...hours pre levelling - matrix 7 14.2. Resource reporting 7 15. Impact of quick sell-out 7 16. Measures of success 7 17. Conclusion 7 18. Abbreviations and definitions 7 19. References 7 20. Appendices 7 21. Attachments 7 1. Project background A famous band named billboard which has a great history of playing their band for over 20 years is about to celebrate their farewell concert at newly constructed Gig Park. At an estimated attendance of 20000 people on February 28th 2015 2. Project purpose The purpose of the project is to plan a farewell concert to the billboard as a tribute to their 20 years of music excellence. The fare well concert will take place at a newly constructed gig park with an estimated attendance of 20000 people which consists of groups from baby boomers to gen z 3. Project overview The project overall aim to make the event a success and to post an overview about the event. In order to make the event success necessary planning should be done and as an assistant event planner al the planning should be done by ourselves. 4. Project objectives: The objectives of the project are 1. Promotion strategy on how to promote the event should be developed with the promotion factory prior to...
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...price, place, and promotion, and how they are in marketing and how they work in a real world environment (Armstrong, Kotler, (2011). Product The first P in the four P’s is product. What item or service are we trying to market, the base, and without a product we have nothing to market. An idea is a product that is able to be marketed. Without this essential part of the process there is no other need for the three remaining P’s. The product is develops from research that’s sees a need for a product or service product in the industry. After a determination of a need for a product, a plan will be carefully placed together to make this product a reality (Cagan, 2007). In the medical supply field there is one company that looks to the future of products to delivery to the private doctor’s offices. They have determined that more than 60% of private doctor’s offices order online. They have also taken inventory of thousand offices and done countless surveys to discover exactly what products these doctors use. From a band aid to podiatry table this company will deliver the product to the shelf of the customer. If certain product the customer is looking for is not stocked that product will be located, assembly it if necessary and deliver it to the customer. Even if the product that the customer is looking for has nothing to do with medical supplies, this company will locate and supply that product to the customer. It does not matter if a customer want one band aid or an entire doctor’s...
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...pharmaceutical sales of $16 billion for the third quarter of the calendar year of 2011 (Newswire, 2011).Company’s main three founders were Robert wood Johnson, James wood Johnson, Edward mead Johnson. Company have approximately 111,000 employees globally. Johnson and Johnson brand include numerous household names of medication and first-aid suppliers. Among it well known consumer product are the Band-Aid brand line of bandages Tylenol medication, Johnson’s baby products, beauty products, clean and clear facial wash. Johnson and Johnson there is no mission statement that hangs on wall. Instead, for more than 60 years, simple one page documents- the Johnson & Johnson Credo- has guided the company‘s actions in fulfilling its responsibilities to its customers, employees, the community and stockholders. Johnson and Johnson market leading brands in the baby care, skin and hair care, wound care and topical, oral health care, women’s health, over-the-counter medicines, nutritionals and vision care, beauty care and personal care categories. Here is a list of some consumer brands manufactured by Johnson and Johnson.Nicoderm, Nicorette, J and J first aid kid, Band-aid, Tylenol, Motrin, Benylin, Reacytive, Listerine, Plax, Aveeno, Clean & Clear, Neutrogena, Splenda, Carefree, Stayfree Company strategy: Johnson and Johnson in CanadaIn 1989, the Gilmour Brothers, a Montreal agency, began...
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...What is an Advertising Appeal? An advertising appeal refers to the approach used to attract the attention of consumers and/or to influence their feelings toward the product, service, or cause. It's something that moves people, speaks to their wants or need, and excites their interest. Often it is the underlying content of the advertisement; think of it as a “movie script”. Don’t confuse this with executional framework, that will be another topic. When y'all are deciding on a direction for your submissions, review the Creative Brief (specifically objectives section) for tone, the nature of the product, the preferences of the client (very important). Most importantly though, use your common sense and gut feelings. There are two major types of appeals. They are: Emotional Rational Emotional Appeal 67advertising messages, usually based on imagery rather than information, which attempt to achieve the advertiser's objectives by evoking strong emotionsl feelings (fear, anger, passion, etc) rather than by a rational appeal. This relates to the customers’ social and/or psychological needs for purchasing a product or service. This appeal is so effective because many consumers’ motives for purchase decisions are emotional. Many advertisers believe an emotional appeal to work better at selling brands that do not differ markedly from competing brands. Witin the emotional appeal, there are two subsets - the personal and the social. These are made up of: Personal - Safety, Security...
