Build-A-Bear's
1. Give examples of needs, wants, and demands that Build-A-Bear customers demonstrate, differentiating each of these three concepts. What are the implications of each on Build-A-Bear's actions?
Answer. Demonstration of needs, wants, and demands that Build-A-Bear customers.
Needs: Needs are basic human requirements.
Build-A-Bear customers demonstrated the strong needs for:
· Recreation
· Entertainment
· Individual choice
· Self Expression
Wants: Need become wants when they are directed to specific objects that might satisfy the need. Wants are shaped by the society.
When children enter in Build-A-Bear store they step into “cartoon land” having child friendly assembly line comprised of clearly labeled work stations. When children choose unstuffed animal from bin, stuff them, add voice box, spa treatment, dress them and name process of creating a stuffed bear become their want.
Demand: demand are wants for specific products backed by an ability to pay.
Build-A-Bear actually puts customer ideas into practice. The ideas generated by customers are actually demand of customers. The ideas that become successful addition of Build-A-Bear are:
· Mini scooter
· Mascot bears
· Sequined purses
Implications of needs, wants, demand on Build-A-Bear action:
It is most important for Build-A-Bear to distinguish between these three concepts. First of all they should identify the core needs of their customers. And then design the whole process of building a bear in order to fulfill the needs and thus generating wants and demand. They should immediately respond to new ideas and demand of customers to grow their customers.
2. In detail, describe all facets of Build-A-Bear's product. What is being exchanged in a Build-A-Bear transaction?
Answer: The facets of Build-A-Bears product include,
· The options to build product:
§ Choosing unstuffed animal from bin
§ Stuffing it
§ Adding voice box
§ Spa treatment
§ Dressing them
§ Naming them
· The experience of building a customized product.
· The experience of waiting in line with much of fun.
Exchange in Build-A-Bear s transaction:
· Price of bear
· Cost of time spending in waiting line
· Cost of experience along with option and accessories

3. Which of the five marketing management concepts best describes Build-A-Bear Workshop?
Answer:
In the marketing management perspective five concepts are as under: v Production concept v Product concept v Selling concept v Marketing concept v Societal concept
The marketing concept best describes Build-A-Bear workshop.
· Maxine Clark build-A-Bear work shop achieves superior performance by knowing and understanding customer needs wants and demands.
· Clark puts customer ideas into practice to retain and grow customers.
· She takes every opportunity to interact customers.
· Clark attributes her success to “never forgetting what its like to be a customer”.
· She actually puts herself on the frontline, assisting employees in servicing customers.
So, the business strategy applied by Clark clearly reflects that Build-A-Bear workshop is based on marketing concept.
4. Discuss in detail the value that Build-A-Bear creates for its customers.
Answer: Build-A-Bear gives the benefits and create the importants for its customers by fulfilling their needs, wants, and demands and given that them superior and modern products. The importants of customers includes benefits to their customers thet the customers will be innovative and express themselves. It provides more value for the customer then they receive from mass produced product.
Benefits:
· They allocate to their customers to build modified stuffed animals with different options and accessories.
· Provide to their customers a durable memorable visit to workshop.
· Customers thoughts and opinion are welcome and into perform. Costs:
· Cost of experience starts as low as $10 and increase $25 with addition accessories and other options.
· The Cost of time expenses in a waiting line.

5. Is Build-A-Bear likely to be successful in continuing to build customer relationships? Why or why not?
Build-A-Bear is likely to be successful in continuing to build customer relationship because of her highly interactive physical and technological baqsed visionary based appreach. In which Maxine Clark has developed the ebduring relationship with its people and the organization can be directly effected the organization success and marketing activities.it also been seen that top selling toys in toy industry fad and fickle immediately. Build-A-Bear is not just a toy company. It is an entertainment company, a theme-park-like experience. At the time of its success has been Maxine Clark's strategic vision and her uncanny ability to pay attention to the real benefits that customers are seeking. As long as she and the company can continue to successfully do that, then they should be able to evolve and adapt to the trends as they happen. The inside of a Build-A-Bear store may therefore look very different in 20 years