...2. What would you recommend to Rosewood Hotels & Resorts? Rosewood Hotels and Resorts’ management is considering a new brand strategy. They are hoping this will strengthen customer awareness of Rosewood Hotels and Resorts' other luxury hotel and make the brand more present in advertising. That is, until now they have kept the ‘Rosewood’ name out of all marketing and advertising at all their luxury hotels. In order to make a shift they need to create an implementation plan that is going to be effective but must be very calculated in its way of doing so. Rosewood’s management envisions great potential in this branding, for instance, they will be able to build awareness of their other properties and boost sales in the process. If part of the marketing team, I would make the following recommendations: 1. Increase awareness of Rosewood Hotels and Resorts to their current customers. There are few current customers that know Rosewood Hotel and Resorts exists and manages other properties. We are provided instances in which guests have never heard of the Rosewood Brand unless expressly told by their travel agents. Incorporating a Rosewood Logo would alleviate this and solve this problem. The manner in which is done will need to be in line with the hotel’s ‘luxury’ appeal. 2. Educating current customers of Rosewood’s other ‘luxury’ hotel locations. If these customers are happy with their accommodations at hotels such as Jumby Bay in the Caribbean they will be more likely...
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...information for analyses, It is found that all of Ian Resorts’ traditional lines of business has its own best and worst selling products. However the data varies at different period of the year. The company cannot determine vital information such as which customers are golfing and staying at the hotel or which customers are staying at the hotel and not golfing. For example, the three details that the customer Diego Titus ( 1) stayed four nights at an Ian Resorts’ managed hotel, ( 2) golfed three days, and ( 3) took an all- day spa treatment the first day are discrete facts housed in separate systems. Ian Resorts hopes that by using data warehousing technology to integrate its data, the next time Diego reserves lodging for another trip, sales associates may ask him if he would like to book a spa treatment as well, and even if he would like the same masseuse that he had on his prior trip. Ian Resorts is excited about the possibility of taking advantage of customer segmentation and CRM strategies to help increase its business.TO: Joshua Todd FROM: Rajson Solomon DATE: January 31,2013 SUBJECT: Inputs for the CRM strategic initiative. Although we have the IT infrastructure pieced together with various systems and applications, our CRM systems are not integrated. Using data ware housing technology will be a good idea to integrate. Accessing important customer information for analyses, It is found that all of Ian Resorts’ traditional lines of business has its own best and...
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...Rosewood Hotels & Resorts: Branding to Increase Customer Profitability and Lifetime Value Nature of Situation Rosewood Hotels and Resorts is a privately held hotel management company. Rosewood is the corporate entity behind many popular luxury hotels such as The Mansion on Turtle Creek and the Carlyle. Rosewood developed the luxury properties based on their concept of “A Sense of Place”. “A Sense of Place” incorporated the unique features-characteristics-culture of the location with the hotel to create a unique hotel at each location. In order to maintain the uniqueness of each individual hotel, Rosewood has kept the corporate company hidden from the boutique hotels. The strategy has allowed Rosewood to become a success and remain separate from some of their chain competitors. The differentiation of each hotel has created iconic hotels with no brand recognition amongst them. The following data demonstrates the importance of having brand loyalty in the luxury hotel business. 2003 report showed majority of customers did not know the Rosewood Brand. In 2004, John Scott, Rosewood President and CEO, and Robert Boulogne, vice president, were working to boost the growth and sales of the company. They looked to a competitor, AmanResorts, who had clientele that would seek out their hotels: Rosewood wanted to create the same clientele awareness. Rosewood was also collecting more data from their guests by using its central reservation system (CRS). The database is currently...
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...people know the clear information of holiday resort in China to promote this industry and bring innovation for this industry. We can refer to the successful cases to prepare for our future company. The holiday resort has an ability to attract people to come again by owning the advanced recreational equipment, beautiful environment and considerate service. Additionally, the holiday resort provides people with the happy and relaxing lives. With the rapid development of economy, people are willing to have a relaxation and close to nature. The holiday resort will satisfy customers. People simultaneously enjoy both psychological and physical comfort in holiday resort. This paper will use analysis of STEEPG, five-forces analysis, driving forces, key success factors, resource-based analysis, capability analysis, SWOT analysis. By analyzing, the important thing can show people clearly. Then, we come up with 2 strategic options. At last, we choose one strategy which is suitable for us to go, and we make further implementation for our company. Keywords: holiday resort, considerate service, analysis Industry The history of holiday resort has one hundred years. At the beginning, holiday resort only provides accommodation with the good environment for customers. However, as China rapidly develops, holiday resort offers customers green food, the advanced recreational equipment and many interesting things. Some holiday resorts even offer customers hot spring. Let customers...
