...Banner Healthcare Network Tequila Richie Grand Canyon University: NRS-451V February 23, 2014 Banner Healthcare Network Banner Healthcare Network (BHN) is one of the leading, nonprofit organizations in the United States that was established in 1999 (Banner Healthcare, 2013) and recognized as one of the top fifth teen health systems in the United States in 2013 for quality outcomes, patient care and efficiency by Truven Health Analytics (Banner Healthcare, 2013). This organization is headquartered in Phoenix, Arizona and also operates in six additional Western states such as Alaska, California, Colorado, Nebraska, Nevada and Wyoming. Banner Healthcare consists of twenty-four hospitals that employees 37,000 people nationally and 29,000 in Arizona alone (Banner Healthcare, 2014). Banner Healthcare stands firm and believes in their mission to make a difference in the communities’ lives by providing and focusing on the highest quality care and service. This organization provides high quality care through medical care and emergency services in addition to renowned cutting-edge research. A variety of specialty services such as organ transplant, high-order multiple births, pediatric care, cancer care, behavior health, and rehabilitation are also offered (Banner, 2013). Banner Healthcare Network has a strong allegiance to the community to provide affordable, high quality care. Banner Health is committed to making the right choices in healthcare because it will affect the...
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...The goal of Banner Health will be to improve communication processes within nurses. Within a year, the goal will be to improve the bedside handoff report with nurses by implementing a standard of nurse handoff by 10%. This will be done by the implementation of bedside report. This paper will discuss a strategy for communication, including management strategies, personal leadership development, managerial decision-making, business function, and leadership strategies. Management Strategies In order to reach this goal, a team will be first built to take on the challenge presented. To improve planning, a team will need to be formed, such as a guiding team to be able to create support around the plan (Kotter, & Cohen, 2012). The team will be able to research what is best for the company, while following the legislative processes as well. This team will be responsible for addressing the plan and forming it to how the company would approve of it. This will build on learning and growth goals, to develop education plans on increasing communication within nurses. To develop customer service and meet financial goals, the management by objectives method will be used. First, the guiding team will set goals to implement bedside report in each unit (Daft, 2014). Next, the action plan will be done and reviewing the progress. Corrective action will be taken on those nurses who do not implement bedside report. Lastly, the performance will be appraised each year to reach the 10% a year increase...
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...ONLINE FORMS OF ADS AND PROMOTIONS 1.0 BANNER ADS/TICKERS 1.1 OBJECTIVES The objectives of the banner ads/tickers are to increase customer traffic, to sell specific products, to attract attentions and to announce specials and discounts. 1.2 IMPORTANCE This type of ads has a lot of importance such as building a brand recognition. This is a good step to introduce the brand to the customers because they will not know there is a new brand coming out unless they have the information. 1.3 THE PLACE ITS DISPLAY Sometimes, this banner is put in the website in the corner of the page with a variety of size. The common one is 480 x 60. It is easy for people to read it in this size but nowadays the size become smaller and smaller because people are hated to see the pop-out ads. 1.4 EXAMPLE Example of banner ads from ADIDAS. 2.0 SKYSCRAPERS 2.1 OBJECTIVE The objective of building a skyscraper to get the greatest measure of usable space out of the littlest measure of area. By building a building with many stories to it, the area space on which the building sits is duplicated by the greatest number of floors as the building can bolster. On the other hand, put another way, if the majority of the floors on a skyscraper were put at ground level, the building would possess a horrendous parcel of space. 2.3 IMPORTANCE Basically, this ads also has the same interest as banner ads which is to build the brand recognition but this type of ads give more information...
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...Ferrari (usually dealership sites). With all of this research in mind, we determined the best digital marketing strategies and crafted several tactics to hit the mark. Retargeting Ferrari's website receives a staggering amount of traffic every day. Using advanced tracking methods, we identify which visitors' behaviors reflect that of a targeted consumer. We show banner ads to these visitors (to the tune of more than half a million a month) when they visit other websites to drive them back to Ferrari. Direct Mail Sometimes conveying a sense of luxury is best accomplished with something physical. A select list of potential consumers received a direct mailer that reflected the quality and personalization of the Ferrari experience (which we used to track the effectiveness of each individual print piece). Search Marketing If they're searching, they're interested. That's why when someone looks for information on one of Ferrari's automotive marvels, we serve up relevant ads sending them to Ferrari landing pages focused on initiatives like their 7-year genuine maintenance program. Display Advertising Creating beautiful banner ads is easy, but making sure they show up on relevant websites, around the right content, and to the right audience? That's harder—but it's also where we excel. Well over a million sets of eyeballs see these ads...
