Topic Page no
1. Executive Summary 1
2. Business Idea 2
3. Goals & Objectives 3
4. Market Potential 3
5. Competition 4
6. Marketing Plan 5
7. Operation 6
8. Management Team 6
8. Resource Requirement 7
9. Implementation Plan 7
10. Risk Assessment 8
11. Financial Plan 9-10
12. Appendix i-xxiv

Executive Summary

The phenomenon about using bamboo is limited within, bridge, rural housing, fencing etc. But there is a golden opportunity to produce one of the urban housing materials, by using bamboo. It will make urban people very close to nature, which is the demand of time. So Elegant Flooring Ltd. wants to produce tiles by using bamboo, which is environment friendly and cheap.

There already exists a huge market for bamboo tiles in USA and European countries. They are importing 90 percent of the bamboo tiles from China. Recently, the labor cost of China has raised one step. Moreover gas expenditure is 23%lower in Bangladesh compared to China. So if we can produce tiles of equivalent quality at cheaper cost; good portion of that market can be captured.

In the local market our target will be various real –estate developer companies, private home users and corporate houses for their office interior. In regards to the international market Elegant Flooring Ltd will target the winter based countries as our product has the feature to keep the environment worm.

In the first three years, we will collect raw materials from the local suppliers. From the 4rth year
75% percent bamboo will come from our own land as bamboo reaches maturity after 3 years. As a result, from the 4rth year our production cost will be decreased.
Our marketing objectives are: 1.Establish a strong presence in the local as well as in the international market and 2. Establish significant high-margin sales. The key to our marketing strategy is to identify