...While many studies have suggested that ease of use is a key antecedent of customer satisfaction with respect to online banking (Davis, 1989), other studies suggest that it may be a more important characteristic to newer users than it is to those who are more experienced (Castaneda et al, 2007). With that in mind we can evaluate what both banks offer in terms of ease of use from a newer customers perspective. Looking first at Scociete Generale we can see that one of their three main commitments to their customer is to “Simplify Your Banking” in all area; from the branch, to telephone banking, to online banking. Looking specifically at the area of online banking, the bank offer simulators for financial products such as mortgages and loans, tutorial videos explaining how to use all current features of their online banking system, a simple message system that facilitates the communication between you and a representative from the bank as well as an iPhone application that includes simplified everyday banking features as well as emergency contact numbers, budgeting features, currency conversions, and a GPS bank branch locator that are all explained through video tutorials and FAQ pages found in the application itself (Societe Generale, 2011) Moving on to HSBC, we can see that their online banking is very similar, offering things such as interactive tutorials, messaging centers and an iPhone app. In addition to that HSBC online banking also contain information bubbles that when clicked...
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...Shahjalal Islami Bank Limited: (SJIBL) is a modern commercial bank governed by the principles of Islamic Shariah, which is committed to implement and materialize the economic and financial principles of Islam in the banking sector. Shahjalal Islami Bank Limited (SJIBL) commenced its commercial operation in accordance with principle of Islamic Shariah on the 10th May 2001 under the Bank Companies Act, 1991. During last eleven years SJIBL has diversified its service coverage by opening new branches at different strategically important locations across the country offering various service products both investment & deposit. Islamic Banking, in essence, is not only INTEREST-FREE banking business, it carries deal wise business product thereby generating real income and thus boosting GDP of the economy. Board of Directors enjoys high credential in the business arena of the country, Management Team is strong and supportive equipped with excellent professional knowledge under leadership of a veteran Banker Mr. Md. Abdur Rahman Sarker. Corporate Information: * Name of the Company : Shahjalal Islamic Bank Limited * Legal Form : A public limited company incorporated in Bangladesh on 1st April 2001 under the companies Act 1994 and listed in Dhaka Stock Exchange Limited and Chittagong Stock Exchange Limited. * Commencement of Business: 10th May 2001 * Head Office: Uday Sanz, Plot No. SE (A) 2/B Gulshan South Avenue, Gulshan - 1, Dhaka-1212 Board of Directors: ...
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...Assignment Topic: Marketing of Bank’s Liability products Subject: Marketing Management – I Ankita Roy 11DM008 Neha Saha 11DM018 P.Santhosh 11DM028 Siddarth Singh 11DM038 Anirban Dhar 11DM048 Debabrata Subudhi 11DM058 Marketing of Liability Products Introduction; Commercial banks offers a varieties of product to the customers, these products are known as ‘’liability product” because they represent liability of the bank. Consumer generally know them as “deposit product”. There are number of Liabilty products, some of the liability products are listed below * Savings Account * Fixed Deposit Account * Recurring Deposit * Current Account * NRI Account Etc…. These products are the basic products of bank which are taking new dimensions in the banking world as the competition is tougher. The products which are mentioned above are the products of Retail Banking. Wholesale banking is another big segment of bank which deals with the SME and Corporate clients. WholeSale Banking Wholesale banking is the provision of services by banks to the likes of large corporate clients, mid-sized companies, real estate developers and investors, international trade finance businesses, institutional customers (such as pension funds and government entities/agencies), and services offered to other banks or other financial institutions. In essence, wholesale banking services usually involve high value transactions. Divisions * Corporate Banking *...
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...Marketing of Banking Services (Case of Prime Bank Ltd. ) CHAPTER 1 Introduction 1.1: BACKGROUND OF THE REPORT Internship program is a pre-requisite for acquiring BBA degree in UIU. Before completion of the program, every student must undergo the internship program or a research work. It is mandatory because classroom discussion alone cannot make a student outstanding in handling the real business scenario. This is an opportunity for a student to learn about the real life situation and how to act accordingly. Another purpose is to know about the rules, regulation and environment of an organization before getting a job or starting a business. Such experience may facilitate a student to have a better job or get success quickly in a business. A report is to be prepared to summarize the findings through observation, and practical work after the internship period. The report titled “Marketing of Banking Services: Case of Prime Bank Limited” is based on the learning from the internship period in Prime Bank Ltd, Shimrail Branch. It contains a concrete idea about the marketing pattern of the bank mainly with the help of observational study from the perspective of 7P’s of services. I will also discuss the other banking activities of the branch. 1.2: ORIGIN OF THE REPORT This report titled “Marketing of Banking Services” is prepared fully on academic basis. It is a mandatory requirement as a part of internship for BBA program completion under the school of business of UIU. This topic...