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...Marketing and Other Expenses | | | Featured Adds in NewsPaper | $1,742.00 | | Promotional Flags | $1,625.00 | | Banner | $370.00 | | Participant Wristbands | $600.00 | | Gold and Silver Medals | $238.80 | | MVP Trophies | $58.90 | | T-shirts | $7,880.00 | $12,514.70 | Total Proposed Expenses after Funding | | $12066.20 | Cost per player to Cover expenses ( $12066.20/ 768) | $15.71 | | Cost per player to cover additional revenue for charities ( $10000/768) | $13.02 | | Total Cost per person as per Projected Revenue | | $28.73 | Budget Notes Rental of Secondary School will be provided by the City of Vaughan at no cost 3 Security Officers will be employed from 9am to 7pm at $14.50/hour. On the final day of the tournament 3 security officers will be employed for 1 hour. 6 referees will be assigned to each field from 9am to 7pm at $13/hour. On the final day of the tournament 6 referees will be employed for an hour. 2 adds will be featured on the Vaughan local newspaper promoting the event. After speaking with a representative the price of a half page and a quarter of a page is $1742.00 10 Promotional Flags are purchased from Lush Banners Sales Direct to display sponsors on corners of the field 64 Gold/Silver medals purchased from Arana awards at $3.70 each 2 MVP trophies for each...
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...Real Agent Installation and Setup Documents Real Agent Real Estate Setup Documentation Theme Installation Login into your WordPress dashboard and click on “Appearance” --> “ Themes” tab. You will have the option to manage existing themes or Install new ones, click on “Install Themes”. A sub menu with the following options will appear below the main tabs: Search | Upload | Featured | Newest | Recently Updated Click on the “Upload” item and you will get the following screen: Install a theme in .zip format Click on “Choose File” and locate the purchased file in your PC and then click on “Install Now”. Preview or Activate the theme and check your website to see the Real Agent Real Estate theme. The theme is now active. Demo content installation (Developer Package) Developer (Full) package only --> Click on "Tools"--->import-->WordPress and locate the provided xml file in your computer, click upload file and import, select your author preferences and click "Download and import file attachments". All the content from the demo theme will be on your website. Setting Permissions Make sure the following folder have "write or 777" permissions for authors and specific images thumbnail creation: /cache/ (located within the theme) Image Size Image sizes are defined by default in Real Agent theme but you also need to setup your "Media" settings in the WordPress administration to tell WordPress to resize all your images to the correct size...
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...cs Introduction: The product we are marketing is a face exercising mask called Firmflex. After a certain age your face starts to sag and starts showing signs of ageing. This is the main reason why we are introducing Firmflex in the market. Losing weight on your face is one of the most difficult things to do and the gym does not have any facility that concentrates on that part of your body. This is a product that exercises your face and firms it giving you a visibly youthful face. This is a product that one can use at home and get the same effect as a face lift without any side effects. It is a healthy and natural way of losing weight on your face. This is the only face exercising mask in the market. This product is made for people who do not have the time or money to spend on expensive beauty treatments to keep their skin young. Firmflex is easy to use and convenient and people with busy schedules can use it as it is not very time consuming. Using this product everyday for 35 minutes and you will be able to notice the difference in one week. Once you buy this product you do not need to buy it again, it is like an investment. Target Audience: The Target Audience is people of the Upper Class and Upper Middle Class. Mostly Females are targeted as they are more likely to use this product. People between the ages of 35 to 65 are the main target group since skin starts sagging at around 35 years of age. Minimum education required is graduation and higher studies. Working...