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...veterans who make up a staggering 57,849 of the 610,042 people experiencing homelessness on any given night in the United States. Our team however, is not just concerned with homeless people and families, but also their pets and the millions of other homeless animals in America. This event will drive awareness of organizations dedicated to combating the problem of homelessness in America. Though Washington, D.C has vowed to end homelessness mainly for veterans, we desire to aid everyone through groups like The National Student Campaign Against Hunger and Homelessness, the National Alliance to end Homelessness, the National Coalition for the Homeless, Pets of the Homeless, Homeless Pets Foundation, The Humane Society of the United States, and Habitat for Humanity. We will call on local restaurants to supply meals, home improvements stores for materials and “fix-it” expos, health and social services for medical and mental healthcare needs, and other agencies who can provide housing, clothing, food, jobs, and emergency aid. We will need transportation and security to assist with participants. We desire to change the mindset of a nation that has turned its back on basic humanity towards others. With this project, we hope to elicit new assets, services, much needed funding and overall awareness to help end homelessness in America. Around the holidays people seem more mindful of those in need. This attitude is appreciated, however, we need people to remember that homelessness is a year round...
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...9-510-055 REV: MARCH 17, 2010 JOHN DEIGHTON LEORA KORNFELD Ne ettwerk Digita Mark k: al keting in the M Music Indust try Fo fifty years the goal of a or aspiring musi icians was to be signed to a major record label. Su o upport from one of the la arge music lab bels had been essential to the success of an artist. By 2009, how n o wever, major label profits and power were declin r s r ning. Had the point been reached wh n here a band could prosp without th support of a major label per he l? Ne ettwerk was an independ dent music la abel, publish and mana her agement firm In July 2009 its m. found Terry Mc der, cBride, joined forces with Brian Messag a partner in the comp d ge, pany that man naged Radio ohead, to offe the indust a new ide Under th name Poly er try ea. he yphonic they would inves $20 st millio of seed cap on pital to put ba ands in charge of their own careers. “It’ pretty much a venture capital n ’s h firm f bands,” on of the partn for ne ners told Billb board magazi 1. ine Al lternate structures for fina ancing and p promoting rec corded music such as art c, tist-run labels had s, been tried before without much success. Wh gave thes investors h w h hat se hope in 2009 w the belie that was ef digitiz zed music an the Intern would com nd net mbine to cre eate new, low cost ways t promote m w to music. McBri and his partners were ready to put what they had learned ab ide p t bout digital m music marketi to ing work in a vehicle that could attr t ract investors...
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...Strategic Management Process Paper Amy M Petersen MGT/498 September 9, 2013 Paul Kramer Strategic Management Process Paper The primary components of the strategic management process are "goal-setting, analysis, strategy formation, strategy implementation and strategy monitoring" (Clayton, 2012, p. 1). Setting these guidelines and following them is only the beginning. Determining what the company's mission and purpose is will help to determine what steps are the best to take to achieve these intended goals. Understanding the vision of the company and what the short-term and long-term goals are will help to understand what additional steps are needed for the organization to achieve these goals. How will these objectives be implemented and involve everyone in the organization to achieve these goals? Are these goals "realistic and match the values of your vision" (Clayton, 2012, p. 1)? Is the company mission clear about how these goals will be implemented and what part every employee must complete to achieve these goals? One thing is for sure whatever the goals set and determined are, these ideas need to be clearly written and identified to all intended parties so that everyone is on board and working towards the same desired outcome. Another point that needs to be mentioned is that this is not a short-term phase, but something that needs to be implemented for the long haul. "Strategic management is a change process, something that is going to take time to develop, cultivate...
