...Flipping the Funnel Seth Godin 2 Give Your Fans the Power to Speak Up This ebook comes in three editions: Companies Non-Profits Politics This is the Companies edition. If you want one of the other editions, click above. By Seth Godin Seth is the author of more than seven books that have been bestsellers around the world. His books include Purple Cow and All Marketers Are Liars. He was the founder of Yoyodyne, the Net’s first direct marketer, and was formerly VP of Direct Marketing at Yahoo! His new gig is called Squidoo. Flipping the Funnel Flipping the Funnel Give Your Fans the Power to Speak Up by Seth Godin Click here to view full screen (for Acrobat users) ©2006 Do You Zoom, Inc. You have the right to post this, email this and print it, as long as you don’t change it or charge for it. $19.95 in the US, higher elsewhere, except cyberspace, where it’s free. Find more at http://www.sethgodin.com Flipping the Funnel Seth Godin I 3 n a book called eMarketing, which I wrote in 1995, I said something like “There are only four kinds of people: prospects, customers, loyal customers, and former customers.” The book was ahead of its time, and I was wrong. For a book called Permission Marketing, which I wrote in 1998, the subtitle was “Turning strangers into friends and friends into customers.” My timing was better, the book was a bestseller, but I was still wrong. Or at least incomplete. Flipping the Funnel finishes the sentence...
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...100 ways to energize groups: Games to use in workshops, meetings and the community Acknowledgements 3 Introduction 3 1. Howdy Howdy 4 2. Juggling ball game 4 3. Names and adjectives 4 4. Three truths and a lie 4 5. Connecting eyes 4 6. Match the cards 5 7. Space on my right 5 8. What we have in common 5 9. Who is the leader? 5 10. Who are you? 5 11. What kind of animal? 6 12. Killer wink 6 13. The sun shines on... 6 14. COCONUT 6 15. Body writing 6 16. Names in the air 7 17. Family members 7 18. Who am I? 7 19. As and Bs 7 20. Group statues 7 21. Move to the spot 8 22. Banana game 8 23. Taxi rides 8 24. Fruit salad 8 25. “Prrr” and “Pukutu” 8 26. Dancing on paper 9 27. Tide’s in/tide’s out 9 28. Delhi buses 9 29. Rabbits 9 30. Port/starboard 10 31. I’m going on a trip 10 32. Find someone wearing... 10 33. Touch something blue 10 34. Simon says 10 35. What has changed? 11 36. Birthday graph 11 37. Body “tig” 11 38. Five islands 11 39. The animal game 11 40. Mime a lie 11 41. Bring me 12 42. The king is dead 12 43. Locomotion 12 44. Paper and straws 12 45. Don’t answer 13 46. Tug of war 13 47. Pass the parcel 13 48. Fox and rabbit 13 49. The longest line 14 50. Robots 14 51. King of the Jungle 14 52. Pass the energy 14 53. Bottle game 15 54. How do you like your neighbour? 15 55. Dragon’s tail 15 56. Group massage 15 57. Pass the person 15 58. Blindfold pairs 16 59. I like you because... 16 60. Heads to tummies 16 ...
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...Skill | Oral | Band | 1 | Standard Statement | Know basic skills in listening, speaking, reading and writing | Descriptor | B1 DL1Say aloud rhymes or sing songs with guidance | Evidence | B1 DL1 E1Able to follow any of the following: * Repeat rhymes after the teacher * Sing along with the teacher * Sing in groups | Activities | Steps : a) Listen to ‘Head and shoulders’ song b) Sing along with the teacher c) Sing in groups | Name : _______________________ Date :_______________ Class : _______________________ Reference : B1 DL1 E1 Instruction : Sing a song. Head and shoulders Head and shoulders, Knees and toes, Knees and toes, Knees and toes Head and shoulders, Knees and toes, Eyes, ears, mouth and nose. (menguasai / tidak menguasai) Skill | Reading | Band | 1 | Standard Statement | Know basic skills in listening, speaking, reading and writing | Descriptor | B1 DB2Identify and distinguish the letters of the alphabet | Evidence | B1 DB2 E1 * Able to recognize and identify the letters A to Z | Activities | Steps :a)Say the given letters | Name : _______________________ Date :_______________ Class : _______________________ Reference : B1 DB2 E1 Instruction : Say the given letters. d f h l b t n s x m o e g z a p i c w k u q r j y v (menguasai / tidak menguasai) Skill | Reading | Band | 1 | Standard Statement | Know basic skills in listening, speaking, reading and writing...