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...>cases Yahoo Consumer Direct Marries Purchase Metrics to Banner Ads >Abstract As little as two years ago, many advertising pundits were bemoaning the inevitable demise of the banner ad on the Internet. But maybe they were too quick to judge. This case reveals how Yahoo!, in combination with ACNielsen’s Homescan®, has developed a methodology (Consumer Direct) to evaluate the true effectiveness of banner ads, from ad exposure to shopping cart. It also reveals the role Dynamic Logic played in conducting postexposure ad evaluation. www.yahoo.com; www.acnielsen.com; www.dynamiclogic.com >The Scenario If you are a product manager for a consumer-packaged-goods (CPG) company—for example, you manufacture toilet paper, or soup, or boxed dinners, or bar soap—a large portion of your advertising budget is going into television. “CPG companies have large marketing budgets and, understandably, have been extra careful in their move toward Internet advertising,” shares Ken Mallon, Yahoo’s director, insights products.1 “The thinking is that no one goes online to search out information on paper towels. But that doesn’t mean that Internet ads can’t significantly lift in-store sales.” With Internet consumption on the rise,2 and all other media facing declining consumption as a result,3 new metrics that showcase Internet ads’ targeting efficiency and sales responsiveness were needed. Product managers were facing increasing pressure for strong ROI metrics for media buys, yet they were relying...
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...‘Yahoo Consumer Direct Marries Purchase Metrics To Banner Ads’ CASE ANALYSIS GROUP 6 What is Consumer Direct ? 1. Describe the research design for Consumer Direct. 2. Discuss the strengths and weaknesses of the research design. VASUNDHARA KEDIA MANDEEP PRADHAN SUDESHNA CHOWDHURY SOURABH SONI SHAURYADIPTA BASU NILOY BISWAS Consumer Direct, is a sequence of online advertising procedures done in conjunction with ACNielsen’s Homescan panel. In this process, Yahoo sets ads to target consumers, and the Homescan network is households that have elected to partake in such studies. From here households reflect back to the advertising agents after viewing a product on-line at Yahoo, and after a cool-down period of six weeks are then placed in the stores to see the purchasing power that the advertisement had on consumers that are part of the Homescan panel. The metrics of this advertising is to view the effectiveness of the ad targets, and the persuasiveness of the advertising to make consumers to want to go out and get the product. Consumer Direct used the descriptive research design. This design aims to observe and describe the usage of Yahoo without influencing the public in any way, in order to determine the effectiveness of the advertising on Yahoo. This design includes describing any behaviours, performing a case study, observing the amount of advertises being bought or look at through Yahoo, and lastly a questionnaire or presentation. The goal is to be more effective and efficient...
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...1. The break-even point in number of sales in 2003 was 7,012 units sold. In 2004 the break-even point was 7,727 units sold, and in 2006, the break-even point was 11,902 units sold. In respect to the break-even point in sales dollars, the break-even point for 2003 was $7,131,204. In 2004 this value was $7,456,555, and in 2006, the break-even point rose incrementally to $11,556,842. During 2003 and 2004, Hallstead resided in their previous location which held 10,230 square feet. Between these years, there is an increase in their break-even point, but this change can be associated with a down year in sales. Their sales decreased by approximately $481,000. Along with that, we can see that Hallstead’s fixed costs remained stable, only increasing by $103,000. The year to focus on is the change in Hallstead’s location when they moved to a new store with 5,050 more square feet. With this change, their fixed costs rose immensely, and they failed to account for a necessary change in advertising. Hallstead was running their business in the same manner they did during their years in the smaller store. The margin of safety in 2003 was 20.35%. In 2004, this decreased to 8.71%, and the margin of safety for 2006 was – 7.82%. This value for 2006 is insignificant because they lost money. The margin of safety quantifies the cushion in percent of sales the firm has before they reach the break-even point. 2. While this idea may seem appropriate to put Hallstead on track, it is in fact a poor...
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...The article being reviewed in this reading brief paper,“ The Effect Of Banner Advertising on Internet Purchasing ” investigated the relationship between banner advertising and purchasing patterns on the internet. The authors used a behavioral database that consists of customer purchases at a Web site and individual advertising exposure. The authors measure the impression of banner advertising on current customers’ probability of repurchase while accounting for duration dependence. (1) The authors formulate a model of individual purchase timing behavior as a function of advertising exposure. A survival model was used to model the probability of a current customer making a purchase in any given week (since the last purchase). The duration dependence in the customers’ purchase behavior is captured through a flexible, piecewise exponential hazard function. The advertising covariates enter through a proportional hazards specification. These covariates, consist of strictly advertising variables, such as weight and quality, as well as advertising/individual browsing variables, represented by how many and which pages expose customers to advertising. The model is cast in a hierarchical Bayesian framework, thus enabling the authors to control for unobserved individual differences in the advertising response parameters and to investigate the impact of targeted advertising strategies. The authors concluded that banner advertising have a positive effect on Internet purchasing. Key Learning...