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...The fresh-water pool at Zitahli Resort & Spa is perfect to lounge around The super deluxe beach villa is an oasis for the weary worth ` 1.40 Log onto traveLweLL.in Lakh and win a holiday to the maldives a n Two new experience, a new beginning and a new sense of appreciating nature. In keeping with the Maldivian sense of hospitality, Zitahli Resorts & Spa has been designed to remain in harmony with nature, without compromising on the quality of service. Surrounded by untouched reefs, turquoise waters and pristine beaches, this 5-star luxury resort has 50 contemporary, chic villas, 20 on land and 30 on the water. The name Zitahli comes from a combination of ‘Zita’, a star that rotates around the sun, and ‘Li’, a Chinese measure of distance, indicative of the resort’s distance from the real world while providing the perfect place to relax and rejuvenate in idyllic surroundings. the prize nights stay (on B&B basis) for a couple at Zitahli Resorts & Spa in the Super Deluxe Beach Villa with pool and access to the Zitahli lounge at the airport n Return Sea-Plane transfers Terms and Conditions for claiming the Gift Voucher/ coupon through a Lucky Draw: 1. The Lucky Draw is organised by Worldwide Media Private Limited (WWM) and is binding on all participants to this Lucky Draw and all applications for participation would be in the original form. Only one entry permitted per person. Entries made in bulk or by third parties are prohibited. WWM reserves the right...
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...that this would be a good trip to take since it will be on school break, and also a reward for the hard work that everyone is putting into their studies. New Hampshire has an average snowfall of 155”-200” inches of snow each year. The state has 21 mountains to ski ranging from 87 acres to 350 acres, which is some of the largest ski mountains on the east coast. There are many activities other than skiing including snowmobiling, hiking and tubing. The White Mountain National Forest links the Vermont and Maine portions of the Appalachian Trail, and boasts the Mount Washington Auto Road, where visitors may drive to the top of 6,288-foot Mount Washington. There are many resorts in the area that offer many accommodations to their guests. The smaller resorts aren’t as busy, but cost more and the bigger resorts are less expensive but have a bigger crowd. Gunstock offers lift tickets for $63 dollars a day and rentals are $38 dollars a day. The gunstock Inn is one mile away for $150 a night and no transportation. Mount Sunapee has a special lift ticket and rentals for $74 dollars a day. The best western is $115 dollars a night and a half mile away. This hotel also has no transportation. The Grand Summit Hotel at Attitash Mountain has a special ski and stay package for $99 dollars. It includes lodging, lift tickets and transportation, and rentals are $35 dollars a day. We will meet at 5:30am in the main parking lot of the University Tuesday, December 12th. The bus leaves...
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...Preface This research paper objective is to present on subject “Hotel Accounting” about Four Seasons Hotel and Resort. The goal of creating this report is to study on the structure of hotels. This report presented guideline to Four Seasons hotel and Resort. Each resort and hotel in Four Seasons has different uniqueness and variation, so we provided only best branch from overall branches around the world. The branches that we bring in the project are mostly in Thailand, because the writer comes from Thailand and we want to promote the traveling industry in Thailand. Most of our research comes from internet sources and some in magazine and journals. We also appreciate Four Seasons Hotel and Resort that provided us useful information and advice. So, we hope that you will find a lot of useful information and trivia from our report and use those information in the future. History of Four Seasons Hotel 1961, The first Four Seasons hotel on an unlikely downtown site in Toronto, Canada. 1963, Four Seasons opened its second hotel, Toronto’s Inn on the Park. 1970, Inn on the Park London (later renamed Four Seasons Hotel London) opened, right at the start of the transatlantic jet-travel boom. 1972, Over its history, Four Seasons would make four strategic decisions that formed the pillars of its business platform. The first was about quality. 1976, The second key strategic decision that formed the business platform was about service. 1976, Four Seasons entered the US market...