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...fewer digits. The speakers discuss how a lot of miraculous mathematics can be achieved if mankind (as well as womankind) had only worked with fewer digits. The problem posed at the workshop is :"how many 7 digit mnumners can be formed using the digits 1,2,3,4,5 (but with repetetion) tha are divisible by 4? Can you help alok to find answers? 15625 6250, 19532 19531 Q Peter and Paul are two friends. The sum of their ages is 35 years. Peter is twice as old as Paul was when Peter was as old as Paul is now. What is the present age of Peter? Answer: 20 years. Q The ages of two friends is in the ratio 6:5. The sum of their ages is 66.After how many years will the ages be in the ratio 8:7? Answer: 12 years. Q (There was a long story, I'll cut short it). There are 5 materials to make a perfume: Lilac, Balsalmic, Lemon, Woody and Mimosaic. To make a perfume that is in demand the following conditions are to be followed: Lilac and Balsalmic go together. Woody and Mimosaic go together, Woody and Balsalmic never go together. Lemon can be added with any material. (Actually they had also mentioned how much amount of one can be added with how much quantity of the other; but that's not needed for the question.) All of the following combinations are possible to make a perfume EXCEPT: Balsalmic and Lilac Woody and Lemon Mimosaic and Woody Mimosaic and Lilac Answer: Mimosaic and Lilac. Q. Anoop managed to drow 7 circles of equal dadii with their cnetres on the fdigonal of a square...
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...Python for Informatics Exploring Information Version 0.0.8-d2 Charles Severance Copyright © 2009-2013 Charles Severance. Printing history: October 2013: Major revision to Chapters 13 and 14 to switch to JSON and use OAuth. Added new chapter on Visualization. September 2013: Published book on Amazon CreateSpace January 2010: Published book using the University of Michigan Espresso Book machine. December 2009: Major revision to chapters 2-10 from Think Python: How to Think Like a Computer Scientist and writing chapters 1 and 11-15 to produce Python for Informatics: Exploring Information June 2008: Major revision, changed title to Think Python: How to Think Like a Computer Scientist. August 2007: Major revision, changed title to How to Think Like a (Python) Programmer. April 2002: First edition of How to Think Like a Computer Scientist. This work is licensed under a Creative Common Attribution-NonCommercial-ShareAlike 3.0 Unported License. This license is available at creativecommons.org/licenses/ by-nc-sa/3.0/. You can see what the author considers commercial and non-commercial uses of this material as well as license exemptions in the Appendix titled Copyright Detail. A The LTEX source for the Think Python: How to Think Like a Computer Scientist version of this book is available from http://www.thinkpython.com. Preface Python for Informatics: Remixing an Open Book It is quite natural for academics who are continuously told to “publish or perish” ...
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...The ABCs of ERP Compiled from reports by Christopher Koch, Derek Slater and E. Baatz (From CIO on December 22,1999) What is ERP? Enterprise resource planning software, or ERP, doesn’t live up to its acronym. Forget about planning it doesn’t do that and forget about resource, a throwaway term. But remember the enterprise part. This is ERP's true ambition. It attempts to integrate all departments and functions across a company onto a single computer system that can serve all those different departments’ particular needs. That is a tall order, building a single software program that serves the needs of people in finance as well as it does the people in human resources and in the warehouse. Each of those departments typically has its own computer system, each optimized for the particular ways that the department does its work. But ERP combines them all together into a single, integrated software program that runs off a single database so that the various departments can more easily share information and communicate with each other. That integrated approach can have a tremendous payback if companies install the software correctly. Take a customer order, for example. Typically, when a customer places an order, that order begins a mostly paper-based journey from in-basket to in-basket around the company, often being keyed and re-keyed into different departments’ computer systems along the way. All that lounging around in in-baskets causes delays and lost orders, and all the keying...
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...Executive Summary The report is to be presented to board of Hallenstein Glasson Holdings ltd. The report analyses company with respect to its internal and external environment and the strategic direction the company is headed in. The report is based on past statistics and forecasted results, which need to be verified and evaluated intermittently. The report finds that HGL had created a sustainable competitive growth for over 50 years by leveraging its internal resources and capabilities. However, with new international players in market, the sustainable advantage is no longer sufficient to maintain that growth, the results of which are presented in terms of lowered company, brand and profits value. The report makes recommendations to company to take explore further markets, market segments and better leverage their brands. The report also suggests to the board to have a coherent and consistent brand image – all giving the same message. This report forms the basis of strategies to be derived and implemented. Table of Contents Executive Summary 1 1. Background / Introduction 3 2. Company Vision, Mission and Strategy 4 3. Company Analysis (1200) 5 3.1 Macro Environment Analysis 5 3.1.1 Does the industry offer attractive opportunities for growth? 5 3.1.2 What Kind of Competitive forces are industry members facing and how strong is each force? 5 3.1.3 What factors are driving changes in industry and what impact will these changes have...