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...Our Business Is New On town therefore we are using Advertisement model, Selling Concept. Advertisement model : The web-advertising model is an extension of the traditional media broadcast. The broadcaster, in this case, is a web site that provides content and services mixed with advertising messages in the form of banner ads, the banner ads may be the major or sole source of revenue. The broadcaster may be a content creator or a distributor of content created elsewhere. The advertising model works when the volume of viewer traffic is large or highly specialized Also for becoming more familiar to the customer and well known in the Country so as to attract More clients To our business The Selling Concept : is marketing idea that is based only on the selling of goods or services, rather than on whether or not they are actually needed. Operating under the sales concept generate more profit , Our business would produce goods that it anticipated a profitable return from and then attempt to persuade consumers to purchase them by using advertising and other sales techniques and if a customers are left to themselves, they will not make the effort to buy our products. Therefore, it dictates, that we must be aggressive in pushing Our sales Moreover we have to work on trust cause the customers nowadays in our country they don’t believe on the online purchasing , we also have to earn more income, produce profits and generate a higher profit than the average return on investment...
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...defined as a tool to evaluate the effectiveness of Yahoo banner ads from ad exposure to shopping behaviour. The scope is limited to the ad placement on Yahoo only. Secondly, the research procedure is well detailed, e.g. the steps to acquire participants, well informed consent, sampling methods, representativeness and data collection procedures. Other search engine could also conduct similar research under these settings. Thirdly, the research design is well planned with identified constructs like “awareness” and “persuasiveness” of the banner ads. Fourthly, high ethical standards were applied as they already got consent from the Homescan panels to opt for joining the program in which their website visiting record will be tracked. Moreover, the limitation of research is described at the very beginning that the number of internet users are only an estimate. Adequate analysis could be provided as Yahoo can directly obtain figures via the database from ACNielsen. Furthermore, detailed executive summary over 30 pages are compiled after research. The research conclusion is justified as they are drawn from the data collected with no prior assumptions. Finally, Yahoo is an experienced researcher on such kind of purchasing behaviour research as they have conducted research with the Dynamic Logic. What type of Research? This study was a longitudinal descriptive mode of research. It tried to evaluate the true effectiveness of the banner advertisements from ad exposure to shopping cart. It...
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...traffic to their websites. Like SEO traffic, "AdWords" is considered targeted because people are actually typing in keyword phrases that are relevant to your products and services before clicking on your advertisement. This can bring a flood of traffic to your online business very quickly, and this is an excellent choice as long as you’re able to turn a profit. Then, the Banner Ads: A banner ad is a graphical bar or button containing text or graphics designed to attract a viewer's attention and induce an action (usually, invite the viewer to click through the banner and visit the advertiser's site).Banners come in all shapes and sizes, although some clear standards have emerged. Banner ads can be static or animated. Some sites show more than one banner ad per page, and some even go so far as to use a little software program to rotate banners every few seconds while a visitor remains on a given page. Despite widespread concern about the effectiveness of banner advertising, this is still a popular form of web advertising, perhaps because it's so familiar. The problem is that these days, web users have developed “banner blindness” so...
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...Executive Summary Henderson’s best growth opportunity exists in establishing itself as the premier online retailer for shoppers age 22 to 30 years old who value product quality. This growth strategy also aligns with operational and financial improvements involving decreased retail space and more efficient advertising spend that will help both top line and bottom line growth. Problem Henderson’s growth has been declining with a -2% CAGR over the 4-year period between 2006 and 2010. Although Henderson’s is in the middle of the pack for the traditional department store category, it is also suffering from eroding sales revenues, with a 23% percent decline in sales from 2006 to 2010. It is impressive that Henderson’s has been able to continue to drive strong brand associations with such a decline in sales, and it would be prudent to take advantage of that in formation of a growth strategy. Goal The goal is to gain significant traction in online sales with the 22 to 30 year old segment while decreasing costs. Henderson can grow its online revenue from $893M currently to $2.2B by making efforts to improve its website traffic, conversion rate, and basket size. D&A expense should be brought down by to be in line with industry standards of 3-4% of Net Sales, which would save between $300M and $600M. A shift to online retailing fits the bill here because it has the potential to create revenue without significant capital expenditures. Solution Part I: Growth Target Customer ...
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