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...Grand Geneva Resort 7036 Grand Geneva Way Lake Geneva, WI 53147 October 5, 2014 Mr. Mohan Limaye Special Events Coordinator International Medical Relief Society 250 Williams Street NW Atlanta, Georgia, 30303 Dear Mr. Limaye, Thank you for thinking of Grand Geneva Resort to assist you and your great cause. We would be more than happy to hold your meetings with us at our resort. We greatly appreciate you for choosing us to be part of your cause and being able to help you. Here at the resort we welcome corporations, societies, friends and family gatherings. I can guarantee that we would be able to keep everyone engaged and excited in what we have to offer! The National Cancer Society does a phenomenal job with helping families overcome cancer and live a longer life. Cancer is a hard virus and with are help, we can defiantly provide the video players, PowerPoint capability, Internet connections, an overhead computer projection system, and an interactive podium. We do have rooms that will fit over 1,500 people. Our services here at Grand Geneva Resort are priceless, we have the most committed crew! Our customer service is rated well over 5 stars; our staff is well trained and would be thrilled to work for a society that is looking to help millions. With having a well trained team it does cost us to keep them on their toes and up to date on are greatest technology. Our internet service is one of the best. It never has kinks and never goes out. To have...
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...asked us to write Hotel Software Applications to their specifications for Accounting and Front Office | |operations. We Did; and it was the beginning of the CSS Solution. | |CSS has done it again - with Inntegrity™. Written in a True 32 bit Windows Graphical User Interface format, Inntegrity™ offers | |functionality capable of handling the most complex properties. The CSS Solution has excelled in Resort and Corporate Hotels, | |Mixed Use Condominiums, Hotel Management Firms and Multi-Property Configurations. Inntegrity™ - the new CSS Solution. | |The CSS Hotel Property Management Software can be efficiently utilized by Resorts, Motels, Lodges, Hotels and Resort Condominiums| |including: Rental Management, Timeshare and fractional Ownership. Efficient screen flow is the key; initial screens contain all | |standard fields required by any type of property. Additional data collection, as required by full service hotels or resort | |condominiums, can be added to easily accessed pop-up half screens as needed. | |CSS Hotel Systems had entered the hospitality and lodging marketplace in the late '70s with a...
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...Porters 5 forces analysis for hotel industry BARGAINING POWER OF SUPPLIERSThe term 'suppliers' comprises all sources for inputs that are needed in order toprovide goods or services.The high class hotels are operating by few hotel chains like-TAJ, EIH, ITC&THELEELA PALACE so they have a control over the industry.There are no substitutes for spas and five star hotels.The hotels customers are fragmented, so they have to reduce their bargaining powerto attract the customers.The Taj, ITC& Oberoi are having various rates and tariffs. Because they are havingtheir own brand image.The hotel chains are operating different services like Spas, Boatels, Resorts, CityCenters, Heritage HOTELS, etc.2 . BARGAINING POWER OF CUSTOMERSSimilarly, the bargaining power of customers determines how much customers canimpose pressure on margins and volumes.The hotel industry is one of the most invested in its fixed assets. So they are tryingto recover their amount quickly.The suppliers are providing better information about them to attract the customersHere the buyers are highly informed.If the hotel price changes are moderate, the Customers have low margins and areprice-sensitive.Some unseasoned timings the hotels are offering discounts and incentives toreduce the bargaining power of buyers.3. THREAT OF NEW ENTRANTSThe competition in an industry will be the higher; the easier it is for other companies toenter this industry. In such a situation, new entrants could change major determinants of the marketenvironment...
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...incorporating RFID chip bracelets into Just Relax Resort. We believe that the RFID chip bracelet is the most efficient and cost effective way for Just Relax Inc. to achieve its goals. These bracelets will simplify all guest activities, reducing wait times and service times, while maintaining security throughout the resort. AC Inc. is confident that this proposal will meet your expectations and goals for increasing security and visitor experiences, allowing Just Relax Resort to become the vacation destination of choice. By introducing RFID chip bracelets, RFID readers can be placed in many locations throughout the hotel and service areas. These bracelets will allow guests to pay for services with ease, sign up for various activities quickly and effortlessly, and ensure that their personal information is secure. The bracelets will have the chip imbedded within them and will also be waterproof, allowing guests to still enjoy all services around the resort. The RFID chip bracelet eliminates the need for guests to carry around ID or payment methods. RFID technology will exceed the expectations of guests in the resort. Upon completion of the implementation of this technology, queuing will be drastically reduced, customer experiences will increase, valuable information will be easily tracked, and customers will be inclined to spend more discretionary income at Just Relax Resort. The immaculate reputation of Just Relax Resorts will not only be upheld but will surpass...
