpire training, we can improve ourselves no matter badminton skills or umpire knowledge. Regarding the budget, we will spend around RM20000 to advertise in various channels such as radio, online, newspapers. We will choose the most popular for each category to promote our advertisement. We will

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