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...4. Marketing Plan 4.1 Product Plan Our new product: The Adidas Energy-Boost; is a groundbreaking innovation in cushioning. It provides more energy return than any other foam cushioning material in the running industry, combining soft comfort with responsive energy for the ultimate running experience. In the heat, in the cold and after countless kilometers, it performs more consistently and doesn’t lose its cushioning properties. The mid-sole of the shoe is made out of small individual energy capsules which provides cushioning while storing and releasing energy more efficiently. The foam is designed to be durable under all conditions. The upper part of the shoe uses TECHFIT technology (durable elasticated material) with power bands engineered to stabilise your foot as it moves without compromising comfort. A soft mash inside the shoe is designed to fit like a sock. The design of the shoe addresses the “need for speed” and fights fatigue, to improve endurance and increase energy. The running shoe will be available in four colours black, pink, green and grey, and will be positioned in the market as a premium running shoe. The current South African market for running shoes is broad and versatile. The target market comprises of both male and female of LSM 7-9. They are concentrated in urban areas and within the age group of 18 - 40. These individuals are health conscious and do not mind spending to improve on their health. It would appeal to physically active people and runners...
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...Generation Apple I have chosen Apple as my company of choice. Apple has impacted my life in several different areas throughout the last decade. Their product has assisted me in my education; it has impacted and revolutionized my creativity through software they provide for music, video and photography. I have also been able to use my Apple products at work. Apple began in 1976 when Steve Jobs and Steve Wozniak founded Apple Computer Inc. The company had their highs; they were the first company to reach $1 billion in sales. They also had their lows; Jobs and other executives left the company during a management shake up. Today, Forbes lists Apple as #1 Most Powerful Brand, #15 of Global 2000 and #79 of World’s Most Innovative Company. Apple took their failures in design, management and production, studied them and turned them into triumphs. Overall, Apple has been a successful company that shows us the strength of endurance. In 2012 Apple with their newly released iPhone reported that their net income for the fiscal year was $41 billion and over $50 billion in operating cash. Their competitors Microsoft and Samsung were close but still did not overcome the branding that Apple has implanted so strongly into our lives. Samsung with their newly released Samsung Galaxy Note reported a revenue of $29.05 trillion Korean (approximately $24 billion in US) in 2012 and Microsoft with their newly released Windows 8 program reported an income of $24 billion. Apple has been incredibly...
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...improvement is like an infinite number of gradual small changes of continual incremental improvement strategies for companies to consistently keep up their success. There are always ways to make the company better. Change can be good. 2) What is management’s role in continual improvement? Management’s role in continual improvement is to create a companywide quality control committee as well as serving on the committee themselves. Managers should work with the committee to create certain quality assurance goals with deadlines and specific target dates. They should provide moral as well as physical support when necessary. Management should continue to build quality improvement into an official reward system with pay increases and promotions after periodic progress reviews and giving deserved recognition. 3) Describe the five essential improvement activities The five essential improvement activities that management can do for employees are by maintaining communication. Maintaining communication with improvement teams is quite vital. It is imperative to share information before during and after attempting to make improvements. Everyone involved and even a person or division may be impacted by a planned improvement, should be on point with what’s being done, why it’s being done and how it may affect them. Correct obvious problems. Most times problems are not so obvious and a vast amount of study is required to confine them and find solutions to correct them almost...
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...Midwife In this piece of work I am going to Research two key workers involved with promoting health, I am going to explain the tasks they perform and how they ensure the needs of individuals are met. I am going to interview a midwife and a paediatrician to get more information. What is a midwife: A midwife is a nurse who is specially trained in the care of pregnancy and childbirth. The midwife is their during pregnancy and and undertakes the antenatal care of a normal pregnancy, and also the postnatal care if necessary. A midwife works in a maternity department in a hospital or in a community looking after mothers and babies in their own homes. Child development textbook et al 6th edition –pamela minett Midwives often describe their job as ‘privileged’. The role they have in preparing women for the delivery of new life makes them a vital presence during all stages of pregnancy, labour and the early postnatal period. What a midwife does day to day: • diagnosing, monitoring and examining women during pregnancy; • developing, assessing and evaluating individual programmes of care; • providing full antenatal care, including screening tests in the hospital, community and the home; • identifying high risk pregnancies and making referrals to doctors and other medical specialists; • arranging and providing parenting and health education for the woman, her partner and family members; • encouraging participation of family members in the birth to support...