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...learn how to live healthier lives. Their mission’s statement is the following: “Cabo San Viejo seeks to help people unlock their hidden potential, so they become healthy, happy, fully self-actualized individuals.” In the late 1990’s and early 2000’s, the company opened several smaller, branded CaboDaySpa sites that offered spa services without the overnight facilities. In 2005, Cabo San Viejo operated five properties; one full-service resort in Palm Springs, CA, and four smaller CaboDaySpa’s in Miami, Hilton Head, Aspen, and Nantucket Island. Cabo San Viejo has been featured in many publications as the best in the world. Cabo San Viejo can accommodate a maximum of 288 guests and expanded to include an air-conditioned, 100,000-square-foot spa complex; 4,200-squar-foot golf performance area; and a 13,000-square-foot Aquatic Center. They have about 3,500 new guests per year: 70-80% of guests are female; 82% of the guest have household income of over $150,000. Cost is the primary reason for why the guests do not return; 67% have heard of the resort by word of mouth. Most common reasons for visiting are rest, relaxation, healthy vacation, spa treatments, and fitness. 96% rate their stay highly, most guests live in western California; average guest takes3-4 vacations per year; 32% of first-time guests return within 5-6 years; and 62% of repeat customers return within another 5-6 years. The summer is the most challenging time of the year and because 59% of guests have less than $150...
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...ASSIGNMENT # 1 The Global Hotel Industry Assignment Guidelines * The assignment is to be done in groups of no less than 1 and no more than 5. * Please use a business accepted 12-point font (such as Arial, Times Roman, Calibri) and the paper is to be double spaced. * Save your document/s as “lastnamefirstname-Tue – Assignment 1” (Mon, Tue, Wed, Thu, Fri). As an example: smithjames-Tue- Assignment 1 for a person with the name James Smith who attends the Tuesday class. This applies to any one person in the group. Please list ALL the names on your group members on your cover sheet of the document/s. * Make sure your Subject Heading in your e-mail has the same information as the name of your saved document e.g. “lastnamefirstname-Mon – Assignment 1”. You will lose points if you do not follow this format for naming your file and the subject heading for your e-mail. * If you are e-mailing the assignment, please copy all group members on the e-mail. * Please keep a copy of the “sent” e-mail to me. I will acknowledge receipt of the e-mail and document within 24 hours. Please keep a copy of this acknowledgement as well for future reference. * Your deadline is Saturday, October 4th, 2014 by 5:00 p.m. OR before class during the week of the 6th of October, 2014. (depending on the day of your class – Monday, Wednesday or Thursday) * Send it via e-mail to fmenezes@georgebrown.ca * DO NOT send it via Blackboard. * APA Referencing is a...
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...Altitue: 1839m Nainital is one of the most beautiful and hot tourist destination of Uttrakhand and north India, and its beauty lies with is wonder calm naini lake which is covered with with mountain frm three sides.Around naini lake you will find forest of deodra, oak , pine holding the valley in form of (anjuli) The city is populated around naini lake. In nainital you can visit round the year and its shows diffent colors of season.Lots of hotel. restaurant and cottages where you can night stay viewing naini lake, its pleasure to walk around naini lake in night as there is lots of rush there you can have boating, tracking, horse riding , fun its like fest . Bhimtal and The Lake District surrounding Nainital east and south of the Hill Resort consist of four main lakes, a number of smaller lakes or ponds and other interesting and potential tourism spots within a total area of approximately 60 sq km. The four lakes are Bhimtal, Naukuchital, Saattal and Khurpatal, together with two smaller lakes or rather ponds Garudatal in an isolated location near Saattal, Naldamyantital with religious importance for the local population in the area and five smaller water bodies nearby....
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...have been doing to the earth so he wanted to do something about it.2. He had chances to explore his opportunities at different venture. Moreover, he set his goal at first and never gave it up. Jim is an engineer and he can control what he make. Moreover, he had had some experiences with the engineering of power appliances. Then he met the perfect opportunity which coincides with his goal (the problem of the ski resort in Colorado) and his business. That was just perfect.3.He has good friends to support him during the production of the device. They worked hard together to achieve the goal. Both of them worked double shift because of the technical difficulties and the approaching deadline. What is more? There are people to invest in his idea. Then his idea must have been bright and useful. | Answer to the prepared questions | 1.Entrepreneur: have passion with creating environment-friendly devices, have know-how, great personality to be a entrepreneurOpportunity: Increasing concern about environmental impact on traditional sources of energy, the problem of the ski resort in ColoradoResources: Readily available similar product for sale with cheap prices, the bargain with the fabrication company, skillful engineers as campanion2.The strategy of raising money without an actually product is very risky somehow. However, it was a smart way to get funds when we are stuck with such thing....
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