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'H2O' - organic/ethnic restaurant in Geneva, Switzerland (Business Plan)

This restaurant business plan is for H2O, a new medium-sized restaurant located in a trendy neighborhood of Geneva, Switzerland. H2O's emphasis will be on organic and creative ethnic food. An emphasis on organic ingredients is based on H2O's dedication to sustainable development. Additionally, the restaurant uses local foods when possible, reducing their dependence on fossil fuels used for transportation, etc.

Services:
H2O offers a trendy, fun place to have great food in a social environment. Chef has a large choice of ethnic ingredients and recipes. H2O forecasts that the majority of purchases will be from the chef's recommendations. Ethnic recipes will be used to provide the customers with a diverse, unusual menu. Chef will also be targeting healthy dishes, recognizing the trend within the restaurant industry for the demand for healthy cuisine.

H2O will be an inspiring restaurant, combining a warm atmosphere with excellent and interesting food. The mission is to have not only a great food selection, but also efficient and superior service - customer satisfaction is our main objective. H2O will be the restaurant of choice for a mature and adult crowd, couples and singles, young and old, male or female. Employee welfare, participation, and training are very important to our success. Everyone is treated fairly and with the most respect. Our employees will feel a part of the success of the restaurant. Our concept combines variety, ambiance, entertainment and a superior staff to create a sense of 'place' in order to reach our goal of overall value in the dining/entertainment experience. We offer fair profits for the owners and investors, and a rewarding place to work for the employees.

Objectives:
Sales of CHF 400K the first year, more than half a million the second.
Profitable in

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