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...Role of Social Media in Building Fashion Brand in Thailand Name Instructor Course Institution Date Role of Social Media in Building Fashion Brand in Thailand Social Media Social media are tools that permit the creation, sharing, or the exchange of information, career interests, concepts, and multimedia images and videos in online networking and communication sites. Social media is reliant on mobile and web-based technologies that create an interactive social platform that enables individuals, groups and organizations to share, converse and revise on the different contents available by the users. Social media appear in different forums such as blogging, business networking, social networking and video sharing. Social media sites have certain characteristics that make it suitable for business and brand marketing. One of the characters of social media sites that most businesspeople look forward to is virality common in most sites. Most social media sites have the reshape feature such as the retweet button in Twitter, pin in Pinterest and reblog in Tumblr. This is an important tool in marketing products since viral marketing may lead to the reaching of the post to a large population of social media users who may spread it to other important sites. Another form is the use of mobile social media. Mobile social media is a growing forum in the current generation. Mobile social media is a combination of mobile devices and social media. This includes the inclusion of...
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...2011 LGBT Community Survey U.S. Overview Report v2 8.25.2011 5th Annual Edition En3re contents © Community Marke3ng, Inc. CMI’s 5th Annual LGBT Community Survey Thanks to our 2011 Sponsors CMI’s 5th Annual LGBT Community Survey U.S. Overview Report 5th Annual Edition Gay men and lesbians own more homes and cars, travel more, spend more on electronics, and have the largest amount of disposable income per capita of any “niche” market. And it’s a sizeable segment: LGBT consumers make up 5% to 10% of the U.S. consumer market. U3lizing quan3ta3ve and qualita3ve market research methodologies, Community Marke3ng helps companies beQer understand and more effec3vely reach the LGBT community. Our consumer panel provides insights through online surveys, focus groups, intercepts and more. Thomas Roth, President Community Marke3ng, Inc. www.CommunityMarke3ngInc.com 2011 LGBT Community Survey US Overview Report ...
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...1. original research & situation analysis a. Trend in Thai market b. SWOT c. Competitors 2. objectives a. to increase awareness among chocolate lovers b. to build loyal customer base 3. definition and insights of target audiences a. STP b. Insights 4. concept for the launching of chocolate facts a. life is chocolately bitter sweet i. life is like a chocolate that has bitter and sweet taste 1. bitter time in life ( chocolate to comfort 2. sweet time in life ( chocolate to celebrate 5. marketing communication massage & channels (viral/online and consumer activations) a. IMC i. Advertising ii. Public Relations iii. Sales promotions iv. Activations v. Viral vi. Website 6. Detailed budget for the entire program 7. success measurement methods a. lead back to objectives SITUATION ANALYSIS [Market Analysis] The level of chocolate consumption in Thailand is considered as relatively low when compared to other foreign countries, especially those in Europe region. Although the chocolate consumption rate in Thailand has gradually increased from 0.144 kilogram per year per person in 1997 to 0.26 kilogram per year per person in 2007, countries in the Europe region have the chocolate consumption rate as high as 11 kilogram per year...
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...The Truth About Philippine Mangoes 04/12/2011 by Vanjo Merano What is the first thing that comes in your mind when you hear the word “Mango”? If you will ask me that question, the first thing that I think of is the Philippines. In my opinion, I can say, Without any doubt, that the best mangoes that the world has ever tasted came from the Philippines. I know people from other mango producing countries will question my statement. However, I am confident to say that there is no other mango out there that can beat Philippine mangoes in terms of sweetness, sourness, size, and weight. I tried almost all the imported mango varieties here in the US — including local mangoes. They all taste different from the original Philippine Mango. There are even varieties here that says “Manila Mangoes” in the sticker, but the taste does not say so. There are many mango varieties in the Philippines. Champagne mango or Carabao mango is probably the most famous in terms of taste. This mango variety is the sweetest mango that I ever tasted. It is also the mango variety that the Philippines export to other countries. There are different strains (breed) produced from Carabao mango — one of which is called Sweet Elena. If I am not mistaken, this breed originated somewhere in Zambales. Sweet Elena mango is the sweetest that I ever had. It is probably the sweetest mango in the world. There are also the well loved Cebu and Guimaras mangoes which are of world class quality. Filipinos enjoy eating mango...
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...Food Deserts-The Impact Food Deserts Have on Today’s Society Abstract Food Deserts is defined as large and isolated geographic areas in which mainstream grocery stores are absent or distant. The research has demonstrated the statistical link between Food Deserts and worse diet-related health outcomes, after controlling other key factors. The actual term ‘food deserts’ is quoted, by S. CUMMINS (British Medical Journal, 2002, Vol.325, p.436), as having been originally used by a resident of a public sector housing scheme in the west of Scotland in the early 1990s. There are several ways to look at food deserts. 1). low- Income Project 2). The independent. 3). The observer 4). The guardian. This research paper will elaborate on the ways foods deserts are defined and what affect it has on the health and well being of cultural families and communities. Table of Contents Page Abstract …………………………………………………………………………………………...2 Table of Contents ………………………………………………………………………………....3 Chapter One Context of the Problem ……………………………………………………………………......5-10 Statement of the Problem ……………………………………………………………………10-16 Research Questions ……………………………………………………………………………...16 Significance of the Study ……………………………………………………………………16-19 Objective of Study …………………………………………………………………………...19-20 Research Design and Methodology ……………………………………………………………..20 Materials ………………………………………………………………………………………...20 Organization of the Study………………………………………………………………………..21 Limitation of...