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...popular type of investments held at a financial institution that has a fixed term. Generally speaking, it is regarded as a savings product from a bank, credit union or building society. From the perspective of the bank, it has a variety advantages in helping the bank keep normal operation and gaining profit. Firstly, bank can get the funds from a longer period of time. Secondly, bank can lend such funds for short loans to small or middle business. Besides, bank can also invest such funds in some other profitable areas. When viewing from a higher level, term deposit has an indirect influence on the economic development of the country. Therefore, term deposit is important for banks and countries, which should be beneficial if the amount of the total term deposit can be evaluated in advance. The goal of this project is to predict whether a client will subscribe a term deposit. The result will help the bank to better formulate marketing strategies and to find out potential customers to extend market. Data Description This project uses Bank Marketing Data Set downloaded as .csv format from UCI Machine Learning Repository (http://archive.ics.uci.edu/ml/datasets/Bank+Marketing). The data is from “Using Mining for Bank Direct Marketing” (insert reference) and there is no missing value in the data sets. The data is related with direct marketing campaigns (phone calls) of a Portuguese banking institution. One data set (bankfull. csv) contains all examples whose quantity is 45211; the other...
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...Integrated Advertising, Promotion and Marketing Communications, 5e (Clow) Chapter 4 The IMC Planning Process 1) For many individuals, pets are now considered to be part of the family and as a result are treated like children. Answer: TRUE Diff: 1 Page Ref: 80 Question Tag: Definition (Concept) Objective: 4-1 2) Companies that sell pet-related products have had to change what they sell as attitudes towards pets has changed. Answer: TRUE Diff: 1 Page Ref: 80 Question Tag: Definition (Concept) Objective: 4-1 3) PetSmart operates a large number of retail outlets and has begun opening a series of pet hotels. Answer: TRUE Diff: 2 Page Ref: 81 Question Tag: Definition (Concept) Objective: 4-1 4) The IMC planning process begins with an analysis of a company's context, which is a review of their customers, target market, and product positioning. Answer: FALSE Diff: 2 Page Ref: 82 Question Tag: Definition (Concept) Objective: 4-1 5) Developing an integrated marketing communications plan requires the analysis of the three C's: customers, competitors, and communications. Answer: TRUE Diff: 2 Page Ref: 82 Question Tag: Definition (Concept) Objective: 4-1 6) The first step in the IMC planning analysis is the creation of a communications budget. Answer: FALSE Diff: 2 Page Ref: 82 Question Tag: Definition (Concept) Objective: 4-1 7) When conducting an analysis of customers, the marketing team should examine competitors' customers...
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...Nadolniy Taras Marketing Approach of the National Bank of Belarus In my exercise I would like to consider the experience of the National Bank of the Republic of Belarus as the country's central bank to implement the government project of the creation of the domestic market of precious metals of the Republic of Belarus. First of all I want to note that the number of central banks are involved in this sphere of relations insignificant in the world. As a general rule, commercial banks are engaged in this activity. Precisely because of these circumstances, the success of the National Bank depended on many factors, including well chosen marketing strategy for beginning and implementing the project. Just wanted to mention that there is no specialized unit responsible for implementing a marketing strategy in the staffing structure of the National Bank because of the nature of the central bank. The main tasks of the central bank are conducting monetary policy and its individual components - foreign exchange, interest rate and monetary policies. Nevertheless, I would like to give a characterization of the bank in the development of the domestic market of precious metals through the prism of marketing management. In addition, relying on Article Leslie M. Fine "The bottom line: marketing and firm performance" and Roland T. Rust, Christine Moorman, Gaurav Bhalla "Rethinking marketing", I would like to highlight some points that, in my opinion, are essential for this project. The...