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...Homework Chapter 12 Open-Ended Questions 1. Describe how MinuteClinic puts the following promotion strategies to work for them: stressing tangible cues, using personal information sources, creating a strong organizational image, and engaging in post-purchase communication. What else could they try? MinuteClinic has managed to implement a variety of promotional strategies along time. Within the tangible cues we can find the physical evidence of the service such as the team of experts who are the nurse practitioners and physician assistants. Also they created a children’s area during the flu crisis of Minnesota and implemented to their facilities televisions, coloring books, and videos. The personal information source in this case can be seen in the individualized attention the team of experts is providing to patients. Minuteclinic has successfully created a strong organizational image by performing the best quality service as they differentiate for working long hours, and providing a quick service. Finally, by engaging in a post purchase communication MinuteClinic is able to keep track of their patients through their electronic records. They could try to build long term relationships with their customers by following up with them and keeping in touch through calls and e-mails. 2. Are MinuteClinic’s services customized or standardized for patients? Do they incorporate any elements of mass customization? -MinuteClinic is a health care center which is in charge of...
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...In chapter ten of Women’s Voices, Feminist Vision’s, the topic of gender violence is discussed. If I must be honest, this is a topic that I am personally not too familiar with. Although I am familiar just how important this issue across America, and the world, within my own life experiences gender violence has not had a strong impact on my life. However, I still relate to several things within the chapter, In particular, Andrea Smith’s article on the Politics of Inclusion was an interesting read. One of the first things I noticed in the reading was how Smith addresses the ironic assumptions behind how violence is viewed within U.S society. Although for many, violence is something that happens solely at home, Smith goes on to explain how...
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...Advertising is the do something and also practice of calling communal concentration to one's creation, service, require, and so on especially with paid declarations in newspapers along with magazines, in excess of radio or TV, along with on billboards. Stated by Mathenge,“ Over the years, publicity and advertising communication messages have formed a lot of arguable ethical problems, due to the communal belief , that ads nowadays intensely affect the way citizens perceive themselves as well as the earth surrounding them, counting crucial deeds and behaviours.” • Ethical problems describing to Marketing as well as Advertising: 1. Stereotyping Marketing promotions often cast exacting groups in stereotypical positions, like as washing powder ads that show female as housewives preoccupied through their laundry, and also do-it-yourself promotion that seldom represent someone other than men as organism “handy”. Moreover, the stereotypical impression formed by much business marketing is that having a great quantity of possessions will direct to completion and happiness, excluding the contrasting message is that the buyer will not be element of the happy assemblage if he does not buy the creation. 2.” Subliminal Messaging” Adding subliminal...
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...Part A - Analyze a business plan I review a business plan ‘quality Training’ and also compare to the business plan given in a text book, As I can seen most of the important topics are missing. According to the text book there is a topic call operations and it has sub topics as well where I can see in this business plan. Also financial plans are not given in this business plan. This business plan outlines strategy for the next couple of years. It may be used to help support an application for business finance or business grants, or it could be just for own use as a roadmap for the growth of business. It explains objectives and the actions required to get small business from where it is now, to where it want to be. This business plans focus, crystallize ideas and identify priorities, saving both time and effort. This business plan will gives some clear sense of direction and a benchmark enabling to measure progress. Be realistic According to this business plan analysis of competitors are clearly explain and the risk and opportunities. However unrealistic sales forecasts could lead to increased overheads followed by a damaging cash flow crisis and drastic cost cutting. It could also damage credibility, because lenders and other interested parties will quickly see through optimistic plans that ignore weaknesses or threats. Be professional Even the plan is intended for internal use only, write and present it as if it’s aimed at an outsider. Put a cover on the plan...
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