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...In-Plant Training Report 2nd Semester (BCCT) Brandix College in clothing Technology and Management(dip 16) K.A. Vidun S. Piyasumana 2 INTRODUCTION I’m a student of Brandix College who is studying College Diploma in Textile Technology & Management where my name is K.A.Vidun S. Piyasumana. This is the Report of my second semester of my In-Plant Training program. This In-Plant training will let the diploma batch students to join to different Factories and study the whole process. Since the students are beginners to the field, BCCT provided us a guide line to adjust to this environment and continue that studying with the aid of a Guide Line. As I requested some Factories and as the College appointed me, I had to start my InPlant Training in Brandix Green Plant Seeduwa. Commencing on 14th February 2013 I started the Industrial Training for the College Diploma in Clothing Technology & Management Course under the influence and Coordination by Mr. Dinesh Sampath (HR Assistant of Brandix Casualwear Seeduwa) with so many supports & advisers. Initially after walking throughout the factory, I was introduced and guided to each section to study their process, and collect information under the influence of the department chief or Incharge and also from the Minor Staff. Most of the time I had to subject myself for self study, grab the knowledge by walking to the machine Operators and the staff and also be practical in some operations to get the real idea. So therefore...
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...Locker−Kienzler: Business and Administrative Communication, Eighth Edition III. Basic Business Messages 10. Informative and Positive Messages © The McGraw−Hill Companies, 2008 C H A P T E R 10 Informative and Positive Messages Learning Objectives After studying this chapter, you will know: 1 When to use common business media. 2 How to use the chosen channel effectively. 3 How to write letters and memos. 4 How to compose some of the common varieties of informative and positive messages. Locker−Kienzler: Business and Administrative Communication, Eighth Edition III. Basic Business Messages 10. Informative and Positive Messages © The McGraw−Hill Companies, 2008 IN THE NEWS All in a Day’s (Communication) Work im Donald, CEO and president of Starbucks, He is also known for visiting his stores, where he knows the value of informative and positive dons the green apron, goes behind the counter, and talks messages. His days are full of them. On the with employees. When he is in Seattle, he visits about day of his Fortune magazine interview, around 20 Starbucks a week; when he is traveling, about 10 a day. 6 AM he left a voice mail for Although you probably don’t 100 regional managers, wrote want his e-mail load, you might personal thank-you notes to “He gets 200–250 emails daily and appreciate his meeting time lim25 employees, and signed 500 responds personally to 75% of them.” its. He books meetings for an birthday cards. He will sign hour...
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...Contents Preface Prologue: We have it Made Part I: The Mission Chapter 1: A Consumer Goes Global Chapter 2: Tattoo’s Tropical Paradise Chapter 3: Fake Blood, Sweat, and Tears Part II: My Underwear: Made in Bangladesh Chapter 4: Jingle these Chapter 5: Undercover in the Underwear Biz Chapter 6: Bangladesh Amusement Park Chapter 7: Inside My First Sweatshop Chapter 8: Child Labor in Action Chapter 9: Arifa, the Garment Worker Chapter 10: Hope Chapter 11: No Black and White, Only Green Update for Revised Edition: Hungry for Choices Part III: My Pants: Made in Cambodia Chapter 12: Labor Day Chapter 13: Year Zero Chapter 14: Those Who Wear Levi’s Chapter 15: Those Who Make Levi’s Chapter 16: Blue Jean Machine Chapter 17: Progress Chapter 18: Treasure and Trash Update for Revised Edition: The Faces of Crisis Part IV: My Flip-Flops: Made in China Chapter 19: PO’ed VP Chapter 20: Life at the Bottom Chapter 21: Growing Pains Chapter 22: The Real China Chapter 23: On a Budget Chapter 24: An All-American Chinese Walmart Chapter 25: The Chinese Fantasy Update for Revised Edition: Migration Part V: Made in America Chapter 26: For Richer, for Poorer Update for Revised Edition: Restarting, Again Chapter 27: Return to Fantasy Island Chapter 28: Amilcar’s Journey Chapter 29: An American Dream Chapter 30: Touron Goes Glocal Appendix A: Discussion Questions Appendix B: Note to Freshman Me Appendix C: Where Are You Teaching? Acknowledgments Copyright © 2012 by Kelsey Timmerman...
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