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...term like Marketing is not easy at all and is subject to change and amendments sometimes even by its maker. An example is the American Marketing association where, In accordance with its bylaws, American Marketing Association has established a policy for a periodic review of the definition of marketing because, “from time to time, it makes sense to reconsider and update the Associations view of its field”. In 2004, their definition for marketing was: “Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders”. Another definition came out in 2007, modifying this one and it came that, “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large”. The second definition, they said, “takes into account input from a broad cross-section of the Association membership. Marketing is regarded as an 'activity' instead of a 'function' and positions marketing as a broader activity in a company or organization, and not just a department. The new definition also positions marketing as providing long term value rather than narrowly as an exchange of money (short-term) for the benefit of the shareholder or organization”*. For us, regarding what we have learned, the definition of marketing should take...
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...Internship Report on Marketing Strategy of Shahjalal Islami bank Background of the Study Now-a- day’s banking sector is modernizing and expanding its hand in different financial events every day. At the same time he banking process is becoming faster, easier and is becoming eider. In order to survive in the competitive field of the banking sector all organizations are looking for better service opportunities to provide their fellow clients. So it has becoming essential for every person to have some idea on the bank and banking procedure. Internship program so called work attachment program an essential for every BBA student because it helps him or her to acquaint with the real life situation. As bank is one of the most important financial intermediaries. So I have selected Shahjalal Islami Bank Limited, which is one of the most leading banks of the new bank arena. 1.2 Objective of the Study There have two types of objective 1.2.1. The main objectives of the study are: • To find out the reality in the practical life. • To fulfill the requirement for the completion of BBA program. 1.2.2. The Secondary objectives of this report are: • To develop the practical knowledge by the practical orientation of work. • To build up the pillar of the career for near future. • To know about Shahjalal Islami Bank Limited (SJIBL) operational activities which is based on Islami Shariah. • To know about Human Resource Departments Practices of SJIBL. • To know distinguishing fractures...
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...Project Importance of Marketing and Promotion for Commercial Banks in Bangladesh Prepared for: Dr. M Mosleh Uddin Faculty Member School of Business North South University Acknowledgements: This report has been written as a partial requirement for the MBA Program at North South University in the Summer of 2011. We would like to thank our instructor Dr. M Mosleh Uddin for his help and guidance during the process of writing this report. We would also like to thank him for supervising us and providing us all the necessary information during this study. We would like to thank all the respondents for giving time to fill up the research questionnaire. Finally, We would like to express our gratitude to all the people, who have supported us during the process. Ahmed Wasiful Alam H M Iftekhar Hasan Abstract: The importance of financial intermediaries in the development of the overall economy of the country cannot be described in short. From the inception of civilization the banking sector dominates the economic development of a country by mobilizing the savings from the general people and channeling those savings for investment and thus economic development and growth. With the emergence of banking sector in Bangladesh the government has also come through different activities to reform and revitalize this industry. The issues of marketing and promotion in the banking...
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...ACCRA-POLYTECHNIC GROUP-8 Questions 1. Acquire a marketing plan of a company in the financial, telecom or airline industries. 2. Summarize the outline they have used. 3. Critically examine the outline and content of the plan. HUTCHFUL LEWIS, 01134095 ADJEI PEPRAH MAVUS, 01134012D OFORI IRENE, 01134157D YUSIF RASHIDA, 01134289D APPIAH MENSAH JUNIOR, 01134401D ADAMU HAMDIYA, 01134251D AGYARE KWABENA MALVIN, 01134021D Barclays Bank marketing plan outline 1. Executive summary 2. Company description 3. Situational analysis 4. Marketing objectives 5. Marketing strategies 6. Marketing mix 7. Monitoring and control 8. Budget 9. Appendix Critical examination of the outline and its content executive summary The marketing plan of Barclays Bank focuses on introducing new innovative strategies to expand market share of Barclays Bank. The executive summary places emphasis on the 1. Objectives to achieve 2. Marketing strategies needed to achieve the objectives Company description This hinges on the fact that A. Barclays Bank is one of the leading operations in the UK financial sector with exposure to Europe, north America, middle east etc. B. Barclays was established in 1690 by John feame and Thomas Gould C. Barclays is embroiled with a number of controversial subjects such as aggressive investment trading and tax avoidance schemes. Situation analysis Barclays Bank focuses on the industry analysis. This...
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...Marketing Management, 14e (Kotler/Keller) Chapter 1 Defining Marketing for the 21st Century 1) Which of the following statements about marketing is true? A) It is of little importance when products are standardized. B) It can help create jobs in the economy by increasing demand for goods and services. C) It helps to build a loyal customer base but has no impact on a firm's intangible assets. D) It is more important for bigger organizations than smaller ones. E) It is seldom used by nonprofit organizations. Answer: B Page Ref: 4 Objective: 1 Difficulty: Easy 2) ________ is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value. A) Marketing management B) Knowledge management C) Operations management D) Strategic management E) Distribution management Answer: A Page Ref: 5 Objective: 2 Difficulty: Easy 3) Identify the correct statement about marketing management. A) It is primarily concerned with the systematic gathering, recording, and analysis of data about issues related to marketing products and services. B) It focuses mostly on monitoring the profitability of a company's products and services. C) It focuses solely on attaining an organization's sales goals in an efficient manner. D) It is defined as the field that deals with planning and managing a business at the highest level of corporate hierarchy. E) It occurs when at least...
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...Intern Report On Customer Service analysis with the overview of marketing and promotional activities of BRAC BANK LTD. SUBMITTED TO 1. Mr. SUNTU KUMAR GHOSH SENIOR LECTURER BBS BRAC UNIVRESITY 2. Ms. Sharmin Shabnam Rahman Lecturer BBS Brac University SUBMITTED BY JOYDEEP SINHA ROY 06304025 DATE OF SUBMISSION: 11th MAY, 2010 LETTER OF TRANSMITTAL 11th May, 2010 To Mr.Suntu Kumar Ghosh Senior Lecturer Brac University Subject: Internship Report submission Dear Sir, With due respect, I have the pleasure to submit my internship report on “Customer Service analysis with the overview of marketing and promotional activities” to partially fulfill the requirements of the bachelor degree under your supervision. It has been a worthwhile experience for me undertaking such a report work to get exposure to the real life of a banking organization. I have tried my best to satisfy the academic requirements. In my report, I have tried to reflect a partial scenario of the activities of local private banks of Bangladesh. I have used both primary and secondary data and have tried to prepare the according to your instructions. I also confess that this report has some limitations as well because I got limited resources. So I hope that you will be kind enough to...
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...structure, functions, and performance of the organization. * The Project Work: Pertaining to a particular problem matching with the internee’s capacity and organization’s requirement. * The Report writing: To demonstrate the internee’s analysis, findings and achievements, in the proceeding one phase. In this connection, I was assigned to Prime Bank Ltd.(PBL) SBC Tower Branch, Credit & General Banking Department for my practical orientation. The topic “Marketing of Financial Services and Market Extension & Retention Strategy of Prime Bank Limited” was selected by the Human Resource Division of Prime Bank Limited. This report covers the details of Prime Bank’s practices about Marketing Activities emphasizing “Marketing of Financial Services and Market extension & retention Strategy of prime bank limited. 1.2 Objective of the Report- General Objective: The general objective of the report is to know about the management system and Service marketing activities applied to extend & retain market of Prime Bank Limited as a private commercial bank as well as its...
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...定化,很多欧洲人士也移居到此国。在此种形势下,一些人更想成为独家经营者和合伙企业开始创业。对于银行来说是机遇,所以我们银行业可以从此情势下通过开立网上银行获取利益,因为技术介入银行业会为银行减少花费,展开竞争,帮助处于困难时期的企业。 英国市场分析—UK market analysis 来自2010年8月问卷调查统计后的国家官方数据表明约30,100,000位成年人,即将近总人数的60%每天都在使用网络。从未使用过网络的人数在日益的减少,每年大约增加9,000,000—10,000,000名网民。上一年在网上购物,享受网上服务的人数约3,000,000人。此数据表示在总人口中约占62%的年满16岁的人,大部分选择在网上购买运动设施和衣服。 In UK I am working in a Harvest bank and I have to prepare a business plan for a bank in the situation when there was global recession in the country and now banking industry is coming out of recession. There are a lot of opportunities in the current market because new businesses are growing, new migrants are coming in the country specially students, many Europeans are also coming because of the recovery toward stability in the country. In this situation many sole proprietors and partnerships are taking place many people want to start business. There is an opportunity for banks so our bank can take benefits from this situation by launching an online bank because of the intervention of technology in banks which are reducing the costs, giving competition and tough time to every business so a banks. 英国市场分析—UK market analysis In a report from Office of National Statistic in opinion survey in August 2010 it was stated that about 30.1 million of adults uses the internet every day which is approximately 60% of the total population. The number of persons who never used the internet is decreasing day by day in every year about 9-10 million user adds in previous...
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